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I'm 29. Here's How To Not Waste Your 20s.

By Dan Koe

Summary

## Key takeaways - **Avoid the default path to mediocrity.**: The common path of school, job, and retirement at 65 is meaningless and leads to a repetitive, unfulfilling life. Actively choose a different path to avoid this fate. [02:42], [03:24] - **Question societal expectations and your own assumptions.**: Discover who you truly are beneath societal noise by questioning everything you've been told you should want. This radical act leads to clarity and avoids mindless goal-chasing. [08:59], [11:54] - **Prioritize your ideal lifestyle above all else.**: Your ideal lifestyle should dictate your decisions. If an opportunity doesn't align with it, tread carefully, and if you pursue it anyway, be ruthless in eliminating it later. [17:15], [20:18] - **Build a business for autonomy and growth.**: Entrepreneurship provides autonomy, which is fundamental to fulfillment. It forces you to develop complex skills and offers a higher growth ceiling than most traditional careers. [21:54], [22:29] - **Master high-leverage skills for exponential results.**: Focus on skills like writing, coding, sales, or marketing that amplify your inputs for disproportionately larger outputs. This breaks the linear relationship between time worked and results achieved. [26:38], [27:14]

Topics Covered

  • Why the default path leads to a meaningless life.
  • Question society's goals: Discover your true self.
  • Cultivate magnificent obsession: See what others cannot.
  • Your ideal lifestyle is the foundational principle.
  • Unlock exponential growth with modern leverage.

Full Transcript

When I was a teenager, I was scared to

death at the thought of wasting my 20s.

Not because I didn't believe in myself

or I didn't believe that I could do

great things, but because of how common

it was. How common it was to waste your

20s. And I was reminded of this the

other day. I went to the gas station to

get my Rice Krispie treat and White

Monster before the gym. And when I

walked in, there were like three dudes

and one had a 30 rack of beer in his

hands. Another had a like mega pack of

fireball shooters and then another had a

pack of white claws. And it just

reminded me of like my own college

experience. But the thing here is that

these guys weren't in their 20s. They

weren't in college. It didn't seem like

they were wearing polos. They kind of

had messy hair. They look like they just

rolled up out of bed. And it's like 9:00

a.m. and they're getting beer and

alcohol. I'm assuming to go drink during

the day because why would they wake up

so early to get that to drink at night?

And now call me judgmental. I don't know

who these people are. They could be

great, cool people, but that's not the

life that I want to live. I'm assuming

that's not the life that you want to

live either. And I just couldn't help

but like cringe as I was there at how

they were going to feel that night, how

they were going to feel that morning,

how they were going to feel for the next

3 to 4 days, and how because of that,

they weren't going to do anything

meaningful. They would be kind of closed

off from an enjoyable life. And I get

it. I was in college. I was in their

exact same shoes. I wasn't 30 plus years

old doing it. I was young and I went

through that phase just like everyone

does to get it out of their system. But

that's kind of just what encouraged me

to create this video is I saw that and

I'm like, "Oh yeah, this is the average

person." That may sound harsh, but I

guess a good huristic for if you're on

the right path in life is whether or not

you're going to the gas station at 9:00

a.m. to get a 30 rack of beer. And as I

said, I was in college, too. I went

through that party phase. But I couldn't

help but think, and this is why it hit

me. This is why I wanted to create this

video is that if I hadn't had that one

moment in my life where I like knew that

I was meant for more. Sounds weird, but

I feel like a lot of people feel that.

You know that like you're meant for more

than this. You're meant for more than

the mechanical work you do every day,

repeating the same day every 6 months

for the rest of your life. I knew that

if I didn't commit to living a good

life, that I would be in their shoes.

