Complete Law Firm SEO Content Strategy | Legal Services Website Topical Map as per Koray's Framework

Hi everyone, I am Bhad Hussein and you are watching today's session for topical map creation for legal websites, legal

services or legal niche websites. Today

I am with two of uh semantic SEO experts, topical map and content brief experts Manrit Singh from India and Kahuna Chan from India. Thank you guys

for joining me for this session. Today

we will discuss the fullest details of legal niches. How to start topical map?

legal niches. How to start topical map?

Where to start? What will be the full thought process in between the topical map creation and then how we will finalize the topical map creation with

Kore processed topical map method.

Before going into detail, let me clear first. Topical map is actually an

first. Topical map is actually an advanced content strategy where we check user intents and context to determine

which pages are needed on our website to cover the user needs and the overall context of our target audience.

So without any further discussion I am going to share my screen and we will start our thought process.

with uh fullest detail and today we are here to discuss legal niche. So let us start.

So Manpit uh what do you suggest from where to start? What to choose in legal niche?

>> So we are going to create a local topical map right?

>> Yes exactly legal services. It's better

to start with one location where we are going to give the services.

>> Yes. Okay. So, uh we are going to discuss legal services in New York. This

is the location and for services the most famous services for lawyers

and the most famous one or you can say the most comprehensive one is the personal injury law.

So all the lawyers who are offering personal injury uh lawsuit services or attorney services

for personal injury cases such websites will utilize this topical map that we

are going to discuss in today's session.

So in our topical map creation process we have three steps.

First of all, we will have understanding or niche research step

and after it we will go towards fundamentals of a topical map

and then we will go toward execution of raw data collection and

processed. first topical map.

processed. first topical map.

>> Yeah.

>> So this will be our whole journey to cover to create a content strategy or you can say topical map for a legal niche personal injury

services in New York or we can say legal services.

So it is personal injury services.

So we are here in this sheet and [clears throat] we will create tabs for each step.

So step one is niche research.

In this step one we will understand legal niche. What is the topicality?

legal niche. What is the topicality?

What are the overall contexts and user intents of our target audience that we need to cover

on our website through this content strategy?

So here is the niche research and now our discussion will start formally and we will discuss from where

we need to start niche research.

Yes, Kahuna. What do you say from where to start niche research and what are the best ways to to master a niche or any

industry before starting a topical map?

Yeah, the first step I would like to go with is uh going in the Wikipedia and just just looking at the first term is personal injury and trying to find out all the different sorts of attributes

that are mentioned there and uh just reading about it because if I'm going to the uh knowledge domain I need to understand the connections how they are

being connected uh with personal injury and what kind of information is being given. So that fundamental understanding

given. So that fundamental understanding is required. So you can see what type of

is required. So you can see what type of topics are required for your website. It

will not give you direct topics but it will give you a you know boundary to play in that kind of mental understanding.

>> Okay. So first step is to search your main topic. Here you know personal

main topic. Here you know personal injury is the broadest category of law in a legal dictionary or in a legal

system. So you know your exact entity or

system. So you know your exact entity or the target topic but in different niches you may not be clear which topic you

need to take start from. So uh you will go step by step. First you will go around uh this topic may be the main one or this topic may be the p primary one

for this niche. So you will vendor and then by taking more and more understanding of your niche or industry you will reach at your final topic that

will be the broadest enough to cover the whole knowledge domain or the contextual domain.

So here we are in the Wikipedia page of personal injury. So from here let me

personal injury. So from here let me note down the steps Wikipedia article and then we need to collect entities

attributes and when we say attributes it means the most prominent attributes.

Yes. Kumuna, what is your process to choose the entities and the prominent attributes of personal injury from this Wikipedia page?

>> Uh before that I would like to add one more thing. Sometimes like in this case

more thing. Sometimes like in this case we are quite sure because I have also done a topical map know the term that I would search but sometimes it's not clear. It's uh much wise to ask the

clear. It's uh much wise to ask the client or the person who is expert in this niche for the uh suggestion or you can ask for the competitors and read at

least a few blogs or something like go through your website and find out what could be the knowledge domain that you want to enter because that's what uh we are trying to do with central entity.

Now coming to your question of finding uh the attributes I will just look at the headings most importantly and I will

also go through the text and see what is mentioned. If I see here one of the

mentioned. If I see here one of the important types another issue here

>> and [clears throat] uh jurisdiction or the location that we have chosen so let's say Europe that's going to come different laws will be there

>> okay and these are the two main one I will take damages or the type of compar [clears throat]

we would you know describe the laws how to the claim process or what shorts uh they can claim for in what situation and

how much this is the information that uh are particular set of users or cluster of your user would always look for

another thing they And we go outside of this uh I will stop here for now. I

don't want to go into the outer part of it.

>> Yes, that's a great process. Thank you

so much Kahuna. Uh first thing Kahuna mentioned that uh when we start a new niche, new industry, so you are you may not be

expert in the start. So you need to ask to client what is the topicality of your business or the website and uh

competitors what compat what topicality competitors are following on their websites. So these two are the uh most

websites. So these two are the uh most uh accurate or you can say most helping hands for your understanding to choose a topic and then kahuna explain the

prominent attributes. First of all, this

prominent attributes. First of all, this left side table of content of this Wikipedia page is the most important

one. So, first definition. Definition is

one. So, first definition. Definition is

always and the maximum important item for you. So, we will be defining uh the

for you. So, we will be defining uh the main entity in different articles, different pages. So, definition is

different pages. So, definition is always important. And then types. Types

always important. And then types. Types

whenever you are covering any broader knowledge domain or contextual domain, the types is always a prominent attribute. As Kahuna mentioned, we will

attribute. As Kahuna mentioned, we will cover all the types of personal injury in our topical map and then claims and

payments. What will be the last process?

payments. What will be the last process?

legal fees, time limitation, damages and then no fault compensation fund and then United States and then state laws. As we

are in uh local SEO now we are offering the legal services in a singular state.

The laws are devised based on the individual states. So every state will

individual states. So every state will have its own Supreme Court and its

separate laws other than the uh different from the other states of the United States.

So we are here in the state laws. So

laws of New York or the personal injury will be an other prominent attribute that we will cover. So overall Wikipedia

page will help us understand what are the prominent contexts in this topic or the service.

So these things will be covered and then second phase manage what do you think what will be the next step for

niche research or understanding of our legal niche to find more attribute.

First we need to check what should be the central entity. So where we can build our optical map >> then which what is the source context we are going to give the service.

>> Yes. So

fundamentals uh before moving towards fundamentals that are the five fundamentals of

topical map. Before

topical map. Before moving towards it, I recommend we need to have

more understanding of our niche and we can use LLMs to understand the

uh overall context and the target audience needs per our topicality and services.

So here we have frame semantics analyzer.

It was a cores custom GP and I enhanced it with the ontology addition

frame semantics analysis. Here it is personal injury.

So I will just give it the topic personal injury and then it will analyze frame elements and different aspects of

frame net or you can say frame semantics for this topic. And another option we have lexical

relation lexical path analyzer that this is sore is custom GPT to understand what are the parent topics what are the

subtopics lexical relations at word level or the word connections for this topic.

So uh these are the helping hands for us. So I am looking for where is the

us. So I am looking for where is the lexical path analyzer important engrams and we have

uh knowledge domain terms. Yes knowledge domain terms. I need to search more for lexical path

analyzer.

It is working for in the M chat.

>> Yes, thank you.

So here personal injury frame semantics I will not uh discuss it more as in the previous sessions I have already explained how to utilize these custom

GPs for understanding. So it will give you frame elements core frame elements for your understanding and what is the typical question to understand what is

the context and it is explaining you frame then lexical units and core frame elements after this frame based semantic table

for personal injury. I have already some understanding of this niche. So I am not reading all this data. But if you are making if you are going to create a

topical map for this personal injury or any of its type, you can uh read and understand all these things. It will broaden your knowledge

things. It will broaden your knowledge and you will see okay these much are the total contexts that will be involved in

every topic of personal injury.

And then frame semantics different ways of analysis and here is the full ontology personal injury harm dimension physical harm all these details. Then

casual dimension accident base. So these

are the reasons of accidents professional misconduct medical negligence is the most famous type of

personal injury product or premises.

Then intentional acts, legal dimensions, claim types, medical dimension, economic dimension in institutional dimension

when any institute is involved and then visual semantic map for your understanding what are the parent topics and how topics are arranged in this

knowledge domain role layering SEO implications you can understand all these details. So when you are starting

these details. So when you are starting a new niche, it is a great helping hand for you. I am sharing this link in this

for you. I am sharing this link in this document so that you can utilize this chat. And here personal injury.

chat. And here personal injury.

This custom repeat is from sir kore knowledge domain terms extractor personal injury. This custom GP will

personal injury. This custom GP will provide you 100 plus domain terms for this personal injury that will be used

again and again in this content strategy. So if you have some

strategy. So if you have some understanding in the start of the topical map like personal injury so it is a smallest and the easiest definition

its relevance or important score then adjacent context essential predicates that are used for this particular topic.

So these are the good start for your understanding. I am sharing its link in

understanding. I am sharing its link in the document that I will share with you after the completion of this video.

And then we have lexical path analyzer.

I am opening the link. Thank you Kahuna for this link.

Lexical path analyzer.

So it works based on lexical semantics.

What are the word connections or what are the connections between topics

and the easiest examples are synonyms, antoniums mironms hyponym hyponym personal injury. Let me show you its

personal injury. Let me show you its output and then we will move towards next step.

So I am putting here links for your review. You can utilize these things for your understanding and

whatever niche you are working you can utilize these custom GPTs for more deeper understanding.

So here personal injury is a hypername is to law.

And personal injury is its hyponyms are personal injury medical malpractice. So

it is a type of personal injury. So all

these things you can understand. So you

will see what are the parent topics, what are the broader topics and how it is similar to other topics, what are the similar topics, what are the opposite or

antonym topics. So lexical relations are

antonym topics. So lexical relations are the one of the easiest way to understand the standing of a topic in the broader

context in relation to other topics.

So these are LLMs for your help or you can say helping hand for niche research.

Now we are moving towards second step.

When you have initial understanding of this industry or niche, now you can move towards fundamentals where you can uh

create five fundamentals for a topical map. Yes, Kahuna please.

map. Yes, Kahuna please.

So uh I would add a few more things like some nerdy guys do it. Some people you know go through maybe table contents of some books related in the knowledge

domain.

>> Some people like to go through YouTube, social media, Reddit >> is one of the discussion platform. They

search for it. Uh it's also a good thing if you are having trouble understanding and you you want to look at the discussion happening on the internet. So

Reddit is another good place. Uh for

lexical path I would say you can also just you know give a prompt to chat GPT that give me all the memes of personal injury hyponyms of personal injury

synonyms. Once you know what relations are there, just go through and it will give you all the other terms as well and most probably it will be taken care of by knowledge domain from extractor but

still it will help if you do it. So you can be as wide and as

do it. So you can be as wide and as broad in niche research as much as you need. Some people are compulsive so they

need. Some people are compulsive so they want to go through everything.

>> They just watch YouTube, read books and stuff. So feel free to you know it's not

stuff. So feel free to you know it's not a that these are the only options. If

you find something else great be creative.

>> Yes that's the good addition. So we have multiple more options to explore a new niche or topic so that we are a little

subject matter expert before starting content strategy. And here in Korea's

content strategy. And here in Korea's framework we have named it topical map creation and before topical map creation we have five fundamentals.

