Copy This SEO Strategy, It'll Blow Up Your Brand

If you want to dominate search results

everywhere customers are looking, I'm

going to show you exactly how. In this

video, I'll walk you through a five-step

SEO strategy that my team and I use to

help our clients rank number one, not

just on Google, but on YouTube, Tik Tok,

Amazon, LinkedIn, and even AI tools like

Chat, GPT, and Perplexi. Because here's

the truth, your customers aren't just

searching on Google anymore. They're

searching billions of times a day on

platforms, marketplaces, and AI engines.

And if you're not there, you're

invisible or buying decisions are being

made. Right now, the playing field is

wide open. The businesses that follow

these five steps will gain the edge they

can ride for years. Let's dive in.

It took 75 years for the telephone to

reach 100 million users. Took 16 years

for the mobile phone. Tik Tok did it in

just 9 months. Chat GBT just 2 months.

The adoption curve has collapsed from

decades to months. And that pace

permanently rewired how people search,

discover, and make decisions. I don't

believe SEO is just about ranking on

Google anymore. Search is now everywhere

on Tik Tok, YouTube, Amazon, even AI

tools. Most businesses are still playing

yesterday's rules while customers

leveled up thanks to AI and social

platforms. Everyday users have become

power searchers, doing in minutes what

used to take professionals hours or days

or even weeks. And across every

generation, the expectation has changed.

People don't just want the answer. They

want proof. They want to see products in

action, side-by-side comparisons, and

real life experiences from people they

trust. Think about the last time you

looked up a restaurant. You didn't just

Google it. You checked out Tik Tok

reviews, Instagram photos, Yelp stars,

maybe even asked a Facebook group and

only then pulled up Google Maps for

directions. That's why search has

changed forever. The Google Only

Playbook isn't just outdated, it's

invisible.

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For years, the customer journey was

simple. Search Google, click on a site,

make a decision. Google shaped the path

for over a decade. But today, the

journey looks nothing like that. Tik Tok

sparks curiosity. YouTube builds

understanding. Reddit adds raw opinions.

Amazon seals a purchase. AI ties it in

all together. What took Google 10 years,

Tik Tok did in four, and Chat GBT did in

two. That's how fast buying behavior is

changing. Nearly 60% of Google searches

now end without a click because people

get their answers directly from AI

overviews, feature snippets, and

knowledge panels. And billions of other

searches never touch Google at all. The

reason is simple. Context changes

behavior. Just like you act differently

in a library than you do in a gym,

people behave differently on Tik Tok

than on Amazon or on YouTube than on

Reddit. Each platform puts the brain in

a different state. Discovery, learning,

trust, or decision. If you only focus on

Google, you're missing out on more than

70% of the people who search today. And

while most businesses know they need to

adapt, very few have a system to do it.

That's why we built a five-step strategy

framework so our clients can show up

everywhere their customers are

searching, not just where it's

comfortable.

The reality is, yes, your customers are

on Tik Tok, Instagram, YouTube,

LinkedIn, Reddit, and even Amazon.

Doesn't matter if you're B2B or B TOC.

The mistake is thinking it's just about

showing up there. The real play is to

understand what state of mind your

customers are in when they're on those

platforms. Because the same person shows

up differently when using Tik Tok than

when they're on LinkedIn or on YouTube.

That's why step one of the new SEO

strategy is simple but crucial. Find

your customers by mapping audience and

platform intent. Your customers don't

search the same way on Tik Tok as they

do on Amazon. And if you treat them the

same, you'll lose them. Let me show you

how to map intent so you hit the right

message in the right place. It's not

about picking platforms at random. It's

about figuring out where audience

actually searches, what conversations

are being had there, and what kind of

intent drives those searches. Tik Tok is

entertainmentled discovery. YouTube is

long- form, deep research. Amazon is

decision mode. Reddit is raw opinions.

Each platform has its own intent. And if

you ignore that, you'll create the wrong

content for the right people. Start by

asking where does my audience go when

they need answers. Check your

competitors. Where are they strongest?