And that's what kind of shocked me is

because I knew that that part of myself

was in here somewhere. And maybe it's

not that part of myself. It's that part

of society because that's just one of

the few, very few default paths in life

that you're set on at birth by nature of

going to school, getting a job, retiring

at 65, and how meaningless and honestly

[ __ ] that is. Now, of course,

different people have different lives. I

don't think everyone should do the same

thing. Of course, I do think everyone

should pursue their own version of

meaningful work, but I do not see how a

clear thinker could justify that type of

behavior. Now, the truth is, by the time

that you turn 23, you're faced with

reality. You have to choose a path to go

down. And if you don't choose a path,

that's the greatest single decision you

need to make is to go down a path, not

go down the default path, the one that

you're set on. If you just coast along,

then your life just kind of starts to

look like this. The same job, the same

bars, the same video games, the same

raves. You have a few euphoric

experiences because you're now over the

age of 21 and want to do the things

you've been told not to do for your

entire life. But then you try to make

most of those experiences a consistent

part of your life, right? You're so

young. You've been so sheltered from the

world. You've been doing what you were

told to do for your entire life. You've

went to school. You lived out your

childhood. You turned 18. maybe you

could start driving. You turn 21 and

then you're like, hm, maybe I should try

all of this stuff I wasn't able to try

before. And then you try it and you're

like, "Holy crap, that's the good

stuff." And right, your brain operates

on a salance network. So, anything that

gives you the most dopamine or euphoria

becomes the most important thing to you.

And since the alcohol, the partying, the

raves, the drugs, the bars, since all of

those things are technically, according

to that, the most important things in

your life at this point, because you

haven't experienced anything better,

then you fill your entire lifestyle with

those things and that only pulls you

down. That only ruins your life. Unless

you start pursuing some form of higher

goal before you fall into this trap, you

do not understand what a fulfilling life

is. So, you do not try to make that a

priority. All you know is going to

school and quote unquote having fun.

Now, the unfortunate thing here is that

everyone wants you to go down this path.

Even if they say they want great things

for you, they want you to go to school.

They want you to get a job. They want

you to retire. And so, by default,

you're going to want to numb yourself

from that experience because that's what

happens when you only pursue the goals

that others have assigned to you. You

haven't generated any meaningful goals

of your own. You're not building your

own thing, which brings along this

unique form of excitement and engagement

with it. Are you happy all the time? No.

Are you euphoric all the time like you

are when you're drinking alcohol and not

hung over yet? No. But what it does

provide is like you're living in your

natural habitat, right? We we're still

monkeys at our core with a bit more

developed brains. But if you put a

monkey in a cubicle, it's going to

suffer. Just flat out psychology. Study

it. Unless you make the conscious

decision to never live like the average

person, which is difficult to do because

you're surrounded by people who feel

threatened if you don't stay average,

then you will end up average. And since

this default path is so mind-numbingly

repetitive, but also mentally demanding

at the same time, you only get more

responsibility. You only take on more

responsibility as you get deeper into

the default path, right? The bills, the

mortgage, the kids, everything else. Not

that there's anything wrong with those

things, right? Conscious decision,

aligning with your own goals, but with

that and the repetition and the

mind-numbingness, it only becomes harder

and harder to dig yourself out. So, the

sooner you do it, even if it's painful,

the better. So, in this video, I want to

discuss what you can do about it if

you're entering your 20s or if you're

past your 20s or if you're in your 20s

because whenever I make a video on being

in your 20s or whatever it is, cuz I'm

in my 20s, I'm not going to give advice

to 40-year-olds. I don't I don't know.

But I always have people who come out

and they're like, I'm in my 30s, I'm in

my 40s, I'm in my 50s, I'm in my 70s.

It's insane. The new superhuman program

with a training program in it. I had

like a 74 year old reach out and it's

like, hey, is this okay for me to do?

