How to Grow LinkedIn Company Page Followers Fast (without Paid Ads)

your CEO breathing down your neck to make sure that your LinkedIn company page has the most followers in the industry then you are going to want to stick around because we're going to talk

about how to grow your company page followers fast good day everyone it is coach Michelle J Raymond and welcome back again where we get to talk about my

favorite topic LinkedIn company pages and specifically this week we are going to be talking about LinkedIn company page followers and I'd love to know

listeners if you are someone that has had your CEO come to you and say I want to make sure that the page has the most followers out of all of our competitors

in the industry and you've sat across the other side of the desk and said yeah but it's not really that important it's all about you know quality over quantity

etc etc it's just vanity metrics or we're better off focusing our time and attention over here how did that go for you because I have worked with so many

clients where their number one goal is to make sure that they have more page followers than their competitors and at first it might sound like this is something that you should dismiss that

it seems like it's a bit arrogant not really good marketing or focusing on the wrong things and I thought that at first as well but then if I stop and have a

think about it having the most page followers in your industry can really set up a lot of social proof for your business and your brand when it comes to

social proof for your brand having the most number of page followers in your industry can certainly have an impact it can do things like it signals popularity

and credibility so the more people that know your brand and have selected to follow your page then it signals to other people that this is actually probably something of value and they

should stick around too and that also creates the bandwagon effect I.E if if everybody else is following I don't want to be left behind also it also can

highlight that your brand has leadership in the industry so you are ahead of the curve and there is something valuable that you are giving to your community

and audience that other people want to be a part of so that social proof encourages new followers to come and follow your page as well and it also

enhances the perception of quality on your page so the largest number of people are not going to follow a page that ultimately is a waste of time and

rubbish because we know that people are pretty choosy when it comes to the pages and brands that they follow they're not doing it because they have a personal relationship in most cases so when it

comes to the most number of followers don't dismiss it too quickly cuz you might actually discover that there's something in this and I'm going to show

you exactly how if I was a page admin on your company page these are the actions I would take to grow your page followers fast and I'm going to go into that in

more detail after we hear a quick word about our podcast sponsors metrol how do we set up a really strong foundation for follower growth on LinkedIn well number one I think you

actually have to spend some time auditing your company page I want you to have a think about what would happen if a random person who doesn't know your

business landed on your company page would they know exactly and immediately that they are in the right place imagine if they're making that decision in a

split second have you done the work to make sure that you don't confuse them because why said it a million times on this podcast if you confuse them you

lose them it really is that simple so areas that I want you to take a look at is your tagline on your company page 120 characters make them powerful they sit

at the top of your page underneath your brand name and for those who might have a brand name that it's not immediately obvious what your business does you can always go in and add a short tagline to

the end of your company page so if you go and have a look at B2B growth code you can see exactly how I've done that now the tagline is one very small piece of this puzzle that we're putting

together when you're order ating your page go and have a look at the banner or the cover image on your company page like honestly is it something that

you're proud of that it excites you entices you that you think other people if they were to glance at that Banner would immediately know that they're in the right place and you're the right

business that solves their problems and if the answer is yes 10 out of 10 for you if the answer is yeah no I'm a little bit embarrassed by it then you've

got some homework to do do not underestimate the power of your cover image on LinkedIn now besides the cover image And the tagline there's probably

one other area that every time when I go and do a LinkedIn company page udit and strategy for a client and I've lost track of how many I've done of those

ultimately we always come back to that about section old school about sections on company page always talk about how amazing the company is you know we've got this many employees we founded this

time maybe these are a few products and services and blah blah blah blah blah all about us now I want you to go and have a look at yours and if that is how you would read your company page about

section then you've got a little bit more homework to do as well it's time to flip the script if you want page followers then we need to give them a

really good insight into what they can expect from your LinkedIn company page because if they're doing a little bit of sticky beaking or researching and they come to your company page and they read

your about section and they can't see anything about themselves they don't know whether you work with clients like them they don't know whether you've got the right products and services that solve their problems then guess what

they disappear just as quickly as they arrived and the last thing that we want to do is lose people when they're on the actual page because they're so confused

because the about section isn't clear so it's time to go back rewrite it if you need to invest some time yes it's worth

it and say what do you do who do you do it for and what makes you different and if you can answer that about your business you are so far in front of most of your competitors I'm going to put it

out there that not very many people put time and effort into this and that can be a number of reasons often page admins have inherited the company page from someone else it could have been set up

like 10 15 20 years ago in some cases so if that sounds like you go back take a look and think if this is the bait to catch the right fish how is it that you

need to change things let's talk about area number two and area number two is all about having compelling content now compelling

content on company pages is I think the thing that most company Pages have copped so much grief on the platform because

historically let's be clear company page content has been a bit of a snoozefest there's not really been anything that's truly unique that's exciting creative

words like this it's pretty much been stock standard bread and butter you probably sound so much like your competitors and vice versa that for someone that's considering purchasing

from either of you they're looking at the content confused and going I can't tell the difference and this happens across all the industries that I've

worked with there is no one company that jumps out at me in my mind that's a B2B brand that was so unique and different to other brands that I was like yes this

is your example I wish I had more examples I'm always on the lookout so if you have some good examples or if you think that your brand does this well please drop me a message over on