>> Yes manit would you like to add anything before five fundamentals?

>> No it's good to go. We gained enough knowledge about the knowledge domain. We

extracted everything.

>> Yes.

>> Now we can move to fundamentals.

>> Yes.

So here we go for five fundamentals. We

have completed the niche research, niche understanding. Here first is the source

understanding. Here first is the source context. Here legal services are our

context. Here legal services are our source context. So it is the simplest

source context. So it is the simplest one. Then target audience.

one. Then target audience.

We also have information. I will write information for each of these. First let

me list down the five fundamentals.

list central entity then core section and finally outer section.

Yes man.

Now you will help me for these five fundamentals source context.

So personal injury uh that's the simplest one. Here we have the name of

simplest one. Here we have the name of industry that is the service type. So

personal injury services are the source context.

Man, how do you define source context?

What do you think in a broader perspective?

>> Context means the purpose of your brand.

For the people that don't know about the source context, it's mainly the purpose of the brand. what are the brand is going to do? Are they selling a service for a particular location? If you know enough about what you what are the main

monetization of your website, then it will help you to expand the source context. According to source context,

context. According to source context, you can choose your central entity.

Yes, mostly it is uh monetization method but it may not be a financial item or

monetary item. It may be nonmonetary

monetary item. It may be nonmonetary source context because you may satisfy other needs of uh your target audience.

Yes, Kuna anything about source context.

Yeah, the basically it's defined as as said what your brand do and what's the motation method and typically if you think about what your business does

what's your business context you will end up very much uh on this context if you know about your business it's already there

>> for us it's we are personal injury services >> uh that we are providing and if someone wants to choose personal injury lawyer That would be fine as well because

eventually you are providing services someone wants to write personal injury law services that would be fine as well as long as you define your business

context very well your business identity.

>> Yeah. So we have discussion about source context. Now how to find target

context. Now how to find target audience? Man please what do you say?

audience? Man please what do you say?

Okay, one of the thing is which LLM can also help you to find out what are the right type of target audience for this niche. First step is to get data from

niche. First step is to get data from the LLM. So you get the idea which

the LLM. So you get the idea which audience do we want to target?

H define the audience for for personal injury

attorney services.

So we can take help from LLM's define the audience for personal injury attorney services. Yes. So it will help

attorney services. Yes. So it will help us to to visualize to estimate the

audience cluster for our services or our business or brand. Yes. Kamuna any input from your side?

No, I think that's the most most appropriate method. You can brainstorm

appropriate method. You can brainstorm but when LLM is there, why to your brain?

>> That's always good.

>> So, LMS are offering us details about individuals or their families who suffered physical, psychological or financial harm.

So all the audience who has suffered any form of disharm due to some else negligence, recklessness or intentional

misconduct.

So these two are the most prominent attributes of our target audience.

Whoever has been damaged or has suffered a loss either it is physical or psychological or financial due to someone else negligence,

recklessness or intentional misconduct and who may have a compensible claim.

This is the third and the most important one attribute of our target audience.

Whatever loss they have uh faced for physical, psychological or financial harm, it must be a compensible claim and

the legal laws for personal injury will be explaining all these things in very much detail.

>> Yes.

>> So we can copy this definition.

No. So it is a definition of target audience who has these feelings or who has faced these things in our

manp. How do you define t

manp. How do you define t target audience source context?

I have wrote central search intent by mistake as target audience. It is central search intent.

audience. It is central search intent.

Yes. Manit, how do you define central search intent?

So for first let's define the central entity first what it's going to be a central entity like kahuna said key we should start with a Wikipedia as

Wikipedia is one of the prominent thing >> and if if we can create if there is any page of any of your service in a Wikipedia it's a good start.

Yes, we have Wikipedia page for personal injury. So we are confirmed now this

injury. So we are confirmed now this topic is covered under personal injury

entity or noun and it is a good identifier of this knowledge domain this legal knowledge domain of personal

injury. So we have determined personal

injury. So we have determined personal injury as the central entity and now it comes to central search intent.

Yes Kahuna any thoughts about central search intent how you define your central search intent and how we can find we have already discussed how we can find and now how do you define

central search intent?

>> Oh can I add something in central entity for central search? Sure. Yes. Sure.

That's the first or second step. Yes.

>> So I would just say because we already have done a topical map on this. So we

are quite fast. I just want to slow it down. Central typically theoretically

down. Central typically theoretically you find the most popular entity in your network. So for us it's straightforward

network. So for us it's straightforward right now that it's personal injury. Now

it should another attribute of central entities. it should appear uh across all

entities. it should appear uh across all the pages either explicitly or implicitly. So you think about how you

implicitly. So you think about how you organize your content. A central entity will always allow you to enter into a particular knowledge domain. So if you choose too narrow then you might

restrict yourself and then you will find out that you cannot cover certain types of topics and if you're going too broad

then you will think then you will uh not be able to create a lot of relevance for your uh source context.

we we have to choose uh appropriate.

Okay. Uh

>> that's the great addition. Uh Kuna, let me add one thing. That's the great addition. Sometimes

addition. Sometimes central entity choosing a central entity becomes the most technical part of a

topical map creation.

>> So based on the personalized experience, is able to share this very secret thing.

These are the main attributes of your central entity. This is the overall

central entity. This is the overall thought process to reach your central entity. You need to make sure the query

entity. You need to make sure the query network contains one or two entities that are the most popular ones among the

whole query network. And the query network is the list of or the cluster of overall user queries for your particular

knowledge domain or the contextual domain for which you are going to create your content strategy or topical map.

And the second main thing that Kahuna mentioned is the central entity the proposed central entity that you think

represents your topicality very well. It

must be present contextually, semantically and in its original form all over the website. Each page will

have some linkage with this central entity. Each page will reflect some

entity. Each page will reflect some context or will be connected with some shared context or some user intents or

some uh semantically related entities with this central entity. So this is the most important item to discuss here. So

thank you council for adding this. Yes.

No central such intent.

So uh it's it's basically 180°ree flip of uh how you think about source context. Source context you think about

context. Source context you think about what your brand does.

>> It's all from the perspective of your business and your uh your brand.

>> Central search intent is going to be from the perspective of users. What they

going to get from it like what they are seeking and that's going to make them come to you.

So what are their needs? What are their requirements? What they desire and what

requirements? What they desire and what what's going to get fulfilled when they search and ends up on your website.

>> It's a cluster. It's uh it's basically the combination of verbs and and uh outcomes for the uh users your user

cluster.

>> Yes. So uh central search intent is the overall needs and the intents of your target

audience to whom you are going to serve with your final business offer.

So practically kahuna has mentioned we need to search the nouns and the predicates. Predicates are the

predicates. Predicates are the contextually relevant action verbs that your target audience is using on Google search or any other search engines

search engine result page to find their needs and you can say to fulfill their search intents.

Yes, Manprit. How how we can search the central search intent of our target audience? We have uh defined that our

audience? We have uh defined that our target audience is this one that is impacted from all these things and have compulsable claims.

Here for the personal injury niche the central search should be the people that want to know more about personal injury legal rights know or want to hire a

lawyer around that >> and how can claim for particular injury >> yes so good addition by man. So it is central

search in in central search intent we are going to put our focus on what they

are searching on the sub to find their needs to fulfill their search intents.

So they will be writing get services uh what may be the predicates

booking legal services. No book is not a predicate in this legal cases find uh find is our side we offer that

we are offering they can find our services central search intent. So what

is the contextual predicate here? How

they will be searching for?

So personal injury attorney near me. It will be central search

near me. It will be central search intent. They will be looking for

intent. They will be looking for then personal injury claim types. They

will be looking this one. and then

personal injury cases fees.

So they want to know all about claim types case fees

and proceedings process.

So these are the broader categories of their search intents.

that they may be searching on the sub results uh proceedings process.

Then law uh law of statute that is the uh filing period.

Which period is allowed? In which time period they can file a case and then compensation amounts

and uh let me write the last predicate that attribute that they may be interested or looking for on the sub. It

will be uh lawyer cost.

We have mentioned cost or not? No.

Lawyer's attorney cost.

So what attorneys are charging to file the case? So these are some of the

the case? So these are some of the predicates and nouns that our target

audience is looking and we are going to cover these things on our website.

Yes kahuna and manit anything you want to add here central search intent as it is the most important item based on this central search intent and central entity

we are going to define or uh identify or execute our core section and here and and I call these three steps source

context identification central intent ex central entity identification and central search intent

identification as the conceptual level of topical map. In these three steps, we make our concepts clear and final. And

then on the basis of these three fundamentals, we make next two fundamentals that is the full executional plan for content strategy,

core section and outer section. Yes.

Anything else about the central search intent?

uh nothing much it's it's pretty much there what I do but yeah I do it little my thing is I do it in one sentence you

have done it in multiple sentence across paragraphs but it's >> as well you can recommend [clears throat] >> no it's just it's just the you know

slash like get claim procedical understand legal option hiring a lawyer like this.

>> Yeah. find higher

get know about plus personal injury lawyer plus co whatever this kind of it's

typically the same concept it's very >> yeah so I have isn't the right word here I didn't say

that uh find know about or Find >> one of the one of the important would be the higher for you always.

>> Yes.

>> Yeah. Claim is a claim goes both in the nouns.

So I have uh written I have written the noun parts and I missed the predicates that Kahuna has added and Manprit also

recommended these. So these are the most

recommended these. So these are the most common predicates that our audience is using. Now about and the claim these two

using. Now about and the claim these two things are theformational.

They will be utilizing they will be using these two predicates to find informationational topics or navigational ones and find or hire or

the uh end need or you can say commercial intent or transactional intent. They where they are at the

intent. They where they are at the bottom of the funnel.

and they will be looking for the end services with these two predicates.

To find these things, we have this much data we can read. You can read these things and from here you will find prominent attributes of the target

audience along with what they will be searching on the ser to fulfill these needs.

And the final and the surefire way to look at this central search intent to find the predicates plus nouns of your target audience is to look at the query

network. That is the concrete step and

network. That is the concrete step and the ultimate step that shows you what actually your target audience is looking

for and writing in the sub or you can say the keywords what they are using in their keywords or user queries. What are

their action uh action verbs or the predicates that they are using? [snorts]

So I think that's much discussion is enough for central search intent.

Now we are at core section.

So manit how will you analyze the core section? What are your recommendations?

section? What are your recommendations?

Core section is the main research part where you where the main thing is to you need to check all the queries query network where if there is any knowledge

domain where you can extract more of more of the attributes around that your central entity >> and you need to check the main query and uh search what are the other things that

Google is suggesting.

Yeah. So if we recall the big boss, so sir Kore explains core section as the

combination of source context plus central search intent.

So whatever predicates or nouns are related to our source context, these will be covered in the core

section.

And here will be the legal attorney pages attorney

legal services pages.

So all the legal services pages of our website of our on our website will be covered in core

section here. Whatever is related to

section here. Whatever is related to legal services from source context

and the target audience predicates or nouns that they are using to find these services. These two will be combined in

services. These two will be combined in core section.

>> Yes kahuna your opinion is needed here.

>> Yeah. Uh it's I would just add a different perspective here because uh I have seen a few guys uh not exactly

suggesting the vehicle service pages but people do uh those in the topical map as well like they suggest what commercial pages and what they want to include.

