I'm 29. Here's How To Not Waste Your 20s.
By Dan Koe
Summary
## Key takeaways - **Avoid the default path to mediocrity.**: The common path of school, job, and retirement at 65 is meaningless and leads to a repetitive, unfulfilling life. Actively choose a different path to avoid this fate. [02:42], [03:24] - **Question societal expectations and your own assumptions.**: Discover who you truly are beneath societal noise by questioning everything you've been told you should want. This radical act leads to clarity and avoids mindless goal-chasing. [08:59], [11:54] - **Prioritize your ideal lifestyle above all else.**: Your ideal lifestyle should dictate your decisions. If an opportunity doesn't align with it, tread carefully, and if you pursue it anyway, be ruthless in eliminating it later. [17:15], [20:18] - **Build a business for autonomy and growth.**: Entrepreneurship provides autonomy, which is fundamental to fulfillment. It forces you to develop complex skills and offers a higher growth ceiling than most traditional careers. [21:54], [22:29] - **Master high-leverage skills for exponential results.**: Focus on skills like writing, coding, sales, or marketing that amplify your inputs for disproportionately larger outputs. This breaks the linear relationship between time worked and results achieved. [26:38], [27:14]
Topics Covered
- Why the default path leads to a meaningless life.
- Question society's goals: Discover your true self.
- Cultivate magnificent obsession: See what others cannot.
- Your ideal lifestyle is the foundational principle.
- Unlock exponential growth with modern leverage.
Full Transcript
When I was a teenager, I was scared to
death at the thought of wasting my 20s.
Not because I didn't believe in myself
or I didn't believe that I could do
great things, but because of how common
it was. How common it was to waste your
20s. And I was reminded of this the
other day. I went to the gas station to
get my Rice Krispie treat and White
Monster before the gym. And when I
walked in, there were like three dudes
and one had a 30 rack of beer in his
hands. Another had a like mega pack of
fireball shooters and then another had a
pack of white claws. And it just
reminded me of like my own college
experience. But the thing here is that
these guys weren't in their 20s. They
weren't in college. It didn't seem like
they were wearing polos. They kind of
had messy hair. They look like they just
rolled up out of bed. And it's like 9:00
a.m. and they're getting beer and
alcohol. I'm assuming to go drink during
the day because why would they wake up
so early to get that to drink at night?
And now call me judgmental. I don't know
who these people are. They could be
great, cool people, but that's not the
life that I want to live. I'm assuming
that's not the life that you want to
live either. And I just couldn't help
but like cringe as I was there at how
they were going to feel that night, how
they were going to feel that morning,
how they were going to feel for the next
3 to 4 days, and how because of that,
they weren't going to do anything
meaningful. They would be kind of closed
off from an enjoyable life. And I get
it. I was in college. I was in their
exact same shoes. I wasn't 30 plus years
old doing it. I was young and I went
through that phase just like everyone
does to get it out of their system. But
that's kind of just what encouraged me
to create this video is I saw that and
I'm like, "Oh yeah, this is the average
person." That may sound harsh, but I
guess a good huristic for if you're on
the right path in life is whether or not
you're going to the gas station at 9:00
a.m. to get a 30 rack of beer. And as I
said, I was in college, too. I went
through that party phase. But I couldn't
help but think, and this is why it hit
me. This is why I wanted to create this
video is that if I hadn't had that one
moment in my life where I like knew that
I was meant for more. Sounds weird, but
I feel like a lot of people feel that.
You know that like you're meant for more
than this. You're meant for more than
the mechanical work you do every day,
repeating the same day every 6 months
for the rest of your life. I knew that
if I didn't commit to living a good
life, that I would be in their shoes.
