how to grow your app with a viral UGC program

What's going on, guys? My name is Nick

and I today am going to be taking you

through how to build a scalable and

viral UGC program from start to finish.

Now, before we jump into what we're

actually going to cover, let's learn a

little about me. Who am I? How do I have

the credibility to be talking about this

stuff? Well, I am one of the founders of

Sideshift. We scaled our platform to

over 500,000 creators and we have a

thousand brands have who have used

Sideshift to run YouTube programs from

start to finish. Now a little bit about

my you know my old creator days. I've

done 20 million views myself. I have

generated 20 million views for other

brands and some of our customers as

well. And collectively side creators

have done five billion views in the last

six months. Now, I want to talk a little

about what are we going to cover in this

program. Okay. Now, we're going to talk

a little bit about why does UGC work so

well? Why is it all the rage? Why is

everyone using it? Why do you see it on

your, you know, your Twitter timeline

every single day? We're going to talk

about how do you post attractive creator

opportunities on Sideshift? How do you

filter for good creators? How do you

know what to look for? How do you

interview based off vibe and experience?

It's a little bit more art than science,

believe it or not. Now, we're going to

talk about communicating with creat with

creators. How do you know what to say?

How do you interview them uh properly,

effectively? How do you know what to

pay? How do you know you don't pay too

much? How do you know you don't pay too

little? We're going to talk about that

as well. And then when it comes to

actually that content, we're going to

chat a little about setting up your

campaign. What's warming up an account?

How do you know what to post? What's a

creator breed? These are all things

we're going to dive into. And then

lastly, how do you track creators? How

do you measure success? How do you

handle payouts? How do you handle all

these small little nuances that will pop

up and are inevitable when it comes to

running a great UGC program? And lastly,

how do you know when it's time to swap

and fire creators, when it's time to let

them loose? Stay tuned. We're going to

jump into this now. I'm super excited.

And by the end of this, you guys are

going to be able to build a great UGC

program for yourselves. And you're going

to scale to the moon. Whether that's 10K

in MR, 100K in MR, 1 million MR, we're

going to do it together. I'm gonna help

you get there. Let's go.

So, well, I mean, it's really simple

when you think about it. A lot of these

platforms use an unweighted algorithm.

That basically means that you have the

same chance of going viral whether you

have a 100,000 followers or zero

followers. And it doesn't make sense

when you have an influencer budget,

right? Let's say that influencer budget

is 10K. Why would you spend that on one

influencer who probably is going to post

two to three videos that are going to

flop when you can now spread that across

10 different creators and get 10x the

posting volume? It's just statistically

in your favor to put up more volume,

more shots on that. This is how you go

viral, guys. Everything is becoming so

automated. Volume is going uh, you know,

through the roof. It's time to crank up

your posting volumes. You know, those

are rookie numbers. You got to get those

numbers up, right? So, why is everyone

using the strategy? Well, it's really,

really simple. Because a lot of people

are a little bit fatigued by traditional

influencer spent. Paid ads might not be

working as well. You can now test for

free. Okay? And you can scale for free.

The best thing about UGC is that once

you have something that works, you can

get a really, really good return on that

one video. You can obviously let that

spin into the organic ether. You can run

spark ads. You can turn that into

winning paid creatives. There's so many

things that you can do with the viral

video and it really will change the

trajectory of your company. So, we can

take a look right here. Look at Yuri.

Yuri went from 48K ARR to 5 million ARR

in one year using a UGC program. David

Park, same thing. Just saw this tweet.

9,000 signups, 4K MR in one day. He also

has a great UGC program. Guys, you might

see all these success stories, but

you're not actually uncovering all the

work and nuances that go into them. And

that's why I'm building this series.

We're going to go into it together, and

you are going to be able to build a

great UGC program by the end of this.

All right, guys. Why is UGC all the

rage? Why does it work so well? Well, I

mean, it's really simple when you think

about it. A lot of these platforms use

an unweighted algorithm. That basically

means that you have the same chance of

going viral whether you have a 100,000

followers or zero followers. And it

doesn't make sense when you have an

influencer budget, right? Let's say that

influencer budget is 10K. Why would you

spend that on one influencer who

probably is going to post two or three

videos that are going to flop when you

can now spread that across 10 different

creators and get 10x the posting volume?

It's just statistically in your favor to

put up more volume, more shots on that.

This is how you go viral, guys.

