How To Use Pinterest Ads | Pinterest Ads Tutorial (FOR BEGINNERS)

in this video you will learn how to set up your first Pinterest ads step by step let's Jump Right In so the first thing that you will need to do is make sure that you have a Pinterest business account set up if you don't know how to

do that just Google Pinterest ads and then come here to Pinterest ads it will take you to view like this where you can hit get started and it will walk you through how to set up your account once that's set up it'll be taken to a view that looks something like this where you can click on this create campaign button

and then hit create campaigns and it will take you to the view that I seeing right here that's very easy to set your account takes just a few minutes now it's going to ask you if you want to run an automated campaign or a manual campaign most people I recommend running

the manual campaign the automated campaign just automates a lot of things and kind of gives you less options for targeting and I found better results with the manual campaign because you have more control on where your ads are showing so we're going to go with the

manual campaign and it says 10 to 60 minutes here but that's just not true we can do it much less than that we're going to hit manual especially because you're following this tutorial now once we get here it's going to ask for you to choose a campaign objective there's either build awareness Drive

consideration or get conversions honestly for most people I would not recommend anybody running any build awareness just completely ignore this bucket now for a majority of people you're going to want to drive consideration or get conversions this is

optimizing for people to click on the ad and go to your website the get conversions is optimizing to actually get a sale or to get somebody to click to buy a specific product on your catalog now for this tutorial we're going to mainly focus on this action

right here because these two require you to set up the Pinterest pixel I actually go through the full setup of this in a full hourong plus Advanced kind of Pinterest tutorial if you want to check that out right there you can do that it's 100% free and I don't try to like

upcharge you or anything just a complete course there but we're we're going to be starting with these consideration here and we're going to click on this button to drive people to our website now as we scroll down here it's going to ask for a campaign name generally I just like to

call this prospecting and then I will either have it be consideration whatever objective I chose or conversions or catalog sales here you can name this whatever you want though that's just how I personally like to name this then we want the campaign status to be active

here of course and then for the budget type I prefer a daily budget you can do a lifetime budget if you wanted to and you can see here this is actually a Performance Plus daily and you can see you can have a fixed daily or Performance Plus you see the Performance

Plus May spend more on some days but less on others to maximize the opportunity but it will still maintain your daily average budget so if you say that you are spending $10 some days it may spend $12 in that month and some days it may spend only eight so I do

recommend keeping the Performance Plus daily on there if you're really strict on the budget though you could just do a fixed daily so only spend the maximum amount of that $10 there now when it comes to budgets a lot of questions I get is like what budgets I start with I would say the budget that you're most

comfortable with to begin with but if you really wanted to optimize it I would recommend spending 3 to 5x your average cost of your the item that you're trying to sell so if you're trying to sell bracelets for $10 I would generally recommend spending three to five times

more than that so if your bracelet was $10 I would recommend a budget of $30 to begin with that's going to give you the best chance to actually get those conversions coming through however I do understand that sometimes you just want to start different things so I've started campaigns as little as $5 a day

as campaigns as little as $10 a days and as high as you know 100 thousands a day as they kind of get optimized so choose whatever budget is best for you but that's just a general rule of thumb we want to run our ads continuously you can set a specific run dates in between here

but most of the time I run them continuously if if you're somebody who forgets that you turn on ads and forget to turn them off or check them then I would set specific dates here but generally if the ad is performing I like to run it continuously that way I can keep it running without it automatically turning off we're going to hit continue

here on this and then it's going to ask for the ad group name which I actually like to come back afterwards and name the ad Group after I've selected the targeting here when it comes to Pinterest there are three different targeting options and generally if

you're just beginning and getting started I would probably recommend starting with this one right here find new customers but I do want to go through briefly what these three do here so the first one is reconnect with users so this is things like customer list

engagement site visitors or dynamic remarketing so if you select this option you'll have to select an audience source and then it's a lot of like remarketing or customer list that you'll have to upload the one down here is choose your own so this is where you can also upload

customer list site engagement and dynamic retargeting so it requires you to pull another data source lot of times this means having the pixel setup or importing list but for this one in the middle this is nice because we can use Pinterest predefined audiences and

Pinterest has a lot of data on people so we can Target people really granularly on this so we're going to select this option right here and then you can see even inside of here there are multiple ways that you can Target people so you can Target People based on interest and keywords demographics and then

placements and tracking so I'm going to click here on the interest and keywords and you can see here we have a couple of different options so you can see here there are these two different boxes checked and I generally recommend if you're just beginning keeping these both

check this is going to enable interest in keywords and then it's also going to enable Performance Plus targeting what this is going to do is it's going to take the suggestions that you give Pinterest and then it will also use the data they have to also find audiences that would be adjacent to that as well

you can test this in your own account some accounts I find that it work works well and sometimes I see that it doesn't as much so this is something that you can test but if you're just beginning keep those both checked now here is where we can actually add interest so I'm going to be selling a tripod here

just a little phone tripod so what I like to do is I like to just start by typing in my keyword here or the product and seeing what options are available so you can see right here I have electronics and electronics cameras and accessories so Electronics is probably a little bit too broad for what I would be

doing with this tripod but I do like this cameras and accessories interest so we're going to click on that and then you can see it will give me an idea of the weekly clicks that I can get and the CPC for that specific area and the

