Google Ads Beginners Tutorial for 2026 (Step By Step)

In this video, I'm going to show you how to set up a Google Ads campaign the right way, especially if you're a beginner or this is your first time setting up a Google Ads campaign. Google

has made it overly complicated. There's

lots of new settings now in a campaign build that if you set up incorrectly will waste you a lot of money. So, my

goal is to show you step by step how to correctly set a campaign up so you have success as soon as you launch your ads and not a bunch of wasted ad spend,

which a lot of new Google Ads users or beginners have because they just set things up incorrectly. So, follow along step by step and you will have a perfect

setup to get your ads firing and have tremendous success out of the gate. For

those of you who don't know me, my name is Austin. I'm co-founder of Grow My

is Austin. I'm co-founder of Grow My Ads. We are a Google Ads agency that

Ads. We are a Google Ads agency that manages millions of dollars per month in ad spend for over 100 plus clients in our portfolio. Let's dive in. Okay, I am

our portfolio. Let's dive in. Okay, I am in an account. Now, if you haven't created an account yet, simply go search on Google Ads. It will take you to

Google Ads website where you can hit start now and actually go sign up. It

takes like a few minutes to go do. Very

simple process. Once you have an account though built, you now will need to create a campaign in order for ads to even fire. So, when you're looking at

even fire. So, when you're looking at your account, like I have on my screen right now, you're going to want to go to the campaign section here. So, you'll be at campaigns, campaigns, and then you're

going to want to hit this blue plus sign. So, this is create a campaign. So,

sign. So, this is create a campaign. So,

we're going to go in here, and we're going to hit new campaign. Now, this is going to take us to the setup phase of a new campaign. And you have to choose a

new campaign. And you have to choose a campaign objective. Here's the thing.

campaign objective. Here's the thing.

These objectives usually just remove certain settings or include certain settings versus others.

So if you choose sales versus website traffic, you might see different settings during this campaign build process. The reality is none of these

process. The reality is none of these objectives actually mess with or control the performance of the campaigns. A lot

of times I recommend going create a campaign without guidance because you've got me to guide you. But if you want to play play it safe and be simple, if

you're trying to generate sales, actual purchases on your website, click sales.

If you're trying to go after leads, so you're a service, local service-based business or a lead generation business of some sort where you actually handle leads and sell customers services, then

go click leads. Do not a lot of people want to go website traffic. Do not do that. That's not what we're here for and

that. That's not what we're here for and we don't want awareness and consideration. So, if you want to play

consideration. So, if you want to play it safe, go sales or leads. Or you can do what I'm about to do and just hit create a campaign without guidance because you're going to follow me. Now

you have these campaign types, right? So

we have search, which is what I'm going to show you how to build today, which is what most people are going to start with on Google Ads. You've got performance max, which is like everything wrapped up

all in one. So it's going to contain every advertisement placement you can get within Google Ads all in one campaign. I do not recommend starting

campaign. I do not recommend starting there. So we're not going to go into

there. So we're not going to go into performance max. You have demand genen

performance max. You have demand genen which is going to be very specific mainly to YouTube and Google display.

You've got display specific. So it's

just going to be the display network here. And then you have shopping. Those

here. And then you have shopping. Those

would be the ads. So if you typed in Nike running shoes, you're going to see pictures of actual products of Nike running shoes on the search page. Those

would be ran through a shopping campaign with a product feed. And then you have video, which again is going to be more YouTube driven. And then if you have an

YouTube driven. And then if you have an app, so if you're actually advertising an app, you can choose app. Now again,

most people are going to start with search. This is what we're going to do

search. This is what we're going to do within this video. So I'm going to click search. Then it's going to say use these

search. Then it's going to say use these conversion goals for campaign performance optimization. So you want to

performance optimization. So you want to have conversion tracking set up for what you're trying to go after. So, if you're trying to get a sale on your website,

you're going to want to have a conversion set up when someone makes a purchase. That way, it fires back to

purchase. That way, it fires back to your Google Ads account that you made a sale from your ad. And if it's a lead, usually it's going to be like a thank you page that you have fire a conversion

in order to send back to Google that, hey, we generated a lead from our ads.

That way, you know how well your ads are performing. Now, I'm not going to go

performing. Now, I'm not going to go down the rabbit hole of conversion tracking set up. I actually have videos on that. So, those other videos on

on that. So, those other videos on conversion tracking will be in the description below of this video if you want to go see how to go set up either

Shopify e-commerce purchase tracking or set up lead form tracking to track how many leads you generated from your ads.

So, in this case, I am actually going to go and remove most of these. These are

old conversions from an old account here. But what we do want is to go after

here. But what we do want is to go after submit lead forms. So, I'm going to hit remove all of these. Remove all of these. And we're going to have our

these. And we're going to have our submit lead form here. Now, it has this little thing, one inactive. It's just

because this isn't a dummy account that I'm using to build in. And so, don't worry about that. So, we're going to hit continue. Okay. So, I hit continue, but

continue. Okay. So, I hit continue, but Google didn't weird little thing where it's like, select the results you want to get from this campaign. Website

visits, phone calls. Just ignore these.

