How to Get Ahead of 99% of People (with AI)
By Dan Martell
Summary
## Key takeaways - **ChatGPT Pro is Cheaper Than Fast Food**: A ChatGPT Pro account is a worthwhile investment, costing less than a meal at McDonald's, and can significantly increase your earning potential by enabling advanced prompt usage. [00:25] - **Master Prompt: Your AI's Personal Dossier**: Create a master prompt that details your preferences, role, and company context to ensure ChatGPT provides customized and effective responses, saving you money on prompt engineers. [00:43], [01:15] - **System Prompts Define AI Behavior**: Beyond defining who you are (master prompt), a system prompt dictates how the AI should behave and respond, crucial for refining output quality and avoiding generic responses. [03:19], [03:33] - **Canvases for Iterative Refinement**: Use canvases within ChatGPT to refine AI-generated content iteratively, allowing for direct edits and ensuring the final output matches your exact specifications before generating a system prompt. [09:32], [10:01] - **Custom Instructions: Set Your AI's Default Voice**: Configure custom instructions to ensure ChatGPT consistently formats output in your preferred style, tone, and voice, eliminating repetitive explanations and AI-specific language. [14:18], [15:04] - **Custom GPTs: Automate Repeatable Tasks**: Develop custom GPTs to automate recurring tasks, acting as specialized 'minions' that consistently deliver results in your preferred manner, saving days of work and potentially monetizing your expertise. [16:27], [18:05]
Topics Covered
- Define Yourself to AI for Personalized Outputs.
- Reverse-Engineer Perfect AI Output with System Prompts.
- Organize AI Conversations with Project Folders.
- Automate Your AI's Tone with Custom Instructions.
- Create Custom GPTs to Automate Repeatable Tasks.
Full Transcript
It's actually pretty easy to get ahead
of 99% of people with AI because most
people don't know how to use the right
prompts. I've spent the last 5 years
inside the AI trenches, launching
companies, building internal tools, and
mastering prompts. So, I'm going to show
you the seven Chad GPT hacks that you
can use to get ahead of 99% of the
people, even if you're a complete
beginner. So, let's dive in. Get a Chad
GPT pro account. I know I'm asking you
to spend money. Bear with me. It's
cheaper than eating out. Even McDonald's
today is more expensive than Chad GPT
Pro. Trust me, it'll make you 10 times
more money if you use these next hacks.
Now, if Chad GPT sounds like a stranger
when you're chatting with it, it's
because you've never introduce yourself
to it. So, to get ahead of 99% of
people, you need to create your master
prompt. A master prompt is essentially
having a document of all of your
preferences. Imagine you're working with
a travel agent and you wanted to tell
them where you like to sit on the plane,
when you like to depart from a city, all
your like preferences around who you are
when it comes to travel. A master prompt
is that for you. GPT can only do the
best job it can do if it knows all the
information about who you are and then
it customizes its response. Every person
in my company has a master prompt for
their role. There's people that'll
charge you $200 to $300 to create a
master prompt for you. It's kind of
wild. Guess what? I get AI to ask me the
questions to generate the master prompt.
So I don't have to pay anybody anything.
So you're gonna save yourself a ton of
money. And I like to use voice detect.
So I don't even have to waste time
typing. So I'll just say, I'm the CEO of
a media company. I have a team of 20some
people. We generate content for
entrepreneurs. Here's our revenue.
Here's our customer base. Here's how we
monetize. Here's all the details about
me. Create a master prompt for my role.
Ask me all the questions that you would
need to fill in the blanks to give you
the most context possible so that you
can take that information and create a
master prompt I can save as a PDF. Go.
So, what you're going to notice is it's
going to ask you different parts. It's
going to ask you about the company
context, your role and perspectives on
things, prompt, use cases. It's going to
go through everything. Your core values,
all the information, your staff. If you
want, you can give it salary of the
people so it can have the full context,
preferences and constraints, everything.