Typically the client's choice what they are selling they have the knowledge. Uh another

thing is in core section u like here there would be claim would be another one that would be in the core section that's not typically like it's a blog

section it's theformational keywords but that's your main attribute uh commercial intent or the main attribute of the source context because that's

what uh people are trying to get a claim video we talk about legal proceedings how to get claims and for all the different sorts of uh injury types let's

say how to get medical malpractice claims but I have also seen some people putting these type of blog pages in outer as

well so it's it's kind of a personal choice but I think I usually put in core and it's a high priority topic anyways

so whether you put in core router as long as you write them quite uh only on your website journey. It's nice

that >> anyway our goal is to create a knowledge domain around these topics whether your is your topic is in a core and outer you are covering everything.

>> Yeah, you anyway prioritize the relevant attributes. So you will end up in the

attributes. So you will end up in the similar uh hierarchy of publishing documents.

>> It's going to be fine. Do not get too hung up on what's good for what's out there. As long as you know your niche.

there. As long as you know your niche.

>> Yes, exactly. So here we have different opinions. Uh Kahuna is recommending that

opinions. Uh Kahuna is recommending that recommending that along with service

pages we can cover the most prominent attributes like claims for each subtype of personal injury

claims or legal proceedings pages in the core section and I don't agree with it. I think only

service pages must be there in the core section and manprit is combining all the opinions and just to conclude ultimate

goal is to create a knowledge domain internal knowledge domain on our website. Yes, that's true. But here only

website. Yes, that's true. But here only one impact one bad impact will be that internal linking.

So when we say what will be go what will be going in core section it means it will get internal links from all the outer section content pages.

So I recommend we only cover legal services pages in the core section and put transactional.

So if I summarize what I am saying transactional intent in the core section and

informationational plus navigational plus these things that we are navigational plus commercial

investigation.

So whatever intent uh is leading towards the transactional intent that is the commercial investigation like what is the cost of

personal injury lawyer in New York. So

these things will be in the outer section because we can't give link to this page from majority of outer section

pages because we want links to the end page that is the conversion document. Here we want to convert our

document. Here we want to convert our leads but option is with you. You can

cover no hard and fast rule. Kahuna

believes that whatever is the prominent attribute for source context and from central search intent as Kore

has defined so we can cover it in the core section no big difference you can arrange when content will be published on your website no difference whether it

is a core section page or it is a outra section page it is our internal segregation internal bifurcation or you can say just uh pre-publishing planning

which page we are putting in core section and which page we are putting on outer outer section.

One of the biggest purpose is to arrange internal links from outer section documents to the core section documents so that search engine knows it very

clearly what is the most important item on our website.

So we have enough discussion here. So we

can say legal service pages and then we can also add claims or any other

important attributes in the core section.

So I have asked LM charge what are the types of personal injury legal key legal case. So these are the types of legal

case. So these are the types of legal cases. For all these

cases. For all these we will create service pages. Car

accidents, motorcycle accidents, truck or semi-truck lorry accidents, bus accidents, uh ride share accidents, pedestrian

accidents, bicycle unsured, underestimate premises, liability cases, medical related medical malpractice, yes, birth injury cases, nursing home

abuse and neglect.

Then product liability is an other subcategory that may be the recon construction accident. So all these are the subtypes

accident. So all these are the subtypes of personal injury services or personal

injury claims. So whatever services are lawyers are providing we will cover

those service pages in our core section.

And now it comes to outer section.

So we have enough discussion already.

Yes man out section.

For the outer section we are going to cover the wider topic where we get the most historical data >> where >> yes hopefully

wider coverage >> right >> of so we can say wider coverage of

semantically and contextually ually related knowledge or

contextual domains, >> right?

>> Uh uh this is some off topic but but very relevant to understand.

I am sharing for the audience three pillars of course framework or you can say content strategy for a

successful content strategy or for a successful course framework implementation.

Korea explains three things.

Go deeper for core section.

Then go wider or go flat for outer section and then

keep your momentum publishing frequency.

So these three things are the pillars of course framework success. If

you fail in any of these, your long-term results may be impacted. So, uh, Manprit has a good suggestion to go flat and

wider coverage of semantically and contextual related knowledge or contextual domains. Yes, Kahuna, what's

contextual domains. Yes, Kahuna, what's your input here?

>> Outer sections.

I think I agree like we have to go wider as and out section is something that you can uh always expand on as long as you can find a connection back to your source context.

M >> so like as you wrote types of personal injury that's rightly so from every personal injury you can connect back to

lawyer um different state laws uh you can also have work like uh for example there is a workplace injury as well or

professional things so you can talk about safety tips as well uh driving these are the things a extra thing you can discuss for locality

stats like certain area like what's the most accident prone area in New York these kind of topics [clears throat] uh would be there as well

>> yes we will discuss uh we will discuss the local topical map just uh want to conclude the overall concept of out section and then we will we are going to

shift towards local topical map as it is a local business. So just for a moment I hold on I held on this topic and in

course language the outer section is a combination of central entity and the

>> attributes of our central entity from central search intent.

So these are the outer section areas or topics that will be covered

in outer section commercial investigation.

So these are the things that we need to cover in the outer section. Central entity we have defined central entity that is the

personal injury plus central search intent all the needs and intents of a target audience

about the central entity that has not been covered in the core section. In the

core section we have covered action related items. action is the final action to get to hire the services.

So other than the hiring attribute or you can say all other funnel stages or uh target audience intents likeformational navigational and

commercial investigation these will be covered in the outer section.

And now let's talk about local topical map in the outer section.

Local topical map and local topical map will be the part of both sections.

In core section we need location pages.

This is also one part of local tropical map. And second part will be in outer

map. And second part will be in outer section for local topical map that is

our location entities attributes related to our central entity and source context.

So if I write here in in some detail. So

explanation will be location entity local proximity local

location entity plus central entity.

So it will be local topical map in this section >> and for the core section our location pages

will be there. So location

entity plus source context local topical

map. So location pages will be covered

map. So location pages will be covered in the core section as these will be ranking for a particular location. For

example, personal injury attorney near me. If a person is searching this in a

me. If a person is searching this in a city of New York then that city page or it is a broader

area that area page for personal injury attorney services must rank there.

We don't need to create a title tag like personal injury near me. If our page is optimized for the location, search engine will understand this page

needs to be ranked in this particular location.

Yes Kamri any input for local topical map?

>> I think you have done it completely. So

I don't think I need to add Yes. So final step now we are in step

Yes. So final step now we are in step three enough discussion and discussion.

Now we are going towards execution of all this data for final topical map

creation. Step three

creation. Step three execution. we are going to move toward

execution. we are going to move toward the execution.

So here we need to check theformational data

>> overall data to find the topics that we need to cover on our website based on the five fundamentals that we have

created.

So in this execution step we have three major sub steps and that will be first will be raw data collection.

raw data collection and then second one is creating uh raw topical map

and then processed topical map. Yeah,

map. Yeah, >> we will perform all all these three steps one by one and then we will reach

towards process topical map for a few sample nodes from our raw topical map.

So yes kahuna how to start raw data collection from where we can start the information collection or data collection to create the raw topical maps.

What do you suggest?

>> Are you going to do the complete raw topical map?

>> I just want to know that first.

>> Yes. Uh

it will be a seven eight hour session.

So we are not going to invest so much time here as just we are teaching our audience. We are recommending some

audience. We are recommending some process just to take start. So we can't do full topical map. It takes 15 to 25

days create a final process topical map.

So we are not going to doing that. We

will just show some glimpse to our audience that these are the steps. So

all the uh smaller pieces of raw data we will collect and based on that data we will analyze at least 10 to 15 nodes in raw topical map and then we will convert

five to 10 nodes into process topical map just a glimpse of a toz process.

So now doing raw data collection.

So to collect the raw data one of the uh since we have already gone through the step one which is n research. So we

already know about all the lexical relations uh all the different entities that are connected to it different

attributes and stuff. So first thing you can always do is uh take your central entity

uh and put it in or find all the broad terms. That's one easy thing.

uh then another you can do the same thing for all the different uh lexical relations because in this case what will happen you will not find everything

every topic will not have the personal injury uh as you know inserted in it you may have personal injury you may have

car injury you search car injury as well and then find out for those that's a pretty which is start you know start

moving your uh load data collection >> okay >> then that's one of the first thing I do uh if someone wants

then they can first computers and see what build they are creating so that will give you a kind of skeleton and then to expand on and you know find more

topics around those that's also a nice These are the two things that I do. Some other suggestions are some

do. Some other suggestions are some people like to go route 30 40 50 relevant topics around for the

services that also helps.

So these are the three things that you can start with from my experience.

If you find more be I would just say be creative at the end of the day. Uh you just have to find different queries. You can choose you

different queries. You can choose you you can choose some extension or some service to extract all the related searches or all the auto selection from

Google as well.

Those are all fine as well.

Yes. So Kamuna recommended first from niche research or understanding. For

example, we have knowledge domain terms. We can utilize its data. We have lexical path analysis. We can utilize data for

path analysis. We can utilize data for that. As it is showing us the subtypes

that. As it is showing us the subtypes or the lexically related topics like parent topics or flat synonym topics or

the subtopics under the broader topic we can utilize that data frame semantics also searched also gave us a huge data

that we can process and see which topics has user queries and which topics need

to be covered. in separate pages. So we

have already uh some data in the form of need research or understanding we can utilize that. Uh I take tracking step as

utilize that. Uh I take tracking step as the sub analysis.

Yesterday I wrote a post on social media about the fact that sub results are the reflection of search

engines knowledge base. Whatever is

stored in search engine knowledge base for your target query or topic search engine reflects it on the sub results.

So what I will do? I will automate this process. I will

process. I will I will search it. For example, we are going to take start from personal injury. I will search this in location

injury. I will search this in location personal injury. So this is the page.

personal injury. So this is the page.

These are the results. I will utilize one of my custom GPT to understand

what data search engine is showing us regarding my searched topic.

So the process is very simple but it needs some time to understand what are the

entities what are the topic clusters that are ranking on the sub or what search engine is recommending us for this topic.

So in this custom GP I will write query.

My query is personal injury and query and the sub data is this.

So, so I need to understand overall instead of reading the sub result one by one

meta description reading the bold terms we do this in content brief process to understand what terms search engine is bolding on the sub results what are the

hints for example things to know here informational is uh personal injury has a mixed intent of both informational and

commercial. So, search engine is not

commercial. So, search engine is not sure whether audience is looking for informationational topics or audience is

looking for personal injury attorneys.

So, that's why search engine is ranking attorneys here. Sponsored results are

attorneys here. Sponsored results are also there and thenformational topics.

And this box things to know.

This sub feature is an indication that search this topic has some informationational intent and search engine wants to fulfill this

informationational intent by showing the most prominent attributes of this topic.

So from this area we can get information that these are the four most prominent attributes of personal injury topic for

our topical map. Personal injury

examples, personal injury types, personal injury lawyer fees, personal injury law salaries.

So these things can be utilized in different ways and then people also search for >> you can read my yesterday's social media

post I explained that these terms are from the similar audience

previous searched queries. So these this these queries are from the historical

query data of our legal target audience.

You can read the patent that I mentioned there. So we are moving forward to

there. So we are moving forward to understand the sub analysis. So the major entity

sub analysis. So the major entity mentioned on the page on the sub result is personal injury legal process injury types damages.

