Driving conversational AI adoption from China to Singapore then the world with WIZ.AI's Robin Li
By On Call with Insignia
Summary
## Key takeaways - **LLMs Accelerating AI, Not Replacing It**: Large Language Models (LLMs) have rapidly accelerated AI development, but conversational AI existed and provided business value prior to LLMs, built on ASR and TTS technologies. [05:01], [06:00] - **China's AI Adoption: Driven by Business Challenges**: In China, leaders are pushing new AI technologies into business to address challenges like growth and cost savings. In contrast, other Asian markets are often waiting for AI trends and proven business cases from major AI platform companies. [03:50], [04:07] - **Global Scaling: Asia's Unique Data Governance Hurdles**: Scaling a global AI company presents unique challenges in Asia, where different countries have varying data governance and hosting requirements. WIZ.AI, being agile and growing regionally, can adapt to these complexities. [08:38], [09:00] - **Enterprise AI Adoption: Beyond ROI to Transformation**: Enterprise buyers consider ROI and change management when adopting AI, but increasingly look for AI to drive broader organizational and process transformation, not just technological updates. [16:20], [16:31] - **Bridging the AI Gap: From Builders to Buyers**: A significant gap exists between AI builders (startups focused on narrow use cases) and enterprise buyers (seeking complex, integrated solutions). WIZ.AI aims to bridge this by offering long-term partnership and support for AI transformation. [18:00], [18:50] - **AI Transformation: Focus on AI Architecture**: Leaders should prioritize developing an AI architecture over a purely technical one, balancing vendor options and adopting AI incrementally through successful use cases, while also considering the evolving role of humans alongside AI. [23:10], [23:48]
Topics Covered
- LLMs are accelerating enterprise AI adoption.
- Asia's AI adoption lags China due to market differences.
- Conversational AI predates LLMs and offers core business value.
- Wiz.AI's competitive edge lies in its established foundation.
- AI's true value is in transforming organizations, not just cutting costs.
Full Transcript
Thank you very much Robin for coming on
call with us and I'm really interested
to learn more about your experience
coming from many different tech
companies in China and then eventually
coming here to Singapore to work with AI
on what they're building which is not
just a Southeast Asia solution for
conversational AI but really a global
one right so they have clients all
across the globe including even Latin
America quite an interesting company and
always great to hear from their leaders
I think we've had Jennifer
a couple years ago on on the show and
now great to to meet another leader at
Viz.AI. Yeah. Maybe you can do a quick
intro of yourself for our listeners and
for our audience and then we'll go from
there. Yeah.
>> Okay. Thank you Paul. I'm Robin from
China and I work for the AI companies
for about more than 10 years and I work
for the enterprise technology industry
for more than 20 years. Okay. So
actually I know Jen phone and we for a
couple years before and what I know is
that I get the journey about weed that
they did the very well on the voice
board and also have a very strong
customer base in Asia this area this
region and I think that is all wrong
that dragon best dragon festival
>> dragon boat festival this year and James
won't come to Shanghai and discuss with
me about the new vision about we about
the AI partner partner area. So that's
affected effectively in my interesting.
Okay. So we discussed a lot about how
the large language model is changing the
game in the enterprise technology and
also that we exchange a lot of insights
and what we know in the comparing
between the Asia and also the main
China. So that lead to the question that
the general asked me if that is I'm
considering about opportunity in
Singapore. So that's why I'm here
because the to me that is a very natural
decision and very quick decision making.
You consider about the macroeconomics
environment. You consider about the the
AI trend in Asia the companies and the
interest on AI solution this part and
also my posive experience of the
Singapore. So I come here. Yeah. So in
the past two and two months I met a lot
of the customers partners and is a
fantastic team that is full about the
courage and the customers about the AI
and looking everyone is very is willing
and also have a very culture to to
embrace on the AI right now. So that's
really good here.
>> Yeah. So you mentioned a couple of
interesting things. One is you talked to
Tenfang about the development of LMS.
>> Yes.