monthly audience user so about 885 million in this specific one now if you wanted to test different things you could you can click on all of these or you could also come down here and you could drop down on all these little drop downs and see what is inside of event

planning maybe gifts and then gift basket gifts wraps and you can just look through all these manually or like I said you can search the specific interest now the other thing that you can do is you can Target specific keywords now what I found with Pinterest is sometimes a lot of these keywords

don't really give you like a ton of data like you can see here for tripod like there actually isn't anything to Target which I think is kind of lame on Pinterest part to be cuz I feel like they have enough data where they could Target like a keyword like this so you may have to get more broad for your

keywords we may have to go here camera and then look at what of the things that are inside of camera here and look at all of the different ones and see maybe what is better for us so I'm going to look at this look at all these cameras here okay and you see I can find

anything for camera accessories but this is actually a phone tripod so it may be better for me to go phone accessories for iPhone so now I just have a couple of keywords here and for this example I'm not going to spend too much time going through and looking for more keywords but you can see for best results they do recommend a minimum of

25 keywords inside of here if you're also using interest then you probably need less here because my audience is still around 85 but you can see I added those keywords and it didn't really move the needle on how many active monthly searches there are so the better way to do to get like a broad audience is from

the interest based targeting so just keep that in mind and one thing that they have added recently which is nice is you can suggest a specific interest if you aren't seeing the one that you want here they are taking some feedback so if you don't find yours you can submit it there and then maybe in the coming months it will be inside of

Pinterest now after you have the interest based targeting you can come over here to the demographics and you can choose the gender that you wanted to Target the age location I'm going to be just targeting us so I'm going to do that here but you can take a specific location you can do languages and then

also devices here and another important thing here is the placements now I would recommend being on both browse and search if you wanted to go completely search you could do that but generally for the best performance I recommend being on both the difference between these is when you're inside of Pinterest

and you're just scrolling on your home feed that's the browse if you search something specific like a chicken recipe that is a search based placement now once we are done with our targeting what I like to do is come back up here and actually rename the ad group now so I have this USA interested in camera

accessories you want to be as descriptive as possible with this ad group if you're only running one ad or one CA campaign and it's not too hard to remember what you built but as you start to build out tens or hundreds of different campaigns and this becomes really important so now we have the ad

group named and then we can scroll down here and actually come to the ads now when it comes to ads you have three different options you can either select a pin from your current profile you can create an ad or you can create an IDE ad so if I select a pin from my profile you

can see it's going to grab all the pins that are currently on my profile I can click here use one of these as a specific ad so I can grab this add this pin here and you can see it will show you what this looks like this one has kind of the blurry thing and then you

can give this a specific specific name you can give it a destination you can preview the URL here as well and then you can add tracking URLs that's a little bit more advancing you don't need to worry about that if you aren't interested in the add tracking and then from here you can then preview on the

iPhone it will send you a link and then you can publish it but I want to go back and show you the other options here so if I don't want to run one from my selected pins I can click delete here and then here is where we can actually go through and create a specific ad so inside of here you can see you can click

on this it will drag and drop something into your you got to have a video ready of course you can grab one of these and import it into this and then inside of here what I like is you can run this as an ad only so if you didn't want it to

post to your organic profile and show there then you will want to check that box so it's only shows on an ad and doesn't show up on your profile but if you wanted to run your board you could do that and then from here you would need to go through and select a board that you wanted to be on but generally

I'm going to just keep this as an ad and then you can give this a pin title like tripod best tripod you know whatever you wanted this to be and then give it also like a very good description keep in mind you do want to keep keywords inside of here I'm not going to go through and

write a full description for this but you kind of get the idea is just is basically like describing the product and what it does right here you can actually tag specific products if you have your catalog attached but this is a little bit more of an advanced thing if

you wanted best practices for your Pinterest ads and like what actually works in my full tutorial I go through all that and I even have slides and examples of ads but for here I'm just wanting to show you how to get an add up as quickly as possible and then last you

need to add your destination link so this is like ww. add your website there and then you can then publish that specific ad the third option is to create an idea ad which is a little bit different just a standard add and inside of here you can actually create a new

one we're going to drag in that same video and you can make some customizations to this so the big difference between this is once you have your video inside of here you can add text inside of here so if I wanted to say like awesome or best tripod

basically you can put that ins that side there you can change the font of this you can change the alignment the color of it as well and then you can kind of just add some different designs on it honestly I rarely use this option cuz if I'm going to do a kind of video I'll

just create it inside another platform and then upload it in there but just wanted to let you know that this is an option as well so we're going to exit out of this now once you have selected your specific pin so we're going to come back here we're just going to use this

one as an example then you can scroll down here and sometimes it does this where it doesn't let you scroll down so refresh the page I don't know why it does that and then resume your editing and then now you got to come back over here I'm going hit continue and then now

we have these options here you want to give your ad a name and then the destination URL you learn more and then you can publish this specific ad and congratulations your ad will be live in about 24 to 48 hours now we covered a

lot in this tutorial but there is more advanced strategies that you can learn and things to get even better results with your ads if you want to learn more about Pinterest ads you can check out this full 100% free course as I mentioned I don't try to upsell you into like another course or anything like

that this is just a full hourong plus course that will teach you basically everything that you need to know to get started with Pinterest ads so hopefully we'll see you in that next tutorial