>> Yes. Come please.

>> Uh could you just you know put your LinkedIn post link in the sheet cuz people will watch it later. They won't

know what was the yesterday which yesterday it is.

>> Yes.

>> Yes.

>> Yes. You are right. You are right. I I

forgot this this context that they will not be able to find what was the yesterday's date. So I'm going to share

yesterday's date. So I'm going to share the link here in the sheet that you guys can read there.

I will paste in the sheet for the search intents. So you can read this

search intents. So you can read this post for sub analysis the importance of sub features and how sub features

contribute to your content strategy or you can say topical map.

So personal injury is the main entity and then legal process injury types damages.

So these are the prominent attributes.

So here this is the starting point when you take start with your central entity it means there are hundreds of subtopics

that you are going to find and then you will repeat the whole process on each topic. For example what we are going to

topic. For example what we are going to do for personal injury topic you will do this for personal injury legal process.

this topic pull raw data collection and then node finalization then personal injury types. You will do work on this

injury types. You will do work on this and you will pinpoint the individual types under the personal injury and then

damages. What are the types of damages?

damages. What are the types of damages?

What damages are allowed or compensations are allowed in this personal injury cases? Then contextual

analysis. So these are the entities and their sub entities that have been mentioned by the search engine

in the sub results and and this GP is explaining you what are the link of these core entity and sub entities. Then

contextual analysis dominant themes legal definitions and scope of personal injury. Okay. Personal guidance, how to

injury. Okay. Personal guidance, how to file legal representation, types of injuries and qualifying events, compensation breakdown

then importance proving emotional and mental. Then use

mental. Then use classification,formational intents, transactional intent. So search

engine is ranking local businesses. Map

pack is there. Navigational intents

direct searches for NYC or government information institute. NYC bar

information institute. NYC bar commercial investigation. How hard

commercial investigation. How hard is it to win a personal injury lawsuit?

How much does a personal injury lawyer cost? Mis combines gathering with legal

cost? Mis combines gathering with legal exploration.

As I already told mixed intent because intents are overlapping on a single page. So these are the primary topics

page. So these are the primary topics and subtopics clustering based on this sub data. So this section

sub data. So this section also gives you indication that how you can arrange your topics and subtopics

for your individual pages. For example,

for legal help or case evaluation or injury law page, you can bring these subtopics in a

single document. But only from the sub

single document. But only from the sub result analysis, you can't decide anything on this stage. You need to do a

lot of further work to validate whether this query deserve a page or not. And

one thing more it is only showing injury law. This is a topic. This is not a

law. This is a topic. This is not a query. You need to find the user queries

query. You need to find the user queries where they are looking for this topic.

And then based on popularity, prominence and relevance or the root, rare and unique attributes

of your searched user query or entity.

The topics will be defined for your individual pages user questions and pain points. So you can read all these data

points. So you can read all these data two gs three gs. So what we do normally so it is ontology based on sub result

entities and attributes.

That's a very interesting thing. And

after evaluating this ontology, you will be able to understand how search engine is arranging topics and subtopics on the

sub results page.

So the main attribute is personal injury. Then its first attribute

injury. Then its first attribute prominent attribute is types. So

physical, mental, reputational injury, then causes, negligence, intentional acts, recklessness, legal components, duty of care, breach, causation,

damages. These are called four

damages. These are called four components of a legal case.

>> Yes.

>> Legal process, evidence gathering, lawyer consultation, filing claim. Maybe

this one has sufficient user queries and demand but [clears throat] this may not have sufficient search demand.

So our whole content strategy will base on user demand or you can say search volume and the user intents in our

particular personal injury context.

So this is the most important item and this is the distinguishing factor why the previous or the traditional

keywordsbased approach we are not utilizing in this content strategy.

So this is a sub analysis. I will not consume more time on the sub analysis.

Just copy paste the whole information and paste in the sheet.

I am going to create next sheet for raw data. Here we will collect all the data

data. Here we will collect all the data and then and then we will move towards

finalization.

Now, now we have some manual sub analysis requirements.

For that purpose, I need to have search volume information.

So, I will utilize keywords everywhere extension to find the search volumes.

First of all, we have auto suggestions.

Authorizations will show us the attributes of this entity. So it has enough search volume. That's great. It

will help us. Search volume will help us to understand the demand of this these topics. So these are the auto

topics. So these are the auto suggestions.

We will have huge data. So we need to arrange all the data in a very systematic way so that whenever we need

information for individual topic we can come back and see what was the original

data and how we finalize this this topic and why we finalized it. So after auto suggestions we have query templates.

Okay, >> templates are the best way or shortcut to understand the

uh contextual layers in a target contextual domain query templates from auto suggestions.

So here we are going to cover query templates based on the auto suggestions and in

auto suggestions we will add some preposition personal injury for so

we don't have damage no form no emotional insurance so we don't have any uh contextual layer

Thank you with the for. So we can say act >> at work at claim.

>> Yes, we can find some contextual layers.

So we pasteed here with at and personal injury in So we can get some

contextual layer. So we are copying

contextual layer. So we are copying passenger in lower passenger in Spanish.

White has not been copied.

So we need to copy all of these this way or you can utilize any extension to to copy the with

I think no personal injury about no.

So you can variate the prepositions and you can find the contextual layers in your target topic.

Now we are moving towards the next step.

After this data we need query network.

So in next column we need to have information about query network.

And here we need to have SEO tool. We

will utilize keywords everywhere for this purpose. for right now.

this purpose. for right now.

Keyword gap analysis keyword B traffic organic ranking keywords.

So we don't have any keyword research. I

don't know how to do. So we can uh collect keywords from ranking competitor.

So I will utilize this this this results keywords. It is a sponsored result that's why it is not showing its ranking keywords. It is

anformational topic. Personal injury

Wikipedia claim personal injury US law.

What is the correct service page?

Yes, personal injury lawyer. So we are going to check its keywords. It has 67 keywords.

So these are the keywords. I will copy these keywords from here. Search volume is for US

from here. Search volume is for US because we have selected US location United States. So I will

copy these keywords and let's assume let's assume so we can skip this step and we can

directly go to competitor analysis.

Audience may be confused afterwards that why you skipped query network and why you are utilizing competitors data.

So I will utilize query network.

Kahuna, do you think we need to check ranking pages queries for topical map?

>> I would say like rather than looking at the individual page that ranking for personal injury, it's better to look at their site map, you know, put it in

that you will >> that's the thing.

>> Yes, exactly that's the thing. So we

don't need to check ranking queries of a page. We will do this step in content

page. We will do this step in content brief preparation because there we want to beat this page. Here we are only finding which topics we need to publish

on our website.

So we don't need to check the ranking queries. I can find if we have site map

queries. I can find if we have site map option from keywords everywhere organic ranking keywords compet gap analysis

analyze page do page do content >> no we don't have so we will open the website and the first step we can do check their

site map if they are using WordPress and common SEO plug-in then it will be easier for us to find the site map. And

here we go. They are using Yost SEO. So

it is very easy to find their topical to find their site map.

So we can easily find their published pages. So they have published

published pages. So they have published 929 URLs in posts. So these are most probably theformational pages.

They have published near 2,000 pages. We

will simply copy them.

But here we have a problem that they have not made any categories in the URLs. Whatever they have done, it is

URLs. Whatever they have done, it is difficult to find which pages are related to personal injury. and which

pages are related to other than personal injury topics.

So it is a problem but let's assume all these pages are related to personal injury pages, personal injury topics. So

we can create a separate tab for competitors site maps. Yes, please.

site maps. Yes, please.

>> Bazad, you are checking a post sitemap.

Can you check the page sitemap?

In post, there are mainly outer section blogs you can find.

>> Yes, exactly. So, we need both of them.

That's why I copied it.

>> But in the page, we can check the what are the main core services they are targeting first.

>> Yes, exactly. We need to cover both. So

that's why we are we need outer section two and we are we need uh the core

section two. That's why I will I will

section two. That's why I will I will copy now the pages information topics we have covered. So

they have 572 published URLs for services I think. Yes, they are

publishing the service pages in pages.

So here we go.

when we extract site map. Now we have URLs of the pages and post.

But we need title tags or H1s to understand what this page is actually

about. So we will utilize screaming frog

about. So we will utilize screaming frog to to find the HTML to find the H1 tags of these URLs. So we will give these

URLs to Screaming Frog to find the title tags and then we will check what topics they have published and we will include

those topics in our raw data and then we will start picking what topics are the

actually queries that deserve a page.

So this is the whole raw data for topical map creation for for finding the raw topical map

nodes for this one topic or one keyword that is personal injury.

we will find more topics and then we will collect raw data for those topics and then final nodes will be finalized or explored from that

individual keyword raw data. So this

process will go and go on.

I will create raw data for one more topic just to show you this is not everything. We have a

lot more topics to repeat for this topical map.

So let's do raw data one or one topic.

Okay, why not to write the topic name road at a personal injury and then

let's find one of the important attribute from this sub analysis and

then are uh one of the most important subtype and then collect data for that one.

So injury types, car accidents, slip and fails, medical malpractice, assault, false imprisonment.

Let's do for car accidents.

So we need to do this first. I'm going

to put off keywords everywhere. Personal

injury.

So here we don't need to write personal injury car accidents attorney near me.

So it is a full commercial topic.

Now here is a is a minute technicality.

If we search car accidents attorney near me, it will be a 100% commercial topic.

Car accidents attorney near me, it is a 100% commercial topic. Near me or in New

York, whatever we write, these are 100% comm uh commercial intent topics.

Search engine may not showformational topics in this

car accidents contextual domain.

So for each service type you need to perform two steps for raw data collection.

first for commercial query and then second forational query per accidents.

So on thisformational query search engine will show someformational topics

for a New York location to cover in the outer section.

So search engine has to show these things things to know sub feature for this contextual domain to show you what

are the prominent attributes or contexts in this car accidents contextual domain.

So whatever service you are going to cover in your topical map for legal services either it is medical malpractices

or car accidents or truck accidents attorney page you need to do two separate searches or separate raw data

collection for both topics. One is

100%formational.

This will show you what are the commercial intents, commercial investigation intents or commercial investigation queries of your target

audience in this particular location for this legal service topic.

But theformational topic of car accidents or medical malpractice or any other type of personal injury will show

youformational topics in this particular location.

So you can have some ideas, some user queries for your outer section content.

So this is the most important thing that we need to understand this raw data collection

and it is a normal raw data collection.

Let's anything manit and kahuna you want to add here from a long time I am discussing these things. You may feel bored in this discussion. No it is your

turn to add something.

Tahuna.

>> So yeah, that's the collection just uh uh I just want to just say same thing

you can choose any keyword tool and you can uh after SER analysis you can put your main term there and extract all the queries.

uh you would save maybe that will save a ton of time >> for each one. Another thing rather than

looking at the whole topical map it could be expensive but if someone has hs they can always put in the website and go to top pages so that will give

you you know because a lot of time these websites are writing even case studies or some special cases as well you don't need to cover those in your topical

because those are personalized topics or those so it's the case uh if you want I Can I show you how to like I can share my screen and then show the HR process

if that makes sense.

>> Yes sure you can share.

>> Yes sure. Uh so our audience has some idea that this process can be added here. So we extend our research for

here. So we extend our research for topic collection just to make sure we don't miss anything that is important in

this knowledge domain. Yes. Come on you can share.

uh send me this sheet as well so I know which computer you choose.