>> Yeah. And you've I think you worked in a
couple of interesting companies back in
China that are already doing AI and all
of that. What are your views on how the
LLM space has evolved the last few
years? Yes. I think that from it should
be from the two years ago that we saw
that the LM is stuck from a moment from
the CHBT and that's a lot of company not
only startup company or big companies
they are training about the AI
technology involvement and in China
especially that in the two years you
have al see that they have accelerating
their pace about to how to adapt this
kind of technology into the applications
so I think that is very interesting and
I saw that a lot of company a lot of
industry company is trying to use the LM
to now is to changing their working flow
even change their B2 models
>> and then another thing interesting thing
you mentioned about talking to Tenfang
is like the difference between I guess
like AI development in China rest of
Asia
>> maybe you can share a little bit of what
you talked about with Tenfang right and
especially comparing that also to other
parts of the world what are the
differences in terms of how AI is
developing
>> yes of course that in the I think in the
China that right now they have the top
on that trend that all of the leaders is
trying to push about the new technology
into their business because they are
facing the more challenges about
business right about the growth and also
about the cost of saving but in Asia
right now company they normally the
industry person in customers they're
waiting for the new trading from the AI
technology data company and they need
the information from the like a Google
AI the platform company to get the
information together and they're waiting
for they have a lot of business case
they want to use AI but right now they
not exceecting AI solution fulfill for
here and also they will see a lot of
product is designed for China for
American but not here
>> and I guess that's what really attracted
you to whiz right because it's it's a
product designed specifically for
initially designed for Singapore
companies or Southeast Asia companies
right could you describe a little bit of
how your past experiences working in
tech in China have have shaped how
you're approaching your role now with
that AI
>> right now that I think we can talk about
the conversational AI what we is focused
on
>> to me that the conversational AI is not
only a piece about the technology but
also uh benchmark or even that itself is
a very core that core goal of the how
you say the artificial intelligence okay
because back to the story that you know
that the famous that the famous touring
test that's is a conversation scenario
right that we are supposing that the
computer or AI can persuade the the
people facing convert to him is facing
is it cannot be distinguished as a
human. Okay. What I see that okay the
conversational AI right now that to
development very very fast basing on the
large language model but we need to
notice that the conversational AI is not
right it's long before the large
language model just like basing on the
ASR TTS this kind of algorithm it have
already gain very steady and really
useful at the business team okay just
like the with solution we are already
have again a lot of the scenario use
cases in our industry so it they can be
used that in the not so open use cases
it's not so open conversation and it's
not required so humanlike convers
intelligence so this already gain the
business value right and it have scaled
into a industry so that's what I can see
okay
>> yeah I know quite interesting because I
think LLMs is just the latest
development in the well conversational
AI and you guys have been wiz has been
running since 2019 I guess long before
all these LLMs go into the mainstream
right
>> yes
>> what can you share about how wizai is
scaling out as a global company and how
is it developing a competitive mode
against especially today there are a lot
more AI companies
>> around and building I guess what how you
call like rapper companies right
building around existing LMS and all
yeah you're right there's quite a
challenge that we saw a lot of
challenges right of how competator is
going here and I think that we didn't
see that we see that is a positive
single because that you know that the
business values here okay and I think
the totally different is that we are not
right now is not startup from zero okay
with already a fundamental about the
solution and also the been the case so
right now when the large model
technologies here it help us to extend
to more use cases and to us that is the
marketing expand okay but I think to the
most of the competitor the new com
startup they are right now is working on
how to adapt a technology into the new
use cases so that's totally different so
we have a massive go ahead okay so
that's what we see in this what we are
seeing in this and right now we our
GTM's strategy is not focusing on the
top you know that we have a lot of the
customers is in big names in right here
in the region
I think they are quite innovation
innovation on the LM right now. So what
we are doing is trying to dig with them
about the use case how to get the most
benefit and most of the ROI and also
measurable value from B. So when we have
the mature about this case the solution
the methodology and also the change
management in this kind of tools. So we
go abroad, we go to the another
marketing, you know, go to a go globally
struggle right now.