Study what kind of content works in

those spaces. Then choose your top three

or four platforms and go deep. Master

those first before expanding everywhere

else. Our study showed that when AI

tools answer questions, they're

consistently pulling from Wikipedia,

Reddit, and YouTube across all major

platforms. This is a random. It shows

you exactly where authoritative citable

content lives. If you want to show up in

AI responses, then these are the

platforms where you need to build your

presence.

If your brand shows up differently on

every platform, don't expect AI to trust

you or customers to either. Before you

can compete for attention, you got to

get your story straight. Most people

think SEO is about keywords, but AI

doesn't think in keywords. It thinks in

entities, context, and relationships. An

entity is just something that can be

clearly defined. Your company, your CEO,

your product, your service. AI builds a

map of these entities. If your brand

isn't defined consistently everywhere,

AI literally doesn't know who you are.

And when AI can't see you, you don't

show up. Period. That's why step two,

even though it sounds simple, is one of

the most powerful things you can do for

visibility. Clarifying who you are. Your

business name, description, and overall

core identity needs to be identical

across every platform. Google, Tik Tok,

LinkedIn, Amazon, everywhere. This means

you want to craft your message and

positioning. This isn't just about us

page. It's the core of everything. The

DNA of your brand, a clear understanding

of who you serve, the problem you solve,

and why you're different. That

foundation doesn't just sit on your

website. It flows into every profile,

every bio, and every piece of content

you create. Then, you'll be able to

define your content pillars. This is

where you pick three or four themes and

you'll keep coming back to the ideas you

want your brand to own in people's mind.

Maybe it's the problems you solve every

day. Maybe it's the trends shaping your

space. Maybe it's your personal take

that no one else is saying out loud. And

ultimately, you'll need to connect your

entities to form a consistent presence.

Don't just build a profile for your

company. Build one for your team

members, your products, and your

services and link them together. Think

of this step like your business card for

the internet. If someone gets five

different cards from five different

titles and phone numbers, they're not

going to trust you. Online consistency

plus clarity equals trust with both

people and AI.

Once you've clarified who you are, your

identity, your message, your entities,

you've earned the right to show up. Step

three is about standing out. Create

content that fits each platform. Most

businesses still make the same mistake.

They create one piece of content and

blast it everywhere. That's lazy and

it's why your content doesn't perform.

Most businesses are making this one lazy

mistake. Blasting the same content

everywhere. That's why their posts flop.

This is how you turn one big piece of

content into a whole ecosystem. YouTube,

Tik Tok, LinkedIn, even AI search, all

working together to make you the obvious

authority. That's why the smarter play

is to build a content ecosystem. You

start with the big pillar, a long form

YouTube video, a podcast, or a in-depth

blog that becomes your anchor. Videos

especially should be the center of your

strategy. According to my agency's

research, AI tools are citing videos

more and more in the responses. We're

seeing a steady growth from 7% to over

12% in just 6 quarters. If you're not

creating video content, you're missing

out on a huge chunk of AI visibility.

From videos and other long- form content

pieces, you slice and adapt and reformat

it to native versions across platforms.

A long- form YouTube video becomes

several vertical shorts designed to

stand on their own. A podcast clip

becomes swipeable LinkedIn carousel. A

blog becomes textbased posts and FAQs

that AI then can site directly. One big

topic becomes multiple posts, Tik Toks

or Instagram reels. Some repurpose, some

refilm to feel fresh. The key in this,

you're not just repackaging. You're

creating an interconnected system where

all the pieces reinforce each other. A

blog links your YouTube. A YouTube video

points your podcast. A Tik Tok press

people to your site or Amazon page. Each

piece strengthens each other and

together they signal topical authority

to both humans and AI. Each platform has

its own rules of the game. YouTube needs

strong titles, thumbnails, and pacing.

And of course, they look at retention.

Tik Tok and reals thrive on quick hooks

and vertical formatting. Blogs need

structure, headings, FAQ, and citations

so AI and Google can actually reference

them. LinkedIn rewards thought

leadership packaged in a professional

text first style. When you tailor your

content in this way, you're not just

posting everywhere. You're showing up

natively where your audience already

spends time while building a unified

body of work that compounds over time.