Everything is becoming so automated.

Volume is going uh, you know, through

the roof. It's time to crank up your

posting volumes. You know, those are

rookie numbers. You got to get those

numbers up, right? So, why is everyone

using the strategy? Well, it's really,

really simple because a lot of people

are a little bit fatigued by traditional

influence spent. Paid ads might not be

working as well. You can now test for

free, okay? And you can scale for free.

The best thing about UGC is that once

you have something that works, you can

get a really, really good return on that

one video. You can obviously let that

spin into the organic ether. You can run

spark ads, you can turn that into

winning paid creatives. There's so many

things that you can do with a viral

video and it really will change the

trajectory of your company. So, we can

take a look right here. Look at Yuri.

Yuri went from 48K ARR to 5 million ARR

in one year using a UGC program. David

Park, same thing. Just saw this tweet.

9,000 signups, 4K MR in one day. He also

has a great UGC program. Guys, you might

see all these success stories, but

you're not actually uncovering all the

work and nuances that go into them. And

that's why I'm building this series.

We're going to go into it together, and

you are going to be able to build a

great QGC program by the end of this.

All right, guys. Let's chat a little bit

about how you source creators. This is

one of the most integral pieces to

building a great UGC program. You need a

great creator. Now, when it comes to

sourcing great creators, there's a

couple different ways you can think

about it, right? You can take someone

who has never created UGC content before

and shape them into a wonderful creator.

I have seen many people do this. Some of

the best programs take people who don't

have traditional UGC experience and

build them into this Unreal creator.

Now, you can also obviously hire

creators who have past experience. They

might come at a little bit of a higher

price. However, they have that price tag

for a reason. Now, I want to talk about

hiring creators on Sideshift. How do you

attract the best ones? So our job modal

is really simple. It basically functions

as like a recruitment platform. Our

creators, they use the mobile app to

swipe for opportunities essentially. Now

in order to stick out to all these

creators, there's half a million on the

platform. You really just need good copy

and a clear image. It's super simple,

but a lot of people kind of mess this

up. U and I actually do see it hurt

conversion rates. And I see some of the

better creators not applying to some of

these jobs for this exact reason. So,

I'll show you my exact flow right now.

All right, guys. We're going to talk

about how do you post a great job. Super

super simple. So, what you're going to

do, you're going to come up here. You're

going to hit create new job in the upper

right hand corner. We're going to label

this creator. Okay? As long as it has

some variation of creator, you will be

good. Let's say you have a fitness app,

label it fitness creator, study app,

study creator, whatever it may be, just

have that variation of creator. Come

over here, click content creator, and

then let's talk a little bit about what

your brand does. Who are you guys? Why

are you building this product? You know,

get these people bought into your

mission because that really does help

the conversion rates. It helps the

posting frequency. These people want to

feel like they're a part of something.

Okay, another little tip here is add in

that they can get early startup

experience. Okay, make it seem that you

know they can work really closely with

your team, right? Again going back to

that kind of mission statement. A lot of

these people, if you think about the

traditional trajectory career path of a

creator, they start as a content creator

and then they maybe become a program

manager of other kind of campaigns and

content creation campaigns and then one

day maybe their goal is an aspiring CMO

or whatever it may be. Let these people

be bought in to your mission. Make that

easy. Make them see the bigger picture.

So, let's say, you know, study AI app.

We're building the best study app for

students, home to 100,000

so far. Uh, gain early startup

XP. Obviously, polish this up, make it

nice. Keep in mind, our creators do use

a mobile app, so don't throw too much

on here. Try and just keep it

straight and to the point, okay? So,

payment type, fixed payment, CPM, mixed

payment, pay per hour, pay per post.

Really depends here. For simplicity

reasons, I'm going to just do fixed

payment. So, I think about 30 videos

that usually we see around the $400

retainer for that. So, per month and

then we're going to do five to 10. And

then I would always toggle on Instagram

and Tik Tok. That's very important. So,

make sure to toggle those on, please.

Okay. and target all colleges of course

and then upload image. All right, so

this is where we lose a lot of great

creators and I've seen this happen time

and time again because some of our

businesses, our customers, they will

upload a picture of their logo in like

240p and these people feel like it's a

scam. I can't really help you out there

if you don't upload a good logo. If you

need uh help on where to find a good

image, a good cover image, go to

Pinterest, you know, type in your niche.