And speaking to you directly, yes, it's

okay. You just have to know your body,

take it your own pace, don't do anything

that would hurt you, take it easy at the

start, build up to it, so on and so

forth. But with that said, I feel like

this advice can apply to anyone and even

the people that are older than 20

watching this video. I may give you a

few ideas that will help you maybe guide

20 year olds in your life to do

something better because you're from an

age that is so different from now,

right? You're not living directly in

this and you can learn a lot from me and

of course I can learn a lot from you. I

need we need to integrate all

generations, right? The wisdom from all

generations. So, I want to provide a

look into the mindset, habits, skills to

acquire, and principles that lead to an

overwhelmingly high quality of life in

today's world. Now, if you actually

watch this and burn it into your brain,

I do not see why you can't completely

change your life. And the first thing I

have for you is pretty cool. It's pretty

special. So, what I did for this is I

went to Eden, which is the next

variation of Cortex. I haven't talked

about it much, but we're leading up to

being able to roll it out. All I'll say

is just look out on Black Friday. But, I

went to Eden. I created a canvas. I

created multiple different AI chats on

there. I assigned each of them a

specific person. So, one was Socrates,

one was Krishna Murdy, and the other was

Nicola Tesla. And I also assigned one to

La, but I didn't include it because it

was kind of very similar to Krishna

Murdy and Socrates. And then I asked

them the question, what is the advice

you would give 20-year-olds to maximize

their 20s considering the default path

in life is to end up mediocre? So, we're

going to go over their advice in this

and then in the next section of this

video, I'll go over my advice and how I

would integrate their advice into like

the modern landscape. So, you can

actually take their advice, you can get

multiple different perspectives and you

can get practical details on what you

can do because asking the ancients of

the past and the very wise people,

they're not they're not very good at

giving like practical details. So, we'll

start with the advice of Socrates. And

the way I scripted this isn't what the

AI said. This is kind of me trying to

articulate it like they would. It is

better to be a conscious fool than an

unconscious success. The most radical

thing you can do in your 20s is not to

get ahead of everyone else, but to

discover who you truly are beneath all

the noise of society's expectations. In

your 20s, you possess the dangerous

combination of energy and ignorance. You

mistake confidence for wisdom, activity

for progress, and accumulation for

fulfillment. You say you want to become

who you were meant to be, but do you

truly know who that is? Before you can

make the most of your 20s, you must

first discover what most means for you

specifically. So now, the practical

advice of Socrates is this. Question

everything, especially your own

assumptions about what success,

happiness, and the good life are. Now,

this one is especially true. I'll have

to create a video on this in the future,

but just questioning everything.

Everyone hears that. Question

everything. Question everything. Like

this. This is just the common advice,

but people don't really get what that

means, right? I'm building a software

startup right now. I'm also in the

process of launching a focus, a

neutropic supplement that is better than

the rest on the market. We'll break that

down in the future. And I'm kind of

wired on it right now. If you couldn't

tell, not wired. It's not like jitters.

It's actually really good paired with a

chemist, then it's awesome. But

throughout building a startup, you're

met with all of these things that you

should do or you're supposed to do. Or

when you're building a business or you

start writing on the internet or you

start on social media or doing your own

thing, whatever it is, there's all this

advice around you. 95% of it will not

work. But you kind of have to do it in

order to register it as a mistake

because you can't just take advice and

expect to avoid the mistake. You take

the advice to experience the mistake so

that then you can avoid it and decide

whether or not you want to stick with

that advice. But it has been so helpful

to me to just question like okay this

big Elon Musk said this that means it

must be so important but then you

question it it's like do we really have

to do that does that actually move the

lever does that make the product better

does that get more customers to the

product does that actually help the

other person does that generate revenue

whatever it may be question everything

on to the rest of the advice when

someone tells you to build a business or

make more money why for what purpose

what kind of person will that make you

embrace not knowing because the

beginning of wisdom is knowing that you

know nothing. Your 20s should be spent

in experimentation and discovery. Sounds

a lot like my book, The Art of Focus.

Reflect daily. Why are you doing what

you're doing? If you don't do this, you

will find yourself in a life you didn't

intend. Beware of replacing one form of

unconscious living, mindless pleasure

seeeking, with another, mindless goal

chasing. Now on to some somewhat similar

advice but advice I like a bit more from

Krishna Murdy. The problem that young

people face is not that they lack

ambition or goals but that they are

living entirely from psychological

conditioning. Their goals aren't their

own. Instead they were programmed into

them by what society, family, education

and culture want for them. They mistake

this conditioning for their own

authentic desires and intelligence. So

the advice of Krishna Murdy here is to

learn to observe without choosing. Watch

your own fears and ambitions without

immediately acting on them, rejecting

them, or accumulating something to numb

them. Question everything you've been

told you should want. You'll be

surprised at how many options you

eliminate, giving you immense clarity.