And that's what kind of shocked me is
because I knew that that part of myself
was in here somewhere. And maybe it's
not that part of myself. It's that part
of society because that's just one of
the few, very few default paths in life
that you're set on at birth by nature of
going to school, getting a job, retiring
at 65, and how meaningless and honestly
[ __ ] that is. Now, of course,
different people have different lives. I
don't think everyone should do the same
thing. Of course, I do think everyone
should pursue their own version of
meaningful work, but I do not see how a
clear thinker could justify that type of
behavior. Now, the truth is, by the time
that you turn 23, you're faced with
reality. You have to choose a path to go
down. And if you don't choose a path,
that's the greatest single decision you
need to make is to go down a path, not
go down the default path, the one that
you're set on. If you just coast along,
then your life just kind of starts to
look like this. The same job, the same
bars, the same video games, the same
raves. You have a few euphoric
experiences because you're now over the
age of 21 and want to do the things
you've been told not to do for your
entire life. But then you try to make
most of those experiences a consistent
part of your life, right? You're so
young. You've been so sheltered from the
world. You've been doing what you were
told to do for your entire life. You've
went to school. You lived out your
childhood. You turned 18. maybe you
could start driving. You turn 21 and
then you're like, hm, maybe I should try
all of this stuff I wasn't able to try
before. And then you try it and you're
like, "Holy crap, that's the good
stuff." And right, your brain operates
on a salance network. So, anything that
gives you the most dopamine or euphoria
becomes the most important thing to you.
And since the alcohol, the partying, the
raves, the drugs, the bars, since all of
those things are technically, according
to that, the most important things in
your life at this point, because you
haven't experienced anything better,
then you fill your entire lifestyle with
those things and that only pulls you
down. That only ruins your life. Unless
you start pursuing some form of higher
goal before you fall into this trap, you
do not understand what a fulfilling life
is. So, you do not try to make that a
priority. All you know is going to
school and quote unquote having fun.
Now, the unfortunate thing here is that
everyone wants you to go down this path.
Even if they say they want great things
for you, they want you to go to school.
They want you to get a job. They want
you to retire. And so, by default,
you're going to want to numb yourself
from that experience because that's what
happens when you only pursue the goals
that others have assigned to you. You
haven't generated any meaningful goals
of your own. You're not building your
own thing, which brings along this
unique form of excitement and engagement
with it. Are you happy all the time? No.
Are you euphoric all the time like you
are when you're drinking alcohol and not
hung over yet? No. But what it does
provide is like you're living in your
natural habitat, right? We we're still
monkeys at our core with a bit more
developed brains. But if you put a
monkey in a cubicle, it's going to
suffer. Just flat out psychology. Study
it. Unless you make the conscious
decision to never live like the average
person, which is difficult to do because
you're surrounded by people who feel
threatened if you don't stay average,
then you will end up average. And since
this default path is so mind-numbingly
repetitive, but also mentally demanding
at the same time, you only get more
responsibility. You only take on more
responsibility as you get deeper into
the default path, right? The bills, the
mortgage, the kids, everything else. Not
that there's anything wrong with those
things, right? Conscious decision,
aligning with your own goals, but with
that and the repetition and the
mind-numbingness, it only becomes harder
and harder to dig yourself out. So, the
sooner you do it, even if it's painful,
the better. So, in this video, I want to
discuss what you can do about it if
you're entering your 20s or if you're
past your 20s or if you're in your 20s
because whenever I make a video on being
in your 20s or whatever it is, cuz I'm
in my 20s, I'm not going to give advice
to 40-year-olds. I don't I don't know.
But I always have people who come out
and they're like, I'm in my 30s, I'm in
my 40s, I'm in my 50s, I'm in my 70s.
It's insane. The new superhuman program
with a training program in it. I had
like a 74 year old reach out and it's
like, hey, is this okay for me to do?