Put something aesthetic here. Please,

please, I beg you to put something

aesthetic here. Just something that's

cool. Okay, so for example, let's jump

in here. Let's do uh to be balling, you

got to be all in. I love that. That's

aesthetic. It's cool. It's, you know, a

little eye-catching. People are going to

stop, you know. Just have something here

that looks good. Okay, open. And then

you hit post and you're off to the

races. And now we're going to talk a

little bit about how do you filter great

creators. All right. Now, let's look at

one of the hardest pieces of a UGC

program, and that is how do you discern

a good creator from a bad creator? Okay.

So, let's assume that you have already

posted your job on side. You are going

to get a ton of applicants. Okay?

There's just no other way around it.

There's 500,000 creators. You're going

to get a lot. So, the beauty of UGC is

that anyone can be a UGC creator. And I

previously mentioned that, you know, you

can interview based off vibe and

experience. What does that actually

mean? Well, you know, you can look at

someone based off all of the

demographics that we, you know, provide

you with on Sideshift. You can kind of

assess their vibe. You can see if they

have the potential to be a great

creator. Does this person look like they

could get in front of a camera? Could

they read off a script? but they become

creative enough to not read off a

script. Do you feel as if this person

has that viral sense, that viral

potential? And that's really what we're

looking for here. Now, obviously,

another way that you can go about this

is experience. Has this person created

content before? Have they created high

volume UGC content before? Do they have

a personal page? Do they have a clipping

page? Do they just understand algorithms

on short form video platforms as a

whole? That's really what you're trying

to discern of those two characteristics.

Now, I'm going to kind of just throw up

my interview process. Like, we're going

to look through a couple applicants

together. I'm going to walk you through

my thinking. And hopefully that provides

you with a blueprint for when you're

looking at these creators to decide if

yes, this is someone that's worth

interviewing and bringing into my

creator program or no, this person is

not a good fit. So, let's jump in. All

right, guys. Let's actually just walk

through some of this like live review.

How do we discern a good creator? They

really fit into two buckets. Okay, like

I mentioned, they have either great

experience or they have potential and

the vibe looks good. So, this one

definitely a little more art than

science, but let's just jump into a

couple reviews so you can kind of grasp

what I'm talking about. So, first thing

you're going to do is okay, 900

creators. How do you filter this down?

So, what we're going to do, come in

here, turn on has Instagram, has Tik

Tok, has portfolio, hit apply. Now, we

just jump down to 356. Okay. So, let's

actually just jump into this and we will

discern who's a good creator. Okay,

Hamza. Right away, look at this guy. 1.9

million good personal pages. This guy

right here, perfect. This is beautiful

right here that he can edit like this.

Exactly what we're looking for. Okay, so

this guy would definitely get a message.

Next one. Okay. Omari, what are we

working with? Okay. Uh, his views or his

videos that he's attached, the views

look like they're, you know, not as high

as Hamza's.

I would probably reject this guy O'Neal.

Um, again, ah, you know, this is where

it's a little misleading because you see

that what he connected does not actually

portray to his like potential. right

here. He's got some rocking Kev Talk.

You know, he's got some good videos.

Looks like he's doing some talking

stuff. He may be worth interviewing. So,

I would actually just interview him five

minutes. Just get his vibe a little bit

more over a phone call. Okay. No. Okay.

Malachi. So, here's the thing with

people like this. He has a video that

has 3.2 million views. Although, he

didn't attach his other two profiles

correctly. I would bet if I pulled open

this video, it might be something that

just luckily went viral. So, let's see.

All right. All right. Okay. I was wrong.

I was wrong. He has potential. He has

potential based off that. He's funny.

He's good in front of the camera. I'm

gonna throw him uh I'm gonna throw him a

bookmark. I would shoot him a message.

Okay. Uh

no,

Isaac.

No,

Gerald.

I like it. Looks like he's got some

talking style right here. Looks like

he's good in front of the camera. Gerald

will definitely get a message. He's got

some good videos. Bang. Okay, Britney.

Uh, Britney. Britney. Britney. Okay.

Looks like she's got some videos here.

Looks like she's a shop creator, which

tells me that she knows how to advertise

products in some regard. She would get a

message because she has a shop account

and those are not super easy to get. Um,

I think she although like you would

think she has experience, I actually

think the vibe coming from being a shop

creator could be translated into a good

UGC creator. So, I would bookmark her.