This these won't do anything. It It just adds an extra layer of complexity. I

don't know why Google just does that when I'm literally saying I'm trying to get leads here. So, we're going to hit continue.

Then the another box comes up. Search

campaign name. Now, I recommend having a clean naming convention for your campaigns so it doesn't get too disorganized. Today, we're going to be

disorganized. Today, we're going to be doing a carpet cleaning campaign for a local carpet cleaning business. So, I

you don't need to do this, but I like to use abbreviations. So I have S for

use abbreviations. So I have S for search and then I'm just going to do carpet cleaning and then I'm actually going to do Fort Wayne. So this is the

the service that I'm going to be running a campaign for. And this is the city that I'm going to be targeting. Again,

you can name this whatever. It has

nothing to do with the performance of of the campaign, but a clean naming convention, especially if you have multiple campaigns, will help with the organization and management of the

account. So try not to, you know, make

account. So try not to, you know, make your names too confusing because I've seen a lot of messy accounts in my time and usually if there's messy campaign names, the whole account's pretty messy

overall. So just starting with nice

overall. So just starting with nice naming conventions, organized campaign names can really help with the management of the account in the future

as you grow. Okay, now we get into bidding. All right, so you've got a

bidding. All right, so you've got a bunch of different bidding options here.

So what do you want to focus on? and

they're going to give you the recommended the recommended bidding options here, which is conversions, conversion value, clicks, or impression share. So, we've got conversions, right?

share. So, we've got conversions, right?

This would be if you're trying to generate leads. Remember, this is what

generate leads. Remember, this is what we're doing for this campaign. We we

we're telling Google we want leads, right? And that's the conversion action

right? And that's the conversion action that we have set up. Again, this is a carpet cleaning business. So, Google's

going to yield to try and get as many conversions as they can then for the campaign. Then you have conversion

campaign. Then you have conversion value. This is going to be especially if

value. This is going to be especially if you're like e-commerce, you're selling different products with different pricing. Google's going to yield to how

pricing. Google's going to yield to how do we generate the most amount of conversion value for each conversion that they're able to generate from that campaign. So conversion value is going

campaign. So conversion value is going to be used a lot of times when you have different values for different conversions. Think of e-commerce

conversions. Think of e-commerce purchases. Then we have clicks and then

purchases. Then we have clicks and then we have impression share. So, these are going to be more clickbased. Now, I am going to recommend in this guide to

start with just conversions. Okay. Now,

here's the thing. I have an entire bidding master class. And in that, you'll actually hear me say the opposite. You'll hear me say, "Don't

opposite. You'll hear me say, "Don't start with conversions. Start with

manual CPC or max clicks." In this video, because you're a beginner and you're just starting out, it makes sense. Just start with conversions.

sense. Just start with conversions.

Maximize conversions is what this technically would be and let it go. If

it doesn't start generating you impressions and clicks though, then you're going to want to revisit your bidding options. In that case, I

bidding options. In that case, I recommend going back to max clicks or manual CPC. If you want the full

manual CPC. If you want the full breakdown on why, then go watch my bidding master class. That video will be in the description below. It's very long

and detailed, but I'll give you all of the reasons why I kind of recommend some of those different bidding strategies.

But for now, for most of you, again, you're just starting out, brand new campaign, you're a beginner to Google Ads. Keep it simple and let's just start

Ads. Keep it simple and let's just start with max conversions. You see the set a target cost per acquisition. We don't

even want that yet. All we want to do is just get some conversion data rolling in. So, we're going to leave this turned

in. So, we're going to leave this turned off. Then, Google has this setting

off. Then, Google has this setting called customer acquisition. This would

adjust your bid bidding to help you acquire new customers. You don't need to worry about that right now. We just need to get some customers rolling in. So,

don't even worry about this setting either. Leave it blank. Then, hit next.

either. Leave it blank. Then, hit next.

Okay. Now, we get into campaign settings that actually can trip people up. So,

you see how Google auto selected these networks, Google search partners and Google display network. You don't want either of those, right? search partners

for the most part is going to have a lot of junk traffic and the display network.

You never want to mix in Google Display and Google search. It makes absolutely no sense. It was a money grab by Google

no sense. It was a money grab by Google in my opinion for them to try to mix it in there to get more money and more advertising dollars on the display network. Now, Google search partners can

network. Now, Google search partners can work. What I recommend is get a campaign

work. What I recommend is get a campaign built and set up without it first. Start

getting good conversions from it. get

your campaign to work where you're confident in, then you can test search partner network later. But for now, I never recommend setting search partners

up from the beginning. Okay. Then we're

going to go to locations. In this case, I'm going to be going after Allen County. That's in Indiana. It's just a

County. That's in Indiana. It's just a count a county here. So, I'm going to hit include, right? And this will actually even show up on the map. So,

I'm targeting the Fort Wayne area, which is where I happen to be. our office here for grow my ads. Most of our employees are remote, but we do have a physical office here where which is where I'm at.