And speaking to you directly, yes, it's
okay. You just have to know your body,
take it your own pace, don't do anything
that would hurt you, take it easy at the
start, build up to it, so on and so
forth. But with that said, I feel like
this advice can apply to anyone and even
the people that are older than 20
watching this video. I may give you a
few ideas that will help you maybe guide
20 year olds in your life to do
something better because you're from an
age that is so different from now,
right? You're not living directly in
this and you can learn a lot from me and
of course I can learn a lot from you. I
need we need to integrate all
generations, right? The wisdom from all
generations. So, I want to provide a
look into the mindset, habits, skills to
acquire, and principles that lead to an
overwhelmingly high quality of life in
today's world. Now, if you actually
watch this and burn it into your brain,
I do not see why you can't completely
change your life. And the first thing I
have for you is pretty cool. It's pretty
special. So, what I did for this is I
went to Eden, which is the next
variation of Cortex. I haven't talked
about it much, but we're leading up to
being able to roll it out. All I'll say
is just look out on Black Friday. But, I
went to Eden. I created a canvas. I
created multiple different AI chats on
there. I assigned each of them a
specific person. So, one was Socrates,
one was Krishna Murdy, and the other was
Nicola Tesla. And I also assigned one to
La, but I didn't include it because it
was kind of very similar to Krishna
Murdy and Socrates. And then I asked
them the question, what is the advice
you would give 20-year-olds to maximize
their 20s considering the default path
in life is to end up mediocre? So, we're
going to go over their advice in this
and then in the next section of this
video, I'll go over my advice and how I
would integrate their advice into like
the modern landscape. So, you can
actually take their advice, you can get
multiple different perspectives and you
can get practical details on what you
can do because asking the ancients of
the past and the very wise people,
they're not they're not very good at
giving like practical details. So, we'll
start with the advice of Socrates. And
the way I scripted this isn't what the
AI said. This is kind of me trying to
articulate it like they would. It is
better to be a conscious fool than an
unconscious success. The most radical
thing you can do in your 20s is not to
get ahead of everyone else, but to
discover who you truly are beneath all
the noise of society's expectations. In
your 20s, you possess the dangerous
combination of energy and ignorance. You
mistake confidence for wisdom, activity
for progress, and accumulation for
fulfillment. You say you want to become
who you were meant to be, but do you
truly know who that is? Before you can
make the most of your 20s, you must
first discover what most means for you
specifically. So now, the practical
advice of Socrates is this. Question
everything, especially your own
assumptions about what success,
happiness, and the good life are. Now,
this one is especially true. I'll have
to create a video on this in the future,
but just questioning everything.
Everyone hears that. Question
everything. Question everything. Like
this. This is just the common advice,
but people don't really get what that
means, right? I'm building a software
startup right now. I'm also in the
process of launching a focus, a
neutropic supplement that is better than
the rest on the market. We'll break that
down in the future. And I'm kind of
wired on it right now. If you couldn't
tell, not wired. It's not like jitters.
It's actually really good paired with a
chemist, then it's awesome. But
throughout building a startup, you're
met with all of these things that you
should do or you're supposed to do. Or
when you're building a business or you
start writing on the internet or you
start on social media or doing your own
thing, whatever it is, there's all this
advice around you. 95% of it will not
work. But you kind of have to do it in
order to register it as a mistake
because you can't just take advice and
expect to avoid the mistake. You take
the advice to experience the mistake so
that then you can avoid it and decide
whether or not you want to stick with
that advice. But it has been so helpful
to me to just question like okay this
big Elon Musk said this that means it
must be so important but then you
question it it's like do we really have
to do that does that actually move the
lever does that make the product better
does that get more customers to the
product does that actually help the
other person does that generate revenue
whatever it may be question everything
on to the rest of the advice when
someone tells you to build a business or
make more money why for what purpose
what kind of person will that make you
embrace not knowing because the
beginning of wisdom is knowing that you
know nothing. Your 20s should be spent
in experimentation and discovery. Sounds
a lot like my book, The Art of Focus.
Reflect daily. Why are you doing what
you're doing? If you don't do this, you
will find yourself in a life you didn't
intend. Beware of replacing one form of
unconscious living, mindless pleasure
seeeking, with another, mindless goal
chasing. Now on to some somewhat similar
advice but advice I like a bit more from
Krishna Murdy. The problem that young
people face is not that they lack
ambition or goals but that they are
living entirely from psychological
conditioning. Their goals aren't their
own. Instead they were programmed into
them by what society, family, education
and culture want for them. They mistake
this conditioning for their own
authentic desires and intelligence. So
the advice of Krishna Murdy here is to
learn to observe without choosing. Watch
your own fears and ambitions without
immediately acting on them, rejecting
them, or accumulating something to numb
them. Question everything you've been
told you should want. You'll be
surprised at how many options you
eliminate, giving you immense clarity.
