LinkedIn Polls: The Secret Weapon Most B2B Brands Miss

authored up reports that only 1.2% of all LinkedIn posts are polls and I think that this is a crazy Mist opportunity for B2B businesses and if you stick

around I'm going to show exactly how you can use them to grow your business good day everyone it is coach Michelle J Raymond and welcome back to another episode of the podcast and in this week

we're going to talk about a feature an underrated feature that I think is hiding in plain sight and we're going to be talking about link polls and you might be sitting there going really

Michelle how can we dedicate a whole episode to just LinkedIn polls well listeners this is exactly how much of an opportunity that I think that they are

and I've been using them strategically with my clients for a little while now always testing things seeing what's working what's not and especially for

company pages I think these are an amazing opportunity when I was reading the report that Ivana and the team at authored up did so shout out to them if you're not following I'm going to put

the details into the show notes but ultimately they did a research of all of the posts and found that only 1.2% of all posts on LinkedIn are

LinkedIn polls and that's across company pages and personal profiles and that's really surprising because at the same time their research found and I'm going

to quote this that the top performing posts on LinkedIn regarding reach are LinkedIn polls and they come in at

1.46 times increase over the median reach so what does that mean in simple terms practically a poll can get you seen by one and a half times more people

and that's a great opportunity for anyone in my personal experience when I've been working with clients I actually think that that number is

sitting closer to 3 to 5 times and that's the experience that I've had with the clients whether it's company Pages or personal when you use these polls

strategically but before we go into that I've got a quick announcement from our podcast sponsors metrial who have just released an amazing report investigating

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download the full study for free explore its Pages analyze the data and find Opportunities to grow your brand everything you need will be in the show notes and as a bonus don't forget

listeners you can use the code Michelle 30 to try any Premium plan for 30 days so make sure you go and check it out let's start by having a look into the

power of LinkedIn polls for Market intelligence seriously listeners there is no other format of content on LinkedIn that can get you so much Market

intelligence so easy when it comes to using LinkedIn polls strategically the top B2B brands use them to find out

things like customer pain points price points product demand industry Trends it is such a cool way to get that immediate

response from your community that you've been building this is exactly why we spend so much time strategically building out because when

you use these polls you can really get that direct feedback really quickly and most people are very happy to engage

with polls so those hidden users on LinkedIn who are very unlikely to like or comment on your post surprisingly because polls feel

Anonymous you'll find that they're more likely to engage and certainly the numbers are reflecting that listeners you know that everything I do on

LinkedIn is tied back to how do you leverage LinkedIn for business growth and when it comes to LinkedIn polls it's no different so after this short break we're going to come back and I'm going

to tell you exactly how to structure a LinkedIn poll to discover sales opportunities that will help you grow your business if we want to use LinkedIn poll

strategically to uncover sales opportunities there's something you need to do first and that is stop and think what is the goal that we have for our bus business what is it that you're

trying to uncover is it a new product that you're looking at option A or option b what is the goal that you have and then we use the poll to discover the

people that are interested in this product or helping us choose between option A or but without the moment where you stop and figure out what the goal is first it makes it very hard and maybe

this is obvious but it makes it super hard for you to then design a poll that's a effective I mean it's easy to do a poll but not all of them are effective now one of the things that I

would say to you is firstly when you're creating a poll do not give your audience four different answers to choose from I find that the more answers

that you give them the more that you attract a little bit of everything I want people when I'm doing polls to choose a side and quite often the

questions that I ask lead them down into picking A or B and of course there are always those people out there who say it depends and

so I give them option C let me know more in the comments so option one is Choice a option two is Choice B and option

three is refer to comments and so that pretty much covers the whole Spectrum now I make it easy for people to answer we don't want these questions to be

complicated and we don't want the choices to be hard almost needs to be a no-brainer A or B now the limitation that we have here with LinkedIn polls is

that you only have roughly 30 characters for the answers that your audience needs to pick from I think they're doing us a favor by making sure that we keep things succinct the more work that you do in

the planning phase the more that you can make these things obvious I'll give you an example of a poll that I could use to discover more about my potential clients