Now, I've set my my targeting to Allen County. Now, we have this include all

County. Now, we have this include all right location options. So, this you're going to want to click. You've got these two options here. One is presence or interest. So, this is people in,

interest. So, this is people in, regularly in, or who've shown interest in your location. We do not want this.

We want to put presence and this is people in or regularly in your included location. This setting, which is auto

location. This setting, which is auto selected, gets a little too broad and we want to force Google to try to show our ads to people who are only in Allen County. That's what makes the most sense

County. That's what makes the most sense to us. So, we're going to have presence

to us. So, we're going to have presence set up, not presence or interest. And I

recommend you do the same. Okay.

Languages. I don't know why it even says item not found. That's weird. But this

will be in English. So, I'm just having that auto select to English. Then

there's this EU political ads.

Obviously, I'm running carpet cleaning ads in Fort Wayne, Indiana. So, no, this campaign doesn't have EU political ads, so I don't need to worry about that.

Now, we've got audience segments. Okay,

this is something you can just kind of layer on to the campaigns. You don't

need to do anything beyond that, and you'll get some additional data on how some of these audience segments perform, but you don't really need to go beyond that. So, I'm just going to put like

that. So, I'm just going to put like home cleaning services. So, this is like a good one. This is home and garden, home cleaning, you know, like if I type in carpet cleaning, sometimes you can do searches. So, this is in market for

searches. So, this is in market for cleaning supplies. Probably not. In

cleaning supplies. Probably not. In

market for carpet installation, probably not. Flooring services, you know, we

not. Flooring services, you know, we potentially can do that. Renters,

homeowners. So, we could add some of these in here.

And yeah, that's probably good. Now,

there's this targeting setting for this campaign. So, you have targeting or

campaign. So, you have targeting or observation. targeting saying I only

observation. targeting saying I only want to show my ads to people who are in these audience pools. Observation is

don't narrow the reach of the campaign.

Show my ad to everyone who is searching for the keywords that I'm bidding on, which we'll get to. And then with the option to adjust the bids on these selected cam segments. So to explain

that, if you were bidding manually bidding, you could actually go like bid adjust some of these. So you could pay more for homeowners versus renters, etc. by adjusting the bid. It's an advanced thing. You don't even need to worry

thing. You don't even need to worry about it, especially because we're on a conversion max conversionbased bid strategy that we set up earlier. So,

don't even read deeply into that. Just

put in some audience segments that make sense for your industry or business and then have it set to observation. It's

all you need to think about. It's all

you need to worry about. Doesn't matter

after that. All right. Now, we're going to click more settings. Add rotation.

You want to keep this to optimize, prefer best performing ads. You don't

need to to worry about this other setting of do not optimize. So, keep

optimize on. Then we have start date, end date. I never usually have an end

end date. I never usually have an end date. It doesn't make sense to me. I

date. It doesn't make sense to me. I

usually you can manually control pausing or reenabling a campaign. So, start date I have on. End date here. No, we have set to none. That way, the campaign doesn't just shut off. Now, click more

settings. I've got an ad schedule. So

settings. I've got an ad schedule. So

here I can tell Google when I want my ads to show. This, by the way, would be based on your account time zone when you set the account up. So this account is on Eastern time zone. So for this

account, we're going to go Monday through Friday and we are just going to go from 7 a.m.

Then we're going to go down here to the 16 there. So there we go. This is it.

16 there. So there we go. This is it.

We're gonna just run Monday through Friday. And then the campaign URL

Friday. And then the campaign URL options. This is if you're using any

options. This is if you're using any sort of third-party UTM tracking templates. You don't really need to

templates. You don't really need to worry about this right now, unless you already know about this and need to set that up. This is where you can set it up

that up. This is where you can set it up at the campaign level. Otherwise, most

of you can just ignore this for now.

Then there's also this page feed thing.

You can ignore this as well. We don't

need to even think about page feeds at this time. All right, we're going to hit

this time. All right, we're going to hit next. Now, this feeds us into another

next. Now, this feeds us into another setting called AIAX. I have some videos on AI imax. I'm not going to go down the rabbit hole of those, but this is sort

of allowing Google to take over in regards to search terms that you start showing for, not necessarily based off the keywords you have added, asset

creation and optimization, and the final URL that you actually will land a clicker or someone who searches and clicks your ad or they'll land on your

website. We do not want AI max on right

website. We do not want AI max on right now. This is something for a later time

now. This is something for a later time on a campaign that might be performing well to test, but you just starting out, you do not want to consider AIMAX at

all. It sounds cool and powerful and and

all. It sounds cool and powerful and and Google does a really good job of advertising in the campaign creation process. It will burn your credit card

process. It will burn your credit card up and not result in any good conversions in the beginning. So, save

this as a test for later on when you're actually making money from your ad account. Right now, we want to ignore

