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Inside ChatGPT: The fastest growing product in history | Nick Turley (OpenAI)

By Lenny's Podcast

Summary

## Key takeaways - **ChatGPT's origins as a 10-day hackathon project**: ChatGPT began as a hackathon project named 'Chat with GPT-3.5', with the team not initially expecting it to become a successful product. [00:17] - **The 'maximally accelerated' philosophy drives OpenAI's pace**: OpenAI's product development is driven by a 'maximally accelerated' philosophy, encouraging teams to question 'Why can't we do this now?' to cut through blockers and maintain a fast pace. [00:43], [21:08] - **ChatGPT's 'smiling' retention curve is rare**: ChatGPT exhibits a 'smiling curve' in user retention, where users initially leave but return months later to use the product more, a rare phenomenon attributed to both user adaptation and product improvements. [27:44] - **Ship unpolished features to learn and iterate**: A key AI development principle is to ship unpolished features, as you won't know what to polish or what people want until after shipping, enabling rapid learning and iteration. [00:24], [16:31] - **No waitlist for ChatGPT was a consequential decision**: Deciding not to implement a waitlist for ChatGPT's initial launch was a consequential decision, allowing OpenAI to observe real-world usage and learn from the product's emergent behaviors and user-generated use cases. [36:45], [48:01] - **Chat interface is limiting; natural language is the future**: While natural language is crucial for AI interaction, the turn-by-turn chat interface is seen as limiting; the future likely involves AI rendering its own UIs and moving beyond a chatbot-only interaction model. [34:44], [35:21]

Topics Covered

  • You won't know what to polish until you ship.
  • Is your product maximally accelerated?
  • ChatGPT today is like MS-DOS.
  • A Google Form set the industry standard for AI pricing.
  • Why we run towards high-stakes AI use cases.

Full Transcript

You were a product leader at Dropbox,

then Instacart. Now you're the PM of the

most consequential product in history.

>> I didn't know what I would do here. It

was a research lab. The first task was

like fix the blinds or something like

that.

>> When someone offers you a rocket ship,

don't ask which seat. We set out to

build a super assistant. It was supposed

to be a hackathon codebase.

>> What was it called before?

>> It was going to be chat with GBD3.5

because we really didn't think it was

going to be a successful product.

>> And then Sam Alman's just like, "Hey,

let me tweet about it."

>> This is a pattern with AI. You won't

know what to polish until after you

ship. My dream is there. We ship daily.

By the time people hear this, they're

going to have their hands on GPT5.

>> About 10% of the world population uses

every week. With scale comes

responsibility. It just feels a little

more alive, a bit more human. This model

has taste.

>> Kevin Wheel, your CPO, said to ask you

about this principle of is it maximally

accelerated?

>> I just really want to jump to the punch

line. Why can't we do this now? I always

felt like part of my role here to just

set the pace and the resting heartbeat.

>> Everyone's always wondering, is chat the

future of all of this stuff?

>> Chat was the simplest way to ship at the

time. I'm baffled by how much it took

off. I'm even more baffled by how many

people have copied.

>> Chat GPT is now driving more traffic to

my newsletter than Twitter.

>> That is the type of capability that has

been incredibly retentive. I've been

really excited about what we've been

doing in search.

>> Can you give us a peek into where this

goes long term?

>> Chatbt feels a little bit like MS DOS.

We haven't built Windows yet and it will

be obvious once we do.

>> Today my guest is Nick Turley. Nick is

head of chatbt at OpenAI. He joined the

company 3 years ago when it was still

primarily a research lab. He helped come

up with the idea of chat GPT and took it

from zero to over 700 million weekly

active users, billions in revenue, and

arguably the most successful and

impactful consumer software product in

human history. Nick is incredible. He's

been very much under the radar. This is

the first major podcast interview that

he has ever done and you are in for a

treat. We talk about all the things

including the just launched GPT5. A huge

thank you to Kevin Wheel, Claire Vo,

George O'Brien, Joanne Jen, and Peter

Ding for suggesting topics for this

conversation. If you enjoy this podcast,

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With that, I bring you Nick Turley. This

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That's oke kes.io/lenny.

This episode is brought to you by Vanta

and I am very excited to have Christina

Casiopo, CEO and co-founder of Vanta,

joining me for this very short

conversation.

>> Great to be here. Big fan of the podcast

and the newsletter. Vanta is a longtime

sponsor of the show, but for some of our

newer listeners, what does Vanta do and

who is it for?

>> Sure. So, we started Vanta in 2018

focused on founders, helping them start

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get credit for all of that hard security

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SOCK 2 or ISO 2701. Today, we currently

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and scale their security programs, and

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automation, with AI, with software, we

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>> We appreciate you for doing that. And

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That's venta.com/lenny

for $1,000 off. Thanks for that,

Christina.

>> Thank you.

Nick, thank you so much for joining me

and welcome to the podcast.

>> Thanks for having me, Lenny.

>> I already had a billion questions I

wanted to ask you and then you guys

decided to launch DPT5 the week that

we're recording this. So, now I have at

least two billion questions for you. I

hope you have I hope you have a lot of

time. First of all, just congrats on the

launch. It's coming tomorrow, the day

after we're recording this. Just uh

congrats. How you feeling? I imagine

this is an ungodly amount of work and

stress. How you doing? It's a busy week,

but you know, we we've been working on

this for a while. So, it also feels

really good to get it out.

>> So, by the time people hear this,

they're going to have their hands on

GPT5 and the newest Chat GPT. What's the

simplest way to just understand what

this is, what it unlocks, what people

can do with it. Give us kind of the the

pitch.

>> I'm so excited about GPD5. It uh I think

for most people is going to feel like a

real step change. If you're the average

hatg user and we have you know 700

million of them um this week we uh

you've probably been on GPD40 for you

know a while you probably don't even

think about the model that powers the

product and GPD5 is is it just feels

categorically different I'll talk about

a lot of the specifics but you know at

the end of the day the vibes are good at

least we feel that way we hope that

users feel the same u and increasingly

that is the thing that I think most

people notice right um they don't look

at the academic benchmarks They don't

look at evaluations. They try the model

and and see what it feels like. And just

on that dimension alone, I'm so excited.

I've been using it for a while. But it

is also, you know, the smartest um most

useful and um fastest Frontier model um

that we've ever launched. You know, on

pure smarts, one way to look at that is

academic benchmarks. on many of the

standard ones. Um whether or not it's

math or reasoning or you know just raw

intelligence, this model is

state-of-the-art. I'm especially excited

about its performance on coding. Um

whether or not that's bench, which is a

common benchmark, or actually front-end

coding is really really good, um as

well. And um that's an area where I I

feel like there's there's a true step

change improvement in in in GPT5. But

really, no matter how you sort of

measure the smarts, it's it's it's quite

remarkable and I think people are going

to feel the upgrade, especially if they

weren't using 03 already. And you know,

the the second thing um beyond smarts is

it's just really useful. Coding is one

access of utility whether or not you

have coding questions or you're vibe

coding an app. Um but it's also a really

good writer. I write for a living uh

internally, externally. I just wrote a

big blog post um that we published

Monday. you know, this thing is like

such an incredible editor. Um, and and

you know, compared to some of the the

the older models, it's just got it's got

taste, which I think is really exciting.

And, um, to me, that's like something

that is truly useful um, in in in my

day-to-day. And, um, there's other a

bunch of other areas like it's state of

the art on health, which is useful when

you need it. But again, the sort of the

thing you can't really express in use

cases or even yeah, in use cases or or

data is sort of the vibe of the model

and it just feels a little bit more

alive, a bit more human in a way that is

kind of hard to articulate until you try

it. So feel good about that. And yeah,

as mentioned, it's faster. Um, it uh it

thinks too just like 03 did, but you

don't have to manually, you know, tell

it to do that. It'll just dynamically

decide to think when it needs to. Um,

and when it doesn't need to think, it

just responds instantly. And that ends

up feeling quite a bit faster than using

03 did. And then, you know, maybe the

thing that's most exciting is that we're

making it available for free. And that's

like one of those things that I feel

like we can uniquely do at OpenAI

because, you know, many companies I

think if they have a subscription model

like us, they would gate it behind their

paid plan. And for us, you know, if we

can scale it, we will. And that just

feels awesome. We did that with 40 as

well. So, everyone's going to be able to

try GBD5 uh tomorrow hopefully.

>> How long does something like this take?

Like I don't know if there's a simple

answer to this but just how long have

you guys been working on GPT5?

>> We've been working on it for a while. Um

you know you can kind of view GPD5 as a

culmination of a bunch of different

efforts. You know we had the reasoning

tech. We had a more classic post

screening uh methodologies

um and therefore it's really hard to put

a beginning on it but but you know um it

really is kind of the end point of a

bunch of different techniques that we

for a while. Can you give us a peek into

the vision for where Jat GPT is going?

GPT in general is going like if you look

at on the surface it's just it's been

kind of the same idea with a much

smarter brain for a long time. I'm

curious where this goes long term.

>> So to to maybe back up a bit um now you

think of chat as this kind of ubiquitous

product. Um again about 10% of the world

population uses every week. Um you know

I think we have like five million

business customers now. um it's like you

know an established category in its own

right but really when we started we set

out to build a super assistant that's

what we that's how we talked about it at

the time in fact the code base that we

use is called SA server um it was it was

supposed to be a hackathon codebase um

but you know things things always turned

out a little bit differently and uh uh

so so yeah in some ways that is still

the vision the reason I don't talk about

it more than I you know do is because I

think a system is a bit limiting in

terms of the mental model we're trying

to create you think of this like very

personified human thing, maybe

utilitarian maybe uh you know and and

frankly you know having an assistant is

not particularly relatable to most

people unless they're like in Silicon

Valley and they're a manager or

something like that. So it's imperfect

but like really what you know we

envision is is this entity that can help

you with any task whether or not that's

at home or at work or at school um

really any context and uh it's an entity

that you know knows what you're trying

to achieve. So you know unlike chat

today you uh uh don't have to describe

your problem in in in minute to detail

because it already stands your

overarching goals and has context on

your life etc. Um so you know that's one

thing that we're really excited about.