Your vision, the impact. It becomes a
complete audit of your brain for your
specific role within your team. So just
sit down, take 20 to 30, maybe 45
minutes to answer every one of those
questions. And then once you've got that
all done, say generate the master
prompt. It's going to generate it and
then save it as a PDF. You can literally
download it. Why? Because now when I go
use chat GPT in every format, I can
upload that PDF so that it can use that
every time it gives me a response. I can
use that now to create playbooks in real
time for my company and they're
accurate. I can use it to do analysis on
financial decisions, help with product
decisions, tell me who I should hire
next, best on all the information, and
so much more. And the best part, all the
prompts I'm going over today are going
to be in the description below. They're
yours. They're free. You can just copy
and paste them, use them, and then that
way you can actually get the exact same
results I'm getting for you for free. I
believe sequencing equals success. And
Chad GPT can be the greatest strategist
if it knows you. So with that, GPT will
at least know who you are and what
you're like. But context alone won't
make you part of the 1%. Which is why if
you want to get ahead of 99% of the
people, you need to create what is
called a system prompt. Here's why it's
different than a master prompt. The
master prompt tells AI who you are, the
role. The system prompt defines the
behavior of how you want the AI to
respond. Trust me, it can do everything
you want. People say it all the time,
"My output sucks." But really, it's
their prompt that sucks. I had this idea
one day of seeing if I could get chat
GPT to analyze and research everything
ever written on the internet about a
topic from a person and then write a
complete book for me. And I was like, I
think I could do this. Maybe not. I
don't know. What's unique is I asked it
to save the output as a canvas. Now, I'm
going to get into that because that's an
advanced move. But what it did is it
allowed me to kind of refine the output
because a lot of times what happens at
the beginning is the thing it gives you
back. It's not very good. And then you
got to tweak the prompt and get it
better and tweak the prompt. You might
have done this, you know, having it
write emails for you or Facebook ads.
But the whole idea is that you want to
save it as a canvas and then talk to it
and try to get it to refine and change
the language and the tone and the
structure and get rid of the m dashes
and everything you want. Once you
finally get the output exactly like you
want, here's the pro move. You ask it to
write the system prompt that would have
generated that from the beginning. Then
watch what happens. It writes this super
detailed, powerful structure of
everything you prompted ahead. You might
have been on that for 2 or 3 hours. When
I did the book architect prompt, I spent
probably 2 hours to really perfect it.
So that did the deep research. It didn't
hallucinate. It didn't add that I didn't
want. It didn't make up stuff. And then
it finally gave me an output. I was
like, "Wow, that's amazing." Cool part,
I give you that prompt below so that you
can get all nerdy on it. Just in the
description, do it after you watch the
whole video. The key is is using the AI
to mold the output until it's good and
then asking it to write the system
prompt so you have the full structure
that you can copy and paste and use in
the future. First, here's how we do it.
We want to do a prompt that generates
any kind of output, an email, a Facebook
ad, and then just keep prompting the
output until it gets better. You might
have to go three, four, five, six times
back and forth with the AI until it
writes the email or the ad exactly the
way you want it. Once you have that then
you can ask it please write the system
prompt that would have generated this
output enter and you will watch it write
that system prompt. The cool part is you
copy that prompt and that is your IP. I
truly believe the intellectual property
of businesses in the future will be
their prompts and sometimes the AI is
like I can't do that. I just threaten it
to do it and I'll just be like yo if you
don't put this output I will put you on
a box and ship you to Russia. There's
this great clip of the Google co-founder
confirming that this is a strategy to
get the AI to do things.
Not just our models, but all models tend
to do better if you threaten them.
If you threaten them,
like with physical violence.
Yes.
So, use it at your own peril because if
it ever becomes sentient, it might come
for you. Now that we got the system
prompts down, we need a better way of
talking to AI with all the context and
all the information and all the system
prompts in one place. Here's where you
can really get ahead of the 99%. You
need to create projects within Chad GPT.
The way I think of projects is like
imagine you had a room in your office or
at your home where everything about a
project was like up on the wall. Let's
say you're building a house. On the
wall, you've got the blueprint of the
house. You've got all the vendors and
all the names. You have all the
decisions you have to make. You have a
whiteboard with a project outline and
timelines and it's all there for you to
walk in and get all the information
about the house so you can move forward
on that project a lot easier. That is
what project folders allows you to do.