>> Yeah.
>> So yeah, speaking of going globally,
like what are the learnings so far from
how different is it from China with
scale in Southeast Asia versus say
maybe? Yeah, I think that it's quite a
quite a lot of seeing the difference
between the different market right now
and I think that is it's a challenge
also that the positive point that we can
see that the here in Asia the different
country have different requirement and
also have the different governance about
the data about the hosting how to
hosting your server this kind of things
that's is a barrier or is a or it's the
most complicated power point to the big
companies yeah but actually it's for Our
startup like we we are agile and also we
are adapting and we grow up from the
regionally. So here we can get the
difference and we can know what is the
most efficiency application scenario and
what we can get the most benefit that
from the good data infrastructure right
now that we are building in this in
these countries. Yeah. So definitely
combine. And speaking of getting the
benefits from the different local
infrastructure, right? And your role is
really trying to build these stakeholder
relationships.
>> Yeah. How do you any learnings from that
point of view as a as somebody who's
trying to talk to I guess like
government, talk to other business
leaders and things like that? How are
you able to manage those relationships
and make them really benefit with that
AI? Well, I think right now that we have
a strong with a strong and also we have
the partnership that a lot of the
partner is helping up to talking with
these companies and also the government
that including that you know that in the
past few years we have did some project
for the government about very
complicated that cases that how to do
the online services for the customer for
the government. Okay. And also we did
that the transport like in central house
that's the nation host state there area
and we get a lot of like efficiency
effect here in a lot of pride here and
I'm interested to know what do you see
as future of conversational AI moving
forward LM is just the latest in a host
of different technologies that have
pushed conversational AI forward that
you mentioned TDS and all these other
things like what's the next step for
conversation AI
>> right now we are doing we are using the
lat model to benefit from our
fundamental product for example that it
will be covered that long tail about the
use case that is the requiring more
intelligence use cases yeah for example
that the inbound core that the customer
come in you don't know what is the
purpose right originally okay so it's a
very open scenario this the lockdown
will help us more
>> so our product right now is coverage a
lot of new use cases this the first step
and second step is that we found the
large
model will help us to stable all the
small language that the model from TTS
and ASR to have the training have the
material of the conversation material
this kind of things and to stronger our
process how to do the on boarding
process for us and second part we saw
that we the growth of the conversational
AI and also the how it both the large
model that a lot of capability will be
boost up for example that how you can
handle conversation with the customer
why he send you an image okay so this is
totally that use case we didn't mention
we didn't met before or we are not
required to handle that before but here
we are trying to emerge that all kind of
evaluate all of the technology growth
and also in embedded into our system
that is the road map what we can see we
can saw in the voice but all we can see
the pot right now.
>> So, it's opening up the different use
cases, making it more flexible, easier
to build new new scenarios or or even I
like what you mentioned about inbound
calls, right? The ability of the talkbot
to just assess already like what the
scenario is without it having to be
built for a specific scenario, right?
>> So many of the boundaries of
conversation content.
>> Yeah. So, instead of having like a
collection talkbot or customer service
talkbot, it's just one talkb that can do
>> Yeah. multiple kind of use cases
>> and practically that would have some
routter agent. Okay. That oh that can
transfer to another
>> right one agent and then another layer
of different agents. Yeah. Quite
exciting.
>> How do you see I think there's a lot of
talk right now about MCP's model context
protocols and how I guess it allows
developers to be able to off offload
costs right to to the large language
models and not have to spend so much to
to build internally. What are your views
on that data? It's a very interesting
question because the price model is
totally changeable and the s comparing
with the AI application with the
traditionally s software we have okay so
what I see and that they are charging by
the token cost or even by the how many
agent we replace about the head
>> I think I have some opinion that is just
a temporary to me that is temporary
because that what I see that if you are
calculating about the cost comparing
about the human that means that you are
we are assumpt we are assume the AI is
right now you're changing the workflow
right now the SE and working flow I
think it's not the future change because
that that is the fundamental change the
workflow will be changed the the
organization will be changed and even
the responsibility about the human will
be changed so I think if not a simple
compare about how you can replace the
headcom okay so I think that in future
maybe more that we're considering about
the bit of value in a new measure way
but not comp just comparing about the
cost to compare with crimate or the just
co model I don't think so
>> right so how do you think that will
affect pricing for a lot of these
companies and the business model for for
>> I think that the token cost away is is
very b is very good for the startup
company because allows to use the in AI
infrastructure you know very cost and in
in first step okay you know we can
invest a little to go into this area and
to make some application make the per so
that's good for right now.