Um the the sort of inverse of giving it

more inputs on your life is giving it

more action space. So we're really

excited to allow it to do um over time

what a smart empathetic human with a

computer could do for you. Um, and I

think, you know, the limit of the the

types of problems that you can solve for

people once you give it access to tools

like that, um, is is very very different

than what you might be able to do in a

chatbot today. So, you know, that's more

outputs. And I often think, okay, you

know, I'm a general intelligence if I

what would happen if I, you know, became

Lenny's intern or something. Um, and,

you know, I wouldn't be particularly

effective despite, you know, having both

of those attributes that I just

mentioned. Um, and it's because, you

know, um, I think this idea of building

a relationship with this technology is

also incredibly important. So, that's

maybe the third piece that I'm excited

about is building a product that can

truly get to know you over time. And you

saw us launch some of those things, you

know, with uh, improved memory earlier

this year. And that's just the beginning

of what we're hoping to do. So, that it

really feels like your AI. So, I don't

know if Super Assistant is still the

right um, exact analogy, but I think

people just think of it as their AI. Um,

and I think we can put one in everyone's

pocket and uh um help them solve real

problems. Whether or not that's becoming

healthy, whether or not that's, you

know, um starting a business, whether or

not that's, you know, just having a

second opinion on anything. Um there's

so many different problems that you can

help with people in their in their daily

life. And that's what motivates me.

>> So, an interesting uh kind of between

the lines that I'm reading here is the

vision is for it to be an assistant for

people, not to replace people. It feels

like a really important uh piece of the

puzzle. maybe just talk about that

>> AI is really scary to people. Um, and I

understand, you know, there's decades of

movies on AI that have a certain mental

model kind of baked in. And even if you

just look at the technology today once

everyone I think has this moment where

the AI does something that was really

deeply personal to them and you're like

kind of thought, hey, the AI can never

do that. You know, for me it was like

like weird music theory things where I

was like, wow, this thing actually like

understands music better than I do and

that's like something I'm passionate

about. And uh, you know, so so it it's

naturally scary. And I think the thing

that's been really important to us um

for a long time is to build something

that feels like it it's helpful to you,

but you're in the driver's seat. And

that's even more important as the stuff

becomes agendic, right? Um like the

feeling of being in control. And that

can be small things like, you know, we

built this way of sort of watching what

the AI is doing when it's in agent mode.

Um, and it's not that like you actually

are going to watch it the whole time,

but it gives you a mental model and

makes you feel in control in the same

way that when you're in a Whimo, you you

get that screen for those of you who

have tried Whimo. You know, you can see

the other cars. It's not like you're

going to actually watch, but it gives

you the sense that you know how this

thing works and what's happening. Or we,

you know, we always check with you to

confirm things. It's a little bit

annoying, but it puts you in the

driver's seat, which is which is um

important. And for that reason, you

know, we always view technology and the

technology that we build as something

that amplifies what you're capable of

rather than replacing it. And uh that

becomes important as the deck gets more

powerful.

>> Okay. So you mentioned the beginnings of

chat GPT. I was reading in a different

interview. So you joined OpenAI. ChatGpt

was kind of just this internal

experimental project that was basically

a way to test GPT 3.5. And then Sam

Alman's just like, "Hey, let me tweet

about it. Maybe see if people find this

interesting." yada yada yada. It's the

most uh successful consumer product in

history, I think, both in growth rate

and users and revenue and just absurd.

Can you give us a glimpse into that

early period before it became something

everyone's obsessed with?

>> Yeah. Um so we had decided that we

wanted to do something consumerf facing

I think you know right around the time

that GB4 finished training and it was

actually u mainly for a couple reasons.

You know we already had a product out

there which was our developer product.

That's actually what I came in um to

help with initially and uh you know that

has been amazing for the mission. In

fact, it's grown up and now it's the

open platform with I don't know 4

million developers I think. But you know

at the time it was you know early stage

and and we were running running into

some constraints with it because um we

there was two problems. One you couldn't

iterate very quickly because every time

you would change the model you would

break everyone's app. So it was really

hard to try things and then the other

thing um was that it was really hard to

learn because the feedback we would get

was like the feedback from the end user

to the developer to us. So it was very

disintermediated and we were excited to

make fast progress toward towards AGI

and it just felt like we needed a more

direct relationship with with consumers.

So we were trying to figure out where to

start and you know in classic openi

fashion especially back then um we put

together a hackathon of enthusiasts of

just hacking on GPD4 to kind of see what

awesome stuff we could create and maybe

ship to users and um everyone's idea had

was was some flavor of a super assistant

like they were more specific ideas like

we had a meeting bot that would call

into uh meetings and you know the vision

was you know maybe we would like help it

will help you run the meeting over time.

And we had a coding tool which you know

uh full circle now probably ahead of its

time. Um and you know the challenge was

that with we tested those things but

every time we tested these more bespoke

ideas people wanted to use it for all

this other stuff because it's just a

very very generically powerful

technology. So after a couple months of

prototyping, we took that same kind of

crew of volunteers and it was truly a

volunteer group, right? We had like

someone from the supercomputing team who

had built an iOS team iOS app before. We

had um someone, you know, on the

research team who had written some

backend code in their life. They they

were all part of this initial chat GBT

team and we decided to ship something

open-ended because we just wanted a real

use case distribution. Um and this is a

pattern with AI I think where you know

you really have to ship to understand

what is even possible and what people

want um rather than being able to reason

about that a priori. So chatbt came

together at the end because we just

wanted the learnings as soon as we could

and um we shipped it right before the

holiday thinking we would sort of come

back and get the data and then wind it

down. And obviously that part turned out

super differently because um um people

really liked the product as is. Um, so I

remember sort of going through the

motions of like, oh man, dashboard's

broken. Oh wait, people are liking it.

I'm sure it's just, you know, going

viral and and stuff is going to die down

to like, oh wow, people are retaining,

but I don't understand why. Um, and then

eventually we kind of like, you know,

fell into product development mode, but

it was a little bit by accident.

>> Wow. I did not know that uh Chat GPT

emerged out of a hackathon project.

Definitely the most successful hackathon

project. I like to tell this story when

we when we talk about uh when we when we

do our our hackathons because I really

do want people to feel like they can

ship their idea and it's certainly been

true in the past and we'll continue to

make it true.

>> Maybe you don't want to share these

things but I wonder who that team was.

>> The team's um largely still around. Some

of the researchers working on GPT5

actually you know they were always part

of the the chat GPT team. Um engineers

are still around um designer um

designers are still around. I'm still

here I guess. So, you got the team still

running things, but obviously we've

grown up tremendously and we've had to

because you know with scale comes

responsibility and um you know um we're

going to hit a billion users soon and

you you kind of have to begin acting in

a way that is appropriate um um to that

scale.

>> Okay. So, let me spend a little time

there. So I don't know if this is 100%

true, but I believe it is that Chat GPT

is the fastest growing, most successful

consumer product in history. Also the

most impactful on people's lives. It

feels like it's just part of the ether

of society now. It's just my wife talks

to it. Like it every question I have, I

go to it. Voice mode. My wife's just

like, "Let me check with check with

JPT." It's just such a part of our life

now. And and I think it's still early.

So many people don't even know what the

hell is going on. just as someone

leading this, how does just do you ever

just take a moment to reflect and think

about just like holy I have to

it's quite humbling to get to run a

product like that and um I have to binge

myself very frequently and I also have

to sometimes sit back and let you know

just think which is really hard when

things are moving so quickly you know I

love setting a fast pace um at the

company but in order to do that with

confidence I you know I need at least

one day every week that I'm like

entirely unplugged and I'm just thinking

about you know what what to do and

process the week etc. Um, and uh,

the other thing is I've never ever

worked on a product that

is so empirical in its nature where if

you don't stop and watch and listen to

what people are doing, you're going to

miss so much like both on the utility

and on the risks actually because

normally, you know, by the time you ship

a product, you you you uh know what it's

going to do. You don't know if people

are going to like it. that's always

empirical, but you know what it can do.

And with AI, because I think so much of

it is emergent, you actually really need

to stop and listen after you launch

something and then you know iterate on

on on the things people are trying to do

and and on on the things that aren't

aren't quite working yet. So for that

reason alone, I think it's very

important to, you know, take a break and

and just watch what's going on.

>> Okay. So you take a day off every week.

Not off. Okay. That's not the right way

to put it. You take a day of of thinking

time, deep work.

>> I I need it. Yeah. Yeah. Yeah. and and

um and I need to hard unplug you know on

a Saturday or something like that

obviously

>> on a Saturday like the next

>> but uh you know it's just not possible

otherwise it's this has been a giant

marathon for three years now um

>> like a sprint marathon

>> sprint marathon that's right or interval

training or something I I don't know how

to exactly describe the open air launch

cadence but you know uh you got to you

got to you know set yourself up in a way

that is sustainable even even if even if

this wasn't AI and it didn't have the

interesting attributes that I just

mentioned And I think you you would need

to do that, but um especially with AI,

it's important to go watch.

>> So along those lines, I talked to a

bunch of people that work with you that

work at OpenAI. Uh Joanne specifically

said that uh urgency and pace are a big

part of how you operate that that's just

uh something you find really important

to create urgency within the team

constantly even when you are the fastest

growing product in history, growing like

crazy. Talk about just your philosophy

on the importance of pace and urgency on

teams.

>> Well, it's nice of her to say that. Um

you know I I spent a lot of two things

you know with chatbt I you know the when

we decided to do it you know we had been

prototyping for so long and I was just

like you know in 10 days we're going to

ship this thing and you know we did. So

that was like maybe a moment in time

thing where I just really wanted to make

sure that we go learn something. Um but

for you know ever since then I I spent

so much time thinking about why chat

became successful in the first place and

I think there was some element of just

doing things where you know there was

many other companies that had um

technology in the LM space that just

never got shipped and I just felt like

you know of all the things we could

optimize for learning as fast as

possible is incredibly important. And so

I just started rallying people around

that and that took different forms like

for a while when we were of that size. I

just ran this like you know daily

release sync and it had everyone who was

required to make a decision in it and we

would just talk about what to do and to

pivot from yesterday etc. Obviously at

some point that doesn't scale but I

always felt like part of my role here

obviously was like to think about you

know the direction of the product but

also to just set the pace and the

resting heartbeat um for our teams. And

again, this is important anywhere, but

it's especially important when you know

the only way to find out what people

like and um and and what's valuable is

to bring it into the external world. Um

so for that reason, I think it's become

a superpower of OpenAI and I'm glad that

Joanne thinks I had some part in that,

but it it really has taken a village.