Understand that psychological time is
the enemy of living. The mind that is
always living for the future misses the
extraordinary nature of what is actually
happening now. So, very similar things
there with questioning everything. But
on that second part, psychological time
and how living for the future makes you
miss the present. The next person,
Nicola Tesla, kind of has an
antagonistic viewpoint to that, and I
kind of do too. I don't think it's all
about the power of now or living in the
present because I took that to heart. I
took that as law for a good period of my
life, maybe like two to three years, and
I fell into a few traps with it. But I
do not think that that is how you should
live your entire life. So, if you want
to make the most of your 20s, understand
there is no path to uniqueness. The
moment you follow someone else's
formula, like starting a business,
making money, or self-actualizing, you
are living secondhand, copying,
imitating. Now, on to the perspective of
Nicola Tesla. And we'll start with a
direct quote. Let the future tell the
truth and evaluate each one according to
his work and accomplishments. The
present is theirs. The future for which
I have really worked is mine. The
fundamental problem in young people is
not laziness or distraction. Though
these are symptoms, but rather
intellectual cowardice. They fear being
thought of fool more than they fear
mediocrity. So develop an unshakable
faith in your ability to see what others
cannot. Now, Tesla was called mad and
crazy for envisioning wireless
communication across the world and for
believing that AC or alternating current
could power the world or for seeing
energy patterns in his mind's eye when
it wasn't yet in reality. Yet, these
impossible visions became the foundation
for society. Young people have accepted
boundaries that others have drawn around
possibility. So you need to cultivate
magnificent obsession by choosing one
great work, not a career, but a mission
that could take decades. Let it consume
you. Learn to think in systems because
everything is connected. Electricity,
magnetism, matter, consciousness. Train
your mind to see invisible connections.
On that note, I have this book right
here that I'm finally getting around to
reading. Thinking in systems. Pretty
good basic introduction to systems and
systems thinking. Another video I'd
recommend is intro to systems thinking
by actualize.org. I really like that
one. But it's also just a higher stage
of consciousness according to the levels
of ego development. The stages of spiral
dynamics at stage yellow I believe it is
is when you become construct aware and
you can see the world from a higher
perspective which is systems you see in
holes rather than parts. Back to it.
Embrace solitude because the crowds will
never understand true innovation until
it arrives fully formed. Learn to work
alone with your own thoughts. Young
people today have unprecedented access
to knowledge yet lack the patience for
deep contemplation. They see quick
results rather than profound
understanding. So those are all of the
perspectives from some great thinkers,
the people that I think are great
thinkers of the past. So now we're going
to go over my perspective and how to not
waste your 20s. If you can learn how to
learn, how to think, and how to earn,
you become an unstoppable force. Those
are the three skills of an irreplaceable
individual. Learning how to learn
because if you learn how to learn and
you can learn faster then you can learn
anything faster and you can do anything
faster. And learning involves doing. So
by learning how to learn, you learn how
to do and you end up building a project
that can actually set you up for
success. And then learning how to think,
how to think clearly rather than just
deeply because you can think deeply and
be insane, but you have to be sane to
think clearly. and then how to earn
because we live in the third millennium,
the 21st century. Money governs a lot of
the potential opportunities in our
lives. It dictates whether or not we're
going to have shelter. Money is
something that you're going to have to
pursue. And if you have a poor
relationship with money or think that
it's evil, you're going to have to get
over that. Now, personally, the advice
that has always helped me the most is
like harsh truths. Just people being
harsh with me. People saying, "Hey,
you're screwing up. Do this." And then I
do it. And then even though I'm
following prescriptive advice, which is
what the thinkers of the past would tell
you not to do, right? Take your own
path. Don't take others advice.
Sometimes you need to just confidently
move in one direction so that you can
make a mistake. And if someone else's
advice leads to you making that mistake
so that you gain experience and then you
can reflect and realize, okay, I'm going
to take a different path. That is
valuable. It is much better than sitting
around thinking, oh, should I do this?
Should I do that? Should I do this? Just
take someone's advice, make the mistake,
and from that mistake, that mistake
gives you point of view. It gives you a
data point from which you can then make
your own decision. With that said, I
want to focus on the actions that will
one, teach you about yourself, two, help
you think for yourself, three, aid in
the discovery of your life's work, and
four, set you up for some form of
success in today's world. So the first
and foremost piece here, the
foundational principle is that your
ideal lifestyle comes first. Please do
not take this as some kind of like
fortune cookie like quote. Just you have
to understand this. This is the pillar.
This is the core. This is something that
I've been trying to articulate for a
long time and it's been very difficult.
Your ideal lifestyle comes first always.
