Copy This LinkedIn Post Style, It'll Blow Up Your Business

Hello everybody. This LinkedIn content strategy helped me get over 450,000 impressions, build a multi-million dollar business, all while

having a small audience. So, in this video, I'm going to show you exactly how to do the same without exhausting your time. So, let's jump straight in with

time. So, let's jump straight in with step number one. Because without getting this first hack right, nothing else will work. And I found out the hard way

work. And I found out the hard way because I used to try and share my absolute best advice, but nobody engaged or reached out. And then I discovered something fascinating while buying a

family car last year. It was between the Honda Pilot and the Toyota Highlander.

The Toyota salesperson bombard me with a list of features and gave me advice explaining why they made it better to buy. And despite the information making

buy. And despite the information making sense, I kind of felt nothing. But the

Honda salesperson took a completely different approach. Instead of listing

different approach. Instead of listing features, she shared with me that a customer who was also an entrepreneur just like me bought the exact same model last month for his growing family. And

he called her yesterday saying how excited his kids were to see the view of Kennedy Space Center through the panoramic roof. Suddenly, I wasn't just

panoramic roof. Suddenly, I wasn't just seeing a vehicle and a chunk of metal. I

was imagining the experiences I could have in it and creating a story about what my future would look like. LinkedIn

works exactly the same way. Giving

unsolicited advice creates resistance but stories create connection and inspiration. And you might be wondering

inspiration. And you might be wondering well, what type of stories actually attract clients? Because before I

attract clients? Because before I figured this out, I wasted months posting stories that nobody engaged with. And some people even messaged me

with. And some people even messaged me asking me why I was so self-absorbed.

But then everything changed when I saw a Hollywood script writer talking about where everyone loves big movies like Star Wars or Lord of the Rings. Well

most people anyway. He explained that they all share the same fundamental story structure. They're all about

story structure. They're all about relatable ordinary characters transforming to achieve something extraordinary and often against the odds. And this is why we might feel

odds. And this is why we might feel strong emotions and maybe even shed a tear in the cinema despite the person being a stranger. When people see a certain type of transformation story sometimes called a before and after

story, they see themselves in it. But

how do you create one of these before and after stories? You might be asking.

Well, before we get to that, we first of all need to work on the first line.

Because if you don't get this right then nobody will continue to consume any of your post and your LinkedIn content will fail. And think of it like a

will fail. And think of it like a Netflix cliffhanger at the end of an episode and you can't resist going to the next one. And the best transformation posts always start with

the two most powerful words on LinkedIn.

So first of all, write something your audience wants to achieve that you've already accomplished. Some common

already accomplished. Some common examples are on screen. And then it's as simple as writing the two key words, how I plus the thing you achieved. But don't

worry if you're not an expert with decades of experience because remember just like the movies people want somebody ordinary and relatable because it helps them believe that they can also

do it. They'll be thinking if they can

do it. They'll be thinking if they can do it so can I. And so for that extra sprinkle of relatability, you can use a trick that makes them think you have x-ray vision into their thoughts because

everybody has something they don't want to give up to get to the goal. So, it

might become how to lose weight without giving up cake. And in a moment, we're actually going to write the story here so you can follow along. But first

there's something even more crucial we need to do. This will determine if your potential clients stop scrolling to read that first line or keep moving. And

that's right, we need an image, but not any type of image. We need a really specific type. And what is it? Well, we

specific type. And what is it? Well, we

need to take advantage of something Netflix, Amazon Prime Video, and all the best book publishing houses know. They

know that as humans we shouldn't judge a book by its cover or a movie by its thumbnail, but we absolutely do. And

that's why they put so much effort into their thumbnails and images. They know

the brain processes images and especially human faces quicker than text alone. And the good news is we can

alone. And the good news is we can optimize for this on LinkedIn so that everybody stops to scroll and click. So

the best thing to do is use a before and after image like on screen. But don't

worry if you don't have a before and after image like this and your content doesn't lend itself to doing that. Use a

single image looking directly at the camera with an authentic expression that captures that feeling you had when you beat the thing in your life against the odds. And share below what that is. It

odds. And share below what that is. It

doesn't matter how trivial it is.

Because if it's important to you, it's going to be important to somebody else.

And don't forget this 10-second hack to make it pop in the LinkedIn feed even more. Throw the image in your phone.

more. Throw the image in your phone.