account. Right now, we want to ignore it. So, do not turn it on. So, this

it. So, do not turn it on. So, this

toggle here, keep it off. And then just hit next. All right. Now, we've got

hit next. All right. Now, we've got keyword and asset generation. So, they

do have this like asset generation helper. So, if you were to type in your

helper. So, if you were to type in your website, Google's actually going to tap into, you know, like some of their like AI capabilities and they're able to So,

what makes your product or service unique? So, this is kind of like tapping

unique? So, this is kind of like tapping into like the copy that's on our website. And then it's going to review

website. And then it's going to review ad groups and suggestions. None of these really are great right now from what I'm seeing. So, it kind of wants to do a

seeing. So, it kind of wants to do a brand ad group, carpet cleaning, commercial. So, these are actually okay,

commercial. So, these are actually okay, but I'm going to show you how to set up this manually so you have more control over it. You normally don't want to use

over it. You normally don't want to use this process. So, we're going to just

this process. So, we're going to just hit this skip. I just kind of wanted to show you what it would look like though.

So, hit skip. All right. Now, we are in the ad group process here, right? So, ad

group number one is what we're going to be building. Now, again, I'm going to be

be building. Now, again, I'm going to be going after carpet cleaning. So, I'm

going to name it carpet cleaning up here at the top. Then, if you want, you can add your website to get some ideas.

And here, this will actually populate some keyword suggestions that you can use. Now, what I recommend is actually

use. Now, what I recommend is actually going and doing some keyword research. I

have videos on keyword research if you want to like do a full breakdown, but you want to target in the beginning usually transactional keywords. It

doesn't have to be rocket science. This

is a carpet cleaning business in Fort Wayne, Indiana. We want to target people

Wayne, Indiana. We want to target people who are searching for carpet cleaning in Fort Wayne, Indiana. Right now, I'm going to hop in real quick and show you how to use the keyword planner tool real

quick just to generate some ideas and then also utilizing chat GBT as well if you need some help there. So, let's go do that real quick. Okay, so what you're going to do is you're going to go to

this tools setting here, right? Then

we're going to go to planning and then here there's this keyword planner. So,

this is Google's own sort of keyword research planner tool. Now, what we're going to do is hit this discover new keywords. And here, I'm just going to

keywords. And here, I'm just going to type in carpet cleaning. You can even start with your website if you want, but this is very easy because it's carpet cleaning. Now, it's set to United

cleaning. Now, it's set to United States. I'm going to change this.

States. I'm going to change this.

Remember, we're actually focusing on Allen County. So, I'm going to hit Allen

Allen County. So, I'm going to hit Allen County. And I'm going to hit save. This

County. And I'm going to hit save. This

now will give us keywords. So, we see carpet cleaning, carpet cleaning near me, Bissell carpet cleaner. That would

not be what we would want. That's like

an actual carpet cleaner product that you would buy. Rug cleaning near me, Stanley Steamer near me, etc. So, you can go through here and you can actually see what searches or keywords Google has

recommendations for. You want to be very

recommendations for. You want to be very careful though. Some of these are

careful though. Some of these are irrelevant and you wouldn't want to show. But what I recommend is you take a

show. But what I recommend is you take a theme of keywords that you're targeting that are high intent transactional

keywords. Okay? And one of the best

keywords. Okay? And one of the best places to help focus you there is to actually use chat GPT. So a quick prompt is I just said I am a carpet cleaner in

Fort Wayne, Indiana. I want to advertise for people looking for carpet cleaning services in Fort Wayne. These would be residential houses or residential homes.

Please focus on high intent transactional keywords only that give me the highest conversions. And here we go.

So they Chachi does a really good job of breaking this out into buy now basically queries. So here we have our primary

queries. So here we have our primary transactional keywords. This is going to

transactional keywords. This is going to be carpet cleaning Fort Wayne professional carpet cleaning Fort M Fort Wayne residential etc. Then you've got pricing and quote and then you've got

booking service specific and then you also have urgency based that they they gave us like 247 carpet cleaning which we don't do and then emergency carpet

cleaning. Now what I recommend is

cleaning. Now what I recommend is focusing usually on the primary track transactional keywords at first for your business. So, if you are a landscaper,

business. So, if you are a landscaper, Chachibbt is going to give you very good transactional high-end tit primary keywords for your landscaping business.

If you are a carpet cleaning business, we're going to start here. Now, this

business does commercial carpet cleaning as well, but 80% of their sales right now come from residential. So, it makes

sense to focus our starting budget on our top performing service currently, and that's carpet cleaning. So if you're for example a landscaping company and

90% of your business is just mowing residential houses, focus then and tell chat GBT that and you want to focus your keyword selection then on high intent

transactional keywords for people searching for landscaping companies to come mow their home, not necessarily their business. If you wanted to expand

their business. If you wanted to expand later into the commercial side, you can do that through a new ad group or campaign. But for now, when you're just

campaign. But for now, when you're just starting, try to really laser in on what is your core service offering or product and focus your efforts there. You don't

need 500 keywords. We just need a group of keywords. So, these keywords here are

of keywords. So, these keywords here are pretty good. Now, the only thing that

pretty good. Now, the only thing that I'm going to adjust, so I'm actually going to copy these, and I'll show you how to set this up here in a second. And

then the only thing I also know is near me terms do really, really well. So, I'm

also going to include the near me as well. And so, I'm going to go back in to

well. And so, I'm going to go back in to my search campaign here, and I'm actually going to hit I'm going to paste these terms in essentially. Okay? And

Google somehow spaced a bunch of these.

