7 AI Marketing Trends That Will Transform Your Business in 2025 | HubSpot Report

AI and marketing has officially moved from cool experiment to core business strategy. According to HubSpot's latest

strategy. According to HubSpot's latest AI trends report, twothirds of marketers worldwide are using AI daily. That's not

just early adopters anymore. That's

mainstream. It's no longer about testing tools. It's about rebuilding your entire

tools. It's about rebuilding your entire workflow around them. In this video, I'm breaking down seven gamechanging AI marketing trends. what's happening, why

marketing trends. what's happening, why it matters, and how to stay ahead. And

these aren't just guesses. HubSpot

surveyed over 1,500 marketers globally.

Some of these stats are honestly wild.

I've linked the full report in the description if you want to take a look.

It's free to download. Make sure to stick around till the end because I'm going to pull it all together into seven simple steps for using AI effectively in your business. All right, let's get into

your business. All right, let's get into it.

AI isn't optional anymore. It's baked

into how teams get things done.

Marketers aren't dabbling. They're

doing. 66% use AI every day. And in the US, it's 74%.

Here's why that matters. Teams fluent in AI are working faster, publishing more, and converting better. And here's how you can stay ahead. Audit your workflow.

Repetitive tasks are a great automation opportunity. Go beyond blog posts. Use

opportunity. Go beyond blog posts. Use

AI for summarizing research, repurposing content, and even creating systems. And take HubSpot's AI maturity assessment.

It's on page 25 of the report, and it'll tell you where your organization is currently at. But let's be real, most of

currently at. But let's be real, most of us have already dabbled with AI by now.

But if you're wondering where it's actually moving the needle, this next trend isn't.

[Music] More than half of marketers use AI for writing, making it the top AI use case.

We're not just talking blog posts. It's

emails, social scripts, ads, product copy, you name it. Why? Because it's

flexible and it fits pretty much into any marketing workflow. Here's why it matters. AI speeds up writing, helps

matters. AI speeds up writing, helps small teams stay consistent, and makes everyone sound like a pro. No burnout

required. So, here's how you can stay ahead. Use AI for first drafts and then

ahead. Use AI for first drafts and then punch it up with your own voice and stories. Test different formats. Use

stories. Test different formats. Use

tools like ChatBT or HubSpot Breeze to generate social captions, blog intros, or email subject lines. And then test which ones your audience actually clicks

on. And repurpose everything. One blog

on. And repurpose everything. One blog

post can become multiple social posts, emails, and a YouTube script. You

already did the work. AI just stretches it further. But here's the thing. Text

it further. But here's the thing. Text

might not stay the king of AI forever.

There is a shift happening and it's coming fast, which we'll talk about in a second. But first, let's talk about how

second. But first, let's talk about how you stay up to date. According to

HubSpot's AI trends report, 56% of marketers are learning through free videos like this one. By the way, if you're liking it so far, make sure to give it a thumbs up to let me know. Most

marketers are self-taught in AI using YouTube, company trainings, and online courses. Only 7% aren't learning at all.

courses. Only 7% aren't learning at all.

That means that staying current isn't optional anymore. It is the baseline.

optional anymore. It is the baseline.

So, if you want to stay ahead of the curve, subscribe to this channel right here, HubSpot Marketing. We break down these marketing shifts in real time so you're not left playing catch-up. And

here's one more pro tip. Ask your AI tools to help you stay informed.

Literally type into chat GBT, summarize the latest AI marketing trends for me weekly. I've tried it and it works.

weekly. I've tried it and it works.

Okay, let's talk about multimodal AI and why it's about to change the game.

[Music] AI doesn't just write. It watches, it listens, it designs, it edits, and it does it all together. This is multimodal

AI tools that can handle text, video, audio, and images all in one place.

Think chatbt generating visuals from a blog. Gemini watching a YouTube video

blog. Gemini watching a YouTube video and suggesting a follow-up script.

Descript letting you edit video just by cutting words from a transcript. These

tools don't just help you make content.