Understand that psychological time is

the enemy of living. The mind that is

always living for the future misses the

extraordinary nature of what is actually

happening now. So, very similar things

there with questioning everything. But

on that second part, psychological time

and how living for the future makes you

miss the present. The next person,

Nicola Tesla, kind of has an

antagonistic viewpoint to that, and I

kind of do too. I don't think it's all

about the power of now or living in the

present because I took that to heart. I

took that as law for a good period of my

life, maybe like two to three years, and

I fell into a few traps with it. But I

do not think that that is how you should

live your entire life. So, if you want

to make the most of your 20s, understand

there is no path to uniqueness. The

moment you follow someone else's

formula, like starting a business,

making money, or self-actualizing, you

are living secondhand, copying,

imitating. Now, on to the perspective of

Nicola Tesla. And we'll start with a

direct quote. Let the future tell the

truth and evaluate each one according to

his work and accomplishments. The

present is theirs. The future for which

I have really worked is mine. The

fundamental problem in young people is

not laziness or distraction. Though

these are symptoms, but rather

intellectual cowardice. They fear being

thought of fool more than they fear

mediocrity. So develop an unshakable

faith in your ability to see what others

cannot. Now, Tesla was called mad and

crazy for envisioning wireless

communication across the world and for

believing that AC or alternating current

could power the world or for seeing

energy patterns in his mind's eye when

it wasn't yet in reality. Yet, these

impossible visions became the foundation

for society. Young people have accepted

boundaries that others have drawn around

possibility. So you need to cultivate

magnificent obsession by choosing one

great work, not a career, but a mission

that could take decades. Let it consume

you. Learn to think in systems because

everything is connected. Electricity,

magnetism, matter, consciousness. Train

your mind to see invisible connections.

On that note, I have this book right

here that I'm finally getting around to

reading. Thinking in systems. Pretty

good basic introduction to systems and

systems thinking. Another video I'd

recommend is intro to systems thinking

by actualize.org. I really like that

one. But it's also just a higher stage

of consciousness according to the levels

of ego development. The stages of spiral

dynamics at stage yellow I believe it is

is when you become construct aware and

you can see the world from a higher

perspective which is systems you see in

holes rather than parts. Back to it.

Embrace solitude because the crowds will

never understand true innovation until

it arrives fully formed. Learn to work

alone with your own thoughts. Young

people today have unprecedented access

to knowledge yet lack the patience for

deep contemplation. They see quick

results rather than profound

understanding. So those are all of the

perspectives from some great thinkers,

the people that I think are great

thinkers of the past. So now we're going

to go over my perspective and how to not

waste your 20s. If you can learn how to

learn, how to think, and how to earn,

you become an unstoppable force. Those

are the three skills of an irreplaceable

individual. Learning how to learn

because if you learn how to learn and

you can learn faster then you can learn

anything faster and you can do anything

faster. And learning involves doing. So

by learning how to learn, you learn how

to do and you end up building a project

that can actually set you up for

success. And then learning how to think,

how to think clearly rather than just

deeply because you can think deeply and

be insane, but you have to be sane to

think clearly. and then how to earn

because we live in the third millennium,

the 21st century. Money governs a lot of

the potential opportunities in our

lives. It dictates whether or not we're

going to have shelter. Money is

something that you're going to have to

pursue. And if you have a poor

relationship with money or think that

it's evil, you're going to have to get

over that. Now, personally, the advice

that has always helped me the most is

like harsh truths. Just people being

harsh with me. People saying, "Hey,

you're screwing up. Do this." And then I

do it. And then even though I'm

following prescriptive advice, which is

what the thinkers of the past would tell

you not to do, right? Take your own

path. Don't take others advice.

Sometimes you need to just confidently

move in one direction so that you can

make a mistake. And if someone else's

advice leads to you making that mistake

so that you gain experience and then you

can reflect and realize, okay, I'm going

to take a different path. That is

valuable. It is much better than sitting

around thinking, oh, should I do this?

Should I do that? Should I do this? Just

take someone's advice, make the mistake,

and from that mistake, that mistake

gives you point of view. It gives you a

data point from which you can then make

your own decision. With that said, I

want to focus on the actions that will

one, teach you about yourself, two, help

you think for yourself, three, aid in

the discovery of your life's work, and

four, set you up for some form of

success in today's world. So the first

and foremost piece here, the

foundational principle is that your

ideal lifestyle comes first. Please do

not take this as some kind of like

fortune cookie like quote. Just you have

to understand this. This is the pillar.

This is the core. This is something that

I've been trying to articulate for a

long time and it's been very difficult.

Your ideal lifestyle comes first always.

