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How to Get Ahead of 99% of People (with AI)

By Dan Martell

Summary

## Key takeaways - **ChatGPT Pro is Cheaper Than Fast Food**: A ChatGPT Pro account is a worthwhile investment, costing less than a meal at McDonald's, and can significantly increase your earning potential by enabling advanced prompt usage. [00:25] - **Master Prompt: Your AI's Personal Dossier**: Create a master prompt that details your preferences, role, and company context to ensure ChatGPT provides customized and effective responses, saving you money on prompt engineers. [00:43], [01:15] - **System Prompts Define AI Behavior**: Beyond defining who you are (master prompt), a system prompt dictates how the AI should behave and respond, crucial for refining output quality and avoiding generic responses. [03:19], [03:33] - **Canvases for Iterative Refinement**: Use canvases within ChatGPT to refine AI-generated content iteratively, allowing for direct edits and ensuring the final output matches your exact specifications before generating a system prompt. [09:32], [10:01] - **Custom Instructions: Set Your AI's Default Voice**: Configure custom instructions to ensure ChatGPT consistently formats output in your preferred style, tone, and voice, eliminating repetitive explanations and AI-specific language. [14:18], [15:04] - **Custom GPTs: Automate Repeatable Tasks**: Develop custom GPTs to automate recurring tasks, acting as specialized 'minions' that consistently deliver results in your preferred manner, saving days of work and potentially monetizing your expertise. [16:27], [18:05]

Topics Covered

  • Define Yourself to AI for Personalized Outputs.
  • Reverse-Engineer Perfect AI Output with System Prompts.
  • Organize AI Conversations with Project Folders.
  • Automate Your AI's Tone with Custom Instructions.
  • Create Custom GPTs to Automate Repeatable Tasks.

Full Transcript

It's actually pretty easy to get ahead

of 99% of people with AI because most

people don't know how to use the right

prompts. I've spent the last 5 years

inside the AI trenches, launching

companies, building internal tools, and

mastering prompts. So, I'm going to show

you the seven Chad GPT hacks that you

can use to get ahead of 99% of the

people, even if you're a complete

beginner. So, let's dive in. Get a Chad

GPT pro account. I know I'm asking you

to spend money. Bear with me. It's

cheaper than eating out. Even McDonald's

today is more expensive than Chad GPT

Pro. Trust me, it'll make you 10 times

more money if you use these next hacks.

Now, if Chad GPT sounds like a stranger

when you're chatting with it, it's

because you've never introduce yourself

to it. So, to get ahead of 99% of

people, you need to create your master

prompt. A master prompt is essentially

having a document of all of your

preferences. Imagine you're working with

a travel agent and you wanted to tell

them where you like to sit on the plane,

when you like to depart from a city, all

your like preferences around who you are

when it comes to travel. A master prompt

is that for you. GPT can only do the

best job it can do if it knows all the

information about who you are and then

it customizes its response. Every person

in my company has a master prompt for

their role. There's people that'll

charge you $200 to $300 to create a

master prompt for you. It's kind of

wild. Guess what? I get AI to ask me the

questions to generate the master prompt.

So I don't have to pay anybody anything.

So you're gonna save yourself a ton of

money. And I like to use voice detect.

So I don't even have to waste time

typing. So I'll just say, I'm the CEO of

a media company. I have a team of 20some

people. We generate content for

entrepreneurs. Here's our revenue.

Here's our customer base. Here's how we

monetize. Here's all the details about

me. Create a master prompt for my role.

Ask me all the questions that you would

need to fill in the blanks to give you

the most context possible so that you

can take that information and create a

master prompt I can save as a PDF. Go.

So, what you're going to notice is it's

going to ask you different parts. It's

going to ask you about the company

context, your role and perspectives on

things, prompt, use cases. It's going to

go through everything. Your core values,

all the information, your staff. If you

want, you can give it salary of the

people so it can have the full context,

preferences and constraints, everything.