They're becoming a creative partner in the whole process. Here's why this matters. Multimodal tools scale your

matters. Multimodal tools scale your content faster. One idea becomes a full

content faster. One idea becomes a full campaign, no handoffs. And here's how you can stay ahead. Use AI design tools like Canva Magic or Dolly to help you

create thumbnails, product mockups, and social graphics in seconds, even if you have zero design skills. Try textbased

editors like Dscript. Edit a video simply by editing text. And repurpose

across formats. Take a blog post and turn it into a narrated video with a tool like Synthesia or HubSpot's Clip Creator. One piece of content can become

Creator. One piece of content can become a week's worth with minimal extra work.

So now we're creating more content in more formats at record speed. But with

all of this power at our fingertips, the real game changer isn't just what AI can create. It's what it can personalize.

create. It's what it can personalize.

AI isn't just segmenting by audience.

It's customizing content for each person. For example, the demand

person. For example, the demand generation team at HubSpot used AI to collect business URLs, identify company size, and map out content interests.

They then ran it through an AI system to generate custom content for each user.

The result, 82% higher conversion rates, 30% higher open rates, 50% higher click-through rates. Those are massive

click-through rates. Those are massive lifts. all from moving beyond a

lifts. all from moving beyond a generalized targeting to AI powered personalization. And here's why it

personalization. And here's why it matters. Audiences expect

matters. Audiences expect personalization now and small teams can finally deliver it. Irrelevant content

just won't convert. So here's how you can stay ahead. Use AI to analyze behavior, not just demographics. Tools

like HubSpot can help you segment based on interests, past clicks, or content engagement. Personalize follow-ups.

engagement. Personalize follow-ups.

Someone who downloaded your beginner guide needs a different next step than someone who booked a demo. Let AI tailor the follow-up. But how do you do that?

the follow-up. But how do you do that?

Build smart email workflows with tools like HubSpot's AI powered breeze. So now

your content is smarter, more targeted, and actually getting results. But here's

the thing. Hyperpersonalization only

works if your tools can actually support it. So how do you choose the right tools

it. So how do you choose the right tools without getting overwhelmed? That's what

we're diving into next.

[Music] Marketers today use five or more AI tools on average, but more tools doesn't always mean better results. So, how are

they deciding which one's worth using?

48% rely on peer reviews, and 47% test tools with a free trial. That tells us that this isn't just about flashy features. It's about real results and

features. It's about real results and firsthand feedback. And the tool

firsthand feedback. And the tool marketers are choosing the most chatbt by a long shot. It's fast, it's flexible, and integrates easily into existing workflows. In fact, HubSpot

existing workflows. In fact, HubSpot found that the more seamlessly AI integrates into your tools, the more likely teams are to actually use it.

That is huge for marketers juggling a million platforms. Take HubSpot for example. They recently launched an

example. They recently launched an integration with OpenAI. You can now connect your HubSpot CRM directly to Chat GBT to research your audience, generate outreach, and build campaigns,

all without leaving your workflow.

Here's why it matters. Marketers don't

need more tools. They need the right ones. Seamless AI integrations save

ones. Seamless AI integrations save time, reduce overwhelm, and make adoption way easier for busier teams. And here's how you can stay ahead. Try

before you buy. Free trials help you validate value fast. Ask your network or peers what they're using and how they're finding it. And make sure to choose

finding it. And make sure to choose tools that integrate with your current stack. However, even with a solid tool

stack. However, even with a solid tool stack, you can't just assume it's working. Let's talk about how to measure

working. Let's talk about how to measure the actual impact.