Devon, no. No profile pick. Well,

these day two, day three, day four.

These people are sometimes good. I'm

going to still probably

check just because the views are really

low right here.

Richard,

looks like he's got some anime clipping

content

clip. I don't think so.

Okay. Leavant. Nice. Okay. Okay.

Yeah,

he understands algorithm. I would go

ahead and send him a message just

because he understands algorithm. He

knows what it's like to get views. These

people are great for, you know, not

necessarily

uh like talking style content, but he

could be good at, you know, like some

sort of faceless or just trying out

different format. So, he would get a

message. Okay. And then last one, Chase

Williams. No, we'll try to do one more.

Good one. Corey.

No.

Okay. Yeah. Good creator, fitness

creator. 100%. We get a message. Okay.

So, that's a little bit of my flow. You

can see like what it's like to try an

interview based off vibe and experience.

Hopefully, that was helpful for you

guys. you know, now that you have a

little bit of a blueprint for when

you're assessing potential creators.

All right, guys. When it comes to

sending messages to these creators and

interviewing, less is more. Keep these

messages short and sweet. These creators

get a lot of messages every day. So,

again, less is really more here. We'll

jump into my flow in a second. Side

shift has a great way to kind of like

mass message, auto message a lot of

people that you have bookmarked or you

can go through it that uh you know that

same way that we did before where we

were discerning who's a good creator and

who's not. Couple things to keep in mind

here. Keep every message like pretty

personable, okay? But also easy to

replicate. I'll show you how to do that

with templates in a second in the

messages. But again, just short and

sweet, right to the point. I'll show you

kind of exactly what to write and what's

a great message. So, let's jump in here.

Okay, really quickly. How do you

actually get these people to show up on

calls? Please do not use a calendarly.

Use the sideshift interview button. A

lot of these people do not come from a

traditional business background. They do

not use any calendars of any sorts. By

using the sides shift interview button,

you are able to show up in their

interviews tab on their app, which then

allows us to send like five push

notifications to them. If you are using

Calendarly and you're experiencing a low

show rate, it's because they are not

missing or skipping your interview on

purpose. They are just simply forgetting

because they do not use a calendar

system. We literally built this to

drastically improve our show rates and

it works very well. Please use the side

shift interview button. It functions the

exact same as Calendarly. It's super

simple. All you got to do is you got to

hit this one button up here. So, you're

going to go to your creator. Let's just

use Dun here for an example. You hit

interview.

You connect your calendars the same way

that you connect, you know, Calendarly

or Cal.com, whatever it may be. And then

you just pick your times. Mine's already

preset, so it's kind of just doing

everything for me right now. But

basically, when it's done, I will then

be able to send it

uh I will then send this link to them

essentially. So all you do, send link,

they can pick a time just like

calendarly. super super easy. Please use

this feature. All right, you've got the

creators, you've interviewed them,

you've seen the potential, you think

they're a good fit, you want to bring

them on, you're building a small little

program. Let's say you've hired three to

five people. How do you go about

managing them? How do you handle that

communication? How do you send in, you

know, the creator briefs, the content

strategy, the constant strategy,

iterations and updates? There's a couple

ways you can manage communication. You

can use iMessage, Slack, Discord,

Instagram, Group Chat, or Sides Shift,

of course, which is my personal

favorite. We have a wonderful group chat

feature that you can just keep

everything within the Sideshift

ecosystem. Very easy to do this. Now, to

set the stage on what are you actually

going to have these creators be posting,

you have what is essentially called a

creator brief. right here. I have linked

a free one for you to use to build off

of for your own brand. So, let's jump in

and we'll just, you know, kind of walk

through what that creator brief is

exactly. You know, from a high level,

it's really just this. It explains your

brand. It's who you are. It's potential

video ideas and trending videos in the

space, whether that's from competitors,

someone adjacent to you. It just like

lets the creator start to build this

framework of what the company does and

what this campaign is going to be about.

So, I'll show you this example really

quickly here. So, let's take a look at

Migrate Mate. Um,

great company. Shout out Mahalo out of

out of Versy New York City. So, okay.

What is My Great Mate? They're a job

board with 30,000 open jobs. Look at

this. He's got a great loom. explaining

his product. Exactly. He's having these

creators buy into the mission. Who are

they targeting? These are a couple of

the personas. These are the mindsets.

These are who his ideal customer is.