Because every year or so I find myself

just taking on too many opportunities,

too many responsibilities. I say yes to

multiple businesses or multiple

projects. I fill up my calendar with

meetings and events. I tell myself that

I can handle it, that I'm capable, that

like, give me it, right? Let let me put

the big stone on my back and let me

climb up the mountain. But then I ask

myself after I hit this point of like,

damn, maybe I took on too much. I asked

myself, is this really the life that I

want to live? the life that I'm living

right now with the meetings, the events,

just no time, living in this doing mode,

narrow-minded, stressed out state, not

being able to think, no, that's not the

life that I want to live. And then

that's when I realized that I was just

either acting unconsciously or I was

persuaded to pursue someone else's goal.

And these are the times where I just let

go of everything. You drop everything

and see what sticks. You do a complete

reset on your life. That's why I created

Superhum90. Link in the description.

Check that out. I'll keep that brief.

But now I have become quite clear on

what my ideal lifestyle is over the

years. And that's the thing is you don't

know this all at once. You cultivate it.

It's something that you're always

refining. Personally, I want to wake up,

go on a walk, write about my interests

for about 2 hours, go to the gym, read

new books, build creative projects, eat

great food, and feel as if I am making

consistent progress toward my goals.

I've determined that when that lifestyle

is maintained, my mind, body, spirit,

and business have this ample space.

Space to grow, space to breathe, space

to think, and I do not bog myself down

to the point of life becoming too

repetitive or mundane because I leave

space for the novel. Now, why do I like

this routine so much? And this is

something that you should do, right? Is

as you start to create this lifestyle,

you need to have these intrinsic

reasons. You need to stack reasoning

behind your actions as to why you do

something so that you can return to it.

So it's a strong philosophical base for

living. So for me, walking keeps you

lean. It maintains circadian health,

therefore sleep. It improves creativity

and productivity and pulls you away from

the fast-paced world that everyone wants

you to participate in. Writing is the

crux of thinking, learning, and

attracting an audience to your work. My

entire business stands on 2 hours of

high lever writing per day. Reading new

books based on genuine interest improves

mental metabolism. When new ideas come

in, they need to come out and they can

be used as fuel for creativity. The gym

and creative projects provide structure

for mental and physical progress.

Without them, the natural tendency is

for mind and body to decay. The last

thing here is that I've discovered that

without these habits, life becomes

drastically worse for me. So, here's my

advice. Before you make a decision that

could impact your future, consult with

your ideal lifestyle. If it does not

align, tread carefully. If you do it

anyway, be ruthless in eliminating it

when the time comes. If you do not know

what your ideal lifestyle is, forget

everything I've said and take on any

opportunity that comes your way. Gain

experience, reflect on that experience,

and slowly start to make decisions that

move away from the parts of that

experience that you never want to live

through again. Now, the second piece of

advice is to start building the business

now because everyone in their mother is

telling you to start a business. So much

so that buy my course has become a meme.

With that said, link in the description

for my courses. And it's unfortunate

that it's become a meme because then it

turns people away from it. It turns

people away from an interestbased

education. You know, that thing that

actually leads to an effective skill

stack and a unique life simply because a

few people on the internet made it

uncool or like a mark of stupidity for

you to either sell a course or to buy a

course. Personally, college taught me

very little. I went five years and then

I dropped out. And when I bought my

first course, my first scammy course, it

changed everything. That's how I learned

the skill set that I have now. And yeah,

you can learn stuff on YouTube. You can

learn stuff on Twitter. You can learn

stuff really anywhere, but that's

usually unintentional learning. It's not

structured. So, with that said, I'm not

here to sell you on a specific business

model. I simply want to lay down some

ideas so that you can make a decision

for yourself. So, here's why I hold that

belief. Why I think everyone should at

least try starting a business. You don't

have to stick with it, but at least try

it. Why? Here's why. Autonomy, which is

making independent decisions that align

with personal values and goals, is

fundamental to the psychology of

enjoyment and fulfillment. Many jobs

promise autonomy. Yet, you are still

being assigned projects and tasks. An

increase in challenge and skill is

necessary for growth. Growth is

necessary for developing the complexity

of the self. The complexity of the self

is necessary for the depth of

experience. The top 1% of careers allow

for this type of development, but it is

baked into any level of entrepreneurship

cuz only 1% of people are going to get

1% of the careers. But if you become an

entrepreneur, boom, you get all of that

immediately without being a success.