Because every year or so I find myself
just taking on too many opportunities,
too many responsibilities. I say yes to
multiple businesses or multiple
projects. I fill up my calendar with
meetings and events. I tell myself that
I can handle it, that I'm capable, that
like, give me it, right? Let let me put
the big stone on my back and let me
climb up the mountain. But then I ask
myself after I hit this point of like,
damn, maybe I took on too much. I asked
myself, is this really the life that I
want to live? the life that I'm living
right now with the meetings, the events,
just no time, living in this doing mode,
narrow-minded, stressed out state, not
being able to think, no, that's not the
life that I want to live. And then
that's when I realized that I was just
either acting unconsciously or I was
persuaded to pursue someone else's goal.
And these are the times where I just let
go of everything. You drop everything
and see what sticks. You do a complete
reset on your life. That's why I created
Superhum90. Link in the description.
Check that out. I'll keep that brief.
But now I have become quite clear on
what my ideal lifestyle is over the
years. And that's the thing is you don't
know this all at once. You cultivate it.
It's something that you're always
refining. Personally, I want to wake up,
go on a walk, write about my interests
for about 2 hours, go to the gym, read
new books, build creative projects, eat
great food, and feel as if I am making
consistent progress toward my goals.
I've determined that when that lifestyle
is maintained, my mind, body, spirit,
and business have this ample space.
Space to grow, space to breathe, space
to think, and I do not bog myself down
to the point of life becoming too
repetitive or mundane because I leave
space for the novel. Now, why do I like
this routine so much? And this is
something that you should do, right? Is
as you start to create this lifestyle,
you need to have these intrinsic
reasons. You need to stack reasoning
behind your actions as to why you do
something so that you can return to it.
So it's a strong philosophical base for
living. So for me, walking keeps you
lean. It maintains circadian health,
therefore sleep. It improves creativity
and productivity and pulls you away from
the fast-paced world that everyone wants
you to participate in. Writing is the
crux of thinking, learning, and
attracting an audience to your work. My
entire business stands on 2 hours of
high lever writing per day. Reading new
books based on genuine interest improves
mental metabolism. When new ideas come
in, they need to come out and they can
be used as fuel for creativity. The gym
and creative projects provide structure
for mental and physical progress.
Without them, the natural tendency is
for mind and body to decay. The last
thing here is that I've discovered that
without these habits, life becomes
drastically worse for me. So, here's my
advice. Before you make a decision that
could impact your future, consult with
your ideal lifestyle. If it does not
align, tread carefully. If you do it
anyway, be ruthless in eliminating it
when the time comes. If you do not know
what your ideal lifestyle is, forget
everything I've said and take on any
opportunity that comes your way. Gain
experience, reflect on that experience,
and slowly start to make decisions that
move away from the parts of that
experience that you never want to live
through again. Now, the second piece of
advice is to start building the business
now because everyone in their mother is
telling you to start a business. So much
so that buy my course has become a meme.
With that said, link in the description
for my courses. And it's unfortunate
that it's become a meme because then it
turns people away from it. It turns
people away from an interestbased
education. You know, that thing that
actually leads to an effective skill
stack and a unique life simply because a
few people on the internet made it
uncool or like a mark of stupidity for
you to either sell a course or to buy a
course. Personally, college taught me
very little. I went five years and then
I dropped out. And when I bought my
first course, my first scammy course, it
changed everything. That's how I learned
the skill set that I have now. And yeah,
you can learn stuff on YouTube. You can
learn stuff on Twitter. You can learn
stuff really anywhere, but that's
usually unintentional learning. It's not
structured. So, with that said, I'm not
here to sell you on a specific business
model. I simply want to lay down some
ideas so that you can make a decision
for yourself. So, here's why I hold that
belief. Why I think everyone should at
least try starting a business. You don't
have to stick with it, but at least try
it. Why? Here's why. Autonomy, which is
making independent decisions that align
with personal values and goals, is
fundamental to the psychology of
enjoyment and fulfillment. Many jobs
promise autonomy. Yet, you are still
being assigned projects and tasks. An
increase in challenge and skill is
necessary for growth. Growth is
necessary for developing the complexity
of the self. The complexity of the self
is necessary for the depth of
experience. The top 1% of careers allow
for this type of development, but it is
baked into any level of entrepreneurship
cuz only 1% of people are going to get
1% of the careers. But if you become an
entrepreneur, boom, you get all of that
immediately without being a success.