ICP, baby. Vids from us that have

converted. Well, here's a couple

examples that he has of, you know,

either previous creators who have worked

for him and or some competitors in the

space. Viral videos. doesn't need to

necessarily be a competitor, but it

could just be someone adjacent. Okay?

And then this is where a little of that

creativity can shine through. Maybe, you

know, you don't have any like

comparables just yet, so you're just

kind of brainstorming, coming up with

hook ideas, things that's going to draw

that viewer in. This is what your

creator is going to work off of. Okay?

So, that's basically a creator brief.

It's what you send out to all your

creators. Best way to do this is you put

them all in the chat and then you send

them this creator brief and then you

also send in any kind of like FAQs or

just like you know when they're going to

be paid timeline video kind of frequency

posting expectations so on and so forth.

So you put them all in the group chat

and then you send kind of this big intro

message with the creator brief attached.

Okay, so with that being said,

next step of this process. Okay, let's

talk a little bit about payouts. Now,

payouts,

there's a couple different ways that you

can pay UGC creators. You have retainer,

you have retainer plus view bonuses,

retainer plus CPM, and then CPM slowly.

You can see that I've ranked these on

the right hand side here. Okay, retainer

six out of 10. Retainer plus view

bonuses nine out of 10. Retainer plus

CPM also nine out of 10. CPM slow solely

three out of 10. Our official payment

structure is we do retainer plus view

bonuses. It's incredibly easy to set up

and monitor and incentivize creators but

also not have them feel slighted. you

know, if they don't get a lot of viral

videos on the campaign, they're still

being compensated for their work. At the

end of the day, they are still working

for you. Okay, so retainer is just

basically, you know, $400 to $600 for 30

to 60 videos in a single month. Okay.

Now, creator level, it does matter here

a little bit. If you have a very

experienced creator, they might

negotiate that rate up a little bit

higher and that's fine. Okay, this is

not something I can give great advice on

because there's so many different

scenarios here. You know, you could have

a creator who has great potential, has

never made UGC before, but they have a

great personal page or whatever it may

be, and you know, they want to higher

retainer. I would say just do not pay

anything near like influencer rates. And

influencer rates is anything upwards of

like 50 to 100 a video. That's just like

pretty extreme. A lot of the best UGC

programs that you see, they're like the

max I've seen, I think it was Clue's

program, was like 35 a video. And that's

like already pretty high. And that's for

a really, really great creator. Now, you

have view bonuses attached as well. What

that basically means is

let's say that a creator gets 10,000

views. You would award them, you know,

an extra 20 bucks or whatever it may be.

The usual milestones that we see is, you

know, 10,000 views, 20 bucks. 50,000

views, 50 bucks. 100,000 views, 100

bucks. 250,000 views, 250 bucks.

Otherwise known as just a $1 CPM minus

that first 10,000. Um the only

difference here is that you can

um cap the bonuses. So like let's say

you are you have a creator that gets a

million view video, you can cap that

bonus to $1,000 just to ensure that you

know if that video runs up to like three

million, you're not now paying three

million or $3,000 million be crazy. Uh

but basically that just safeguards you

from a video going like extremely

extremely viral which we have seen

happen. Luckily you know $1,000 for a

video that gets a million 2 million 3

million 4 million 5 million views is

incredible. That is a company changing

video. You will see that on your MR

dashboard in real time as that converts

assuming that's a good CTA. Now retainer

plus CPM you know really similar to the

same way that uh view bonuses work. CPM

basically is just cost per millie. The

way that that works is it's a dollar for

a,000 views. So, a lot of programs run

this way where it's a small retainer

plus like a $2 CPM. So, what does that

necessarily mean? That basically just

means that for, you know, every,000

views it's $2. So, for 10,000 views,

it's $20. Okay? You can change that CPM

number to be higher to incentivize

creators to try and go extremely viral

with a base. We've seen that work

really, really well, whether it's like

$400, $500 plus like $2, $3 CPM. That

really incentivizes creators because,

you know, their baseline is covered.

They're going to get their retainer, but

now they're trying to shoot for the

moon. They really want to go viral.

That's why I ranked it a nine out of 10.

Now, I don't like CPM solely because

oftentimes creators will feel slighted

if they are just going for performance.