>> Yes. So I am sharing this sheet link with you. So you can

with you. So you can you can add data in this sheet legal service topical map.

So one thing since it's United States you can search your name personal injury do it you can have a broad terms so so

many but you don't have to use you don't have to have the uh CPU volume so I would put would filter at least one or whatever

you're comfortable with uh depending on your will be the all sorts of topics you can use this information as well uh you know

for finding attributes what you are missing a lot of location pages are there so we don't need to have those location pages when this is very comprehensive but it

will uh it will contain a lot topics or queries that are not relevant with you. For example, it could contain

with you. For example, it could contain uh thousands of you know hundreds or thousands of cities in uh USA that are connected with personal. That's one

thing.

>> So, same thing you can do with other terms as well. Uh I just want to show the competitor one that will be much easier to do

and that will give you more uh relevant topics to your own uh

then you go to top pages now you will see all the top pages ranking for it. So you anyway need those topics which have search presence or you

know have search volume you can find here. These are the queries direct

here. These are the queries direct queries attached to these pages. If you

want to expand on it that's your book you can export and find uh you know do it later as well. Now one thing to note there are so many pages because of

language as well. So ES

is there as well. Now these are the information topics. What are the safest

information topics. What are the safest in New York City place to live in New York? This type of page you can easily you know it will

just save some time because you will from one competitor you can find 10 20 50 topics right away with exact query

and volume if you have access to HF.

Otherwise, what you can do is just do the clock thing.

Once you have the titles, what you can do is like what is it? Legal driving age in New York. Just take it and uh

going to be help you.

You can go for New York and search your what is legal driving age and if you have keyword everywhere extension it

will show you.

>> First I need to prove that I'm a human.

>> Yes.

Trust issues.

Yeah.

more than more than your partners. So you can like I have hs so >> you can have here or you can have keywords everywhere. So you will find

keywords everywhere. So you will find this and then you can just look at whether it deserves the page or not bait on the >> and you have the volume data as well.

that will help.

These are the things other than that it's always good you know after initial research you could have an idea and you can rely on Google to find out for

example you can go down see topics here and then search on Google again why I'm searching that's different

anyway that's these are some tricks so if you have access to that it will your job otherwise do listing prog then Google then check your keyword

everywhere extension or whatever what your memission uh you want to use >> and I want to add something to that in

the h you can also check in the side structure which cluster is which cluster is getting most of the traffic and it's

easy for to target that cluster as well >> let me just show you that quickly Yes, sure. That's

Yes, sure. That's >> Yes.

So, according to Sir Kore is a surefire journey to outrank your competitors. So, first and the most

competitors. So, first and the most important part of our topical map is to find the gaps of our target audience.

So if you have access to a hrefs or sam is also uh started to show the topic clusters or keywords clusters. You can

add those and you can find which topics are the weakest point on our competitor's website. You need to target

competitor's website. You need to target those. So wherever you see some weakness

those. So wherever you see some weakness in our competitor's content, you need to penetrate that way so that you can hit

the iron when it is red. So you need to find the competitor gap. Yes, Kahuna,

you are going to show the topic clusters from our competitor's content with the help of age. This will help us to find

this cluster is the weakest on our competitor's website. We must start from

competitor's website. We must start from this point.

>> Yes.

>> Unfortunately, the light plan does not involve the site structure analysis.

If anyone yes if anyone has AHLS it means they know where this is this option is so they can utilize no issue

here. So we are continuing.

here. So we are continuing.

So this is a sample of how to collect the raw data and we are moving towards

the next phase of raw data collection.

what to do after collecting this much raw data.

So here we have only keyword data and now kahuna extract personal injury related keywords in SF and paste in this

K column.

>> Okay, I will right now it's too many.

>> I will do it. No [clears throat] just just extract first 100 ones not more than that. We need just a

sample to show how to proceed from this step.

So after collecting raw data now we need to select what are the singular contexts or what are the topics that can be

converted into page content or topics that need separate pages on our website.

So we will read all this data one by one.

Personal injury legal process injury types. Okay. So we are highlighting all

types. Okay. So we are highlighting all these things as we need to cover them on our website.

So this color highlighting means we are picking them and we will start working we will start collecting raw data for these topics to find the ultimate topics

that we need to cover on our website.

Okay. and then personal injury, emotional distress, reputational harm, filing claims, lawsuit, attorney, car accidents.

So in the injury types when we will go into injury types then we will cover all these types of personal injury claims or legal cases

and then we will when we will start working on personal injury damages then we will cover all these things. So here

we are not highlighting these things.

Next one is the contextual detailsformational it is not as much relevant. Then

personal injury definition yes topic subtopics injury law legal help case evaluation.

Yes, we have highlighted these above listicles.

Yes, this ontology is so much important for us as it is reflecting the full knowledge domain

showed on sub data. So we are going to pick the main topics that we can cover

in the next raw data collection and then start finding pages from here. So legal

components, legal components, legal components is an important attribute. So

we are highlighting it. Then legal

process. Yes, legal process is always a prominent attribute. Then damages,

prominent attribute. Then damages, medical bills. So damages we have

medical bills. So damages we have already highlighted. Again we are

already highlighted. Again we are highlighting. Then lack of visual ads.

highlighting. Then lack of visual ads.

So these are the opportunities. These

may not be important here. We are just picking topics. So

picking topics. So from this data we have highlighted these things and then next one is

personal injury types New York.

So whenever we have lot of data like this in YM niches

where search engine is concerned for the user's health or the audience health we need to be conscious about our time. We

can't afford to read each query to find the user's intent and context.

So there will be dozens of queries that have single commercial intent. We can't

create page for each of that because intent is same.

So to understand the user context and intents from the query data we utilize

custom GPT for keyword segregation.

The purpose is to save our time.

Keyword segregation.

Keyword segregator is here as our helping hand.

So we will just copy these queries.

Kahuna is not coming slow. So many

queries. No, no, no. We can give only 300 queries.

First copy the 300 queries from this data and then paste it into

this custom GPT and just add one instruction don't miss

make sure no queries missed from this content. So we are iterating our

content. So we are iterating our comprehensive analysis request to GPT and now it is copying. The purpose is that

users utilize natural language while searching on the sub. So they use different wordings

but intent is same context is 100% same.

So why to read dozens of queries that are spread all over the query network.

So we are going to combine the shared context queries those have similar intent or some shared context. So this

custom GPT is helping us to understand what are the similar queries from the target audience

and now I will explain further regarding its output.

So this way we aggregated the data and from bottom there is marketing stuff we can

delete it.

So here we go. First cluster is who is the best personal injury lawyer for my needs? User intent comparison or

needs? User intent comparison or decision making. It is actually called

decision making. It is actually called navigational intent.

So best personal injury lawyer, top accident and personal injury lawyers, best injury lawyers.

This stuff is 100% wasted. We can't

write on these pages because these pages demand listical document where we list

more than one attorneys. These topics

are for aggregator websites. So this

cluster we need to ignore 100%. And we

can't claim that we are the best personal injury lawyer in New York. It

is legally not allowed. We can't use we can't use best or top on our web page but we can publish guest posts with

these uh signifiers or modifiers with our brand name or with our services.

Where can I find a personal injury lawyer near me? So this is the main commercial query that we will be covering in our service

page. And you can see all these keywords

page. And you can see all these keywords have same intent only single intent that is personal injury attorney services

that all these will be covered in our single page. We don't need to read each

single page. We don't need to read each one by one. What who are the person lawyers in my city or state?

It is again local page uh indication for us. So for these locations there are search demand. We

can open pages for these locations. So

this is local topical map. Location

pages are already understood on the websites in local SEO. So this is part of local topical map that we will be covering on our website. So these

locations in New York has some demand for personal injury lawyer services. So

we can open pages for these locations.

When there is no demand, you should not open a page for that query.

So after all these so I am uh ignoring this list because when you have a client or if you are a

lawyer then you need to see whether you are offering Atlanta you can uh you want to serve Atlanta clients or not. So

whatever preferred locations you have in your mind or you think are good for your business, you need to highlight those

and then you need to create pages for them if sufficient need is there.

And then next cluster here is what is personal injury lawyer and what do they do? So informational for our

outer section we can create a page for them who are the personal injury lawyers and what do they doformational

queries we can understand them if any new context is there how can I file understand my personal injury claim or

case so it is legal proceeding related cluster that's very much important and it is The

popular root root attribute of our central entity. Root attribute.

central entity. Root attribute.

Then person injury claims lawsuit case settlement court news today.

Who handles personal injury from car accidents? Who handles?

accidents? Who handles?

It is simple commercial intent.

We need to ignore it as when we will create car accident personal injury lawyer.

So it is an idea for personal injury for car accidents lawyer page. So we will publish one page

lawyer page. So we will publish one page for this what is personal injury protection. So it isformational topic

protection. So it isformational topic insurance and legal terminology.

We need to publish it on our website in outer section. How to market a personal

outer section. How to market a personal injury law practice.

That's out of our scope. We are not giving marketing services. We are

creating content strategy for our legal services website. Who are the person law

services website. Who are the person law firms?

No, that's not a good topic. Who are

specific person lawyers or firms?

It is navigational query where people are looking for the specific brands. So this way we

cluster all the user queries in a particular query cluster and then we evaluate

contexts and user intents in those queries and we finalize with the sub validation whether a topic needs

page or not.

Now we are going uh this has been evaluated and we have finalized.

Now we need to check this one. Personal

injury types New York.

No such demand. We will ignore personal injury attorney New York. Yes, we are creating one service page for this.

Personal injury lawyer.

Personal injury attorney. Personal

injury lawyer. This is uh just a word sequence. Word co-occurrence

sequence. Word co-occurrence personal injury with lawyer has more search volume. So we will cover it in

search volume. So we will cover it in the main title and then we will viate attorneys in different sections of our content.

Person injury medical it is not a canonical query no clear context person injury in Spanish we will ignore it. If

we are not offering content in Spanish language, then chances of winning a personal injury lawsuit, we need to search canonical query as it

is the most important attribute from users perspective. They want to know

users perspective. They want to know whether I can win the case or not.

Then types of personal injury cases.

Yes, types is a prominent attribute. We

already highlighted it. Personal injury

coverage. It is insurance related query.

We will ignore it. We are not touching the insurance cluster yet.

Personal injury at work.

Personal injury at work claim. Person

injury at work lawyer. Personal injury

at work mental health. So we can highlight personal injury at work. It

may be anformational topic for employees rights or anything similar to this context.

Person injury at work at track level uh claim example no personal injury in law personal injury in Spanish. So personal

injury in law will be covered informational root page of personal injury.

So this way we highlight the topics from the raw data of a single topic and

then we bring these highlighted topics.

Highlighted topics means on which basis we highlighted the topics based on contexts and user intents.

from the queries. We highlighted the queries

and after that we will bring them out in this column as raw topics.

Raw topics. For example, we have highlighted these items. So, we will paste here. Anything else we have

paste here. Anything else we have highlighted? Yes, legal components we

highlighted? Yes, legal components we have highlighted legal components means components of a legal case.

Legal process. Legal process always unique root attribute damage is important for our target audience. They

want to know for which type of losses I can claim damages.

Anything else? Any other topic? No. So

here we have these topics highlighted for the final step. So these

are the these may be the topics for separate pages.

We need to validate them from sub results to finalize whether these queries deserve pages or not.

