The Brandlive Platform Story

[Music] so we had this crazy year last year as the pandemic was the win behind our back

and we had this awesome privilege of creating events for tens of thousands of people and we had this insight that the quality of the events we were

putting on was directly correlated to the quality of the content the video did it move people did it tell a story did it elicit some sort of emotion did people remember it

we went back to try to figure out okay how do we create something that supports the quality of the content our clients are creating

and we took stock of of what others were doing in the market we went and looked at all the you know 100 plus virtual event platforms and we realized that there was this kind of sea of sameness where

every virtual event that's out there has a video block and some chat on the side and it didn't really feel very different event to event or even platform to platform

and so armed with this crazy insight we went back and reevaluated what an event platform should look like in 2022 and beyond and we started thinking about it differently we started thinking about

okay how do we create an experience throughout the entire life cycle of an attendee that complements the content that supports it almost like a vessel or a system

and we took a pause and we started doing research on great spaces and we found something that was quite interesting the best event experiences the best

restaurants the best hotel lobbies the best fashion shows shared a lot of the same characteristics that made an event experience

exceptional it was the totality of all the things take a great restaurant for example it's the experience when you walk in or hang up your coat it's the music and energy it could be the service

or the design of the plates the napkins and of course the food it all works together look at a high-end hotel lobby it's the furniture the color the fabric

maybe it's the warm olives or the deviled eggs it's the entire experience all working together consider the best fashion show maybe it's the mec gala in new york or a

chanel show at fashion week in paris it's the totality of the experience when you walk into the room it's the energy it's the music it's the way the catwalk

has been designed it's how the models walk it's who was selected to be a model certainly the crowd plays a part the celebrities in the first row and of course the close they all work together to create an

experience there's a great nobility in creating an experience that all works together we went and started interviewing our customers and thinking about how they

think and we found a couple really interesting things our customers are creatives they're originals they're round pegs in a square hole they stick out they stand up they

create change they push things forward they do things in a different way than normal people do and they're surrounded by other people who are just like them

you don't go into events at a large company or start thinking about planning events unless you have creative bones in your body it's part of your dna and so as part of that we went back and

we started to kind of think about the platform differently one of the things we realized with originals is they like to tinker they like to tweak they like

to sit on ideas for long periods of time which might be a vice for productivity but is a virtue for creativity they're slow to start but quick to finish and so

we went back and we started to try to figure out okay how do we create a space an event experience that feels a lot less like everything else you see in the world and a lot more like the greatest

artists taking their canvas and making it theirs dripping with energy oozing with life a groundbreaking product that allows you

to create your masterpiece to tinker with it to think on it to make it special to make it stand out and to have it support the video content that you're creating

and a place where the people who are creating can be proud of the things they're making [Music]

[Music] you