I understand that that is the way that

marketing is going, but I'm telling you

that these creators, your performance

will be so much higher on these

campaigns if you just add in that

retainer as well. So, those are kind of

the four structures. I would really only

do uh structure number two or three. the

others not so great. So that's kind of

the lowdown on payouts.

All right, let's talk about how do we

ensure success on these campaigns. Guys,

this is a full-time process. You have to

realize that running a UGC program is

not just something you can put on the

back burner if you want it to succeed.

If you want to burn your money and not

actually see anything go viral, not see

any conversions, go ahead and treat this

like it's, you know, a second or third

priority. The person who is in charge of

running this campaign, you need to be in

that chat every day. You need to be

building community. You need to be

shaping the content narrative. It's

simple, right, guys? You need to be

talking to your creators, understanding

them, who are they, building rapport.

You need to be reviewing videos, giving

shoutouts, you know, sharing tips, and

just generally shooting the right?

A lot of the best agencies who you guys

might outsource to, they are doing all

these things for you. They are building

great campaigns, great communities of

creators by doing this. And if you're a

brand, it's really easy to just allocate

one person's time. Come in every day,

two, three, four hours. You're reviewing

videos, you're chatting it up with the

creators, you're figuring out, you know,

like how things are going, who's happy,

what does someone maybe want to try.

It's a very collaborative process, okay?

You have to really put yourself in the

shoes of these creators. They don't know

your brand the same way that you know

your brand. you need to guide these

people. Okay? And that doesn't mean that

you can't start adopting a creator

hierarchy structure where you have, you

know, a strategist who helps you out

with strategy and oversees all the

creators. But when you are first

starting out, I would recommend being

that point person, guys. You should be

the one who's creating that strategy,

talking to creators, reviewing videos,

doing video uploads, scanning Tik Tok,

figuring out what's going viral, what's

not, having that viral sense. So then

you can teach your best creator who

starts going viral. You can then promote

them and now you can start to you can

start to outsource your job a little

bit. So let's talk about campaign setup

next baby. All right. Data data data.

This is how we are going to set up our

campaign to make sure that it is

effective. You need to constantly be

measuring and refining your campaigns

guys. That means building out new

strategy, swapping creators, you know,

building that rapport with the community

to understand if someone has a great

idea and implementing that. But you need

proper attribution to understand what is

going on. Now, there's a million

attribution and analytics tools out

there for tracking creator performance.

Now, if you're already on Sideshift and

you pay the subscription, now is

probably a good time to honestly just

use our state-of-the-art analytics and

programming. Just going to be honest,

it's really robust. It does a lot of

things that other people in the space do

not do. It's very simple. I'm going to

walk you through how you could now take

your creators, put them in a campaign.

We call it programs on Sideshift. And

this is how you're going to manage all

of the performance and I mean monitor

the performance and the analytics and

then we'll discuss payouts afterwards.

How we can make that process extremely

seamless for you. Okay. So let's take a

look at building a program. All right

guys, we are back inside shift. We're

going to take a look at how do you

actually measure success? How do you

make sure your UGC campaign is going in

the right direction? And the way that

you do that is by collecting a copious

amount of data on your creators,

understanding what's going viral, who's

going viral, what CPM does everyone

have, how do we refine, how do we

tinker, and how do we make this into

something amazing. Now, this is what it

looks like at a very high level. Okay,

pretty simple. You have your views,

engagement likes comments shares

post. You can see your performance

overview. This was a small little test

campaign that I ran. Honestly, did

pretty good. 86 posts over 900,000

views. Pretty happy with my performance

on this one. Um, we scroll down, you'll

see top post by views, post per day,

content distribution, and then you can

see, you know, this is what happens in

UGC. It's a very VC mindset approach.

Okay? And what that really means, one

creator had about 99% of the views on

this campaign. And that's the way it

works. And that's what you're really

getting at when you're putting up a ton

of shots. 14 cent CPM. Amazing. Okay.

You can then see post created versus

expected. This campaign's over, so

that's why it says all behind here. You

can even track live spend metrics, app

installs,

uh, everything kind of down to the wire.

This is actually not accurate because

unfortunately I have another campaign

that is pulling into this, but I really

only spent like $1,000 for this

campaign. Super simple. Um, so what

we'll see here is how it functions is

you go into programs on your nav ball.