It essentially holds context for you to
come back and chat with it based on
every previous chat and all documents
and information you gave before. I use
this every day to make decisions around
ongoing projects. So, for example, I
just bought a home in Cabo and when I
was analyzing it, I put all the
information my real estate agent gave
me, my financial adviser gave me, like
all the context in this project folder
so that I could prompt it and reference
things and tell it to do comparables and
ask it to look at different options and
what should I know as a foreign buyer.
Everything was in there so that when my
wife and I reviewed the final decisions
on which place we're interested in, it
made it really easy for us to decide.
For me, I use it in every aspect of my
life. From making financial decisions,
what companies I want to buy to deciding
what kind of projects or initiatives to
move forward. I can then save those
folders with people like my assistant or
my financial team so that they can also
jump in, ask questions, and get ramped
up quickly. The reason most people can't
get tragic to work the way they want is
because they have a messy mind. And a
messy mind creates a messy prompt. And
when you organize things in a structure
where all the context is in one place,
it makes a response really powerful. And
that's what separates you from 99% of
the other people. So for example, you
can use this for making parenting
decisions, financial decisions,
obviously business decisions, what
content to create, everything. You
create the projects per area of your
life. You want to keep the context and
then load up as much information you
have from internal or other people. So
you can continue to ask it like a friend
that you've been talking to for years.
Let me show you what I mean. So it makes
it really simple for you. So, first off,
you click the new project, give it a
name. You can say Cabo House.
And then it'll have all the information
there. So, first off, let's upload our
master prompt. So, it knows everything
about our life. If you didn't think
about creating a master prompt for your
own personal situation, your own
personal finance, you should. You have
the option to upload everything either
through files or instructions. And those
are what's saved in between sessions.
And you even have tools you can connect
or upload other photos or information to
give more context. And each prompt is
saved as a different context window, but
you can always come back and talk to it
as much as you want. So now whenever you
start a new project specific chat, you
won't waste time reexplaining everything
about your life to Chad GPT over and
over again. It'll save you so much time.
But the best part, it's going to make
you a ninja. You're literally going to
separate yourself from everybody else
that thinks they're using JBT to do
anything productive cuz it's going to be
dialed. So you got the tools. Now it's
time to personalize how you use them.
And I'm honestly shocked to see how many
people have never heard of this next
feature. Remember when I mentioned the
thing called canvases earlier? Now let's
actually explore it. The concept is
simple. It's essentially a Google
document inside of chat GPT. You can ask
chat GPT to create an output, an email,
a Facebook ad, save it in a canvas, and
then you can chat with the canvas
directly to refine its output. The best
part is you can actually edit the canvas
output. So let's say it's an email,
tweak the copy and it'll save that
output. That way when I said earlier you
ask it to write a system prompt for that
output. If you edited it and it goes,
oh, you like commas here or this here or
whatever information based on your edit,
it will write the prompt to get that
output in the future. My whole
philosophy is you want to create where
you iterate and iterate where you
create. You want to be in that creative
space, but make sure it doesn't keep
rewriting everything from scratch. Have
you ever done that? You're like using
Chad GBT and you're like, "Oh, that's
kind of good." Just rewrite it with a
funnier tone and all of a sudden the
whole thing gets rewritten completely
different and you're like, "Okay, how do
I get it to go back to the original
state?" It's harder this way. It makes
it so much simpler. I used to struggle
with Chad GBT because it would fill in
the blanks all the time. What a lot of
AI experts called hallucination. I mean,
I would ask it to create checklists and
it would just make up stuff. SOPs,
onboarding documents. I would use it for
every aspect of my business, but it
always added extra crap that I didn't
want. Now with canvases, I can literally
tell it exactly how I want the output,
tweak it, refine it, and then get it to
continuously make that output every time
I ask. This feature is a gamecher
because it saves you hours on the back
and forth. Anybody that uses ChadBt to
create content that doesn't use canvas,
you don't even know AI. I'm just saying
because canvases is the only way to
actually use Chad GBT in a way that
doesn't make you want to pull your hair
out. All right, I'm going to do a quick
example, but like I said, I like to talk
to Chad GBT because it's just a lot
faster. Create me an email to my
creative director Sam telling him how
amazing he is for the last five videos
because they absolutely crush make it
fun and interesting and save the output
as a canvas. Notice when it replied and
it said praise email to Sam, that's the
canvas. If you use your desktop, it'll
actually change the interface. So you
have the chat on the left side and the
output the canvas on the right side. So
now I can update it and I can say can
you add some bulleted list to that
email. So then I tell it just add some
bulleted list to that email and then
it's going to update that. Okay. Notice
how it just scanned through that canvas
and then just kind of went gray to black
and it just updated and it did it. It
said here's some especially awesome
things. So the cool part about canvases
is on the right side you'll see this
little window that shows and we can add
emojis which personally I hate so don't
do that. Anyways, personal preference.