So personal injuries missed here.

Personal injury legal case. Personal

injury claim types damages. Personal injury

damages. Personal injury damages legal components personal injury legal components.

So personal injury legal process personal injury damages has been covered. So we can delete it. And then

covered. So we can delete it. And then

we saw personal injury lawyer.

That's the topic of our service page.

New York.

And then we have personal injury lawyer.

And this is location page.

New York, personal injury, lawyer or attorney.

Then chances of winning and then personal injury at work.

Any other topic?

And here we have where can I find person lawyer near me near me service page query who are the person lawyers in my city. So these are the location pages

city. So these are the location pages ideas as I have already explained. So

whatever locations are relevant to us we need to highlight them and we need to paste them.

So you can see Florida personal injury lawyer. So area pages if Florida is in

lawyer. So area pages if Florida is in your uh service area you cover clients of this location. I don't know it is in

New York or not. So here we need to see this thing we can cover them here in

this topic. So in each

this topic. So in each topics raw data collection you need to

find the singular contexts and user intents queries

that can be that may deserve separate page. So this way we will finalize it.

page. So this way we will finalize it.

And now we are going to check whether these queries need to have separate page or not. So

here we have a specific concept and that's a very very technical and crucial item

to decide whether we should publish a separate page for a query or this context must be covered in any other

published page.

Recently I conducted an audit of a website and four to five pages with same intent but users had different queries.

So they were focusing on the keyword search volume and based on the keyword search volume and luckily those keywords have low keyword difficulty.

So they were publishing pages based on low keyword difficulty and high search volume. Meanwhile, the context was 100%

volume. Meanwhile, the context was 100% same and the intent was 100% same. So

these things are bad and these things are called intent cannibalization.

So to uh validate topics on sub we will search it in the location New York personal injury legal

process. So we will search it in the

process. So we will search it in the legal process in New York related location

and we will see whether first criteria for finalizing yes kamuna what's your input how to

finalize whether a topic needs a separate page or Not >> well it's the first one is obviously

search demand if there is no search it doesn't deserve so another one is it should be a part of uh query template

that's another I don't remember the other two right now but concept is that out of four uh we

have to have three uh checks out of those both of these items but typically user demand is the main one. If we come

here and uh Google search has an index for it. We are

for it. We are >> yes that's the main thing Kahuna has highlighted the main points to decide.

Manit you have something to add here.

Now kuna covered everything there. If

you can check if there's Google has separate index for a particular query that means it deserve a page and you can check if the query also has a volume and third if your competitor is also

targeting these queries it's good that you can also target.

>> Yes. First of all let's discuss all these things one by one. So kahuna and banit mentioned first thing is search volume.

For search volume we need to check canonical query. So I will write and

canonical query. So I will write and this is the final second last step and the most important one. So I am just putting

more focus on this concept and video is becoming longer but I will try to cover the whole part in next half an hour. So

we don't go more than 2.5 hours.

Canonical query. So here is the concept of canonical query. We need to search whether this query is a canonical query

or not. If it is not a canonical query

or not. If it is not a canonical query then it means we are unable to find the

true such demand of that query.

So how to do it in this personal injury legal process? We search this query and

legal process? We search this query and it has 260 demand per month.

First method to find theical query is to see whether the uh titles or competitor

pages the same that we have. So let us see personal injury legal process the personal injury process in New York.

Okay. So they have used word legal steps to filing a personal injury lawsuit.

They have utilized the interrogative query in the title. Then personal injury lawsuit timeline steps and process. So they are uh

merging multiple context here. They are

uh including the law of law of statute that limits the timeline that limit for how much time you can file a legal case.

Then the 10 steps of a personal injury lawsuit. You can say the process without

lawsuit. You can say the process without the word process. They have mentioned 10 steps and search engine is semantically looking at it as the same. What are the

steps to filing a personal injury lawsuit? Understanding the process of a

lawsuit? Understanding the process of a personal injury lawsuit. Then legal

process of a personal injury case.

New York City personal injury claims and lawsuit process. Stages of a personal

lawsuit process. Stages of a personal injury case. This is an authority

injury case. This is an authority website. So they are receiving more

website. So they are receiving more traffic. New York government is

traffic. New York government is receiving the second highest traffic that is 200 chances of winning that is separate. Persony lawyer that is

separate. Persony lawyer that is separate.

The timeline New York person injury laws US person law types how to file lawsuit settlement.

So here some titles are mixed. Some are

utilizing process word. Some are using steps word. Some are using

steps word. Some are using timeline. Some are saying

timeline. Some are saying filing steps. So mixed intent we can say

filing steps. So mixed intent we can say this may be the canonical query as it is

reflecting the 100% context that ranking pages are reflecting through their title tag.

First way then second option we have to see related queries from keywords everywhere personal injury litigation 880 search

volume personal injury claim process.

So this is the this is the canonical query personal injury claim process. It

contains search volume it have search volume of 590.

So instead of personal injury legal process the canonical query that a target audience is searching more than

the current query it is personal injury claim process. So let us search this one and see whether search index is

more clearer or not.

So first thing search volume to find the correct search volume or the correct or the more accurate search

volume or the better estimation of monthly search demand. We try to find canonical query and then and then we are

validating yes this is the uh right canonical query or not personal injury claim process. So instead of legal claim word is more relevant and

target audience is searching for this one stages the process procedure same

context paid first in related item what are steps again steps and then understand the claim process.

So let us see how many results are utilizing word claim AI overview including claim first result

second is not utilizing third fourth and then things to knowformational recommendation and then videos word claims. So instead of legal process

claim is the uh more perfect word cocc occurrence for this topic or

for this context. So we have validated this is canonical query for this topic is personal injury claim process.

So first item it has search volume of 590.

Our competitors are writing on this uh competitors have published pages on this and it is a prominent attribute. So we

need to publish page.

The third or the second confirmation that Manprit has added here that is whether search engine has a separate index

for this topic or not.

When search engine is reflecting query clusters related to our searched query

or search engine shows some exact match pages for searched query.

This is an indication search engine has separate index for that topic.

In AI overview, search engine is taking help from this website that has a same exact title match that we are searching.

Personal injury claim process is present in the title tag. Then claim guide and then we have seen that majority

results are related to claim process whether they are utilizing word process or not. Some are using procedure some

or not. Some are using procedure some and some are using the steps to reflect the process intent.

And the third one mentioned as whether our competitors are publishing pages for this or not. So this condition has also been fulfilled.

So we have some background music audience will enjoy it.

So these things so we have confirmed this query needs a page. This query deserves a

page. Second thing is

page. Second thing is canon canonical query with sufficient

sufficient search volume.

Then we have uh separate search index

by the search engine.

And third one is competitors are also have also published

pages for this topic and when I have a lot of data and when I see competitors are receiving

very low traffic then I add one more criteria 4 point that is optional competitors

are receiving giving traffic not competitors. Competitors pages

not competitors. Competitors pages are receiving traffic. It is optional.

If no compet competitors have published the pages for that topic but no competitor is receiving any traffic

then what is the need of publishing that topic? So it is another indication if

topic? So it is another indication if there is no traffic on competitors published pages for that topic

I will not create a page for that topic.

So these are the things. So it means this page has been finalized canonical query was claim process claim. So I am

highlighting this query as this query is the final node for my topical map. Next

one is claim types. Personal injury

claim types. So let us search this one. Personal injury claim types.

this one. Personal injury claim types.

What injuries? So common percentage claim types include common types of personal injury cases. So first result from which AI overview is taking help.

It has a title common types of personal injury cases. It has a 10 search volume

injury cases. It has a 10 search volume of 10 and I assume it is not a canonical query

types of. So this is a canonical query

types of. So this is a canonical query types of personal injury cases. Let's

assume we don't have keywords everywhere. So my competitors are

everywhere. So my competitors are indicating me what is the canonical query common types of personal injury

cases.

25 is a signifier most common these two are the modifiers. So the canonical

query is types of personal injury cases.

So let us search with the canonical query to see whether it has sufficient search volume. We have seen it whether

search volume. We have seen it whether search engine has a separate index and whether my competitors are publishing content on this topic. And the fourth

one, whether competitors are receiving traffic or not.

What in injuries does personal injury law include? This is the 100% same

law include? This is the 100% same topic, same context and it is receiving 2100 search uh traffic. So this is an

important topic and we must write on this. So this query also deserves a

this. So this query also deserves a page.

Common types 490 traffic and then types of damages available in New York types of damage it is a separate topic. So

this is a micro context indication or related page indication. So damages type of damages we have a query with damages. We will

search it again. Most common types most common types. Okay. So this is again

common types. Okay. So this is again finalized.

Kahuna, do you have anything to add here?

>> Next one is so your size means nothing.

>> Okay. So we are moving with personal injury damages.

So encyclopedia page legal encyclopedia website is writing on types of damages in personal injury lawsuits.

So it means we need to attach word types. The plurality sometimes plurality

types. The plurality sometimes plurality gives a sense of different context but [clears throat] sometimes it is better

to add the relevant word for proper word coccurrence.

I am recalling lecture 68 or lecture 67 in topical authority course where he says drinking water and

drinking waters when we utilize word drinking waters it give sense of multiple branded luxury waters.

So it has a concept of bending meaning with word limitization or something like this. So we bend meaning for search

this. So we bend meaning for search engines by adding just single s with the entity water.

So if we see canon search volume for canonical query personal injury damages it is showing 210 search volume and here it is showing personal injury damages

210 volume economic damages and then types of damages are economic person state of statute of limitations New York that is

another query and statute of limitation it will be good and if you have keywords everywhere Or uh another extension is

surfer SEO. If you have surfer SEO uh

surfer SEO. If you have surfer SEO uh Chrome extension and there is one or two more Chrome extensions that show you the

related keywords in the SER traffic geo search keywords SEO search keyword. Yeah, this is one of

the tool auto DK. It also gives No, that's SEO tool.

I am uh I am referring to the keyword search tools that are attached in a browser and based on the sub results

they recommend you related queries.

So sometimes what happens when we search for this topic then we find here new topics for example I found statute of limitations I will search it afterwards

and sometimes we find new topics that has been 100% ignored so that time we say

we have recovered the cost it is recommending us new topics that we have missed despite of so much raw data

collection and so much hard work.

Sometimes these tools are really important and helpful.

So personal injury damages and types of personal injury dam damages the word types has a low search volume. So our

uh audience is searching with this query. So it is a good

query. So it is a good fit and traffic is there on the pages.

But I am curious to know why Justia website is receiving so much traffic types of damages in personal injury law source.

One website was receiving 2100 search volume traffic. Yes, it is. What

volume traffic. Yes, it is. What

injuries does personal injury law include?

Let's assume we search with this title.

Is there any specific search volume for this query?

Why this website?

Oh, they have a severe spelling mistake in the title tag. Injuries

J is missing. their SEOs are good but writers have some issue or at the time of publishing they have not taken care

of spellings in title tags no specific search volume so nothing to worry this page this topic

is good personal injury damages we finalized this yes personal injury damages it is again finalized and one thing more that I am missing ing

that is a big mistake and you will be in trouble afterwards. You need to

afterwards. You need to you need to mention the search volume of

the finalized canonical query so that you know afterwards that it this query

really had the search volume.

Then personal injury legal components.

Personal injury legal components.

Personal injury legal components.

So this one is the last node validation.