Now, you do not want to just do what I did and set hit apply. Right? This is

set up in what is called broad match match type. Broad match match type is

match type. Broad match match type is too broad. You do not want to run broad

too broad. You do not want to run broad match keywords in the beginning. There's

a few other match type options. So, let

me show you what that looks like real quick. Okay. So, this is on Google's ads

quick. Okay. So, this is on Google's ads support page here about keyword matching options. Here you can actually see the

options. Here you can actually see the match types. So you have broad match,

match types. So you have broad match, you have phrase match, and exact match.

Broad they call comprehensive matching.

It's not. It's just like it's way too broad. Phrase is going to be moderate.

broad. Phrase is going to be moderate.

Okay? So ads may show on searches that include the meaning of your keyword. So

it's kind of an intentbased term. And

then you have exact. So, if someone's exactly searching for furniture stores, it's the tightest matching option you have. When it comes to match types,

have. When it comes to match types, especially when you're first starting out, you only want to focus on exact match and phrase match. Now, with phrase

match and exact match, you actually need to signal to Google you want to target them in those match types. So, with

phrase match, like in this example, tennis shoes, it has these double quotation marks on them. That's how you need to set your keywords up with that.

And with exact match, it's the these brackets, right? So these square

brackets, right? So these square brackets for shoes for men indicate you want this to be an exact match keyword.

Now, going back into our keywords, remember I pasted these in. So what I'm going to do is add carpet cleaning Fort Wayne with the brackets. And then I'm

also going to do carpet cleaning Fort Wayne with no brackets. And I'm going to go the

brackets. And I'm going to go the quotation marks, double quotation marks for phrase match. Now I've got carpet cleaning Fort Wayne and exact and phrase. Then I can kind of, you know, go

phrase. Then I can kind of, you know, go through and do that for my other keywords. So we're just going to go one

keywords. So we're just going to go one by one here. Professional carpet

cleaning Fort Rain. Remember, I'm

sticking very these are like pretty tightly themed. I've got my residential

tightly themed. I've got my residential and we're going to add this in.

And there we go.

And then we've got So, carpet cleaners near me is really what I want here. I

don't need It had Fort Wayne added to it. We're already targeting that with

it. We're already targeting that with carpet cleaners. Carpet cleaning Fort

carpet cleaners. Carpet cleaning Fort Wayne. So, I'm good there. And there we

Wayne. So, I'm good there. And there we go. And then, you know, we've got these

go. And then, you know, we've got these other ones as well. I don't really need this group that I've got here is pretty good. Phrase match, by the way, will

good. Phrase match, by the way, will pick up some of those longtails and if they'll start performing well, I'll add them. But to get this going for carpet

them. But to get this going for carpet cleaning service in Fort Wayne, Indiana, again, I don't need 100 keywords. I

would less is more when it comes to keywords, especially when you're starting out. This is a very good core

starting out. This is a very good core group of high intent transactional terms in phrase and exact match. This is a good place to start. Then if I don't get enough clicks per day, I'll start adding

some more keywords in. But if I could spend my full budget on some of these high intent terms right here, then I'm off to a really, really good start.

Okay now look at here. Ad group settings for AI Max. This wants if you were to run AI

Max. This wants if you were to run AI Max and this kind of wants you to go back and turn it on again. This is, you know, not something you want set up right now. Ignore all of this. We do not

right now. Ignore all of this. We do not want any ad group settings for AIAX because we don't want AI max turned on at the campaign level. All right. Now,

we are at the create your ad section.

So, this is where you're actually going to create an ad. And this is the ad people would see when they're searching for the keywords that you're bidding on.

So, let's go ahead and start building this ad out. Okay. So, in the ad creation process, I actually already have an ad written inside of my ad copy

framework. Now, if you want a copy of

framework. Now, if you want a copy of this, this is in our group called PPC Copilot. It is our ongoing training. It

Copilot. It is our ongoing training. It

has our courses in there, Q&As's. I have

some of my staff in there. I'm involved

in that group answering questions. So,

if you want to learn more about that, especially if you're new to Google Ads and you want to upskill and take my courses and trainings, go check that group out. Link to that group will be in

group out. Link to that group will be in the description below. And again, you'll actually be able to get access to this sheet. If not, you can kind of just look

sheet. If not, you can kind of just look at the sheet and build it yourself by taking a screenshot of it or something.

So, I already have ad copy ready. Now,

I'm going to give you some of our best practices though when it comes to ad copy. A, you want to look at different

copy. A, you want to look at different angles when you have the opportunity to write 15 different headlines. So, in a what is called a responsive search ad,

you can add the final URL. This is where you're going to be sending your traffic.