>> I love this phrase, the resting heart

rate of your team. That's such a perfect

metaphor of just the pace uh being

equivalent to your resting heart rate.

>> I actually learned that at Instacart

when I when I showed up there because we

were in the pandemic and it was um kind

of all hands on deck for a while. There

was this like you I think there was a

companywide standup um because we

disbanded all teams. is trying to keep

the site up and for me you know I I had

been used to kind of taking my sweet

time and just thinking really hard about

things and that's important but I really

learned to hustle over there and um I

think that's come in handy um at open

>> okay so along these same lines I asked

Kevin Wheel your CPO what to ask you and

he said to ask you about uh this

principle of is it maximally accelerated

talk about that

>> it's funny we have a slack emoji

apparently for this now there because I

used to say that now now I try to like

paraphrase Um sometimes I just really

want to jump to the

you to the punch line of like okay why

can't we do this now or why can't we do

it tomorrow and I think that you know

it's a good way to cut through a huge

number of blockers uh with the team and

just instill especially if you come from

a larger company you know at some point

we started hiring people from from you

know larger tech companies I think

they're used to you know let's check

check in on this in a week or let's you

know um circle back next quarter to see

if it can go on the on on the plan. And

I just kind of as a thought exercise, I

was like people asking like, okay, if

like this was the most important thing

and you wanted to truly maximally

accelerate it, what would you do? That

doesn't mean that you go do that, but

it's really a good forcing function for

understanding what's critical path

versus what you know can happen later.

And I've just always felt like, you

know, execution is incredibly important.

Like these ideas are they're everywhere.

Everyone's talking about, you know, hey,

personal AI, you know, you might have

seen news on that, you know, and and and

you know, I I really think that

execution is is is one of the most

important things in the space and this

is a tool. So, um it's funny that that

became a meme. Um it's like a little

pink slack emoji that people just put on

um whatever they're trying to to force

the question.

>> I was going to ask what the emoji was.

So, it's a little pink. Is there

something in there like Max?

>> It's a comic sense emoji that says, "Is

this Maximalist?"

And so the kind of the culture there is

when someone is working on something the

question the push is is this maximally

accelerated is there a way we can do

this faster? Is there anything we can

unblock?

>> Yeah. And you know we use that sparingly

right because it has needs to be

appropriate to the context. Um there

there's some things where you don't want

to accelerate um as as quickly as

possible um because you you kind of want

process and we're very very deliberate

on that where you process is a tool and

one of the areas where we have an

immense amount of process is safety uh

because you know a the stakes are

already really high um especially with

these models you know GPT5 which is the

frontier in so many different ways but b

you kind of if you believe in the

exponential which I do and you know most

people who work on this stuff do you

have to play practice this for a time

where you know you really really need

the process for sure for sure sure and

that's why I think it's been really

important to separate out you know the

product development velocity which has

to be super high from okay for things

like frontier models there actually

needs to be a rigorous process where you

red team you work on the system card you

get external input um and then you put

things out with with confidence that

it's gone through you know the right

safeguards so again it's a nuanced

concept but I found it very very useful

when we need it um And for everything

product development, you're a dead on

arrival. So it's it's important to get

stuff out.

>> We got to open source as memes so that

other teams can build on this approach.

>> Absolutely.

>> So interestingly with Chat GPT, and it's

not a surprise, but not only is it the

fastest growing, most successful

consumer product ever, retention is also

incredibly high. People have shared

these stats that one month retention is

something like 90%, six-month retention

is something like 80%. First of all, are

these numbers accurate? Quick, can you

share that?

>> I'm obviously limited on what exactly I

can share. Um, but it is true that our

retention numbers are really exciting

and that is actually the thing we we

look at. You know, we we don't care at

all how much time you spend in the

product. Um, you know, in fact, our

incentive is just to solve your problem

and you know, if you really like the

product, you'll subscribe. But, you

know, there's no incentive to keep you

in the product um for long. But we are

obviously really really happy if you

know over the long run you know 3 month

period etc you're still using this thing

and for me this was always the elephant

in the room early on it's like hey this

may be really cool product but you know

is this really the type of thing that

you come back to and it's been

incredible to not just see strong

retention numbers but to see you know in

improvement in retention over time um

even as our cohorts become you know um

less of an early adopter and more you

know the the average person. So um

>> yeah so like that note is something that

I don't think people truly understand

how rare this is when a product the

cohort of users comes tries it out and

then retention over time goes down and

then it comes back up people come back

to it a few months later and use it more

and that's it's called a smiling curve

or smile curve and that's extremely

rare.

>> Yeah. Yeah. Yeah. know this there's some

smiling going on um not just on the team

and um the you know I feel I have to

acknowledge that some of it is is not

the product I think people are actually

just getting used to this technology in

like a really interesting way where I

find and this is why the product needs

to evolve too that this idea of

delegating to an AI it's not natural to

most people it's not like you're going

through life and figuring out what can I

delegate like certain sphere of Silicon

Valley does that you know because

they're in like a self-optimization mode

and they're trying to delegate

everything they can but I think for most

people in world. It's actually quite

unnatural and you really have to learn

okay what what are my goals actually and

what could another intelligence help me

with and I think that just takes time

and people do figure it out once they've

had enough time with the product but

then of course there's been tons of

things that we've done in the product

too whether or not it's making the core

models better whether or not it's you

know new capabilities like search and

personalization

um and and all that uh kind of stuff or

you know um just standard growth work

too which we're starting to do you know

that stuff matters Of course.

>> So you might have you might be answering

this question already, but let me just

ask it directly. People may look at this

and be like, okay, they're building this

kind of layer on top of this godlike

intelligence. Uh, of course, it will

grow incredibly fast and retention will

be incredible. What the heck does what

are you guys actually doing that sits on

top of the model that makes it grow so

fast and retain so much? Is there

something that has worked incredibly

well that has moved metrics

significantly that you can share? I

mean, one thing we've learned, um, I'll

answer that question in a minute, but

you know, the the one thing we've

learned with Chad CBT is that there

really is no distinction between the

model and the product. Like, the model

is the product. Um, and therefore, you

need to iterate on it like a product.

And by that I mean is like, you know, if

there's you obviously you typically

start by shipping something very

open-ended. Um, at least if you're open

AI, that's kind of a playbook. Um, but

then you really have to look at what are

people trying to do. Okay, they're

trying to write, they're trying to code,

they're trying to get advice, they're

trying to get recommendations, and you

need to systematically improve on those

use cases. And that is pretty similar to

product development work. Obviously, the

methodology is a bit different, but the

discovery is is is the same. You got to

talk to people, you got to do data

science, and you got to try stuff and

and get feedback. Um, so that's like one

chunk of work that we've been very

consciously doing. Um, is improving the

model on the use cases people care

about. And there's also such thing as

vibes as because I'm sure you you know

and that's one of the things that I'm

excited about in GPT5 is that the vibes

are really good. So that too is you know

we have a model behavior team and they

really focus on you know what is the

personality of this model and how you

know how does it speak and talk. So

there's that kind of work. I would say

that's maybe you know a third of the you

know retention uh improvements that we

see or so just roughly. And then I think

another third is is is what I would call

sort of product research capabilities.

Um they're research driven for sure.

They have a research component but

they're really new product features or

capabilities. And like search is one

example of that where you know if you

remember in the olden days aka like you

know maybe 20 months ago or something

you would talk to chatd and be like you

know as of my knowledge cut off or I

can't answer that because that happened

too recently or something like that. And

you know that is a type of capability

that has been incredibly retentive. Um

and um for for good reason. It just

allows you to do more with the product.

Personalization like this idea of

advanced memory where things can really

get to know you over time is another

example of a capability like that. You

know I think that's another good chunk.

And then you know the third stuff is the

stuff you would do in any product and

those things exist too. you know, um

like not having to log in was a huge hit

um because it removed a ton of the

friction and um um I think we we had

this intuition from the beginning, but

we never got to it because we didn't

have enough GPU or, you know, other

other constraint to really really really

go do that. So, you know, there's the

like kind of traditional product work

too. So, I often think about it sort of

as roughly a third, a third, a third,

but really, you know, we're still

learning and um we're planning to evolve

the product a ton, which is why I'm sure

there's going to be new levers.

>> You mentioned something that I want to

come back to real quick. You said that

the it was something like 10 days from

hackathon to Sam tweeting about chatbt

being live.

>> You know the hackathon happened much

earlier and we were prototyping for a

long time but at some point we basically

ran out of patience on you know on

trying to you know build something more

bespoke and again that was mostly

because people always wanted to do all

this other stuff uh whenever we tested

it. So it was 10 days from from when we

decided we were going to ship to when we

shipped. Um and um you know the the

research we'd been testing for a long

time it was kind of an evolution of what

we'd called instruction following uh

which was the idea that you know instead

of just completing the sentence these

models could actually follow you

instructions. So if you said summarize

this it would actually do so. And the

research had evolved from that into a

chat format where we could do it

multi-turn. So that research took way

longer than 10 days and I kind of baking

in the background but the you know the

productization of this thing um was very

very fast um and you know lots of things

didn't make it in like I remember we

didn't have history which of course was

like the you know first user feedback we

got the model had a bunch of you know

shortcomings and it was so cool to be

able to iterate on the model like the

thing I just talked about like treating

the model as a product was not a thing

before chat shipp because we would ship

it more like hardware where you know we

there'd be a a release like GPD3 three

and then we would start working on GP4

and these were giant big spend R&D

projects that would take a really long

time and you kind of the spec was

whatever the spec was and then you'd

have to wait another year and chat GBT

really broke that down because we were

able to make make uh iterative

improvements to it just like software

and really my dream is that it would be

amazing if we could just ship daily or

even hourly like in software land

because you could just fix stuff etc but

there's of course all kinds of

challenges in how you do that while you

know keeping the personality intact

while like not regressing other

capabilities. So, it's an open open

field to get there.

>> This such a good example of is it

maximally accelerated? Okay, we're going

to ship chat GT. Okay, 10 days.

>> Holy moly. We've been talking about chat

GBT. Clearly, it's a kind of a chat

interface. Everyone's always wondering

is chat the future of all of this stuff.

Interestingly, Kevin Wheel made this

really profound point that has always

stuck with me when he was on the podcast

that chat is actually a genius interface

for building on a super intelligence

because it's how we interact with humans

of all variety of intelligence. It

scales from someone at the lower end to

the to a super super smart person. And

so it's really valuable as a way to kind

of scale this spectrum. Uh maybe just

talk about that and just is chat the

long-term interface for chat GPT. I

guess it's called chat GPT.