Turn up the vibrance filter because our primitive brains are naturally drawn to bright colors because they signal importance. And with these visual

importance. And with these visual elements in place, you're ready to craft the meat of the story that will inspire people to engage and reach out to become clients. And before I figured this out

clients. And before I figured this out I often felt overwhelmed about what to and what not to include in my story.

There's so many things I could talk about, and I imagine you might feel the same. Then I discover something

same. Then I discover something powerful. The same structure that makes

powerful. The same structure that makes the blockbuster movies that we spoke about work can transform your LinkedIn content too. Think about it. Every great

content too. Think about it. Every great

movie follows the same pattern. First

they set the scene, establish the main character's problem. Next, the movie is

character's problem. Next, the movie is the journey to solve the problem. And

finally, it reaches a resolution or victory. And LinkedIn storytelling works

victory. And LinkedIn storytelling works exactly the same. Your high performing transformation posts need just three simple parts. And you can see on the

simple parts. And you can see on the screen how effective this can be. But

there's a catch because sometimes the best stories still disappear without a trace on LinkedIn. And that's because the success of your post is not just about the structure. It's about the

exact word you use. What do I mean? The

average person's attention span according to studies on social media is just 8 seconds less than a goldfish. And

I discovered this the hard way. For

months, I packed my post with industry jargon and complex sentences, thinking it made me sound intelligent. But my

engagement was abysmal. Then I

discovered something that changed everything. The most viral LinkedIn

everything. The most viral LinkedIn content sits at fifth or seventh grade reading level. Why? They're looking for

reading level. Why? They're looking for content that makes them feel intelligent, not something that makes you feel intelligent at their expense.

And here's the exact 30-cond hack I use to make sure my content lands just right. Throw your post in your AI of

right. Throw your post in your AI of choice. Use the prompt on the screen and

choice. Use the prompt on the screen and it will take down the structure into short readable sentences. And you can download this prompt below and just have a check to see if we're doing one of our

live events where you can get direct feedback on your post from me. We don't

do them often, so if it's there, make sure you register. And when I did this my engagement skyrocketed, but I quickly discovered that all this reach and attention doesn't automatically

translate to business because my calendar was still completely empty. It

kind of felt like cooking loads of delicious food, but never inviting anybody to come eat it. The breakthrough

came when I studied LinkedIn creators making six figures. They were taking another crucial step and strategically guiding their audience towards becoming clients. So, I made one simple change. I

clients. So, I made one simple change. I

started ending every single post with a specific question, but not just any question. A question related to the

question. A question related to the content of the post, sometimes called a contextual call to action. The comments

flooded in. So try something like you see on screen and you'll get loads of comments relevant to the problem. And

you also might be wondering, this sounds like a lot of work. So let's deal with the hard work first. Because I spent years exhausting myself trying to create something completely original every time

I posted. I even tried the AI tools, but

I posted. I even tried the AI tools, but they didn't know enough about me or my past and my engagement was all over the place. Then I watched a Bruce

place. Then I watched a Bruce Springsteen concert and I love the boss and that changed how I thought about this because I noticed he didn't perform a load of unknown songs. He stuck to his

most famous hits like Born to Run and the crowd went wild singing every word.

He knew exactly what worked. So I

started to do the same on LinkedIn. When

I discovered my posts about growing a business while having a young family attracted great fit clients. So I

decided to create 10 different posts about the same topic. I just changed the story out. I then took these 10 posts

story out. I then took these 10 posts and made 10 different versions of the post text video photo carousel and so on. My consistency skyrocketed and so

so on. My consistency skyrocketed and so did my results. But you might be thinking, "That's great, Mark, but how do I turn these comments and connections into paying clients?" And the answer

lies in where we focus our attention.

Because I used to obsess over the wrong metrics, spending all my time looking at likes, impressions, and follow accounts.

But here's what the top 1% of LinkedIn earners know. Claps do not mean cash.

earners know. Claps do not mean cash.

But everything changed and I started getting way more clients when I started focusing on just one thing. The quality

of profile visitors and how many of them matched my ideal client avatar exactly which is simply the person most likely to buy from me. Because these aren't

random lurkers. They're warm leads

random lurkers. They're warm leads raising their hands and saying, "I'm interested in you." But most people blow this opportunity by sending messages like, "Thanks for checking out my

profile." Think about it. Does anyone

profile." Think about it. Does anyone

enjoy getting caught snooping? Instead

I developed a simple curiosity message that you can see on screen. And this led to a flow of conversations and clients.

If you want my feedback on your posts see if we've got one of our live events below. If we have, jump on it. Have a

below. If we have, jump on it. Have a

wonderful day. All right.