LinkedIn or in the comments so that I can go and check it out so compelling content can often be unique and creative or offer a different and fresh

perspective which would be absolutely wonderful in the world of AI and so much cloned content so don't underestimate that the other reason that you will get

more page followers is if they see your content and they find it valuable or useful and so this means not just posting for the sake of it but putting

some effort in what is it that your ideal audience is looking for information on to help them be better at what they do think who is your ideal buyer what are the kpis that they're

measured by what are the things that are in the way of them making confident decisions to work with your business help them share generously and share

from a place of we of service to you and when you're ready we're here to work with you and it will have a massive difference friends the third area that I

want you to have a look at is the consistency and for many of you consistency is a word that you hear on LinkedIn over and over and over again

and I think it's lost some of its meaning and some of its power and importance and I want to bring that back to your attention it is not the time to post on LinkedIn when you as a brand or

a business all of a sudden need something from your audience you know the go oh you just booked a booth at the upcoming trade show and you want to tell

all of your audience that you'll be there and so a week out you'll do a post hey everyone we'll be here come and see us at the stand and then probably on the day of the trade show there's the

obligatory post out the front where you and the team all stand out the front smile come and see us but then it's too late you haven't earned the right for

people to come and just want to see you for no reason unless you're one of those huge Brands that's investing so much money into advertising and marketing and

relationship building you know across the board if that's not you if your brand isn't well known or even if it is at the end of the day you're competing with everybody else on that trade show

floor that's all doing exactly the same so the thing that I fell in love with when I was working as an account manager was the fact that the work that I've been doing when I was posting personal

content meant that I had a line up at those trade shows so think about it in the same way for the brand the more valuable content that your page is

putting out in advance you give people a reason to come and visit you so don't just leave it to the last minute I want to see consistency showing up week after

week giving value none of this we're only here because we have an event or some kind of thing that we want on our side cuz we've got kpis and therefore switch the a audience on like you go to

a light switch okay audience pay attention to us it doesn't work like that so consistency might not sound very glamorous but I can promise you there are lots of people growing their page

followers because they're the ones that are showing up doing the work week after week they don't necessarily need to be the best they need to be top of mind and

putting out valuable content that stands out amongst the competitors this is how you grow more pay followers by having compelling

content let's talk about area three and area three is all about the Power of Two And if you've read the LinkedIn branding book you'll know that I'm often talking

about the power of building personal Brands and Company brands together now when it comes to Growing your page followers this is no different you are going to need to leverage your teammates

and there's a couple couple of different ways that we can do this number one you can actually use them to talk about the page and their personal content and help

them to build their brand that ties back to the company page now building your employees brand is one piece of the puzzle and employee advocacy is huge I'm

a big fan but it's not necessarily what I think you should start with there's a much simpler way that you can have other people in your team help you to grow the page followers fast

and that can be using up your page invite credits so every month you get 250 page invite credits that people who are page admins can send those out to

targeted first connections and you can Target them by using different filters in the inviting process and that can be the location that could be by industry

lots of different ways that you can do that so rotating people through the page admin process you can invite one of your colleagues who might be more well connected might be someone that's in

sales that has lots of business relationships ask them to come and help invite 250 for that month and you could have a rotating schedule that can help with that and then this way we're all

working together when it comes to invite credits the other thing that's important to note that is if you don't use them each month you lose them and so from that perspective it's important get in

early at the start of the month make sure that they're targeted and this is a really quick way to grow your page followers so if you're not doing that then you need to start to have the

process implemented that is one way that we get invite credits but there's an often overlooked other way that we get invite credits when it comes to Building Company page followers fast did you know

that every employee within your business gets up to 30 invite credits themselves to invite their personal connections to come and follow a page even if they're

not a page admin so if you imagine 250 invites for the page admin team and then up to 30 invite credits per month for the rest of your team so if you can get

some other people involved and active and connect the dots for them to show why it's important and that you are all striving to have the most page followers in the industry then that is another

cool tip because it doesn't take long for those to add up and when they're adding their personal connections they often have a relationship with those people that's a little little bit closer

and people are more willing to accept when an invite comes from them so another fast way to grow your company page there you go listeners that is the

Three core areas that I want you to focus on as company page admins if you want to grow your followers fast so optimize your page for follower growth you want to create compelling content

that attracts new followers and gets them to engage and want to come back the third one is all about making sure that you work as a team the power of two

employee Brands and Company brands working together as we wrap up today's show I want you to go and do a quick audit let me know how you go reach out and connect with me on LinkedIn if we're

not connected already let me know what did you discover what did you find what were you surprised by I always love to know that you are taking actions after

you've listen to the podcast so I look forward to hearing from you all until next week cheers

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