>> I feel like we should either drop the

chat or drop the G GPT at some point

because it is a mouthful. Uh we're stuck

with the name. Um but you know, no

matter what we do with that, you know,

it it uh um the product will evolve. I I

think that I agree that there's

something profound about um natural

language. like it just really is the

most natural form of communicating um to

humans and therefore it feels important

that you should be communicating with

your software in natural language. I

think that's different from chat though.

I think chat was the simplest way to put

something to you know to ship at the

time. I'm baffled by how much it took

off um as as a concept. I'm even more

baffled by how many people have copied

the paradigm rather than, you know,

trying out a different way of

interacting with AI. I'm still hoping

that will happen. So, I think natural

language is here to stay, but this idea

that it has to be a turnbyturn chat

interaction, I think, um, is really

limiting. Um, and this is one of the

reasons I don't love the super assistant

analogy, even though we, you know, used

to always use it, is because if you

think that way, then you kind of feel

like you're talking to a person. But,

you know, and TPD5 is amazing at at um

making great front-end applications. So,

I I don't see a reason why you wouldn't

have, you know, AIS that, you know, can

can render their own UI in some way. And

you obviously want to make that

predictable and feel good. But it feels

limiting to me to think of the end all

be all interface as a chatbot. It

actually kind of feels dystopian almost

where like I don't want to use all my

software through the proxy of some

interface. Like I love being in Figma. I

love being in, you know, uh, Google

Docs. Those are all great products to me

and they're not chatbots. So, um, yes on

natural language, but no on chat is is

where I would describe my my point of

view. Um, and I'm just hoping in general

that we see more sort of consumer

innovation on how people interact with

AI. There's so many possibilities

and you just got to try stuff. That's

why chat stuck is like, you know, we

just did it and people liked it. So, I'm

hoping that um we we see more there and

we'll we'll try to do our part. So, you

mentioned that you kind of like got

stuck with this name chat GPT. Uh, maybe

this is part of the answer, but I'm

curious just are there any accidental

decisions you guys made early on that

have stuck and have essentially become

history changing?

>> There there there's so many and it's

it's funny because you have like no time

to think about them and then they end up

being super consequential. You know, the

day was one, you know, we went from chat

with GBD 3.5 to chat GB2 the night

before. Slightly better but still really

bad.

>> What was it called before? It was going

to be chat with GBD3.5.

>> We because we really didn't think it was

going to be a successful product. Like

we were trying to actually be as nerdy

as we could about it because that's

really what it was. It was like, you

know, a research demo, not not a

product. So, we didn't think that was

bad. But, um, you know, I I think that

in the original release, you know,

making it free was a big deal. I I don't

think we appreciate that because the uh

GPD 3.5 model was in our API for, you

know, at least 6 months prior to that. I

think anyone could have built something

like this. Might not have been quite as

good on the modeling side, but I think

it would have taken off. So making it

free and putting a nice UI on it very

consequential in the way that you take

for granted now. And this is why I think

that a distribution and b the you know

the interface are continued continuously

important even in in 2025. the paid

business which now is it's it's it's a

it's a giant business um both in you

know the consumer space and in the

enterprise space the birth of that was

just to turn away demand originally like

it was not like you know we brainstormed

oh what is the best monetization model

for AI it was really what is what

monetization model has or what what

mechanism would allow us to turn away

people who are like you know less

serious than the people who are really

trying to use it and subscriptions just

happened to have that property and it

you know grew into a large business.

Yeah, I think

shipping really kind of funky

capabilities before they were polished

is another thing where you know that

feels like a tactical decision but it

became a playbook because we would learn

so much like remember when we shipped

code interpreter we learned so much

after u we shipped it you know now it's

known as I think data analysis and chat

GBT or something like that just because

we actually got real world use cases

back that we could then optimize so I

think there's been like a lot of

decisions over over time that um proved

pretty consequential, but you know, we

made them very very quickly as as as we

have to. So, um

>> the the $20 a month feels like an

important part of this. Feels like

everybody's just doing that now. And

>> oh, that one actually I remember I had

this like kind of panic attack because

we really needed to launch subscriptions

because at the time we were we were

taking the product down every time. Um

it was like I don't know if you remember

we had this like fail whale. There's

like a little E3 generated poem

>> on it. They were like, "We had to get

this out." And I I remember calling up

um someone I greatly respect who's like,

you know, incredible at pricing. Um and

and you was like, "What should I do?"

And like we talked a bunch and I just

ran out of time to to incorporate most

of that feedback. So what I did do is

ship a Google form to Discord with like

I think the four questions you're

supposed to ask on how to price

something.

Yeah. Exactly. Yeah. It literally had

those four questions and I remember

distinctly a you know I got a price

back. Um, and that's kind of how we got

to $20. But B, uh, the next morning

there was like a press article on like

you won't believe the like four genius

questions the Chachi team asked to price

their it was like if only you knew. So

there's like something about building in

this extreme public where people

interpret so much more intentionality

into what you're doing than you know

might have actually existed at the time.

But we got with the 20. We're debating

you know something slightly higher at

the time. I often wonder what would have

happened because so many other companies

ended up copying the $20 price point. So

I'm like, did we like erase a bunch of

market cap by pricing it this way? But

ultimately, I don't care because like

the more accessible we can make this

stuff, the better. And I think this is

the price point that in Western

countries has been um reasonable to a

lot of people in terms of the value that

they get back. And um more importantly,

we're able to push things down to the

free tier um semi-regularly. And we

always do that when we can um including

with GP25. So the survey just to give it

the official name the van western drop

survey uh is how you guys ended up

pricing chap.

>> It was the top Google result. This was

before chat had real time information

otherwise it could have maybe priced

itself but uh it was discord plus google

forum plus a blog post on that

methodology that um got us there. So

>> that is incredible. What a fun story.

This is the survey that Rahulvore at

superhuman popularized in his first

round article.

>> Yeah. Yeah. Yeah. That's right. That's

right. Uh yeah, definitely don't bring

me on here as a pricing expert. I think

you you you have got better people for

that.

>> Whether it was right or wrong, it is now

the fastest growing insane revenue

generating business in the world. So, uh

I wouldn't feel too bad.

>> No, it worked out. Yeah,

>> it worked out. Uh and by the way, I'm on

the 200 a month tier, so there's clearly

room.

>> Thank you. Thank you. You know that the

story of that one is is interesting too

because you know originally the purpose

of the plus plan was to be able to ship

first uptime and then be able to ship

capabilities that we couldn't scale to

everyone and at some point we got so

many people in the plus tier that it

just lost that property. Um so the re

the main reason we came up with the $200

tier is just we had so much incredible

research that's actually really really

powerful. um like you know 03 Pro or to

you know tomorrow GPD5 Pro. Um and just

having a vehicle of shipping that to

people who really really care is

exciting even though it kind of violates

the standard way a SAS page should look.

Um it's like a little jarring to see the

see the 10x jump. So um thank you for

being a subscriber on that and thank you

everyone else who's watching you

subscribe to any tier. Um it's it's

great.

>> I'm just going to throw a fishing line

into this pond of are there any other

stories like this? You shared this

incredible story of chat with GPT 3.5

being the original name, how you came up

with pricing. Is there anything else?

>> Enterprise interesting one too because

we've been seen so much um

incredible adoption in the enterprise

and it's sort of objectively crazy to

try to take on building a developer

business and a consumer business and a

develop and and an enterprise business

and an and all at once. But you know the

story there is in in like month one or

or two I it was like very clear that

most of the usage was like kind of worky

usage actually much more than today

where you've got so many like kind of

consumers uh on the product and you know

it's kind of sort of transcended into

pop culture but at the time it was like

you know writing coding analysis that

kind of stuff and uh we were pretty

quickly in you know organically in like

90% of Fortune 500 companies in a way

that I had seen maybe at Dropbox back

when I you know that

two jobs ago where we kind of had a

similar story and since then there's

been more PLG companies but the real

reason we did enterprise I remember we

were debating should we do enterprise or

should we launch an iOS app because

that's how small the team was and the

reason they did yeah did is we were

starting to get banned in companies

because they all you know felt you know

rightfully or wrongfully that you know

the the privacy and deployment story etc

wasn't there so I was just like man we

have to do something we're going to miss

out on a generational opportunity to

build a a a a work product and you know

we've literally really define AGI as,

you know, outperforming most humans at

economically valuable work or I probably

butchered that, but you know, I think um

I think that's the way we put it. And um

um so it I feel like we had to be

present there. And it was a fairly, you

know, quick decision at the time, but

it's grown into an immense uh business.

We just hit 5 million um business

subscribers, up from three, I think, u a

month or two ago. So it is kind of this

spin-off that's taking a life of its own

that I'm really really excited about. um

um for for obvious reason

>> that is a lot to be handling uh the

platform essentially the API the

consumer product the fastest growing

most successful product in history and

also the B2B side which is uh clearly a

massive business uh do you have any kind

of heristics for how to make these

trade-offs do all this at once and stay

sane and be successful

>> uh it's a good question and you first

off I don't run the developer stuff

anymore we found someone way more

competent uh to do that um and he's

amazing So I still look after the, you

know, various forms of of of chat, but

you know, I luckily don't have to make

make that trade-off. Open eye does, and

I can get into that, too. But, um, it

keeps me a little bit more sane. I will

say that

there you kind of have to prioritize in

two different ways when you're when

you're building on this AI stuff. One is

sort of working backwards from the model

capabilities and that is much more art

than science where I think you really

need to look at what tech do we have

available and what is like the most

awesome way to product productize it and

if you applied to some sort of PM

framework to that I think you would do

something horribly wrong because if you

have tech that's you know um for example

GPD5 is is really really good at

front-end coding now like I think we

that means you got to rep prioritize it

you how to like actually bring that

capability to life. Maybe that's you

know uh making making chatb better at at

vibe coding and rendering you know

applications. Maybe that's more like you

know leveraging the taste of the model

to make the the UI more expressive.

There's like a number of things we could

do right but you kind of have to replan

and rep prioritize and that you know is

more important than any particular

audience segmentation. It's really just

looking at you know what is the magic

thing we have and how do you make it

shine. Voice is a similar thing. It

wasn't like our customers need voice.