It's just the natural way of living. I'm

actually going to write a newsletter

about this, about why everyone is

quitting the 40-hour work week and how 9

toive jobs have only been a thing since

the 20th century and they're probably

we're probably going to shift back to

self-employment and arteasonal work like

was the case for a lot of history. Any

objection around needing startup

capital, connections, or knowledge are

irrelevant in the digital age. If you

can't start your dream business, you can

start a business that eventually allows

you to start your dream business, like a

personal brand or freelancing or digital

product or coaching, as cringe as those

may sound to you. Those are zero startup

cost, and then you can build the cash

flow to start the apparel company or the

software or the supplement or whatever

it is you want to start. Your brain is

wired to hunt. Entrepreneurship

facilitates this part of your brain. You

weren't meant to be a monkey in a

cubicle. If your ideal lifestyle comes

first, it creates the constraints that

allow for creative solutions. You do not

have to work 12 hours a day. If you move

the right levers, like having the skill

to write a post that reaches millions,

you can work 1 hour a day and make more

than many top paying jobs. With that

said, that's probably unlikely when you

first start. But still, there's this

argument going on online about how when

you start working for yourself, you work

more. And frankly, that's a choice. It's

a problem of understanding. If you

actually understand what it takes to

make money, in other words, you having a

product and you getting someone to buy

it and you were to simply focus on the

levers there, then why can't you work an

hour a day? If you know what to do, of

course, an hour a day probably isn't

enough, but 4 hours a day more than

enough. And in order to understand that

deeper, don't start commenting now. Wait

until the last section where I talk

about leverage. Lastly, credentials are

dying and people crave authenticity. AI

creating content as an excuse signals a

lack of critical thought and time spent

in the game. In other words, if you're

worried about AI flooding the content

space and just taking over everything,

you don't understand it. Sorry. Now, I

have many more arguments as to why

entrepreneurship is a great path to

take, but you can just read my book for

free, Purpose and Profit. Link in the

description. Now, here's the thing that

I have not mentioned yet is that there

is a barrier to entry. You have to spend

about 1 to three years of trial and

error before you actually understand.

Most of your effort will not bear any

fruit for the first one to three years.

You have to go through this period of

having no idea what you're doing, no

matter what advice you take, no matter

what course you take. So, you can either

spend four years to get a degree and

maybe get the job you want, or you can

spend two years lost in the unknown. And

if you make it through that, you have a

skill stack that makes you unemployable

with exponentially higher upside. The

third piece of advice is to master these

skills and topics. So if you want to

become future proof, you need to

prioritize self-study, self-education as

a whole, as a skill around these.

Epistemology, the study of knowledge, so

you can derive truth from known facts so

you can sift through misinformation and

prevent poor decision-making. Systems

thinking, the ability to observe reality

from a higher, more holistic level

because a whole is greater than the sum

of its parts. Psychology, how to discern

and understand the motives of yourself

and others. Persuasion, so you can spot

persuasion tactics from others and use

persuasion to strive for mutually

beneficial value exchange. Marketing and

sales, which is applied psychology and

persuasion as media, so that you can

attract an audience to and earn from

your independent work. Writing, which is

externalized thinking, the ability to

communicate the unique value of your

mind. Agency, the ability to set and

pursue your own goals without permission

so that you become in control of your

life. And research or self-education,

which is how to chase information on a

subject that is conducive to your

personal goals, or hunt for knowledge to

lean into your survival wired psyche. We

survive on the plane of knowledge in

today's world. If you were to pair these

skills with your own personal goals and

interests, you would learn how to create

your own path in life. Now, the fourth

piece of advice here, I think I said the

last one was the fourth, that one was

the third, this is the fourth, is that

above all, focus on leverage. So, let's

start with the great quote from

Archimedes. Give me a lever long enough

and a fulcrum on which to place it, and

I shall move the world. Now, everyone

loves to throw around the word leverage,

but what is it? What does it actually

mean? Leverage is the ability to amplify

your inputs to create disproportionately

larger outputs. It's doing more with

less. It's getting maximum results from

minimum effort, time, or resources. In

today's world, leverage comes from

capital people technology knowledge

and network. And if you don't have

leverage, you must invest your time in

acquiring it. Without leverage, your

results are directly tied to your time

and effort. It's a linear relationship.