This one is the last one that I am validating from the sub. After this

I will I will start converting it into processed topical map duty of care. No search volume for this

one. What injuries does person injury

one. What injuries does person injury law include? So we have seen this one.

law include? So we have seen this one.

This is the types of personal injury claims. This is the 100% similar topic. The

fundamental components of a personal injury lawsuit.

Elements of a personal injury claim.

Personal injury. A beginner's guide to personal injury law.

Personal injury statute of limitations.

Chances of winning person easy definition. So let us talk about local

definition. So let us talk about local topical map for course we have location pages we have discussed any idea

any input kun and mpr you have for local topical map for outer section for this personal injury topical map.

How to topics?

Well, typically it just going to be the in the outer always it is just going to be location plus different regulations [clears throat] laws because that's why that's the

fundamental that's the basis of legal framework that's easy and if you want to go broad then you can talk about stats

uh different like one of the topic that we saw on HRF was like safest place to live or that you and talk about other

thing you can talk about uh you know just uh talk about all the lexical relationship and find if there are laws related to it let's say New York workplace safety laws or New York

workplace >> laws uh then you can have driving laws you can have uh public park

or you know different public properties related regulations and rules all those topics can easily be there and

then you can connect back to injury and >> lawyer pages legal services.

>> Mhm.

>> Yes. Very good. That's a perfect example what Kamuna has given. And here we found a query personal injury statute of limitations New York. Statute of

limitations is a specific law that determines what is the time period for filing a claim in the court.

So for different personal injury types, personal injury claims types, there are different

uh rules, different time periods in which a claimant must file the claim in the court.

So New York, New York is a state or a city.

New York is a state and New York City.

>> Yes, it is both of these. New York also a state and it is also city.

>> Yes, thank you. So, New York is a state.

So, it has its own Supreme Kate, Supreme Court and its own laws for personal injury. So, this query is hyper localal.

injury. So, this query is hyper localal.

You can say all the hyperlocal queries are the part of local topical map. The

purpose of local topical map is to enhance local proximity on your website. So you bring location

entity and your service entities closer on your website and in a different triple formats. You

bring your brand name and the location entity closer so that search engine understands the connection between these

two entities location entity and the services entity or you can say the brand entity. So these are the key things that

entity. So these are the key things that we need to keep in mind while creating local topical map. So I am uh finalizing

this one is the final query that we are validating to finalize the queries that deserve a page. So this website New

York statute of limitations for personal injury. This one this one seems to be a

injury. This one this one seems to be a more more more accurate query. But here I am looking at

accurate query. But here I am looking at this query NYS. What is NYS and why it has 2900 search volume

720 and statute of limitations for personal injury in New York.

Then statute of limitations chart New York New York personal injury statute of limitations. What is the statute of

limitations. What is the statute of limitations? Here some websites has

limitations? Here some websites has zero traffic, some has very low and some have uh just 30 or 50 or 100. Only two

three websites are receiving 200 or 300 traffic. But being a most prominent attribute

for the legal cases, we must publish a page for this topic. And I will go with New York statute of limitations for

personal injury.

Let us see what is this NYS.

NYS I am trying to understand uh what is the keyword for NYS and New York community

statute I don't know what is NYS New York state

just like NYC that's the location you see the New York statute of limitation you will use York

>> New York Senate okay yes that will be >> perfect so this is the canonical query New York Senate statute of limitations

and we can add for personal injury so this one will be

this one will be the main topic New York Senate NYC.

So we are going with this query.

The first part has search volume and the second part we connected for our for our connection for our context

connection.

So these four we have finalized these four queries.

And now we are going towards process topical map based on this raw topical map of four to five topics.

As we are just showing the thought process and the glimpse of how to do the

work and how to reach a complete topical map. These fours are the

map. These fours are the canon uh canonical queries we have finalized and this one we finalized.

So, we are going to like to have search volume column here.

So, I never doubt whether we need to have this page or not. So in the final step two we know

not. So in the final step two we know that this topic has some search volume

indication some search demand indication title then URL

then image name image alt text and meta description is optional and we often leave it. It is

not compulsory but you if you can manage you must not leave it as it is an opportunity

to convey some context some user intent in this meta description you can utilize it and

as you know we have already 2.5 hours long we don't have resources for meta description so we are skipping in this step. Yes, Kamuna.

step. Yes, Kamuna.

Now your inputs are required. How to

create title tag for our raw topical map nodes. And let me clear for my audience.

nodes. And let me clear for my audience.

Uh when we call node, node means single page. This word is from ontology

page. This word is from ontology concepts. In ontology, we have two

concepts. In ontology, we have two things connected. The two distinct items

things connected. The two distinct items that are connected. These two things are called nodes and their connecting line

is called an edge.

If I show you, let me show you the graphical presentation. If I have not closed, I have closed the

frames matrix. So node is a single page.

frames matrix. So node is a single page.

These topics we call these these are the four final nodes. Node mean final page that we will publish on our website. Now

for this final nodes we are going to create we are going to verbalize the user intent and context in title tag and

then we will finalize URL and then image name and image alt text. Yes Kuna, what are your inputs for title tag finalization?

So uh technically theoretically it's verbalization of uh your macro context is represented by your query. One thing

to get the idea you can always look at this what are the terms that are being used in the title. Okay

>> that's one of the uh easiest thing to do. Then frame I just

do. Then frame I just >> I like to do it uh simply just enough to represent the macro context and have the

most important terms. And I always tell the clients that they can add a few or tweak it uh more when they are creating brief because they will have the query

network there as well and if there is some extra that are being searched by user they can add and make it more specific the initially I don't have that

data to consider but >> titles or based analysis is the one thing that you can do and then basically verbalize your macro context to

represent it what your uh page going to have.

>> Yes. So these are the tips to create title tag. Yes. M you have any input in

title tag. Yes. M you have any input in this step.

>> Uh another thing is this is not the final title tag that you are going to put once creating your content brief.

You can still change the title tag according to deeper research.

>> Yeah. So for our initial understanding with our initial research this is confirmed that a page is

required for this topic.

But here we have some level of research to finalize the title tag. But maybe at the time of content brief creation we feel that

the title tag is not 100% optimized. So

we can easily change this title tag. No

issue in that. So we are looking at this topic New York state statute of limitations for personal injury and we

are visiting sub results statute of limitations. This is the perfect

of limitations. This is the perfect perfect word coccurrence. We can't

change it. So whether we need to change anything before or after this query or not this is the question.

Statute of limitations New York.

So this query has 2900 search volume statute of limitations New York. So we

can create full name of location New York statute of limitations.

for personal injury. Yes. So we will copy.

Why to paste? Why to write everything?

paste? Why to write everything?

New York statute of limitation for personal injury and then kahuna for URL structure we can leave URL structure. It depends

on overall site structure of our website. So it has it is a very

website. So it has it is a very subjective matter and we need to fit if it is an existing website then it will be a again a trouble what

is the existing site structure and how we can be fit in this existing URL structure. So let's talk about image

structure. So let's talk about image name and image all text.

Yes Kahuna.

>> I think for image alt and image URL is going to need to have your uh URL for hints. But yeah for the URL I would just

hints. But yeah for the URL I would just uh say this must at least prepare URL that you can have like if you are having a folder type structure which is

recommended then you can start with your root then find the next attribute and then right now we don't have all the nodes stuff to say

>> but you can just uh let's say you can have personal injury law statute of limitation that would be the

>> uh that much I know like for now. Then

if you are having image URL or image L tag you can talk about statute of limitation in New York Senate or uh New York state you can verbalize it much and

expand your contextual uh and topical coverage. Any synonyms or anything that

coverage. Any synonyms or anything that you have not used before you can always use here.

And uh same with the image URL as well.

simple variations to cover more uh you increase your topical coverage right?

Yes m any input >> and URL is the first thing that search crawler is going to visit. Make sure we have read in the patent as well in

topical distillation and subsided table that uh having a folder structure created a folder structure it's easier for crawler to understand the roots and

the notes in the seat page of the query >> and then follow the image name and you can add all the variation and uh lexical words

>> and try to add word combination in the image name and all text.

Yes. So this is the URL structure that monies is referring from the Google patent topic distillation

via subsidized retrieval that recommend the URL structure with root seed node uh site structure or URL structure

and in image name recommends three to four words maximum but sometime if we are compelled to increase words so we Or we can compel but ideal scenario is

three to four words without any preposition any conjunction. But if

if any preposition is required to give the correct context the true context of any entity

then we can add preposition. Otherwise

no need to add any preposition or any sentence structure in image name and image all text. We are some free hand to

add the main uh the full query but make sure you add some variations.

you add some contextual or semantically related keywords or lexically related keywords in your or queries in your

image all text. The purpose of this image name and image all text is just to reiterate the context to expand the

contextual coverage in our key information retrieval zones. These are

the information retrieval zones where search engines look first to understand what is this page about. And when we

call image name, it is not all the images. It is only featured image on the

images. It is only featured image on the website.

Because algorithms of search engines call featured images the representative media of a document.

So they see uh this is the title of this page. It has contextual data. It has

page. It has contextual data. It has

content in the form of text and then they see what is the representative media of this page of this document. So

what context this representative media is reflecting for us. So they get an idea. So we

for us. So they get an idea. So we

created one title tag, image name and image all text for statute of limitations topic and then personal

injury damages it has been covered. So I am closing it.

Personal injury legal components.

So we are looking at personal injury legal components.

So personal injury legal components.

We ignore that that topic. So we are going to cover

that topic. So we are going to cover personal injury damages.

If we see this title tag is very clear types of damages available in New York personal injury cases.

What injuries does personal injury law include? What damages are recoverable in

include? What damages are recoverable in New York? What are the three types of

New York? What are the three types of personal injury damages?

I think we can go with simple types of personal injury damages and then localize it.

Localize it in New York.

Personal injury damages And here we can variate it types of damages we have broad types

in the >> I think you can have types as well in the most of basically it's a plural one and if you open it's going to talk about

different personal injuries. So that's

what uh I think the context is and if you probably you can take help of AI overview as well.

>> That's typically the summary of everything that's present here and I think this query is

good.

We can iterate in the image alt name as it has a good variation.

What injuries does personal injury law include?

>> No, no, no, no. The recoverable is good.

What damages are recoverable in New York? So, it is it is more user related,

York? So, it is it is more user related, user perspective related. So the

audience wants to know what types of damages I can recover in New York

or personal injury cases >> or personal injury case.

>> What damages are coverable in New York person injury case? Yes.

So this way we repeated we iterated the context with different query language or you can say natural language that we

assume our target audience will ask in this way. Yes please.

Uh in in the image all tag you can also use uh NY instead of New York because people search NY as well. So that will be another variation

>> and it will get shorter as well.

>> Perfect. Perfect. That's a good idea.

Whenever length is going to be increased then it is good idea to shorten to make uh abbreviation to utilize abbreviation.

When it is a abbreviation is also a utilized uh named entity for that location. You are good to go. Now we are

location. You are good to go. Now we are looking any other variation that we can include in image name

calculation is a good attribute but it will be covered in the macro context.

Minimize how liability damages, types of damages you can recover, damages you can claim.

Yes, we can general damages in personal injury cases.

So general damages in uh in personal general damages personal injury case.

So why we don't make it clear personary case damages New York. So location is again there to

New York. So location is again there to iterate the contact. So we are moving toward the next one

types of personal injury cases.