So someone who clicks the ad, this is where we want to send them. So in this case, it's steamworksfw.com.

This is where we'll actually be sending people who click. You have a display path. So here we've got and this is

path. So here we've got and this is nothing more than it doesn't function as anything. It just shows up. So here

anything. It just shows up. So here

we're going to do this and then Fort Wayne. And that's where the the display

Wayne. And that's where the the display path will show. It's a good place to sneak in some search intent or keywords.

You can kind of see a quick example here of how it might look in an ad. Uh, right

there. Then we have headlines. You can

add up to 15 headlines. Now, here's the thing. Most people add a bunch of fluffy

thing. Most people add a bunch of fluffy headlines that all look the same or sound the same. Less is actually more in my opinion. Now, it won't be to this ad

my opinion. Now, it won't be to this ad strength metric up here. You can ignore that though. It doesn't actually impact

that though. It doesn't actually impact the performance of your ad or campaign.

It's a Google madeup metric that is shown inside of the interface. Now, if

you can create 15 headlines that are unique and follow our best practices and guidelines, awesome. Please go do it.

guidelines, awesome. Please go do it.

But don't believe you have to start with 15 headlines, especially if you're adding a bunch of very similar headlines and that are fluffy. Like, you're saying the same thing over and over again. So,

it's like, you know, get a free online quote today. And you also are like, oh,

quote today. And you also are like, oh, let's just do get a free quote, you know, like that's the same freaking thing. So you don't need to just rewrite

thing. So you don't need to just rewrite the same call to action a bunch of times. Look at it from an angle

times. Look at it from an angle standpoint. So for our angles, we like

standpoint. So for our angles, we like to go after intent match matching the search query to your headline. Including

the keywords that you're targeting. So

we want to include like carpet cleaning Fort Wayne in there. Um USP, so compelling, unique selling propositions.

What makes you stand out versus competition? What differentiates you?

competition? What differentiates you?

All right. So, articulate why you're the best option compared to the competitors.

Is there any specific language that elevates your brand or your offering and then your actual offer? So, like

specific first steps they can take, commitment entry points like free consultations or quotes. Uh trust,

right? So, remove risk and fear from taking action. So, if you have like a

taking action. So, if you have like a 100% money back guarantee, credibility or signal of proof, and then clear call to actions. So that's going to be like

to actions. So that's going to be like get a free online quote today or a specific offer like free 15-minute evaluation etc. depending on what you offer. And then theme test. These are

offer. And then theme test. These are

just like testing different actual themes. So maybe you have a theme for an

themes. So maybe you have a theme for an ad that's based off of affordability and maybe you run an ad that's based off of speed. Those would be theme tests. Now

speed. Those would be theme tests. Now

again, I'm only going with five headlines. That is absolutely fine for

headlines. That is absolutely fine for this ad targeting carpet cleaning keywords for Fort Wayne. I've got my brand term in here. I've got my intent match number one carpet cleaning Fort

Wayne. I have our special offer right

Wayne. I have our special offer right now, right? We have same day service

now, right? We have same day service availability. That's a unique selling

availability. That's a unique selling prop for us. And we also have a call to action. So, this is good enough to get

action. So, this is good enough to get started. So, I'm going to go ahead copy

started. So, I'm going to go ahead copy and paste these over to my ad and then our descriptions.

Okay. So, I've got my ad copy copied and pasted over. Now, you can add different

pasted over. Now, you can add different assets to your ad. So, this is there's an image that we can add here. So, I'm

actually going to go click add image.

They can generate images for you if you don't have any. It can crawl your website. So, here like I've got

website. So, here like I've got steamworksfw.com in there. And so, here it's crawling

in there. And so, here it's crawling some of the images that would be on our website. You don't have to go too crazy

website. You don't have to go too crazy with this. I'm actually going to utilize

with this. I'm actually going to utilize even this advisor tool over here. I'm

going to utilize some of what it's already found. I think this is fine. So,

already found. I think this is fine. So,

we're going to hit select and we're going to hit save.

Then business name. We already have this logged in here, so I don't need to worry about this. But if you if you don't, you

about this. But if you if you don't, you can. So, if you don't add a name or

can. So, if you don't add a name or logo, Google will use your URL to add them. And so, there's this get access

them. And so, there's this get access thing. So, this is requesting our

thing. So, this is requesting our advertiser verification. I'm going to

advertiser verification. I'm going to have a lot of this blurred out, but here just add your business name and you should have your advertiser profile verified because you're running a real account. So here, just add your logo,

account. So here, just add your logo, add your business name. In this case, I can't cuz again, this is kind of like a dummy account. Now, we have site links

dummy account. Now, we have site links and then we've got different asset types we could add. So site links are going to be what you see down here. This is

showing ultimate Google Ads guide right now because this is again an account. we

we do different campaign trainings in.