You create program in the upper right

hand corner. You can start from scratch

and then you're hit with this right

away. Fixed payment, performancebased,

mixed payment. So it really doesn't

matter. Let's go ahead and do mixed

payment because that's what we ranked

pretty high on that kind of payment tier

list that I had earlier. So we'll go in

here. We'll name our program. Let's say

that uh I am a study app again. I am you

know study AI campaign. So go viral with

study AI.

And then when you set the start date,

make sure it's to when you expect your

first batch of videos to go live. So

let's say, you know, it's a couple days

for campaign setup. Next Monday, we're

going live, baby. So we'll set that as

the start date. And it's an ongoing

program. Continue. Now we can track the

platform that we want all this posted

on. Do we want on Tik Tok, Instagram,

YouTube? Let's do Tik Tok just for

simplicity reasons here. So you'll click

Tik Tok and then you set what's called

your posting schedule. I like to do

every 30 days. I know people do every 14

days, uh, seven days even, which is

weekly, but let's just do every 30 days

because that's like what's pretty

standard in the industry. So every 30

days, minimum posts. Let's say it's you

know 30 is the minimum and the maximum

can be you know no maximum if you don't

want posting frequency let's say that's

once a day content guideline what does

that mean that basically just means

clear CTA good lighting keep it really

simple hashtag tracking this is a little

bit more specific to those who track

influencers on our platform um but let's

disregard that for now So now you'll

come into the payment configuration,

your recurring payment amount every 30

days. So what did I say? 30 videos. So

let's say $400 base. And then we can do

a bonus milestone or we can do the CPM

calculation method. And our system

calculates this all on your behalf. You

don't have to use a spreadsheet. You

don't have to use anything. It's all

completely built in, guys. Super super

simple. So let's just say that we're

doing the CPM. Okay. So minimum views

required. Let's say you can either do

aggregate or per video. Let's do per

video. Minimum views required is a

th00and. Okay. And then we can do a view

window. So basically all this means is

that

the video goes viral within a certain

time frame and the calculation is

happening within said time frame aka

meaning you don't have a video that you

know is going viral two months ago and

now is being calculated into the payout.

We also have these great tool tips all

throughout the product to leverage for

your on your behalf. Okay, so CPM

pricing tiers, minimum views has to be

set at zero, guys. It has to be set at

zero. Okay, and then max views. Let's

say you want to do a dollar CPM.

Super simple. You can keep it this way.

If you want to do a tiered system, you

can also do that. So, what that means

is,

you know, you basically would change the

$1 CPM to a lighter CPM as the video

gets more views. This way, you're not on

the hook for an extremely fat payout.

Although, I recommend just keeping it at

$1. That's already pretty cheap, guys.

Like, it's a great rate. But if you want

to add in another kind of tier, you

would set this to let's say it's a

100,000. Okay? And now your minimum

views here for tier 2 is 100,000. Now

it's unlimited. You could do 050. Okay?

This is how the tier system works, guys.

It's super super simple. But for

simplicity reasons again, let's get rid

of that second tier. Let's just keep it

streamlined across the board. Minimum

views zero. Maximum views, unlimited, $1

CPM guys.

We'll hit continue. Okay. Now, here you

can automatically create a group chat if

you would like. This will pull all of

your creators into a group chat. You

don't have to go and add them into the

collections and whatnot. Super simple.

Uh but again, let's just toggle that off

for simplicity reasons.

And here you go. We can take a look our

campaign or our program city campaign

fixed posts for uh posts for every 30

days 30 create program. And now how do

you actually add the creators to your

program? Super simple. You can come in

here. You can hit add creators to

programs. And this is going to populate

a few different ways to go about it. So

you could import them from your

messages. These are all the people

you've been messaging. you will send

them an invitation. And what that

invitation is is a handle request. And

basically what that means is in instead

of signing like with their signature,

their signature is now kind of replaced

by their handle of their new account. So

you can have them sign their contract

and you get their new account all in one

go instead of you, you know, calling

them up, hey, what's your handle? I need

to put it into my archaic tracker. You

hit this one button right here, send

invitation. It does everything for you,

right? It prompts them to put in their

own handle. As soon as their handle's

collected, it then gets shot into your

program. Bada bing, bada boom, you are

done. Okay, so if that doesn't work, you

can do inbot invite by link. This is

great if you have existing creators

already. Okay. And so what this means is

you can copy this link. You can send it

into any Discord, any Slack, any

iMessage group chat that you have. All

of those people will go in in just one

spot. They'll be able to put in their

handle and you'll be able to now start

tracking all of them if you so desire.