You work one hour, you get one hour of

results. This limits your potential. But

if you spend your time acquiring

leverage, you start to break into

exponential growth. Companies can scale

beyond their founders because they can

hire people. And even without people,

founders can now scale beyond what they

were previously used to thanks to

technology, social media, and AI. They

can write content, reach millions of

people, which didn't happen before. And

with AI, they can tap into really any

source of expert knowledge. And even if

it's not the truest or the most correct,

they're founders. They know how to make

mistakes, learn from those mistakes, and

acquire the knowledge they need faster.

Investors, as an example, make money

while they sleep because they deploy

their capital into appreciating assets.

Authors can reach millions of people

without actually speaking to the person

by distributing their book. You write a

book, you sell it a million times.

Writing is just high leverage in and of

itself. Software, as another example,

can serve billions of people with a

single codebase. It's the same thing.

Media and code. Those are today's

leverage. Writing, code. Choose one. I

would probably start start with writing

because no barrier of entry. You can

literally start writing right now. And

then your success on social media or in

other things depend on your ability to

write persuasively in an

attention-grabbing way while still

putting out novel perspectives. In my

own experience, I always knew just

somehow that I did not want to live a

life where I trade my time for money. I

had to do something else. And I did that

for a long time. I knew that some form

of entrepreneurship was the only way to

create various forms of leverage in my

life. So I tried to build every online

business model under the sun. Then I

made freelance web design work. And I

realized I was still trading time for

money cuz it was freelancing client

work. Then I started writing on social

media to build an audience. I started a

newsletter, built digital products,

focused on cash flow. And then now I can

use that cash flow to start other

companies like the software or the

supplement and those can grow much

further beyond my own audience. So in

short to summarize all of this and if

you want to start now here's what I'd

recommend. One audit your time note

activities where if you stop doing them

the results stop. Two develop a high

lever skill. Invest one to two hours

daily for 6 to 12 months into writing

coding sales or marketing. And once you

have money, investing. Three, build your

own thing. A blog, YouTube channel,

newsletter, digital product, app,

template library, investment portfolio,

physical product, etc. Start the

business. Four, automate and systemize

for repetitive tasks. Create templates

or checklists. Document the process.

Refine it until it gets the most results

it can and potentially use automation

tools or AI to take it a step further.

Five, find your tribe. Attempt to help

three people per month with no

expectation of return. Join communities

where like-minded people or potential

customers are and share what you're

learning publicly on social media. This

is such a big one that people just don't

like to do because they're not social

and they haven't practiced being social.

So, of course, they're not social cuz

you're not going to be good at something

unless you practice it. It's not talent.

But starting these companies, doing well

on social media, doing well in anything,

when I reflect, it almost has always

come from just having a conversation and

making a new friend that can provide me

with some kind of insight or resource to

make that thing work. If you are not

meeting at least one new person a month,

bare minimum, that's not hard. Then you

will start to question why it is so

difficult to succeed. Now, six, practice

hiring and training. Hire a VA for basic

admin tasks and partner with someone

whose skills complement yours. And when

problems become too painful for you to

solve on your own, bring adaptable

people onto your team. Seven, scalable

income streams. Negotiate equity or

commission as an employee or convert a

service into a product as an

entrepreneur. And eight, distribution

equals freedom. Build an email list,

build an audience, make content a

dedicated part of your deep work blocks.

Check out 2-hour writer for that. No

matter where I research more about

leverage in an attempt to ensure that my

self-bias and what I do writing and

social media doesn't take over what I'm

trying to say here. The fasttrack advice

always seems to be something along these

lines. Learn a valuable skill, create

content, and invest your cash back into

assets that compound. Start with 1 hour

of learning a day. Shift to 1 hour of

learning and writing a day. Build a

digital product or service that you can

generate cash flow with and validate an

idea. then turn it into a more scalable,

higher risk company. Thank you for

watching. I hope you found value in this

video. Watch the next one. There's like

probably two on the screen right now. Or

just go to my channel and watch some

cool videos. That said, like, subscribe.

They're just buttons on your screen. If

you press them, I'd deeply appreciate

it. I hope you enjoy the rest of your

week. Bye.

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