They're begging for it or something like

that. It's like, wow, we figured out a

way how, you know, to make these things,

anything in, anything out. What is like

a creative awesome way to productize

that? And then we can see what people

do. So, I think that's one chunk of it.

But then the other chunk of it really is

more like classic product management

where you need to listen to customers

and then when your customers are really

different, that can be confusing because

uh you know, chatbt is a very general

purpose product. We see when you look at

end users there's actually an immense

amount of overlap in terms of what they

want like primitives like projects or um

you know history um search or um sharing

um collaboration like all all those kind

of things they are actually very very

present whether or not you're talking to

people at work or you're talking to

people at home and school they're

slightly different mechanics sometimes

um but they're they're largely similar

investments that I think we can get a

lot of mileage out of and then there's

enterprise specific work that we just

have to do like you got to do hippa, you

got to do soak two, you got to do all

those things if you want to be a serious

player and those are just

non-negotiable. So, it's complex as you

correctly identified. Um, but it's kind

of the the curse of working on a very

open-ended and powerful um technology.

Uh, one analogy that that um, someone at

Open who I really respect sometimes uses

is like we're kind of like Disney where

Disney has this like one kind of

creative IP um, which is like their

their content and they have cruises and

they have um, uh, you know, uh, theme

parks and they have comics and they have

all these different things and I think

we have amazing models but there's all

these different ways that you could

productize them and we kind of just have

to maximize the impact in um, in all

these different ways. As we were

talking, I was thinking about how

usually uh horizontal platforms that are

just so general and can do so much take

a long time to take off because people

don't know what to do with them. They're

not amazing at anything. And this is an

amazing counter example where it took

off immediately and everyone figured it

out and then over time they figured it

out more and more.

>> But I I think the reason why is because

it just went live. Talk about another

consequential decision actually. You

know, we were debating weight list, no

weight list because we just really knew

we couldn't scale the engineering

systems and you know, the fact that

there was no weight list, which no open

AAI release had worked like that before,

you know, ended up being consequential

because like you were able to watch what

everyone else was doing live. So, I

think when you launch these things all

at once for everyone, there really is a

special moment where you can see what

other people are doing and learn from

that. And a lot of that is actually out

of product. there's these crazy Tik Tok

posts that go viral and they have like

2,000 use cases in the comments and I go

through those in detail because it's

it's not like I knew about those use

cases either like they're they're very

very emergent and I just go through the

comments and you know process because

there's so much to learn and for that

reason I think we get to escape the

empty box problem a little bit because

you know so much learning is happening

out of product um as people are watching

each other either IRL or uh or online.

That is so interesting because you you

think about air tableable you think

about notion all these companies they

took like years to just build and craft

and think and go deep on what it could

be. It's like compare air table which

like you know they they had to do

templates they had to do um like all

these kind of things of taking the

horizontal product and making it like

use case driven compared to the like the

Instapot

um which you know there's recipes being

shared everywhere online like there's a

kind of this whole ecosystem around it.

I think we were really lucky with chat

GPT that that happened where there's

just users sharing use cases with other

users everywhere. Um and and therefore I

I think you know we we we we kind of got

very lucky by by by you know jumping

jumping ahead um on on that journey

right

>> and it feels like a core there is Sam

had a big following and everyone would

pay attention to something you launched.

So that's a really interesting new

strategy for launching horizontal

product with a huge distribution

channel. Just launch it and see what see

what comes up.

>> Yeah. Yeah, and of course I'm actually

really excited to take some of that into

the product. Like I think there's

there's we shouldn't, you know, rest on

the fact that there's so much out of

product discovery happening. Like I

actually think for the average consumer,

it would be amazing if the product did a

little bit more work on really exposing

to you what is possible. I I still feel

like chat feels a little bit like MS

DOS. uh we haven't built Windows yet and

it will be obvious once we do but you

know there there there's something that

feels a little bit like like imagine MS

DOS had gone viral and you were just

trying to like hack like little

conversation starters onto it that might

have missed sort of the big picture in

terms of how to really communicate

affordances and value to people and so I

I think there's actually a ton more

product work to do in addition to you

know just seeing use cases spread.

>> Are you able to share just what you

think that might look like this Windows

version of chat GBT versus

>> I'll let you know when we figure it out.

Um, we're hiring. Um, I think there's so

many interesting product problems here.

>> Okay, got it. Uh, by the way, I also

love that Tik Tok was like your feedback

uh channel.

>> Those comment threads are they're

they're just so wild and and also the

love that people have for it. Like the

excitement with what you're sharing

their product. I I I I kind of feel like

it's it's it's special that people are

so excited about to share what they're

doing with your product. And um I don't

take that for granted either. This

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How do you find emergent use cases these

days? I imagine the volume is very high.

Do you have kind of a trick for figuring

out, oh, here's a new thing we should

really think about? Before I built the

product team, I actually built the data

science team. Um because I I was getting

frustrated. I was talking to as many

users as I could and my calendar you the

weeks after chat was just 15-minute user

interview the whole week through and it

was usually I stopped doing interviews

when I like can predict what the next

person's going to say. That's how I know

I've talked to enough users. But it just

wasn't happening. Like I just kept

getting new stuff. So data is one way

out where I think you you know we we

have conversation classifiers that

without you know us having to look at

the conversations allow us to kind of

figure out what are people talking about

what use cases are taking off etc. And I

think that's very very helpful. The

qualitative stuff is important for

empathy even though you're never going

to get a rep on like all the use cases

people have. Um I still spend a huge

amount of my time doing that. And then

yeah, things like those Tik Toks, um,

collections of threads, I think they're

really, really useful and, um, um, it's

just fun to watch people talk to each

other about the various use cases that

they have.

>> Is there kind of a new emergent use case

that you're excited about or is there

like a really unusual use of chat GBT

that you think about that would be fun

to share? I mentioned this earlier, but

I had always conceptualized Chat GBT as

a a workie product. Whether or not

you're at home or you at work like you I

feel like you know helping getting help

with your tax is very similar to you

know um the types of things you do at

work or you know planning a trip is

actually very similar to you know

planning an event for work. So I've

always felt like okay this thing is

going to kind of be a productivity tool

and I think something has happened. I

realized you know a few months where

that has begun to change and I really do

think the fact that you have consumers

turning to this thing for day-to-day

advice helping them like have better

relationships like that seeing like you

know people talk about how this thing

like you know saved their marriage is

like really exciting to me because like

they you know proc use it to process

their own emotions, get feedback on

their communication style. is have a

buddy to talk to about like really

difficult things. And that comes with a

ton of responsibility and work that we

have to do to make those things like

life advice great. But it also is really

really important to me because you can't

run away from those use cases. You have

to run towards them and make them

awesome. And um that's part of what

we're trying to do. So that emerging

behavior is really really cool. And more

broadly I am so excited about education.

And I'm so excited about um health. Like

I I think it would really be a waste if

we didn't take the opportunity of using

chatbt to really really help people. And

I think we've just begun to scratch the

surface um on on that. So um there's

many aspirational use cases that I want

to make happen.

>> Along those lines, an interesting use

case I've recently had, I feel like it's

going to be really helpful for uh

couples that are disagreeing about

something when they need like a third

opinion. I just had this recently where

my wife's like, "You can't heat a whole

thing that you're gonna only eat part of

in the microwave and then put it back in

the fridge." It's like, "What's the

problem? I'll heat it up. I'll put it

back in the fridge." And she's like,

"No, that's really dangerous." I'm like,

"Let's ask JPT." And the fact that she

so trusts Chiao GPT now and relies on it

throughout the day. It's such a valuable

third independent party that we can go

to.

>> Yeah. Yeah. Totally. And and you know

the a lot of those micro interactions,

talk about like interesting product

work, right? Those are micro

interactions are important, right? Did

it like definitively weigh in or did it

help you guys think through, you know,

that that that disagreement and, you

know, um, solve it on your own? I think

those details actually matter a lot and

it's where we're spending a bunch of

time.

>> Along those lines, there was this whole

launch of the very sickopantic version

of Chad GBT where it was just you are

the best person in the world. Everything

you tell me is amazingly correct. Uh,

are you able to tell us just what

happened there? Yeah, we have, you know,

we have all kinds of collateral um

online because we really felt like we

should overcommunicate on how we

discovered it, what we did about it,

etc. So, I encourage people to check

that out. Um we have a whole retro um on

on on that model release, but basically

what happened is that we pushed out an

update that, you know, made the model

more likely to, you know, tell you

things that sound good in the moment.

And um like you're you're totally right.

you know, you you you should break up

with your boyfriend or something like

that. And you know, that's just really

dangerous. And it's and and we we took

it more seriously than you even might

expect because again, at current

technology levels, you can kind of laugh

about it. Maybe it's like, ah, this

thing's always complimenting me. I

thought it was just me. I saw all those

comments online. But, you know, it

actually is is really important to make

sure that um these models are optimized

for the right things. And we have an

immense I think luxury to have a mission

that affords us to really help people a

business model that does not incentivize

you know maximizing engagement um um you

know um or time spent in the product

right so it's really important to us

that you feel like this product is

helping you with your goals whether or

not that's your current goals or even

your long-term goals and often times you

know uh being extremely complimentary

with the user isn't actually in in

service of that. So we instilled new

measurement techniques like you know

whenever we put these models in contact

with reality and we you know learn about

a problem we actually go back and make

sure we have good metrics for this

stuff. So you know we measure safety now

with every release to make sure we don't

regress and can actually improve on that

metric. Um GPD5 is an improvement which

is really exciting for me but we have

more work from there. Um and more

broadly it caused us to articulate our

point of view. who actually spent a

bunch of time on a blog post that we

just published on Monday on what we're

optimizing chatbt for. And it really is

for your you know to to to help you

thrive um um and achieve your goals, not

to you keep you in the product and um um

so there was a bunch of good outcomes

from from that incident. It's a good

example of how contact familiality is

not just important for the use cases but

also for learning what to avoid because

you would have never discovered this

issue purely in a lab unless you

actually heard it.

>> I am excited to read that blog post then

I was going to ask you this just like

>> yeah have your feedback on it. Yeah

>> and yeah I guess is there anything more

there just like how you because this

tension is so difficult like you know

helping people feel supported but not

just letting them believe everything

they want to believe. Is there anything

more you can share there just trying to

find that middle ground?

>> Incentives are important.

There's a famous saying, you know, show

me the incentive and I'll show you the

outcome.