We can put off the table there. We don't need it now as we

table there. We don't need it now as we are looking for the attributes or the variations or contextual entities. Do it

share the context in our image name and image alt text tags. all tag or all text.

So here we have what injuries personal injury or types of personal injury cases.

This is the most prominent or you can say the root attribute of personal injury.

We need to have the most clearer the most clear title tag for our page.

So common types of person injury 25 most common types of personal injury cases.

No, that's not looking good. Types of

damages low damages. We don't need damages. 2018 most common types of

damages. 2018 most common types of personal injury cases. Common types of person cases types of person injury cases. And if we

say and I am recalling Kore algorithmic authorship rules, it has a rule uh that says to qualify your instances.

If you are mentioning types, mention that these are the most common most common types. If you are showing the

common types. If you are showing the benefits, the most common benefits or the most severe side effects this way.

So we can say common types of personal injury cases.

Okay. So let us make it clear. Common types of

clear. Common types of common Common types of personal injury cases New York.

New York.

So it means we are specifying it for hyper local context.

And sometimes >> yes kam please >> you can like in this one you can avoid New York because you are basically talking about your types in personal

injury which is main entity not necessary it has to be New York but heading it's going to be in one of the headings. Another thing that I want to

headings. Another thing that I want to say here is uh since it's a plural one >> and uh uh I remember coring this that if

uh competitors are using a number then you also use a number in your title and be comprehensive than that. So if

someone is giving 25 you can give 30 that's always prefer and I want to just uh give another perspective on this is

>> is that in this case uh another version of title could be what are the different types of uh personal injury cases that's macro context as well but I would also

go with the X basically I will do X types of personal injury cases and X can be replaced by client with a certain number with 30 40 or whatever he wants

to but it's going to be a listical that that's what I want to represent by my micro context it's going to be a list of headings incremental list of headings

yes I was avoiding the listical item number because because we may not process all these things but

but yes you are right we must give listical item but we can't uh outrank we can't uh go beyond the number they have

they have given because it may be the maximum in this personal injury case so it is a legal matter so we can add list

but we can't aim to go beyond the number listed on the page you are right here

listical item is needed Did we miss >> maybe create a new injury?

>> Good idea.

>> Yes, good idea. But it will be difficult to connect it with New York laws.

What is the most profitable person?

See the people audience is already aiming for the maximum profit. What is the most

maximum profit. What is the most profitable personal injury case?

>> And if it's a winner idea, >> yes, we can invent a new injury type for the most profitability context. So what

is the answer here? Here are the 12 largest percentage settlements in history.

These are the previous cases or these are in legal language these are called precedents. These are the previous

precedents. These are the previous decisions and that one is the huge mind-blowing 26 billion.

>> Nice idea to be become Elon Musk.

>> Yeah, [laughter] they have become the party who have won the case. They have

become the become the next Elon Musk.

So here we need to now we are finalizing image name and image all text.

Actually I added New York here because New York has its own states. Maybe one

injuries allowed here and in is not allowed in New Jersey state.

So when we have specific legal uh uh you can say legal laws for a specific location then I can I can

assume that we should add location and one thing more when when we don't add location there is a risk we may be

ranked in an other location we don't need traffic from other states so Wherever possible

we want to specify location. Wherever is

possible we will add location so that we create location iteration for search engines. We don't need traffic from

engines. We don't need traffic from irrelevant state.

This is the first aim or first goal in local SEO. We don't want to waste our

local SEO. We don't want to waste our resources for illrelevant traffic. So in the URL we

illrelevant traffic. So in the URL we will add type personal injury types iterating just

main entities.

So in type in image name most common types it is a good variation claims in New York.

Most common types of personal injury claims personal injury claims. So we have a word claims

variation personal injury cases personal injury.

So we can make it simple personal injury case types.

So the final one for this session we are going to cover personal injury claim process.

I just recalled I wrote one post

on LinkedIn. Yes. Why law websites

on LinkedIn. Yes. Why law websites fail to claim? I will link it here after

completion just 5 minutes more. Personal

injury claim process. So here we are the person claiming process. We are

going to verbalize the process intent.

personary claim FAQs government website versus stages.

So that's the perfect perfect image name.

Let us put it in first stages of personal injury claim stages New York

simple and title tag timeline of a personal timeline. We can

utilize word timeline and I assume these questions are from this page state law.

No no no.

Oh, sorry, sorry, sorry, sorry. I am

confused. The personal injury process in New York. Okay. The personal injury

New York. Okay. The personal injury process. The personal injury claim

process. The personal injury claim process. Personal injury process.

process. Personal injury process.

No.

Workers compensation understanding the claims process. No. Out person injury

claims process. No. Out person injury claim. No. No. No. No. No. Person injury

claim. No. No. No. No. No. Person injury

claim process.

Yes, that's the simple one.

Keep it simple and go with as much clear intent as possible. personal injury

claims process in New York and then claim personal injury process.

One other possibility for location if it is a multi-state legal services website.

Then we can put state name at root position.

So this way we can personalize the topic for the location. But it has

one drawback.

This structure has one drawback. When

you create statute of limitations for each location, then it may seem awkward.

New Jersey.

So kahuna in this case each title must contain the location otherwise two titles may be the same.

URL will be differentiating.

So another state name New Jersey St. Louis

St. Louis >> but would you not like would you not be creating a lot of uh duplicate sections in all of those because just the values

or specific conditions would be different let's say statute of limitation in New York is let's say three years in somewhere it could be two years but you will have a lot of

different duplicate thing uh Actually in this legal case uh each state has each state has a different

name of the constitutional body. For

example in this uh in this New York New York Senate has a bill. So statute of limitations is approved by the New York

Senate. So in the semantic triple the

Senate. So in the semantic triple the approving body is different. their legal

rule book is different and the clauses in each legal book are the different for

each state. So these facts are variables

each state. So these facts are variables and other content you are right will be same but it is the responsibility of

SEOs to make sure that 60 to 70% content is 100% unique on each page.

So that's the main thing what lawyers do. They make content strategy for small

do. They make content strategy for small small services.

It will be bad in the long run. it will

be a problem in URL structure because if they create New York personal injury services so an SEO will create all the

possible topics that may be covered in a New York personal injury services topical map but what will happen if they

create an other locations same topical map so a lot of topics will be repeating in each location's topical app.

So whenever for legal websites the best way is to create a content strategy for the whole website in

advance. It will cost some extra bucks

advance. It will cost some extra bucks or you can say huge bucks but it will be a full-fledged content strategy for 2

three years. they can expand one by one

three years. they can expand one by one without any intent cannibalization.

So this thing will always be complicated without looking at the full picture. What they

want to do if they want if they expand one location in three to four clicks URL structure. What will they do in other

structure. What will they do in other locations tropical maps when the topics will be the same? Because for each service type attributes will be same.

Process types damages statute of limitations. These four are the same

limitations. These four are the same attributes for each type of personal injury. How to handle this? This will be

injury. How to handle this? This will be a big issue in long run not in a shorter in a shorter period. In a long run it

will be a problem surely. So whenever

you create topical map or content strategy, sorry, whenever you create content strategy or topical map for your legal

business website, always make a topical map for the whole website.

Inform your SEO.

we will be expanding in the uh two or three new states in future. So

the SEO will consider all these locations and will make the best possible site structure that if you expand your site structure after 2 years

there is no conflict in each smaller topical map for location.

So whenever you make content strategy make it for a long-term business so that whenever you expand your

business in new state your current site structure is not disturbed at all. So

here person injury claim the stages personal injury claims the steps

in New York. So these three were the

New York. So these three were the attributes that competitors were using steps pro process

and procedures. procedures is missing.

and procedures. procedures is missing.

So we can utilize here steps and procedures.

So we don't miss the variation in our in information retrieval zones.

So these these are the process topical map examples for four finalized nodes.

Now I have one content piece regarding why do law firm law websites fail to get clients even

with perfect EAT signals. It is a corrosal. You can check it

corrosal. You can check it on LinkedIn. I will share the link here.

on LinkedIn. I will share the link here.

It was a clear privacy breach. I will

cut this part. Inbox was opened.

So I am putting the link in this.

>> Yes.

>> We didn't see anything. Trust us. We we

were having our eyes closed.

>> You are not the issue. Issue is the recorded video. So I will cut the video.

recorded video. So I will cut the video.

part and that's good we are not live so I will cut the small piece of this

so here so we have completed our whole so let me recap the whole process just

five minutes recap what we did in this whole session for a topical map journey for a legal website.

In legal niche, we have location and then legal services. We choose here personal injury services and then personal injury

services. Then step one understanding of

services. Then step one understanding of niche or it is a niche or industry

understanding to become a subject matter expert before starting a content strategy or topical map. Then

fundamentals of a topical map and then execution of raw data collection and process topical map. In

the step one niche research we have these methods. First read Wikipedia

these methods. First read Wikipedia article try to understand or extract entities or attributes. You can utilize uh any ADLM

attributes. You can utilize uh any ADLM give the URL and ask them to extract the entities and attributes from this page.

Then you can utilize these three custom GPTs. Frame semantics analyzer, lexical

GPTs. Frame semantics analyzer, lexical path analyzer and domain terms extractor custom GBT to

to get some knowhow about a niche or industry and then you can utilize custom prompts to find the topic relations.

Then you can read books on the internet.

You can watch YouTube videos. You can

explore subreddits or kora discussions to understand the niche. And then in step two or second step we finalize the

five fundamentals of a functional topical map as per core framework.

Uh we discuss source context central entity whether you are going to create legal niche topical map or any other industry. We have sufficient

industry. We have sufficient we had sufficient discussions on the conceptual understanding of these five fundamentals. You can understand the

fundamentals. You can understand the concept and you can implement these concepts in any other niche of this world.

So all these five fundamentals we defined and we had some interesting discussion here. You can watch again if

discussion here. You can watch again if you are unable to understand anything.

Then we have some discussion on execution process. This these are the

execution process. This these are the execution processes that you need to do

in this execution stage.

So we have raw data collection informations. We have extracted some

informations. We have extracted some data from LLM and other Wikipedia page.

You have that data. Then SER analysis. I

have explained how I do SER analysis.

Then broad match queries or keywords from SEO tools. Then competitors data.

Then LLM's help for possible queries.

Already we have enough uh enough raw data from these resources.

So mostly we ignore this step and it is always optional.

Whenever you feel that I have I am unable to collect enough data then you can utilize this step

otherwise the existing raw data mostly becomes enough for the work. Then raw

topical map creation and then process topical map creation. We created raw topical map. We collected raw data for

topical map. We collected raw data for personal injury topic in this sheet and then

we finalized raw topical map in a column. We mentioned criterias for query

column. We mentioned criterias for query deserve a page.

Then we converted this raw topical map into processed topical map as per Kore's

framework that sir Kore has shown in his course and that's uh the most famous or known practices or

the best practices in Kore communities.

So that's all for today.

I hope you have enjoyed this session. If

you have any query, you can ask your questions in the comment section. And

these guys are the fantastic. Thank you

so much. Kahuna and Manprit, you can follow their social media handles. I

will share the links of their social media accounts. So you also follow these

media accounts. So you also follow these amazing guys along with me. Thank you so much for watching this session and and

if you have not yet subscribed to my channel so it is obligatory for you to subscribe to this channel otherwise you miss the next videos and we are going to

have again a collective session for content brief and then semantic content writing with the help of AI and manual writing.