Now, before I walk into step four and

five, let me quickly mention this. If

you're listening and thinking, "This

makes sense, but I don't have the time

or team to implement all this myself." I

get it. That's exactly what my agency NP

Digital helps with. We've built

strategies for some of the biggest

brands in the world. And right now, our

team is helping businesses get featured

in AI search results and building

omniresence across platforms like Tik

Tok and YouTube and optimizing for the

future of AIdriven advertising. Instead

of playing catch-up 2 or 3 years from

now, you can just be one of the brands

that's leading this shift. Just go to

npdigital.com and book a free

consultation. We'll show you exactly how

to position your business for this new

search landscape and how to turn it into

a competitive advantage. Now, let's go

into step four.

If step three was about building your

content, step four is about powering it.

Because no matter how good your content

looks on surface, if the systems

underneath don't work, the tracking, the

signals, the trust factors, people won't

stay and algorithms won't ranking. This

is the layer most people overlook

because it feels like the boring stuff,

but it's actually what makes the

exciting stuff work. Start with

foundational systems. Your site has to

load fast, especially on mobile. Amazon

has proven that every second cost sales,

and that's why their product pages strip

down everything and are lightning quick.

Do the same for your brand. Next, build

with structured data so AI and search

engines actually understand you.

Nurbaugh is a perfect example. The

reviews and comparison pages are packed

with schema and entity markup. That's

why when you ask chat GPT about the best

credit cards, Nerd Wallet shows up in

their answers. Then add advanced

optimization, FAQ schema, and

conversational content that works for

voice search and AI overviews. This is

how you show up inside AI generated

results. Not just in Google, but in

tools like Perplexity and CHIGBT. Now

layer in engagement signals. Reviews,

comments, and shares aren't just social

proof. Their signals platforms use to

decide what gets seen. Google Maps

favors businesses with more reviews and

active responses. Yelp rewards

restaurants that engage with feedback.

On Tik Tok and Instagram, videos that

spark comment threads or career replies

tend to spread further because the

algorithm sees people leaning in. These

micro signals compound into big

visibility. Here's the key. The

technical layer isn't about being a

coder. It's about building the systems

that make content easy to find, easy to

trust, and impossible to ignore.

Here's the truth. The businesses winning

this new search game aren't just setting

things up once and forgetting about

them. They're adapting faster than the

competition can keep up. So, you need to

test everything. AB test headlines,

thumbnails, even CTAs. Use feedback

loops to learn what's working and refine

it. Apply remarketing and reminder

strategies to stay top of mind. And

that's why step five is tracking what's

working and improve. Start simple. Most

platforms already give you free

insights. Check out which posts get the

most engagement. See which platforms

send you the most qualified customers.

Track where your brand is showing up in

Google search answers in social feeds.

You can do this with Uber Suggest AI

visibility report. It shows you how

you're showing up in chat GPT compared

to your competition. And it shows you

the sentiment if you're looked upon in a

positive light or a negative light

compared to your competition. And it

also helps you benchmark how you're

doing compared to your competitors in

the space and how you're improving more

or less than your competitors over time.

You can also see what formats your

competitors are winning over you, where

you're getting traction versus where

they are. Those are the clues that you

can learn from, and that allows you over

time to refine your strategy so you can

beat them. Now, when it comes to

refining, maybe one platform isn't

delivering. And that's okay. Shift your

focus. Maybe one topic is exploding.

Double down. Every month, set aside time

to review, adjust, and improve. And

here's the big advantage. The cycle

compounds. Businesses that constantly

test and adapt don't just keep up. They

pull ahead. Because every improvement

stacks on the last. The search landscape

has permanently changed. Winning today

isn't about chasing Google rankings.

It's about showing up everywhere

customers look. building omniresence and

becoming the obvious choice. And this

isn't theory. I practice it myself. I

use it on my own personal brand and my

company does it for hundreds of other

companies. So if you want to see exactly

how to implement platform suic

optimization and the latest AI search

strategies, subscribe to the channel and

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