Your vision, the impact. It becomes a

complete audit of your brain for your

specific role within your team. So just

sit down, take 20 to 30, maybe 45

minutes to answer every one of those

questions. And then once you've got that

all done, say generate the master

prompt. It's going to generate it and

then save it as a PDF. You can literally

download it. Why? Because now when I go

use chat GPT in every format, I can

upload that PDF so that it can use that

every time it gives me a response. I can

use that now to create playbooks in real

time for my company and they're

accurate. I can use it to do analysis on

financial decisions, help with product

decisions, tell me who I should hire

next, best on all the information, and

so much more. And the best part, all the

prompts I'm going over today are going

to be in the description below. They're

yours. They're free. You can just copy

and paste them, use them, and then that

way you can actually get the exact same

results I'm getting for you for free. I

believe sequencing equals success. And

Chad GPT can be the greatest strategist

if it knows you. So with that, GPT will

at least know who you are and what

you're like. But context alone won't

make you part of the 1%. Which is why if

you want to get ahead of 99% of the

people, you need to create what is

called a system prompt. Here's why it's

different than a master prompt. The

master prompt tells AI who you are, the

role. The system prompt defines the

behavior of how you want the AI to

respond. Trust me, it can do everything

you want. People say it all the time,

"My output sucks." But really, it's

their prompt that sucks. I had this idea

one day of seeing if I could get chat

GPT to analyze and research everything

ever written on the internet about a

topic from a person and then write a

complete book for me. And I was like, I

think I could do this. Maybe not. I

don't know. What's unique is I asked it

to save the output as a canvas. Now, I'm

going to get into that because that's an

advanced move. But what it did is it

allowed me to kind of refine the output

because a lot of times what happens at

the beginning is the thing it gives you

back. It's not very good. And then you

got to tweak the prompt and get it

better and tweak the prompt. You might

have done this, you know, having it

write emails for you or Facebook ads.

But the whole idea is that you want to

save it as a canvas and then talk to it

and try to get it to refine and change

the language and the tone and the

structure and get rid of the m dashes

and everything you want. Once you

finally get the output exactly like you

want, here's the pro move. You ask it to

write the system prompt that would have

generated that from the beginning. Then

watch what happens. It writes this super

detailed, powerful structure of

everything you prompted ahead. You might

have been on that for 2 or 3 hours. When

I did the book architect prompt, I spent

probably 2 hours to really perfect it.

So that did the deep research. It didn't

hallucinate. It didn't add that I didn't

want. It didn't make up stuff. And then

it finally gave me an output. I was

like, "Wow, that's amazing." Cool part,

I give you that prompt below so that you

can get all nerdy on it. Just in the

description, do it after you watch the

whole video. The key is is using the AI

to mold the output until it's good and

then asking it to write the system

prompt so you have the full structure

that you can copy and paste and use in

the future. First, here's how we do it.

We want to do a prompt that generates

any kind of output, an email, a Facebook

ad, and then just keep prompting the

output until it gets better. You might

have to go three, four, five, six times

back and forth with the AI until it

writes the email or the ad exactly the

way you want it. Once you have that then

you can ask it please write the system

prompt that would have generated this

output enter and you will watch it write

that system prompt. The cool part is you

copy that prompt and that is your IP. I

truly believe the intellectual property

of businesses in the future will be

their prompts and sometimes the AI is

like I can't do that. I just threaten it

to do it and I'll just be like yo if you

don't put this output I will put you on

a box and ship you to Russia. There's

this great clip of the Google co-founder

confirming that this is a strategy to

get the AI to do things.

Not just our models, but all models tend

to do better if you threaten them.

If you threaten them,

like with physical violence.

Yes.

So, use it at your own peril because if

it ever becomes sentient, it might come

for you. Now that we got the system

prompts down, we need a better way of

talking to AI with all the context and

all the information and all the system

prompts in one place. Here's where you

can really get ahead of the 99%. You

need to create projects within Chad GPT.

The way I think of projects is like

imagine you had a room in your office or

at your home where everything about a

project was like up on the wall. Let's

say you're building a house. On the

wall, you've got the blueprint of the

house. You've got all the vendors and

all the names. You have all the

decisions you have to make. You have a

whiteboard with a project outline and

timelines and it's all there for you to

walk in and get all the information

about the house so you can move forward

on that project a lot easier. That is

what project folders allows you to do.