and that could be related to wanting to discover what's the biggest issue that company page admins are having right now my question could be hey page admins

which part of your company page do you find most difficult growing your page followers as option A or B growing your reach and engagement or that could be

just growing your impressions and so from that perspective we've given them two easy options to pick and we know as I said that there's always going to be the people that want to say both or

neither and so we'll tell them option C is all about let us know in the comments so that's as simple as it needs to be I like to run mine for one week that gives

it enough time for enough people to get answers and on average I think you can get 1 to 200 responses which if you think about that with that number of people sitting in a room it's actually

quite a lot and if you have to pay for an agency to run that kind of Market testing for you I'm very confident that this LinkedIn poll is going to deliver a

much higher Roi so there you have it a well structured poll gives you two options to get that market intelligence which allows you to then transform

options on your side whether it's products or services or what's featured within them and then change those up so that you will grow your business now from this there's also some common

mistakes that I see when people are doing polls so after this break I'm going to share with you the most common mistake mes and the number one mistake that cost people more business than any

other so stick around let's talk about the most common mistakes that I see with LinkedIn polls and number one would have to be when

people do absolutely pointless polls you know the fun ones that people used to do in like I think it was 2020 or 2021 cast your mind back there was a time when you

could do a poll on LinkedIn and literally the engagement and the reach that you would get was off the charts we're talking 100,000 Impressions to

find out what flavor potato crisps or chips if you're here in Australia do you like the best and everybody was engaging it was like just craziness and so what

happened was when people realized that more people would see that kind of content the polls became sillier they became more pointless but there was a

huge amount of reach now I'm all for sometimes mixing things up so that you can get discovered by new people but really what's a long-term impact on your brand be it your personal brand or your

company brand I don't think that it's worth it unless you're having some fun and it's obvious that that's what you're doing so number one no pointless polls nobody's got time for that the other thing that I would say is a common

mistake that I see is not letting the polls run for long enough so one or 3 days is a couple of your other options let the poll have time to do its work keeping in mind that people might not be

on LinkedIn 24/7 they might only check it once every few days and so you want to make sure that you give them time to see those posts and notifications and get involved and get active and if the

polls going really well and you've got a lot of Engagement the last thing that you want to do is cut it off because you told LinkedIn just run it for one day so go for the one week option that's the

winner now the very last mistake and possibly the the biggest mistake that is causing people so many issues the one thing that I don't think any business

I've ever worked with has had a good strategy for handling this is when people engage with your poll when they vote as the person that set up the poll

whether it's on the company page for the admin or whether it's you personally you can go in and see exactly who voted what

option now if someone was to vote I'm having problems you know growing my page followers if that's something that I was looking for the thing you must do if you

are going to get maximum value and grow your business you have to engage with those people and so what I would do is go into to the results you can click on

the person's name and then send them a message and say thanks for voting in my poll I can see that you're having issues most with growing your page followers

here's some content I've created around that that I think would help you or did you know I run a company page admin training session that focuses exactly on

this and I could help you have you ever considered getting training and so you start that conversation with someone you know is interested so bye-bye cold

calling byebye sending messages to people unsolicited and hoping and praying that they work these people have have told you exactly their answer so you don't need to guess and then you

could also have on the other side for those people in my poll who might have voted how do I grow my page engagement and reach well guess what I've got

content on that as well and so therefore they would receive a different message from me that feels tailored and personalized and not something that just feels spammy so the more that you do

this you've uncovered potential problems that they're having businesses as I say exist to solve problems that's why we're here and so it's such an easy way to

flush out these warm leads so listeners there you have it that is exactly how to structure a poll to uncover opportunities and avoid the common

mistakes so that you can use this tool to full advantage like I said when I use them for myself or my clients they get the reach they get the engage M more

than anything else that I'm seeing right now besides those random videos that are taking off over in the short form video feed but again still not hearing anyone

growing their business out of that but polls absolutely I know that this is a strategy that works so listeners as I wrap up the show this week I've got a

challenge for you I want you to go and create a poll with the strategies that you've just been given let it run for one week and then reach out and let me

know how it went I'd love to hear the results or tag me in your post and I'll come and support it and have a look until next week cheers