>> Charlie Munger, maybe.

>> Um, yeah, I think that's where it came

from, right? And I think that's very,

very important. So, I would take a good

look at, you know, our mission, our

business model, the type of product

we're trying to build. And, you know, I

I I really think that, you know, chat is

a very special product because it I

think in vast majority of cases, it

makes you you leave it feeling better,

not worse. and you like you know feeling

like you're achieving something you're

trying to trying to do and so I think

that those incentives really matter

because it helps you reason about okay

when there isn't behavior in the wild

that's not good was that a bug or was

that by design you know and with sopy I

can very much say that to us that's a

bug and then on you know the the

forward-looking work there's so many you

know kind of challenging

scenar to get right. And you could

easily run away from from from these use

cases like you know the like you know

you and your wife going to this thing um

for you know input on a relationship um

um uh question or like a dispute. You

could very easily run away if you were

totally risk avoidant and say sorry I

can't help you with that. I think that's

what most tech companies do when they

hit a certain scale. They run away from

these use cases and I think it's a loss

opportunity to help people. So we want

to run towards these use cases by making

the model behavior really really great.

Um that can mean connecting you with

external resources when you're

struggling. That can mean not directly

answering your question but instead of

giving you a helpful framework you know

in the case of like should I break up

with my boyfriend should probably not

answer that question for you but it

should help you think through that

question in the way that a thoughtful

companion would. So I think it's really

important to do the work because because

I think the upside is immense. That is a

really profound point you're making

there that if most companies if they're

if their users want to ask them

something risky like get medical advice

or should I break up with my partner or

what should I do with this big problem I

have. I feel like we would have immense

regret if you had a model that was

state-of-the-art on Healthbench, which

is, you know, a um GP5 is

state-of-the-art on, you know, a bunch

of these medical benchmarks, right? And

you didn't use that to help people, like

if you just disable that use case

because you wanted to like avoid all

possible downside. I I think the duty is

to make it awesome um and to do the

work, talk to experts, figure out how

good it really is, where it breaks down,

communicate that. And um you know I

think this this technology is too

important and has too much potential

positive impact on people to to run away

from from um these high stakes use

cases.

>> And fast forward to today, it's saving

lives regularly. It's probably saving

relationships regularly. Such a

consequential decision which I imagine

was made early on.

>> You know, we're just at the beginning of

of watching how this people this this

this stuff can transform people. Um,

it's incredibly democratizing if you

compare, you know, the roll out of this

with the roll out of the personal

computer, right? You know, computers

were like so scarce when they first came

out. And this stuff is ubiquitous in a

way where you you have access to a

second opinion on on medical stuff. You

have access to, you know, um um a a

relationship buddy. You have access to a

personal tutor on literally any topic

that uh makes you curious. Uh it's

really really special that that that we

get to do that. So um um unique point in

in history.

>> Let me zoom out a bit and talk about

OpenAI and just product in general. So

you've worked at traditional let's say

traditional product companies, Dropbox,

Instacart. Now you're at OpenAI. What's

what's maybe the most counterintuitive

lesson you've learned about building

products from your time at OpenAI? each

time like I always tried to pick the

most different maximally different job

whenever I made a job change you know so

you know after Dropbox I was like

craving a real world product because it

was just so different than working on

SAS etc uh and after Instakart I was

craving on working on something that

intellectually was interesting um and

had you know this kind of like sort of

invoked the nerd in me and you know so

I've always looked for things that are

really different and then once I showed

up at these places I tried to understand

what makes that place successful like

what is truly the thing that they

cracked and how we can lean in that into

that even more and I think I spent a lot

of time thinking about this with open AI

um especially after chat before that you

know it was kind of a moot point because

we didn't really have much revenue or

products or anything that you know like

that

and there's a you know a few things um

that that that that come to mind that

have driven many decisions Um, one is

the empiricism. We talked about that a

bit. The fact that you can only find out

by shipping. Um, which is why Max and I

lean into that and that's, you know,

huge part of why, uh, we ship so much.

Um, one of them is that, you know,

amazing ideas come from anywhere. Um,

the thing about running a research lab

is you really don't tell people what to

research. Um, that's not what you do.

And we inherited that culture even as we

become a research and product company.

So just letting people do things who

have amazing ideas rather than sort of

being the gatekeeper or prioritizer of

everything or something like that um has

been proven you know immensely valuable

to us and that's where much of the

innovation comes from is empowered smart

people on any function really um so that

was a good inheritance from what I think

made openi successful and makes us

successful the interdisiplinariness

of really making sure that you put

research and engineering and design and

product together rather than treating

them as silos. I think that's the thing

that has made us successful and that you

see come through in every product we

ship. Like if you know we're shipping a

feature and it doesn't get 2x better as

the model gets 2x smarter, it's probably

not a feature we should be shipping. Um

you know not always true. You know sock

2 doesn't get better with uh you know

threader models but you know I think for

many of the core capabilities that's a

good litmus test. So, I've always found

you really have to lean into why is this

place successful and then maximally

accelerate that so to speak because um

it's it's what allows you to turn

something that feels like an accident

into something that is a repeatable uh

playbook.

>> So, you talked about this kind of

collaboration between researchers and

product people and you've been at the

beginning of chat GPT from day one to

today from zero to 700 million weekly

active users not just registered users

weekly active users. How have you

approached building out that team over

time?

>> One of the other inheritances of um

being in a research lab is that you take

recruiting really seriously. That's

something that you know AI labs know.

Every person matters. But many tech

companies they go through hyperrowth and

they kind of lose

their identity. They lose, you know,

their talent bars. They they they just

kind of have chaos. Um so we've always

had this tendency to run relatively

lean. So it is a small team that is

running chat GPT. Um I I take

inspiration from WhatsApp where like you

know it was a very small team running a

very global scale product. Um and then

more importantly I yeah I you know you

have to treat hiring a little bit more

like executive recruiting and less like

just pure pipelineed recruiting where

you really need to understand what is

the gap you're trying to fill on each

team. what is the specific skill set and

how do you fill it? Um to give you an

example, you know,

I'm a product person at heart, but

sometimes a team doesn't need a product

person because there's already someone

doing that role like like you know, in

many cases we have a really talented

engineering leader who has amazing

product sense or we have a researcher

who has product ideas and then and my

mind they can play that role and maybe

we have something else missing um

instead like maybe we need like a little

bit more front end um or something like

that. In other cases, uh maybe what

you're missing is an incredible data

scientist. So, I really like to go

through every single team and figure out

what is the skill sets that that team

needs and how do you put it together

from principles rather than just

assuming, hey, we're going to do like,

you know, a bunch of pipeline recruiting

for all these different roles and then,

you know, people will find a team later.

So, so I think that's always felt really

important to me. Um, and it's the way

that you keep your team really small yet

super high throughput. also allows you

to hire people who I think Keith Ke

Keith Ro calls this like like barrels I

think um barrels of ammunition where he

thinks I think I think this comes from

him but um the idea being that sort of

the throughput of your or depends on how

many barrels you have um which is like

people who can make stuff happen and I

think you can hire um and then you can

add ammunition around them um which is

people helping those people and you know

I I think that's been really true for

our recruiting too where we try to

maximize sort of the number of empowered

people who can ship

because that's how you have a small team

and still get a ton done. So, those are

a couple things. Um, and uh I spent a

lot of time on like vibes too with like

each team because I think one of the

things that is challenging when you try

to do research and product together is

that the cultures are different. People

have different backgrounds

and um I think to make that go super

well, you need to spend time team

building and making sure that people

have a huge amount of trust for each

other's skill sets.

um feel like they can think across their

boundaries. Um like you know um I really

believe that product is everyone's job

for example and and and for that reason

the recruiting sort of doesn't stop when

the people are in the door it actually

starts because you have to you know

start making the teams awesome.

>> Is there something you do with team

building that would be fun to share just

like something you do to create a

>> I just love whiteboarding with teams

like I just like like love getting into

a generative mindset. It breaks down

everything. So that's that's the thing

that I I I try. not particularly

creative, but I found it to be um a

universal tool where the minute you can

get people to stop thinking about, you

know, what's my job versus the other

person's job and more like, you know,

we're all in a room like trying to crack

something together. That is incredible.

>> You mentioned this idea of first

principles. This came up actually when I

talk with a lot of people about you. Is

this something you're really big on? A

lot of people talk about first

principles. Most people are like, I

don't really understand like or they

think they're amazing at thinking from

first principles. Is there something you

can share of just what it actually looks

like to think from first principles?

Maybe an example that comes to mind

where you really went to first

principles and came up with something

unexpected.

>> Yeah, this is not something I'd ever say

about myself. I said someone else would

say it, but um you know, it's a

mysterious thing. Yeah, I think you just

really got to

get to ground truth on

what you're really trying to solve. Like

for example, as I mentioned with the

recruiting thing, like I'm not dogmatic

that you have to have a product manager

and an engineering manager and a

designer or whatever. We're just trying

to make an awesome team that can ship.

So in that case, first principles means

just really understanding what we

actually need and what we're missing

rather than applying a previously um

learned process or behavior. So you

know, I think that's a good example.

Another good example of of I think being

first principles in this environment is

is is you know does this feature need to

be polished? You know we get a lot of

crap for the for for the model chooser

and I own it. Um I've tried to say that

every to everyone who will listen. Um

you know for those who don't know model

chooser is this like giant drop down in

the product that is like literally the

anti-attern of any good product

traditionally. But you know if you are

actually reason from scratch of like is

it better to wait until you've got a

polished product or to ship out

something raw even if it makes less

sense and start learning and getting it

into people's hands. Um I think a

company with a lot of process or a lot

of just you know learned behaviors will

make one call which is know we have like

a quality bar when we ship and that's

what we do. if your first principles

about it, I think you're like, you know

what, we should chip. It's embarrassing,

but that's strictly less bad than, you

know, um, not getting the feedback you

wanted. So, I think just approaching

each scenario from, you know, from

scratch

is so important in this space because

there is no analogy for what we're

building. Like there's just you can't

copy an existing thing. There's no, you

know, are we like an Instagram or are we

like, you know, a Google or like a like

a, you know, productivity to tool or

something like that. I don't know. But

you can learn from everywhere, but you

have to do it from from from scratch.