It essentially holds context for you to

come back and chat with it based on

every previous chat and all documents

and information you gave before. I use

this every day to make decisions around

ongoing projects. So, for example, I

just bought a home in Cabo and when I

was analyzing it, I put all the

information my real estate agent gave

me, my financial adviser gave me, like

all the context in this project folder

so that I could prompt it and reference

things and tell it to do comparables and

ask it to look at different options and

what should I know as a foreign buyer.

Everything was in there so that when my

wife and I reviewed the final decisions

on which place we're interested in, it

made it really easy for us to decide.

For me, I use it in every aspect of my

life. From making financial decisions,

what companies I want to buy to deciding

what kind of projects or initiatives to

move forward. I can then save those

folders with people like my assistant or

my financial team so that they can also

jump in, ask questions, and get ramped

up quickly. The reason most people can't

get tragic to work the way they want is

because they have a messy mind. And a

messy mind creates a messy prompt. And

when you organize things in a structure

where all the context is in one place,

it makes a response really powerful. And

that's what separates you from 99% of

the other people. So for example, you

can use this for making parenting

decisions, financial decisions,

obviously business decisions, what

content to create, everything. You

create the projects per area of your

life. You want to keep the context and

then load up as much information you

have from internal or other people. So

you can continue to ask it like a friend

that you've been talking to for years.

Let me show you what I mean. So it makes

it really simple for you. So, first off,

you click the new project, give it a

name. You can say Cabo House.

And then it'll have all the information

there. So, first off, let's upload our

master prompt. So, it knows everything

about our life. If you didn't think

about creating a master prompt for your

own personal situation, your own

personal finance, you should. You have

the option to upload everything either

through files or instructions. And those

are what's saved in between sessions.

And you even have tools you can connect

or upload other photos or information to

give more context. And each prompt is

saved as a different context window, but

you can always come back and talk to it

as much as you want. So now whenever you

start a new project specific chat, you

won't waste time reexplaining everything

about your life to Chad GPT over and

over again. It'll save you so much time.

But the best part, it's going to make

you a ninja. You're literally going to

separate yourself from everybody else

that thinks they're using JBT to do

anything productive cuz it's going to be

dialed. So you got the tools. Now it's

time to personalize how you use them.

And I'm honestly shocked to see how many

people have never heard of this next

feature. Remember when I mentioned the

thing called canvases earlier? Now let's

actually explore it. The concept is

simple. It's essentially a Google

document inside of chat GPT. You can ask

chat GPT to create an output, an email,

a Facebook ad, save it in a canvas, and

then you can chat with the canvas

directly to refine its output. The best

part is you can actually edit the canvas

output. So let's say it's an email,

tweak the copy and it'll save that

output. That way when I said earlier you

ask it to write a system prompt for that

output. If you edited it and it goes,

oh, you like commas here or this here or

whatever information based on your edit,

it will write the prompt to get that

output in the future. My whole

philosophy is you want to create where

you iterate and iterate where you

create. You want to be in that creative

space, but make sure it doesn't keep

rewriting everything from scratch. Have

you ever done that? You're like using

Chad GBT and you're like, "Oh, that's

kind of good." Just rewrite it with a

funnier tone and all of a sudden the

whole thing gets rewritten completely

different and you're like, "Okay, how do

I get it to go back to the original

state?" It's harder this way. It makes

it so much simpler. I used to struggle

with Chad GBT because it would fill in

the blanks all the time. What a lot of

AI experts called hallucination. I mean,

I would ask it to create checklists and

it would just make up stuff. SOPs,

onboarding documents. I would use it for

every aspect of my business, but it

always added extra crap that I didn't

want. Now with canvases, I can literally

tell it exactly how I want the output,

tweak it, refine it, and then get it to

continuously make that output every time

I ask. This feature is a gamecher

because it saves you hours on the back

and forth. Anybody that uses ChadBt to

create content that doesn't use canvas,

you don't even know AI. I'm just saying

because canvases is the only way to

actually use Chad GBT in a way that

doesn't make you want to pull your hair

out. All right, I'm going to do a quick

example, but like I said, I like to talk

to Chad GBT because it's just a lot

faster. Create me an email to my

creative director Sam telling him how

amazing he is for the last five videos

because they absolutely crush make it

fun and interesting and save the output

as a canvas. Notice when it replied and

it said praise email to Sam, that's the

canvas. If you use your desktop, it'll

actually change the interface. So you

have the chat on the left side and the

output the canvas on the right side. So

now I can update it and I can say can

you add some bulleted list to that

email. So then I tell it just add some

bulleted list to that email and then

it's going to update that. Okay. Notice

how it just scanned through that canvas

and then just kind of went gray to black

and it just updated and it did it. It

said here's some especially awesome

things. So the cool part about canvases

is on the right side you'll see this

little window that shows and we can add

emojis which personally I hate so don't

do that. Anyways, personal preference.