It's just the natural way of living. I'm
actually going to write a newsletter
about this, about why everyone is
quitting the 40-hour work week and how 9
toive jobs have only been a thing since
the 20th century and they're probably
we're probably going to shift back to
self-employment and arteasonal work like
was the case for a lot of history. Any
objection around needing startup
capital, connections, or knowledge are
irrelevant in the digital age. If you
can't start your dream business, you can
start a business that eventually allows
you to start your dream business, like a
personal brand or freelancing or digital
product or coaching, as cringe as those
may sound to you. Those are zero startup
cost, and then you can build the cash
flow to start the apparel company or the
software or the supplement or whatever
it is you want to start. Your brain is
wired to hunt. Entrepreneurship
facilitates this part of your brain. You
weren't meant to be a monkey in a
cubicle. If your ideal lifestyle comes
first, it creates the constraints that
allow for creative solutions. You do not
have to work 12 hours a day. If you move
the right levers, like having the skill
to write a post that reaches millions,
you can work 1 hour a day and make more
than many top paying jobs. With that
said, that's probably unlikely when you
first start. But still, there's this
argument going on online about how when
you start working for yourself, you work
more. And frankly, that's a choice. It's
a problem of understanding. If you
actually understand what it takes to
make money, in other words, you having a
product and you getting someone to buy
it and you were to simply focus on the
levers there, then why can't you work an
hour a day? If you know what to do, of
course, an hour a day probably isn't
enough, but 4 hours a day more than
enough. And in order to understand that
deeper, don't start commenting now. Wait
until the last section where I talk
about leverage. Lastly, credentials are
dying and people crave authenticity. AI
creating content as an excuse signals a
lack of critical thought and time spent
in the game. In other words, if you're
worried about AI flooding the content
space and just taking over everything,
you don't understand it. Sorry. Now, I
have many more arguments as to why
entrepreneurship is a great path to
take, but you can just read my book for
free, Purpose and Profit. Link in the
description. Now, here's the thing that
I have not mentioned yet is that there
is a barrier to entry. You have to spend
about 1 to three years of trial and
error before you actually understand.
Most of your effort will not bear any
fruit for the first one to three years.
You have to go through this period of
having no idea what you're doing, no
matter what advice you take, no matter
what course you take. So, you can either
spend four years to get a degree and
maybe get the job you want, or you can
spend two years lost in the unknown. And
if you make it through that, you have a
skill stack that makes you unemployable
with exponentially higher upside. The
third piece of advice is to master these
skills and topics. So if you want to
become future proof, you need to
prioritize self-study, self-education as
a whole, as a skill around these.
Epistemology, the study of knowledge, so
you can derive truth from known facts so
you can sift through misinformation and
prevent poor decision-making. Systems
thinking, the ability to observe reality
from a higher, more holistic level
because a whole is greater than the sum
of its parts. Psychology, how to discern
and understand the motives of yourself
and others. Persuasion, so you can spot
persuasion tactics from others and use
persuasion to strive for mutually
beneficial value exchange. Marketing and
sales, which is applied psychology and
persuasion as media, so that you can
attract an audience to and earn from
your independent work. Writing, which is
externalized thinking, the ability to
communicate the unique value of your
mind. Agency, the ability to set and
pursue your own goals without permission
so that you become in control of your
life. And research or self-education,
which is how to chase information on a
subject that is conducive to your
personal goals, or hunt for knowledge to
lean into your survival wired psyche. We
survive on the plane of knowledge in
today's world. If you were to pair these
skills with your own personal goals and
interests, you would learn how to create
your own path in life. Now, the fourth
piece of advice here, I think I said the
last one was the fourth, that one was
the third, this is the fourth, is that
above all, focus on leverage. So, let's
start with the great quote from
Archimedes. Give me a lever long enough
and a fulcrum on which to place it, and
I shall move the world. Now, everyone
loves to throw around the word leverage,
but what is it? What does it actually
mean? Leverage is the ability to amplify
your inputs to create disproportionately
larger outputs. It's doing more with
less. It's getting maximum results from
minimum effort, time, or resources. In
today's world, leverage comes from
capital people technology knowledge
and network. And if you don't have
leverage, you must invest your time in
acquiring it. Without leverage, your
results are directly tied to your time
and effort. It's a linear relationship.