So, we've done a lot of different campaigns in here. So, that wouldn't make sense for a carpet cleaning company, but that's what it's showing there. So, my site links, which would,

there. So, my site links, which would, you know, if you type in like Pizza Hut or something, you're going to see in se several ads different site links that would take you to different pages, not

just the main headline of the the ad.

And you want to add relevant site links here. So, Google's already sort of

here. So, Google's already sort of created some for me, but not all of these make sense. And so, I'm going to go here and remove photo gallery, remove

service offerings.

The rest of these are okay. I don't know why they they made like duplicates here.

We've got carpet cleaning, duck cleaning, upholstery. So, let me hit

cleaning, upholstery. So, let me hit save. And there we go. So, we've got

save. And there we go. So, we've got like three. I actually recommend having

like three. I actually recommend having at least four. You can also create site links yourself. So here if we go to this

links yourself. So here if we go to this like site link you just hit create a new one. So here we could go like about us

one. So here we could go like about us and then you could write find out more about why we are the

and then you usually want to use the description line too number one carpet cleaning company in town. So, I wouldn't recommend this

in town. So, I wouldn't recommend this copy, but there you go. And then here, I would just paste the URL to our about us page right there. And that would create, you see that about us right here in this

preview section. It would create that.

preview section. It would create that.

And you can kind of look with this preview. Here's about us. Again, Google

preview. Here's about us. Again, Google

will here's how site links work. Google will

show them when they want to. You have no control over that. And they might show only two. They might show four. They

only two. They might show four. They

might show one. Four would be the max.

one would be the least or the minimum they would show, right? Sometimes

they'll show them with just the text.

Sometimes they'll show it with the extended descriptions as well. Again,

you have no control of that. Just go add at least four site links and then add all of the descriptions to them as well to benefit from the fact if they do show all of your site links with the

descriptions. You do want that. It takes

descriptions. You do want that. It takes

up a lot of ad space. Okay, we've got that. There's these different asset

that. There's these different asset types. So you can go in, you can add

types. So you can go in, you can add pricing, you can add promotions if you're running promotions, you could add a calls if you want to get calls, call outs, which will be a little snippets of

call actions here that you can go add.

So if you wanted to add like, you know, free quote, same day service, you can go add callouts here. I recommend four on

on callouts within your campaign.

Structured snippets a bit different here. You can add the services that you

here. You can add the services that you offer. You can add neighborhoods that

offer. You can add neighborhoods that you go after. They give you a list here.

So, service catalog neighborhoods would make sense for this carpet cleaning business here. You want to add at least

business here. You want to add at least three to four as well in the structure snippets, depending on which type of structure snippet you set up. Lead

forms, I do not recommend right now.

They sound great, but they do generate a lot of spam at the moment. So, I do not recommend lead forms until later on when your campaign's working on your actual website and your form fill on your

website. So, ignore lead forms. And then

website. So, ignore lead forms. And then we don't do anything with apps. This is

a carpet cleaning business, so we don't care about that. Then the tracking tip, add URL stuff down here. None of this means anything to us either right now.

It would only make sense if we had like third party tracking that we're like setting up. So, this is ready to go. I'm

setting up. So, this is ready to go. I'm

going to hit save. And then there we go.

Now I've got ads ready to go. I'm going

to hit next. Now budget. Okay, it's

going to ask you how much per day do you want to spend. So you can usually set this custom budget here. What I

recommend is when you are doing keyword research, adding a budget that allows you to at least get 10 clicks per day.

Okay, so back in the keyword planner tool, I put carpet cleaning in Allen County, right? Go find a few of the main

County, right? Go find a few of the main keywords that you're targeting. So for

us, we're targeting carpet cleaning near me. We're t we're targeting also what

me. We're t we're targeting also what I'm going to do is just do this too.

Carpet cleaning Fort Wayne because it didn't populate down here. So I'm just going to plug it in. Okay. So here

it's able to show you this top of page bid low range, top of page bid high range. That means this is what it would

range. That means this is what it would cost to show in the top ad spots, but you would be at the bottom. So if Google shows four ads, you would be probably

around position four. And this would be top of page high range. You would be in the top, you know, one or two spots there. Now, Google doesn't always show

there. Now, Google doesn't always show four ads. And in ads, that that will

four ads. And in ads, that that will fluctuate and change as well. Sometimes

they'll show one, sometimes they'll show four. Usually a max of four. But here,

four. Usually a max of four. But here,

this gives you an idea of what it's going to cost per click to be competitive. So, what I recommend is you

competitive. So, what I recommend is you take the average of low and high. So,

here we've got 64 cents for carpet cleaning and for carpet cleaning Fort Wayne, which is going to be more high intent, it's about $2 and here it's about $6.50

for me. just quickly, not even running

for me. just quickly, not even running the math, I know based off of this that I probably should be bidding about $3 per click. Now, again, you're on a max

per click. Now, again, you're on a max conversion bid strategy, but you can you you can kind of guess what your clicks are going to start costing based off of just looking at these numbers. And so

for 10 clicks per day at about a three average that I'm sort of guessing right now with data, I want a minimum then of $30 per day budget. Now, if this were a

client that I was talking to, I would say, "Hey, I'm going to recommend shooting this up a little higher. Let's

let's just be a little more aggressive to get more data." So here, I'd probably go to like $50 per day. But that is how we look at the budget based off of the click data, not necessarily just some

madeup number. So I'm going to hit next.

madeup number. So I'm going to hit next.