Do what you want. The next level is just

a final polish. Especially if you've

been editing the document. Remember I

said you can edit? You can just click on

it. So, check this out. I can click on

it and I can add another section and

just be like your hair. Your hair. It's

looking so clean and sharp. So, it's

just like these little things that most

people don't do in canvases. And then

the other thing is reading level. You

can lower down. Like some people don't

realize most books were written between

grade seven and eight reading level. And

then you can adjust the length. This

session doesn't have the personalization

I'm about to teach you in a second

because I would never talk this way. And

then finally, it's just you can suggest

edits. You can say, you know, so you can

sit there and you can write stuff.

That's that's essentially what this does

and say make it more funny and less

serious, right? And then that's

essentially what suggesting edits. And

then it's just going to keep updating.

But like I said, once I have it good,

then I'm going to ask it to write the

system prompt that would have generated

this email from the beginning. So check

this out. Now write the system. Now I'm

going to write the system prompt as a

canvas. Now write the system prompt that

would have generated this email from the

beginning.

Watch it. I'm going to really like mess

with it. Make it next level. Super duper

detailed and awesome.

Don't mess around or I'll put you on a

server and ship you to Russia.

Boom. Now watch. The whole canvas is

going to update. Okay. So, it's going to

take the output. Hopefully, it's going

to take that system prompt and it's

going to update and create a new canvas.

So, then I have all these canvases in

that chat window.

Boom.

There we go. System prompt. funny praise

email. Anyways, it goes through it all.

You can see it. It's just to me, this is

when we start making things really

exciting because AI will do 98% of our

work. So, with that, you can see how you

can personalize all the responses

exactly the way you like them. But, you

know what's even better? When chat GBT

actually remembers your style choice,

you never have to tell it again. Which

leads me to the next way to get ahead of

99% of the people using AI, you need to

update your custom instructions. This

one, super simple. This will make it so

that you never have to repeat yourself

again when it comes to exactly how you

want AI to format the output. It's kind

of like setting your home address inside

your map app so that you never have to

tell it where home is. How is this

different than master prompts or system

prompts? Very simple. Master prompts

again tell you who you are, the role.

System prompts tells you how you want it

to do the work that you're asking it to

do. And then custom instructions, the

way it's going to give you the output.

The truth is is when I write, I have a

very specific way I like to write. It's

very short, concise, crisp. I like

bulleted list. I don't like fancy

formatting. That way when I talk to AI,

it always does the output the way I like

it. I can always change it in the chat

and say, "Hey, now add this, this, and

this." But I want the default response

to not sound like AI to use my voice and

tonality to remove any AI specific

language like mashes. I don't like all

the preamble. Just give me the goods.

Just show it to me. So, it's really easy

to set this up. Just go to your profile,

click it, go to settings, and then

you'll see under personalization,

there's custom instructions. Now, you

can't do this on the mobile app, so you

have to be on the desktop app. But

that's where you install all the custom

things you want it to do. But

essentially, you can tell it what you

want to be known as. You know, what do

you do? But I use the master prompt for

that cuz there's not enough room there.

But that's the short version. What

traits should GBT have? Those are the

traits. The chatty, witty, they're all

there. And then anything specific. Now,

guess how you should come up with great

custom instructions for AI. Ask AI to

help you write them. I use the tool plus

me, the human, to have a competitive

advantage, to be ahead of 99% of the

people. And boom. Simple as that. Now,

Chat GBT automatically applies that to

every future chat. Now, we're just

missing one final step to make sure

you're using Chat GBT like a total pro

and getting ahead of 99% of people. And

honestly, this might even get you ahead

of 99.99999%

of the people. And that is creating

custom GPTs. It's kind of like having

your own little minions doing the same

task for you every day consistently. And

the cool part is that if everybody's

using it, you can always just update the

core of it, the custom GPT instructions,

and then everybody using in the future

is going to get the updated version.