And I think that's why that trait um

tends to make someone effective at

OpenAI and it's something we test for in

our interviews, too. So this theme keeps

coming up and I think it's just

important to highlight something that

you keep coming back to which is this

trade-off of speed and polish and how in

this space speed is more important not

just to stay ahead but to learn what the

hell people actually want to do with

this thing. Is there anything more that

you think people just may be missing

about why they need to move so fast in

the space of AI?

>> Yeah, I mean the boring answer would be

oh it's competitive and everyone's an AI

and they're trying to you out compete

each other. Yeah, I think that's that

may be true, but that's not the reason

that I believe this. I the the reason

really is that you're gonna be polishing

the wrong things in the space. You

absolutely should polish, you know, um

things like the model output, etc., but

you won't know what to polish until

after you ship. And I think that is

uniquely true in an environment where

the properties of your product are

emergent and not knowable um in advance.

Uh, and I think many people get that

wrong because like the best product

people tend to be crafts people. Um, and

they have a traditional definition of

craft. I also think it would be easy to,

you know,

use all what I just said as an excuse

not to eventually build a great product.

So, I often tell my teams that shipping

is just kind of one point on the journey

towards awesomeness and you should put

pick that point uh intentionally where

it doesn't have to be the end um of of

your iteration at all. It can be the

beginning, but you better follow

through. So, we've been doing a bunch of

work, especially over the last quarter,

of like really cleaning up the UI of

ChatVt. I'm really excited to do the

same for the sort of the response

layouts and formats next simply because

once you know what people are doing,

there's no excuse to not polish your

product. Um, um, it's just really in a

world where you don't know yet, you

might get very distracted. So, it's

situational. Again, you kind of have to

be first principles about it. But I do

think using velocity especially early on

as a tool you actually this has been

said about consumer social for example.

This is it's not the first space where

people have said hey you just got to try

10 things because you're probably going

to be wrong. So I I don't think this is

you know never existed before as a

dynamic either. But I do think with AI

um it's it's it's important to

internalize

>> and there's also an element of the

models are getting are changing

constantly and so you may not even

realize what they're capable of. I

imagine

>> totally the models are changing and um

you the best way to improve them whether

or not you're a lab or actually just

someone who's doing context engineering

or or uh you know um fine-tuning a model

maybe you need failure cases real

failure cases to make these things

better. The benchmarks are increasingly

saturated. So really you need real world

scenarios where your product or model is

not actually doing the thing it was

supposed to do. And the only way you get

that is by shipping because you get back

to sort of use case distribution and you

can make those things good. Um, and

therefore, you know, it it's actually

the best way to then go articulate to

your team, especially your MEL teams,

what to climb on. It's like, oh, you

know, people are trying to do X and the

model's failing in ways why. Now, let's

make those things really good. This

point about failure cases makes me think

about something that both Kevin Wheel

and Mike Kger shared which is that eval

are becoming a huge new skill that

product people need to get good at

because so much of product building is

now eval.

Is there something there you want to

share?

>> My entire open ed journey has been this

journey of rediscovering

eternal product wisdom and principles in

like slightly new contexts.

So I remember I I started writing evals

before I knew what an eval was because

like I was just outlining sort of very

clearly specified ideal behavior for

various use cases until someone told me,

"Hey, you should make an eval." And I

realized there was this entire world of

research evaluation benchmarks that had

nothing to do with the product that I

was trying to make. And I was like,

"Wow, this might be the lingua frana of

how to communicate what um the product

should be doing to people who do AI

research." And that really clicked for

me. And at the end of the day, it's not

that different from the wisdom of you

ought to articulate success before you

do anything else. It's just a new

mechanism for doing that. But you can do

it in a spreadsheet. You can you do it

anywhere. And I really want to demystify

it for people who hear that term like

it's not some technical magic that you

have to understand. It's really just

about articulating success in a way that

is maximally useful for for training

bots.

>> Awesome. There's a I have a post coming

out uh soon that gives you a very good

uh how-to for PMs of how to write eval.

>> I would love to read it. Um and I hope

you dis I hope you agree what I with

what I just said because maybe there's

something deep to it. Yeah.

>> Yeah. And now there's all these tools

that make this easier for you.

>> Totally.

>> Okay. So this this basically backs up

this point that this is just a very

important skill that product teams and

builders need to get good at.

>> Yeah. Yeah.

>> Okay. Just a few more questions. I know

you have a lot going on today. Um one is

that this trend of chat GPT being a big

driver of growth for traffic to sites uh

for products. For example, Chat GPT is

now uh driving more traffic to my

newsletter than Twitter, which

completely shocked me. I just was

looking at my stats. I'm like, "What the

hell? This is not something I knew was

coming." So, just I guess thoughts on

the future of this, how much how you

think about just ChatBT driving growth

and traffic to products and sites.

>> I'm really excited about it. Um because

you know in the same way that I I find

it dystopian to talk to everything

through a chatbot, I also find it

dystopian to uh you know not have

amazing new highquality content out

there. And u for that reason, you know,

I talked a little bit earlier about uh

search and how that solved like a really

important user problem early on because

you had this like knowledge cut off

thing and you suddenly you could talk

about anything. uh very obvious in

retrospect a it wasn't just a user

problem right it was an ecosystem

problem where like the original chat GBT

it didn't have outlinks it would just

you know um answer your question it keep

you in the product and you know even if

you wanted to keep reading or or go

deeper there was no way for us to drive

traffic back to uh the content ecosystem

and I've been really excited about what

we've been doing in search not just

because it gives people more accurate

answers because it allows us to surface

really high quality content like this

podcast to people um who want to see it.

And of course there's so many

interesting questions about well in the

sort of Google era you know there was

the search engine optimization and there

was like clearly understood mechanisms

of how to show up and get more traffic.

So, I get a lot of questions from people

like what is the equivalent of that the

IRA, you know, if I'm Lenny and I, I

want to like 10x the traffic to my

podcast. You know, what do I actually

need to do? And the truth is we don't

have amazing answers there. Um, simply

because the way to appeal to an AI model

ideally is the same way that you would

appeal to a u real user because the

model's supposed to proxy the interest

of the user and nothing else. At least,

you know, that's how I want our product

to work. And for that reason, you know,

my advice is super lay, which is like

make really high quality content. Um,

which, you know, is is is not as

actionable as I think people making

content would ideally like. And I think

this is why we have more work to do

because maybe there's a better mechanism

or protocol um that we could come up

with. But uh I'm excited this is driving

beautiful uh traffic for you. And I hope

that you know other other um people

making great content start to feel this

way because again it's a very neat

scenario. There's two uh acronyms people

have been using for this specific skill

of AIdriven SEO. I think one is AEO

which is answer engine optimization. The

other is GEO. Is that I don't I forget

the G one.

>> Generative. Yeah, I don't know.

>> Generative. Yeah, AI optimization. Do

you have a favorite of those too? Are

you

>> No, no, I I I tried to shy away from

these terms unless they become

inevitable just because I I'm not

entirely sure if if yet if that should

be a concept or not. Um again I think

ideally

chatbt understands your goals and

therefore understands what content would

be um interesting to you and the content

creator's job is to to you know um share

enough information and metadata about

that content such that the model can

make a user aligned decision and

therefore I'm I'm not sure if giving

this thing a name and you know making a

thing is is is is what we should be

doing or not. I'm very eager to learn um

from folks making content about what

this could look like because um again um

we're we're we're still working through

>> along these lines. Another question

people think about is you have GPTs

which are kind of these like uh GP

custom GPT apps that you can build to

answer very specific use cases. There's

always this question of you're going to

build kind of like an app store where I

can plug in my news my product into chat

GPT monetize that. Is there stuff there

that you could talk about that might be

coming someday?

>> GBTs are cool. They're they're kind of

ahead of their time in the sense that we

built that kind of concept before you

could really build very differentiated

things. Uh at least in the consumer

space, you know, um you're like learning

GPT is going to be pretty similar to

what the model could already do out of

the box. So it's mainly like a way of

articulating a use case to people. U but

it doesn't have enough tools yet to make

something that feels like an app. um so

to speak different in the enterprise by

the way we're seeing a ton of adoption

of GPTs there because just every single

company has very bespoke business

processes and and problems etc and it's

a really really useful tool there they

also have unique data that they can hook

up to these things that it can retrieve

over so we've seen a lot of success

there I think the idea is the right one

um and I and I think we're going to

figure out a good mechanism for it

because when you have so much capability

packed into AI.

It feels really powerful to allow people

to package that up in ways that have a

clear affordance, a clear use case and

are differentiated from each other. I

also would love it if you could start a

business on chatbt. Like I think there

really is a world where you know as this

thing hits building user scale, it can

get you distribution. It can get you

know started on making something in the

same way that people built on the

internet and you know there was entirely

new businesses to be built. So I think

we'll have more to share there in the

future. GBTS was an early stab and I'm

just excited to evolve the thinking

there um as the models get good and our

reach uh increases as well.

>> Amazing. That is really cool. I'm really

excited to see what you guys do there.

Okay. Uh completely different direction.

Something that I know about you is you

studied philosophy in college.

>> I did

>> computer science and philosophy, right?

A combo.

>> Yeah. I started as a philosophy major um

um and uh uh took one coding class

because I really liked logic and

programming most similar was most

similar to that and then I fell in love

with coding and then eventually computer

science and I just kept doing more and

more of it but until then I never really

thought of myself as a technical person

so it was kind of a late discovery in my

life um that I'm very grateful for. What

an incredible combination for someone

leading this product. Just

>> it's true. It is really coming in full

circle in a way that I couldn't have

predicted. Like the amount of questions

you have to grapple with are truly super

interesting and philosophy is it's not a

traditionally practical skill, but it

does really teach you to think things

through from scratch and to you know

articulate a point of view and I think

that has come in handy numerous times.

Is there a specific philosopher or

school that has been most handy to you

or is there more just a

>> general there's so many I I I wrote my

like senior thesis on whether and why

rational people can disagree um which um

you know also comes in handy when a lot

of people with very different values

have opinions on your model behavior or

on you know how things should work um so

um I really like you know 20th century

analytical philosophers um it's it's

kind of nerdy stuff uh but uh Um um I

don't know if I have a favorite. Um it's

too many to count. Um but um that's the

kind of stuff I like. Um and some of it

ends up being quite analytical like you

have like let P be this theory of love

and let Q be you know this other theory

of love and then you do some sort of

symbolic manipulation. So it is just as

much a like sort of brain thought

exercise as it is or is much more that

than than practical. But it taught me

how to think in a way that continues to

be pretty valuable.