You work one hour, you get one hour of
results. This limits your potential. But
if you spend your time acquiring
leverage, you start to break into
exponential growth. Companies can scale
beyond their founders because they can
hire people. And even without people,
founders can now scale beyond what they
were previously used to thanks to
technology, social media, and AI. They
can write content, reach millions of
people, which didn't happen before. And
with AI, they can tap into really any
source of expert knowledge. And even if
it's not the truest or the most correct,
they're founders. They know how to make
mistakes, learn from those mistakes, and
acquire the knowledge they need faster.
Investors, as an example, make money
while they sleep because they deploy
their capital into appreciating assets.
Authors can reach millions of people
without actually speaking to the person
by distributing their book. You write a
book, you sell it a million times.
Writing is just high leverage in and of
itself. Software, as another example,
can serve billions of people with a
single codebase. It's the same thing.
Media and code. Those are today's
leverage. Writing, code. Choose one. I
would probably start start with writing
because no barrier of entry. You can
literally start writing right now. And
then your success on social media or in
other things depend on your ability to
write persuasively in an
attention-grabbing way while still
putting out novel perspectives. In my
own experience, I always knew just
somehow that I did not want to live a
life where I trade my time for money. I
had to do something else. And I did that
for a long time. I knew that some form
of entrepreneurship was the only way to
create various forms of leverage in my
life. So I tried to build every online
business model under the sun. Then I
made freelance web design work. And I
realized I was still trading time for
money cuz it was freelancing client
work. Then I started writing on social
media to build an audience. I started a
newsletter, built digital products,
focused on cash flow. And then now I can
use that cash flow to start other
companies like the software or the
supplement and those can grow much
further beyond my own audience. So in
short to summarize all of this and if
you want to start now here's what I'd
recommend. One audit your time note
activities where if you stop doing them
the results stop. Two develop a high
lever skill. Invest one to two hours
daily for 6 to 12 months into writing
coding sales or marketing. And once you
have money, investing. Three, build your
own thing. A blog, YouTube channel,
newsletter, digital product, app,
template library, investment portfolio,
physical product, etc. Start the
business. Four, automate and systemize
for repetitive tasks. Create templates
or checklists. Document the process.
Refine it until it gets the most results
it can and potentially use automation
tools or AI to take it a step further.
Five, find your tribe. Attempt to help
three people per month with no
expectation of return. Join communities
where like-minded people or potential
customers are and share what you're
learning publicly on social media. This
is such a big one that people just don't
like to do because they're not social
and they haven't practiced being social.
So, of course, they're not social cuz
you're not going to be good at something
unless you practice it. It's not talent.
But starting these companies, doing well
on social media, doing well in anything,
when I reflect, it almost has always
come from just having a conversation and
making a new friend that can provide me
with some kind of insight or resource to
make that thing work. If you are not
meeting at least one new person a month,
bare minimum, that's not hard. Then you
will start to question why it is so
difficult to succeed. Now, six, practice
hiring and training. Hire a VA for basic
admin tasks and partner with someone
whose skills complement yours. And when
problems become too painful for you to
solve on your own, bring adaptable
people onto your team. Seven, scalable
income streams. Negotiate equity or
commission as an employee or convert a
service into a product as an
entrepreneur. And eight, distribution
equals freedom. Build an email list,
build an audience, make content a
dedicated part of your deep work blocks.
Check out 2-hour writer for that. No
matter where I research more about
leverage in an attempt to ensure that my
self-bias and what I do writing and
social media doesn't take over what I'm
trying to say here. The fasttrack advice
always seems to be something along these
lines. Learn a valuable skill, create
content, and invest your cash back into
assets that compound. Start with 1 hour
of learning a day. Shift to 1 hour of
learning and writing a day. Build a
digital product or service that you can
generate cash flow with and validate an
idea. then turn it into a more scalable,
higher risk company. Thank you for
watching. I hope you found value in this
video. Watch the next one. There's like
probably two on the screen right now. Or
just go to my channel and watch some
cool videos. That said, like, subscribe.
They're just buttons on your screen. If
you press them, I'd deeply appreciate
it. I hope you enjoy the rest of your
week. Bye.
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