Okay. So this is ready to publish. I did

have there was an issue with the language. I actually had to move it to

language. I actually had to move it to all languages. It could be I I have been

all languages. It could be I I have been told Google's moving away from allowing to specifically target a language. So,

if you get an error like I just did trying to publish this, it said item not found when I had it set to English, then just go back and try and go to all

languages and then go flick it back to English. If you have to just go to all

English. If you have to just go to all languages, but in this case, I was able to go to all languages, fix that, and then move it back. So, there's a bit of a glitch there just in case you guys run into that. Um, now I'm going to hit

into that. Um, now I'm going to hit publish campaign. So, this is going to

publish campaign. So, this is going to now publish. Okay, so I hit publish. It

now publish. Okay, so I hit publish. It

does take me to this screen now which says your ads will go live after being reviewed. And then it says improve your

reviewed. And then it says improve your return on investment by uh measuring conversions. So if you don't have

conversions. So if you don't have conversion tracking set up yet, it wants to kind of push you into that. We

already do. So I already have all of this set up. And I'm just going to hit next. And then I'm just actually going

next. And then I'm just actually going to back out of this. I don't know why they're forcing me in. So I'm going to hit X because we already have this set up. All right. So now my campaign will

up. All right. So now my campaign will be published. So, if you get to that

be published. So, if you get to that state and you're like, "What do I do?"

Just go hit X, right? And it'll take you back to your main navigation here. Now,

I'm going to go to the campaign that I just launched. I'm going to go to

just launched. I'm going to go to campaigns. And then here it is. It's

campaigns. And then here it is. It's

enabled. This green dot shows that it is live. Now, we want to make sure we're

live. Now, we want to make sure we're going to do a few other settings that we couldn't set up during the campaign process that I believe are important.

So, number one, I actually do not like showing on tablets. And so what I'm going to go do is insights and reports up here where ads when and where ads

show. And then on this device section

show. And then on this device section pops up here. You see this tablets? I'm

actually going to go to bid adjustment and I'm going to hit decrease 100%. I'm

telling Google I do not want to show my ads on tablets. I recommend when you start a brand new campaign, do not show ads on tablets. Even if tablets work, it's the least performing even out of,

you know, spenders that we have that spend hundreds of thousands of dollars per month. It's the least volume, too.

per month. It's the least volume, too.

But it is prone to be finicky in regards to sometimes it works, sometimes it doesn't. I want to remove any variables

doesn't. I want to remove any variables like that that could hinder my success in the beginning. So, I just get rid of tab tablets in the beginning. Once I

have a campaign that's running and doing well, I may reenable. Then, we added keywords, right? So, this carpet

keywords, right? So, this carpet cleaning ad group, we've got our keywords in here. All good. But what I also want to add is something called a negative keyword. And so, if I go to I'm

negative keyword. And so, if I go to I'm going to go back to this campaign level.

I'm going to hit keywords. And then I'm going to hit negative keywords here. And

I have a whole video on negative negative keywords as well. You can go check that out. But here, what I really want to do is add terms that are irrelevant to me and I wouldn't want

Google to fire an ad for. So, remember

how it showed Bissell in the search term report or in the the keyword planner tool? Bissell is a product. I no one's

tool? Bissell is a product. I no one's looking for a carpet cleaning company if they're looking to buy a Bissell carpet cleaner. So, I want Bissell to be a

cleaner. So, I want Bissell to be a negative keyword. And then probably

negative keyword. And then probably terms like used. So, this would be people looking to for used carpet cleaners or rent. Maybe some of my

competitor names maybe out of location areas. So like I don't service, you

areas. So like I don't service, you know, Indianapolis and somehow if that showed up so I'm going to add that. So

go through and add some terms right away that you would be like I do not want my ad to show up for. Add them as negative keywords and then you just hit save here and now your ad will not show for those.

Again, there's a little more to negative keywords and there's a research process there. You could also ask chat GPT for

there. You could also ask chat GPT for that as well, but add some negative keywords once you get your campaign live to save yourself some money as well.

Okay, there you go. If you followed this video step by step, you have gone from Google Ads beginner to already an experienced Google Ads practitioner.

Hopefully, you made some money with your new campaign setup because you have just now built it the right way and you're going to prevent a lot of wasted ad spend. I hope you got great value from

spend. I hope you got great value from this. If you do want to learn more about

this. If you do want to learn more about Google Ads, subscribe to this channel and also go check out PBC Copilot. That

is my training group with my courses and Q&As and ongoing training. So, if you want to upskill and continue to learn more, then go check that community out as well. If not, I hope to see you on

as well. If not, I hope to see you on the next video.