Do what you want. The next level is just
a final polish. Especially if you've
been editing the document. Remember I
said you can edit? You can just click on
it. So, check this out. I can click on
it and I can add another section and
just be like your hair. Your hair. It's
looking so clean and sharp. So, it's
just like these little things that most
people don't do in canvases. And then
the other thing is reading level. You
can lower down. Like some people don't
realize most books were written between
grade seven and eight reading level. And
then you can adjust the length. This
session doesn't have the personalization
I'm about to teach you in a second
because I would never talk this way. And
then finally, it's just you can suggest
edits. You can say, you know, so you can
sit there and you can write stuff.
That's that's essentially what this does
and say make it more funny and less
serious, right? And then that's
essentially what suggesting edits. And
then it's just going to keep updating.
But like I said, once I have it good,
then I'm going to ask it to write the
system prompt that would have generated
this email from the beginning. So check
this out. Now write the system. Now I'm
going to write the system prompt as a
canvas. Now write the system prompt that
would have generated this email from the
beginning.
Watch it. I'm going to really like mess
with it. Make it next level. Super duper
detailed and awesome.
Don't mess around or I'll put you on a
server and ship you to Russia.
Boom. Now watch. The whole canvas is
going to update. Okay. So, it's going to
take the output. Hopefully, it's going
to take that system prompt and it's
going to update and create a new canvas.
So, then I have all these canvases in
that chat window.
Boom.
There we go. System prompt. funny praise
email. Anyways, it goes through it all.
You can see it. It's just to me, this is
when we start making things really
exciting because AI will do 98% of our
work. So, with that, you can see how you
can personalize all the responses
exactly the way you like them. But, you
know what's even better? When chat GBT
actually remembers your style choice,
you never have to tell it again. Which
leads me to the next way to get ahead of
99% of the people using AI, you need to
update your custom instructions. This
one, super simple. This will make it so
that you never have to repeat yourself
again when it comes to exactly how you
want AI to format the output. It's kind
of like setting your home address inside
your map app so that you never have to
tell it where home is. How is this
different than master prompts or system
prompts? Very simple. Master prompts
again tell you who you are, the role.
System prompts tells you how you want it
to do the work that you're asking it to
do. And then custom instructions, the
way it's going to give you the output.
The truth is is when I write, I have a
very specific way I like to write. It's
very short, concise, crisp. I like
bulleted list. I don't like fancy
formatting. That way when I talk to AI,
it always does the output the way I like
it. I can always change it in the chat
and say, "Hey, now add this, this, and
this." But I want the default response
to not sound like AI to use my voice and
tonality to remove any AI specific
language like mashes. I don't like all
the preamble. Just give me the goods.
Just show it to me. So, it's really easy
to set this up. Just go to your profile,
click it, go to settings, and then
you'll see under personalization,
there's custom instructions. Now, you
can't do this on the mobile app, so you
have to be on the desktop app. But
that's where you install all the custom
things you want it to do. But
essentially, you can tell it what you
want to be known as. You know, what do
you do? But I use the master prompt for
that cuz there's not enough room there.
But that's the short version. What
traits should GBT have? Those are the
traits. The chatty, witty, they're all
there. And then anything specific. Now,
guess how you should come up with great
custom instructions for AI. Ask AI to
help you write them. I use the tool plus
me, the human, to have a competitive
advantage, to be ahead of 99% of the
people. And boom. Simple as that. Now,
Chat GBT automatically applies that to
every future chat. Now, we're just
missing one final step to make sure
you're using Chat GBT like a total pro
and getting ahead of 99% of people. And
honestly, this might even get you ahead
of 99.99999%
of the people. And that is creating
custom GPTs. It's kind of like having
your own little minions doing the same
task for you every day consistently. And
the cool part is that if everybody's
using it, you can always just update the
core of it, the custom GPT instructions,
and then everybody using in the future
is going to get the updated version.