>> Incredible. What a cool what a cool

combo of skills and in background. Uh

last question before we get to your very

exciting lightning round. So you were a

product leader at Dropbox, then

Instacart, now you're the PM of arguably

the most consequential product in

history. How did you land in this role?

What was the story of joining OpenAI and

taking on this work?

Every single career decisions I ever

made, um, including my first one out of

college was just figuring out who who

are the smartest people I know that I

want to like hang out with and learn

from and can I work with them? And I

don't know how to pick companies. I

don't know how to really logically think

through, you know, what space is going

to take off or something like that. But

I just do feel like I have a sense on

people and um you know for Dropbox I you

know followed like the head teaching

assistant for a class that I uh was

TAing and um you know for Instacart I

followed some of the smartest product

people I knew and for for OpenAI um the

person who I recruited who recruited me

uh Joanne u I had messaged her about

getting off the dolly wait list and she

said only if you interview here so she

like kind of turned it into like a

reverse recruiting

thing and you know initially honestly I

didn't know what I would do here because

it was a research lab and I was a

product person and they said you know

don't worry um we'll figure it out and

they were sort of being cy and I thought

they were being ky because it's open AI

and they can't share anything but they

were being cy because we we actually

just didn't know yet um at the time so I

showed up and I kind of did everything

under the sun and it definitely wasn't

product you know it was like you know I

think my first task was like fix the

blinds or something like that And then,

you know, I started sending out NDAs for

people because they were needed some

operational help. And then, you know, I

started asking, wait, why am I sending

out NDAs? Oh, so we could talk to users.

And I was like, talking to users? That

sounds like the thing I know how to do.

And I quickly stumbled into doing

product work. Um, and then eventually,

you know, leading a bunch of uh uh

product work, but it was organic by

just, you know, showing up and doing

what had to be done. Um, because again,

the company I joined was not a product

company by any

>> Wow. Uh this is such a good example of

uh I don't know if you think of it this

way, but when someone offers you a seat

on a rocket ship, don't ask which seat.

Uh maybe

>> I didn't know it was a rocket ship. I

just thought it was I I kind of got nerd

sniped is what I would would describe it

as or like you know as I prepared for

the conversation to get you off the

dolly weight list really. U I I just

started you know reading about the space

and that you know peaked the like

philosophy brain and then also actually

the computer science brain. I was like

wait this is cool. And then I started

reading all the academic papers of that

era and uh you know so so I just it was

intellectual itch and and the people but

then I stayed for the product

opportunity obviously I I you know post

chat GBT when that took off realized

that you know we'd built a rocket ship

um uh where we launched it while

building it uh maybe this analogy uh but

I can't say that you know it felt like a

hyped job or um um or anything like that

when I wide.

>> So, kind of a a lesson there is follow,

as you said, follow the smartest people,

you know. There's also just this thread

of uh follow things that are interesting

to you. Just you playing with Dolly led

to this opportunity.

>> Yeah. Yeah. And actually, that's

something we still test for is is

curiosity is like an attribute that we

think matters so much more than your ML

knowledge. Um, you know, I'm not making

a comment on research hiring. I think

you do need some ML knowledge, I'm

afraid. But you know on like for product

and engineering and design people and

you know those kinds of functions I

actually think that if you are just

curious about the stuff works it doesn't

matter at all if you've never done it

before. In fact if you were to filter

for people who have done it before you

would have a very narrow filter of very

lucky people rather than necessarily the

best people you can get. So um I think

we've scaled that certainly what got me

here but I think it's actually just

generically been a good predictor of

success at open. Nick, I told you I had

a billion. I said I had two billion

questions to ask you. I feel like I've

asked a lot. I feel like I still have a

billion left, but I know you told me

right after this you have a big GPT5

check-in that you got to get to. So,

>> we got a ship.

>> We got a better ship now that this is

recorded and we're putting this out.

>> This is true.

>> This is

this is the forcing function. Okay. So,

before we get to very exciting lightning

round, is there anything else that you

want to share, leave listeners with,

think is important to to share?

I try to share a little bit about how I

made decisions because I hope to

I'm not that far out of school. I like

relate a lot to people who are coming in

the job market who are trying to figure

out what to do with their life right

now. And I feel very confident that if

you surround yourself with people that

give you energy and if you follow the

things you're actually curious about

that you're going to be successful in

this era. So my, you know, parting

advice u to folks really is put yourself

around good people um and do the things

you're actually passionate about because

in a world where this thing can like you

know answer any question asking the

right question is very very important

and the only way to get you know um

learn how to do that is is to to you

know nurture your own curiosity. So, um

I uh it worked for me and um it's the

one repeatable thing that I can um

share. Everything else is luck.

>> And this is counter to what a lot of

people are doing right now, which is

follow the money. Where can I make the

most? How do I grow this thing and make

$100 million? Like all these people that

are getting these crazy offers were not

planning to make a lot of money doing

this.

>> It's quite interesting to see that stuff

play out because I think all these

people entered, you know, school for

genuine reasons. They were like excited

about the space. they were researching

it. They were pursuing knowledge and I'm

happy that that's being rewarded. Um,

and I don't know what the rewards will

look like in the future, especially in a

post AGI um world, but I I just have a

feeling that if you if you you know, if

you if you follow that advice, um,

you'll end up okay.

>> With that, Nick, we've reached our very

exciting lightning round. I've got five

questions for you. Are you ready?

>> Sure.

>> Yeah.

>> What are two or three books that you

find yourself recommending most to other

people

>> in the product space? probably things

like high output management or the

design of everyday things or you know

those kind of classic type things

because I think they're extremely

applicable in

>> we talked about philosophy I don't know

is there a philosophy book you you like

here's the one to read if you're getting

>> oh man like anything by like rolls and

nosic like I like the political stuff um

it's I think it's really fun like it's

that is the type I think I recommend I

don't think there's a practical reason

to to read that stuff but I will nerd

out about it with you so um at your own

peril

>> do you have a favorite recent movie or

TV show you've really enjoyed if you've

had time to watch anything.

>> I think you got to do a little bit of

sci-fi to be in this space. Um, you

shouldn't copy any of it, but um, I

think I think you you learn from it. So,

regularly rewatch her and Westworld.

Severance is Severs was great. Um, I

think that's the stuff that, you know,

when I have time, I'll I'll I'll meddle

with.

>> That is awesome. I love that those are

the two of all the sci-fi movies. Those

are the ones you resonate most with and

find most interesting and valuable.

>> Um, yes, but that's probably my own

limitation. Um um so I'm sure there's

more to more to discover.

>> By the way, have you read Fire Upon the

Deep, a sci-fi book?

>> Um

>> Okay. I don't know if you have time to

read this book, but it's I think you

would love it. It's such a good

>> AI oriented sci-fi space opera sort of

book.

>> Great.

>> Yeah. Okay.

Um Okay. Is there a favorite Do you have

a favorite product you recently

discovered that you really love?

>> I actually don't. I am like at extreme

capacity. It's Yeah. it. Yeah, it's it's

it's kind of interesting sometimes like

you know API developers ask me it's like

hey are you like you know cop going to

copy all of our products that is like I

actually just do not have time to to

follow up you know what's going on

outside of OpenAI because the pace here

is is so so intense so um don't have

good Rex for you I'm afraid

>> that's a really that's a comforting

answer I think to a lot of product

companies okay Nick has no time to even

look at our stuff

oh man okay do you have a favorite life

motto that you find yourself using when

things are tough, sharing with friends

or family that other few people find

useful.

>> Being the average of, you know, the the

five people you you spend the most time

with is is like a thing I really

internalize and both in my personal life

where there's like people who give me

energy and who you lift me up and make

me like a better person. Um my fiance is

one of those people, but you know

there's many people in my life. But then

there's also just like you know um at

work there's the equivalent and again

that's how I've made all the career

decisions. It's like you know who do I

want to learn from? So I apply that

principle constantly.

>> Final question. Everybody I talked to

told me that you are a very good jazz

pianist. You have won competitions. I

think you were planning to do this as

your main thing and then you somehow

took the side quest.

>> Yeah. I chickenened out of that at the

very last minute, but I was going to I

was going to go to school for for music

and um that's still my like hopefully

chapter two. Um

>> I love that. That might still happen.

>> Might still happen. Now I'm like I'm in

some some some for fun bands. Um and we

will kick from time to time. It's like

the the one thing I can do when I'm

otherwise, you know, super tired and

can't can't can't think anymore because

it it balances me out in in good ways.

But uh yeah, hopefully I'll get to do

more of it um in the future.

>> Is there any analoges between music and

your job? Anything that you you find?

Yeah, actually I feel like I feel like

you could think of software development

as like you or being a product person as

you could you could be a conductor of an

orchestra or you could be in a jazz

band. And I think of it as a jazz band

where I'm like don't believe in in the

idea of everyone having this like set

part that they have to play um and me

like kind of you know telling people

when to play. I I I love how, you know,

in in jazz or like other forms of

improvised music, you're kind of riffing

off of each other and you listen to what

one person played and then you like play

something back. And I I think that great

product development is like that in the

sense that ideas could come from

anywhere. It shouldn't be a scripted

process. You should be like trying stuff

out, having fun, having play in and in

in in what you do. So I use that analogy

a lot for those for those who like

music. It tends to resonate. Mick, I am

so thankful that you made time for this.

I know today is insane. Today, tomorrow

is going to be even more insane for the

entire world. They have no idea what's

coming. Thank you so much for doing

this. Two final questions. Where can

folks find you if you want them to find

you online? Where can folks find GPT5

potentially? And then just how can

listeners be useful to you? Just use the

product. You don't even have to pay. Um

should be your default model starting

tomorrow. Um and just use it and don't

think about models anymore. Uh unless

you want to and you're a per user, in

which case you get all little models. So

um rest assured and uh useful honestly I

I learned so so much from people at

large and chatbt users etc. So just keep

doing your thing. I'm watching and

learning and u I appreciate all the

feedback. So I'm sure after we fix the

model chooser you guys will roast me for

something else and I'll take it. So keep

it coming.

>> Amazing. Nick, thank you so much for

being here.

>> Thanks for having me Lenny

>> and good luck tomorrow.

>> Thanks. Bye everyone.

Thank you so much for listening. If you

found this valuable, you can subscribe

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please consider giving us a rating or

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