Um, this is a great way to bring new

creators on to Sideshift who now can

benefit from the entire ecosystem and

structure. If you don't want them to be

a Sideshift user, that's completely

fine. They have to opt into that

process. You can tell them don't opt in.

If you don't want to bring them on

Sideshift for whatever reason, that's

fine. But this is a great way to get a

large population of creators from one

area migrated onto Sideshift. Okay, so

I'm going to hit X for now. All right,

guys. You're really close to getting

your UGC program off the rack. At this

point, you should have posted a job,

discerned good creator from bad creator,

messaged creators, interviewed creators.

How many times can I say creator in one

sentence? Okay. However, next, put your

creators in a group chat. Send them the

creator brief. Create your program. Make

sure that everything is ready to go. You

are so close. There's one last piece to

the puzzle, ladies and gentlemen, and

that is the account warm-up. Often

rushed, often the reason that a lot of

campaigns fail due to shadowban. Now,

here's how you warm up an account

properly. Let me just explain what it is

quickly. You are basically telling the

algorithm that you're not a bot. Okay?

You should understand that these

platforms, Tik Tok, YouTube Shorts, I IG

reels, uh, Snap Reels, even they have

like 10 LLMs running all at once trying

to figure out who's a bot on the

platform, who's committing spam

activity. Um, and the algorithms that

they run or the LLM that they have are

really good. I'm not going to be I'm not

going to sugarcoat it. So what you do in

order to bypass this is you spend 20

minutes a day scrolling for you know

three to four days engaging liking

interacting with the for you page of

your niche. I'll give you a practical

example.

Let's say you are again a study app. You

would search up study talk college

studying tips. Your creators they would

go into that thread on Tik Tok or

wherever and they would like all the

videos. They would start interacting,

engaging, sharing. They would do this

for 20 minutes. They would do this for

three to four days. By the end of it,

they would send you a screen recording

and you would basically just make sure

that therefore you page is what we call

warm in that niche, guys. Okay? When the

niche

um you know is properly being displayed

consistently over and over, that account

is warm, right? So,

a couple other like really minute

practical tips here is when you are

actually creating these accounts or your

creators are and when they're like

what's a good name, what do I put in the

bio, profile picture, all that. Try to

make it as human as possible. Okay?

Don't say like, "OMG, spam account for

study AI or whatever it is." Okay? Just

put like I'll pretend that I'm, you

know, John, I'm one of the creators on

Study AI. I would just do a PFP of my

face. I would put like John's classic

studying tips. I would start adding

stuff to my story. I would, you know,

start following a ton of people. I would

basically do everything in my power to

make sure that I am just a real user,

okay, before I start posting content.

So, when all of that is done, your

account can be considered warm. That is

when you can start posting. Simple.

Don't over complicate it. Just don't

rush it.

All right, guys. We're coming up on the

end of this course. By now, you should

have all of the tools in your arsenal to

launch a effective, viral, and scalable

UGC program. Couple things to remember,

right? When you're first kind of looking

at your creator analytics, make sure you

check these every day. I recommend

sticking format for one to two weeks

before you start swapping them out. And

you know the name of the game here,

guys is

fire fast, hire slow. Super simple.

You've heard it a million times before.

Okay, this process is really just about

trial and error. Just over and over

trying to understand, you know, what is

making this campaign work? What is going

viral? How do we refine our formats into

that direction? And the way that you

kind of conceptualize that and be on top

of it is just by being on top of it. You

have this entire ecosystem of tools now

to use to your advantage. It's up to you

if you want to leverage them or not.

Don't make your job harder than it needs

to be, guys. You're just going viral on

TikTok at the end of the day. You find

format, give format to creator, creator

go viral, MR go up. Bada bing, bada

boom. But I will say there's a lot of

refinements and a lot of tweaks that

need to be made throughout this process.

But I believe in you guys. If you've

watched to the end, I have no doubt that

you'll be able to go viral. Took me

probably a month to go viral for

Sideshift. First time we ever did any

high volume UGC. And then from there,

once you get it down once, guys, it

becomes so much easier to replicate and

to scale. You just have to do it once.

You learn the ropes just like many great

things and then you're off to the races.

Okay, this game is all about volume. How

much volume can you put up? Volume

negates luck. Best of luck to everyone

out there. I believe in you guys. Go get

them.