[Music] AI is exciting, but is it actually working? A lot of marketers say that

working? A lot of marketers say that they're using AI, but they're not tracking what it's doing for their business. And that's a problem. Here's

business. And that's a problem. Here's

why it matters. Teams tracking AI's impact are moving faster, optimizing smarter, and making stronger cases for budget. Clear return on investment isn't

budget. Clear return on investment isn't optional. It's your green light to scale

optional. It's your green light to scale with confidence. So, here's how to stay

with confidence. So, here's how to stay ahead. Benchmark before and after. Pick

ahead. Benchmark before and after. Pick

a task that you've automated, like blog writing or email scripting, and compare time, open rates, or lead quality. Track

exact time saved. Saying AI saves time isn't enough. Quantify it. That data is

isn't enough. Quantify it. That data is budget leverage. And finally, label and

budget leverage. And finally, label and track AI campaigns in your customer relationships management tool. With

HubSpot, for example, you can tag AI assisted content and compare performance over time. What's actually moving the

over time. What's actually moving the needle? Once you're tracking results, it

needle? Once you're tracking results, it gets real. AI isn't just cool, it's

gets real. AI isn't just cool, it's worth it. But even if your internal

worth it. But even if your internal marketing engine is running smoothly, what about how people are actually finding your content? Because that's

where AI is shaking things up next. And

if you're not adapting, your visibility may already be slipping.

[Music] If your SEO strategy still revolves around keywords and Google rankings, it's time for a reality check. AI is

rewriting the search playbook. People

aren't just googling anymore. They're

chatting with AI tools like ChatgBT, Gemini, and Google's new search generative experience or SGE. Quick

example, the other day I needed to check what plants were toxic to cats. I didn't

Google it. I asked Chat GBT and instead of 10 links, I got a clear summarized answer. Google's search generative

answer. Google's search generative experience is even replacing top search snippets with AI generated summaries. If

your content isn't getting picked up in those summaries, it might not even be getting seen at all. HubSpot breaks this all down in detail on page 34 of the AI trends report, and they even link to a

full AI search strategy guide. But for

now, here's what you can do to stay ahead. Test AI like your customers

ahead. Test AI like your customers would. Type your audience's real

would. Type your audience's real questions into ChateBT or Gemini, like best email platform for small businesses. See what content gets

businesses. See what content gets surfaced. That's your road map. Format

surfaced. That's your road map. Format

your content for answers, not just clicks. Use headings, bullets, and

clicks. Use headings, bullets, and clear, expert-backed answers. AI tools

prioritize content that's scannable and quotable. And focus on building deep

quotable. And focus on building deep topical authority. Skip the 10 shallow

topical authority. Skip the 10 shallow blog posts. Go deep on your niche with

blog posts. Go deep on your niche with structured, clustered content. AI favors

sources that feel like experts. AI is

changing how people find content, not just how we create it. If you're not adapting your search strategy, you could be invisible. All right, we just covered

be invisible. All right, we just covered seven major AI trends that are transforming how marketers are growing.

Let's bring it all together with a simple sevenstep action plan. Step one,

use AI daily. Start small, build the habit. Step two, save time with content

habit. Step two, save time with content creation by letting AI handle the heavy lifting. Step three, make sure you are

lifting. Step three, make sure you are marketing to individuals, not lists.

Personalization is everything and people expect it now. Step four, pick tools that integrate with your current stack or start with ChateBT. It's the most used for a reason. Step five, track your

results. Start with time saved for proof

results. Start with time saved for proof of value. Step six, create content that

of value. Step six, create content that answers real questions. That's how you win with AIdriven search. And step

seven, stay educated. Watch free videos, try online courses, or just ask Chachib for weekly trend updates. These trends

aren't just hype. They are backed by data from more than 1,500 marketers in HubSpot's AI trends report. Link is in the description if you want to download it for free for a deeper dive. If this

video got your wheels turning, hit that like button and subscribe. I've got a full tutorial coming soon on AI tools for content creation, think faster workflows for videos, podcasts, and

social media. And hey, if this helped

social media. And hey, if this helped you plan your next move, check out my social trends video next. I will link it below and at the end of this video. Now,

before you go, comment below and tell me which trend are you most excited or overwhelmed by. I'd love to hear what

overwhelmed by. I'd love to hear what you're trying. And who knows, your

you're trying. And who knows, your answer may inspire a future video.

Thanks so much for hanging out with me.

My name is Bridget Oor. Feel free to connect with me online, and I'll see you in the next one. Bye.

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