>> Yeah. Allows you to run a lot more
experiments quickly and cheap cheap
cheap cheap as well.
>> How do you see wiz.ai in terms of I
remember two years two years ago
Jennifer was talking about her vision of
AI products was really flexibility right
and very user personalized solutions.
Where is Wiz.AI Yeah, in terms of that
heading towards that kind of
>> you saw that already changing a lot that
benefit from the lod model right now
chapter like you say that we can set up
that in different personality
>> and also in different language and also
the about the gender about to kind of
much more better about customer
experience right right now and what we
can see that maybe that we can make that
distinguish for each one just like you
see that water in the Yeah, a very
personal AI personalization. Let me
think this way.
>> I think that will be happen in the
consumer industry first and go in the
enterprise enterprise market.
>> Okay. So also will be happen here.
>> And what are the enterprise these days
looking for when it comes to AI
solutions? I guess many of them
especially the larger ones are already
familiar. Some of them are already ahead
like they're very innovative as you
mentioned like what are their biggest
considerations? I think the
consideration should be very familiar to
us because that it's exactly the same
with the what and what they facing in
the past year to facing a new technology
innovation. Okay. always including that
how you can measure about the ROI
>> and how can I get my business value to
unlock and how you can make the check
management defin not only a techn
knowledge change it's not a tool change
but you need to help us to activate
about what is the processing change what
is or organization change the event
model change so the consideration almost
the same but what we can see that maybe
something different in this time
>> because the AI is not different with the
previous technology. Uh the previous
technology always the push from top to
down. Okay. But right now that everyone
he use AI in the company that I think
from the intern to the CEO they already
using some non tools. So it's a it's a
really to be take us more confident to
make the on boarding process to the end
user. So that's something different
right now.
>> Yeah. Yeah. Does it? So what what are
the other remaining challenges when it
comes to selling to enterprise? What is
something that I guess stops them from
choosing one AI solution over another?
Are there still barriers to entry in
that case or
>> Oh, you mentioned about the buildup in
buyers. It remind me that I just read a
report from MIT that he called that the
AI and the general AI in business in
2025 and it named that sounds like the J
AI is divided.
>> So that is mentioned that they have the
finding the key finding is that 95% of
our organization is gain is getting the
zero return zero return from the from
the effort.
>> Okay. So they're trying to find the gap.
They started about the the builders
which more about the startup company and
providing AI product and they started
about they studied about the big company
that the buyer buyers okay and they
found that the builder is success
because their product is always focusing
on the narrow use cases and try to get
success in the just the use cases. Okay.
But the buyer, the big company, the
enterprise is always asking a more
complex solution. Right now they're
asking the product can be fed in their
specific workflow in integrated with
their existing tools and then
considering about their employees can
meet and the behaviors and also they
want to have the data boundaries.
>> Okay. So that's a big gap that the big
gap is just our air partner. So that's
what we want to build up to cooperate
with our our customers but we want to
make that bridge between this gap. Okay.
We know that they are not only need a
static AI product but also that your
long-term ship can help them to make the
change help them to adapt to the AI era
and help them to to go into change over
the time.
>> So that's what we want to provide in the
air.
>> And that's your role right?