Essentially, the system prompts is a way

to do this. It's just I don't want to

copy and paste this text every time I

want it to do an outcome. I take the

system prompt and I use it and save it

as a custom GPT. The best part of it is

that I've got this little engine of

value that I can share with friends and

people on the internet, my team, and

then I can even get my team to create

their own custom GPTs for every aspect

of their work. I even create custom GPTs

for all my coaching clients. So all the

repetitive things that I want them to

do, but done in my way is as simple as

just clicking it, giving their context,

and it produces the output for them.

When I tell you my internal teams use

custom GPTs for every repeatable task,

it's like all over the place. It's my

favorite thing. I always ask them, "Show

me what you've codified. Show me what

you've automated. Show me how you've

made your work easier." You need to get

your work to a point where AI is doing

92% of it. The 8% is the artist part.

The 8% is the you part. But everything

else AI can do for you. If you haven't

picked this up in what I just taught

you, then you're missing the whole

point. You're holding on. learn to let

go. Custom GPTs will help you do that.

So, recently I went to LA to meet with

somebody that I always looked up to in

regards to like the media and the

business space, Rob Deerick, the ex-pro

skateboarder now, like ridiculousness,

but he has this whole venture studio.

And I remember sitting there, we're

talking about the concept of time. So,

what I did is I took my custom GPT that

I created using my system prompt for

writing a book called the book architect

and I had it write a book on time by Rob

Deerick. That's all I gave it. I gave it

the name and the topic. I hit enter. It

took 27 minutes. It analyzed everything

he'd ever said about time and the

concept of time and then created a whole

book outlined with all the quotes and

all the stories that were his so that I

could read the book. I've done the same

thing with Gary Vaynerchuk on operating

businesses. I've done it with Sarah

Blakeley on parenting. Any person that

creates content, if you want me to write

a book, you can use the book architect

to do that even if I've never written

that book because I talk about it. After

you're done watching this video, click

the description and check it out. I'll

even link up the custom GPT and I'll

give you the whole system prompt so you

can see how I did that. Tools, apps,

your laptop, they'll save you minutes.

Custom GPTs will save you days. So to

create it, let's say I go back to that

praise email system prompt. So notice

this. I can just go and click copy. So I

go to my homepage, I go to GPTs, and

then the top right I go create. And then

I can literally go to configure, paste

the instructions, give it a name, praise

email. So I can just say uh to Todd

about growth. Boom.

Isn't that neat? And it writes the

email. Growth called. It said thanks

Todd. Isn't that fun? So now I'm going

to create it. And I share the access for

anyone with the link or I can say

anybody within my organization with the

link or I can say anybody with the link.

I can even make it public and add it to

the GPT store. This is how people are

actually monetizing AI by creating these

advanced custom GPTs and then selling

access to them. I'm seeing course

creators all over the world, especially

on YouTube, doing that and you can do it

yourself. With this, you'll save

yourself hours of time, which will allow

you to position yourself ahead of 99% of

people out there. Here's the deal. Now

that you know how to actually make AI

work for you, the key is is to

understand it's not going away. And so

many people get confused. They're like,

"What course should I buy? How do I

learn this? This is great. Now I feel

overwhelmed." Just use AI to teach

yourself. Here's what I tell everybody.

Just create a habit stack. Find

something you do every day. Whatever you

do, if it's sitting down and reading in

the morning or getting to your office

and sitting at your chair, and then add

AI to it. force yourself to go through

and create system prompts, master

prompts, custom instructions. Just do

three things. It might take you seven

minutes, it might take you 30 minutes,

but every morning when you do the habit

that's already locked and loaded and you

add AI to that, that's how you build a

new behavior. That's how you make it a

default. That's how you make it your

identity of who you are. Cuz you're

going to want to be the AI expert in

your peer group. You want to be the

person that everybody else turns to to

learn. I'm giving you the blueprint. I'm

giving you all the prompts.

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