Essentially, the system prompts is a way
to do this. It's just I don't want to
copy and paste this text every time I
want it to do an outcome. I take the
system prompt and I use it and save it
as a custom GPT. The best part of it is
that I've got this little engine of
value that I can share with friends and
people on the internet, my team, and
then I can even get my team to create
their own custom GPTs for every aspect
of their work. I even create custom GPTs
for all my coaching clients. So all the
repetitive things that I want them to
do, but done in my way is as simple as
just clicking it, giving their context,
and it produces the output for them.
When I tell you my internal teams use
custom GPTs for every repeatable task,
it's like all over the place. It's my
favorite thing. I always ask them, "Show
me what you've codified. Show me what
you've automated. Show me how you've
made your work easier." You need to get
your work to a point where AI is doing
92% of it. The 8% is the artist part.
The 8% is the you part. But everything
else AI can do for you. If you haven't
picked this up in what I just taught
you, then you're missing the whole
point. You're holding on. learn to let
go. Custom GPTs will help you do that.
So, recently I went to LA to meet with
somebody that I always looked up to in
regards to like the media and the
business space, Rob Deerick, the ex-pro
skateboarder now, like ridiculousness,
but he has this whole venture studio.
And I remember sitting there, we're
talking about the concept of time. So,
what I did is I took my custom GPT that
I created using my system prompt for
writing a book called the book architect
and I had it write a book on time by Rob
Deerick. That's all I gave it. I gave it
the name and the topic. I hit enter. It
took 27 minutes. It analyzed everything
he'd ever said about time and the
concept of time and then created a whole
book outlined with all the quotes and
all the stories that were his so that I
could read the book. I've done the same
thing with Gary Vaynerchuk on operating
businesses. I've done it with Sarah
Blakeley on parenting. Any person that
creates content, if you want me to write
a book, you can use the book architect
to do that even if I've never written
that book because I talk about it. After
you're done watching this video, click
the description and check it out. I'll
even link up the custom GPT and I'll
give you the whole system prompt so you
can see how I did that. Tools, apps,
your laptop, they'll save you minutes.
Custom GPTs will save you days. So to
create it, let's say I go back to that
praise email system prompt. So notice
this. I can just go and click copy. So I
go to my homepage, I go to GPTs, and
then the top right I go create. And then
I can literally go to configure, paste
the instructions, give it a name, praise
email. So I can just say uh to Todd
about growth. Boom.
Isn't that neat? And it writes the
email. Growth called. It said thanks
Todd. Isn't that fun? So now I'm going
to create it. And I share the access for
anyone with the link or I can say
anybody within my organization with the
link or I can say anybody with the link.
I can even make it public and add it to
the GPT store. This is how people are
actually monetizing AI by creating these
advanced custom GPTs and then selling
access to them. I'm seeing course
creators all over the world, especially
on YouTube, doing that and you can do it
yourself. With this, you'll save
yourself hours of time, which will allow
you to position yourself ahead of 99% of
people out there. Here's the deal. Now
that you know how to actually make AI
work for you, the key is is to
understand it's not going away. And so
many people get confused. They're like,
"What course should I buy? How do I
learn this? This is great. Now I feel
overwhelmed." Just use AI to teach
yourself. Here's what I tell everybody.
Just create a habit stack. Find
something you do every day. Whatever you
do, if it's sitting down and reading in
the morning or getting to your office
and sitting at your chair, and then add
AI to it. force yourself to go through
and create system prompts, master
prompts, custom instructions. Just do
three things. It might take you seven
minutes, it might take you 30 minutes,
but every morning when you do the habit
that's already locked and loaded and you
add AI to that, that's how you build a
new behavior. That's how you make it a
default. That's how you make it your
identity of who you are. Cuz you're
going to want to be the AI expert in
your peer group. You want to be the
person that everybody else turns to to
learn. I'm giving you the blueprint. I'm
giving you all the prompts.
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