>> Yes. Yes. We want to build off that
because that if you look back to see
what is we can provide that we are
already involved very deeply into the
customers working flow that build and we
also is build up on the AI technology
from the very early the conversational
AI and now they locked up with model we
know each other and also that we found
that we have and we are building right
now and we already have something we
have the tools to help to elevate
evaluate the business value we have the
methodology to help to make the change
and we have some product
>> already there so this is what we can do
>> yeah no quite interesting and I guess a
lot of the you have the wisd the AI
product itself but then you're also like
working with them especially the larger
like enterprise do you see these like AI
partners quote unquote also being having
agents for that as well instead of
instead of sales like a customer success
team like they would also work
internally with the platform.
>> Yes, of course because that what we see
on our customer that will be I think
that's two different kind of the drivers
of how to have AI. Why is that driven?
They are very focusing on how did the
use case how do you help me to do the
project to to deal with this use case
and measure that with the how to cut the
running cost time deployment cost the
times. In second part they're not only
to focus on one business case they want
to build an entire that AI architecture
for all of the department they want to
have the capability to build the agent
for different parts like I just
mentioned that the customer service
>> and internally study some reporting
analyze and some maybe some governance
and agent. So we help them to make that
the AI fundamental okay AI I call that
AI force build up okay and also that
evaluation framework dependency
>> and I guess before when it comes to SARS
I guess sometimes a lot of these
onboarding would take I guess several
months sometimes even a year like with
AI how does the turnaround usually is
how is it impacted
>> I think that it will be accelerated you
know but it's almost the same that also
went the same we did some P to prove
that what business value we can get and
then we you define about the solution
that what we need to change what the
system we need to integration with you
and then we go to the ending solution
the most major step is the same but
right now with the LM that the PC will
be much quicker and also that we can use
our appearance to make the agent to help
us make the methodology done
>> get a solution very quickly then for the
end to end solution also you know that
the the AI coding ran very strong out
for the interface integration.
>> So yeah.
>> Okay.
>> So would you do you know how much faster
it is now to to turn around? I cannot
measure about average depend depending
on capacity but what I saw that all of
our programmer already using the air
coding right
>> and they I think that maybe one to five
what you said seven capability right
yeah and as we the end of our chat like
I wanted to ask for your advice right
for leaders who are listening in who are
thinking about AI transformation as well
what advice do you have for them as they
if they're maybe experimenting with a
lot of different AI tools and worrying
about spend spending too much on all
these different AI solutions like how
should leaders think about experimenting
spending on these solutions and getting
the ROI that they want.
>> Yeah, I think that that's right now that
nobody is doubting about what is the AI.
>> Yeah, they can beat it right now. I
think the the right now the question is
that how you can adapt to AI as earlier
as possible. The first thing I think
that for the all of the leaders for the
industry enterprise they should thinking
about the AI architecture rather than
the technical architecture right now
here existing they should thinking about
that how to balance between different
mal for the enterprise perspective we
never want to bind into one vendor and
also I think that we can gain the AI
evaluations that just step by step from
the ED case from the most our Okay, we
can get to get the easy case. Okay. And
from the successful AI use case
employment, we can go to another one. So
just that that should be okay. And I
think that the most thing that I think
for all the leaders to thinking about is
that how the human is working with AI.
>> Yeah. Because that is the question for
even for us and we are thinking about
when the AI coming when AI is more
stronger and more the capabilities
increasing the use cases is increasing
that what is exact the working flow
right now what is the person the company
is need
>> okay so everything is changed so I think
for the leadership shift you think about
that kind of
>> and finally maybe you can share with our
audience what has been the most
challenging point in your career so far
that other leaders can learn from.
>> I think it's a big challenge that
they'll go overseas from the fast
growing China to see the the whole world
over the world because I think that the
the world is changing and the changing
is because of the the US and China the
this kind of
>> the this kind of complicity issues and
also the AI technology innovation. So
the two strong product is to make
everything changing. So I think that
should you you need to keep that tip in
mind to to see what is happening and to
adapt what you are doing right now.
>> Yeah. All right. Thank you so much for
thank you.
>> Thank you for coming on a call with us.
Yeah. All right.
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