The Easiest Business to Start in 2026 for Beginners

Ladies and gentlemen, welcome back to the channel. So, in this video, we're going to be talking about what is the best, easiest business to start as a complete beginner if your goal is financial freedom. And the video is broadly split up into three parts. We're going to talk about the price and people equation. We're going to talk about the service to product spectrum. And we're

equation. We're going to talk about the service to product spectrum. And we're

going to talk about exactly how to find a niche and an offer that's playing business on easy mode rather than on hard mode. And if you're new here, hello. My name is Ali. I'm a doctor turned entrepreneur. And since 2017,

hello. My name is Ali. I'm a doctor turned entrepreneur. And since 2017, I've been making videos on this channel documenting my journey from broke medical student to then working full-time as a doctor to ultimately building my own lifestyle business that's allowed me to reach financial freedom, time freedom, and creative freedom. And this is Freedom Fridays,

the somewhat regular series on the channel where we talk about books, ideas, strategies, and tools that can help you ultimately achieve the goal of financial freedom so that you can live life on your own terms as well. Okay, so

if you are watching this video, then you will probably like to be financially free. Maybe you want financial freedom. You would love to have time freedom as

free. Maybe you want financial freedom. You would love to have time freedom as well where you can spend your time broadly. however you want and you would also love to have creative freedom where you can work on stuff that fulfills and energizes you. That begs the question, okay, well, how do you do that? And

energizes you. That begs the question, okay, well, how do you do that? And

maybe you've realized through watching maybe my content, maybe other people's content that like start a business is a much nicer way for most people to get to financial freedom compared to uh follow a normal traditional career and get a job for example. But then that begs the question of okay bro like which business

do I start? I want to introduce you to a simple equation for basically how to make money. And that simple equation basically has two variables. It's

make money. And that simple equation basically has two variables. It's

basically your number of customers, i.e. how many people are buying your stuff and then the price point of your stuff. That is literally it. And so when you're coming up with a business idea, you want to figure out how many people do you need for your business idea to be to be viable. And what kind of price do you

need to sell things at in order for your business to be viable? And there is a graph that I would like to show you that helps us figure this out. This is a graph of people versus price. So let's say you want to make $100,000. Let's say

that's your goal. If you wanted to, the way you could make 100K is you could sell something for 100K to a single person, right? So, we got one person over here and this is kind of like our price over here, right? That would be one way of making 100K. Alternatively, you could sell something for $10,000 to

10 different people. Alternatively, you could sell something for $1,000 to 100 people. Alternatively, you could sell something for $100 to a,000 people. Or

people. Alternatively, you could sell something for $100 to a,000 people. Or

you could sell something for $10 to 10,000 people. Or you could sell something for $1 to $100,000 people. Now, these are all theoretically different ways of making $100,000 following this equation of it's basically number of customers, i.e. people multiplied by price. Now, back

when I was a noob to the world of business and I was a beginner, I was under I was laboring under the delusion that it should be easier it should be easier, right, to sell things for $1, $10, $100 rather than to sell something for $10,000 or $100,000. Because as a normal person, I've bought stuff for a

dollar. You know, I bought this Coke Zero for $1. I've bought stuff for $10.

dollar. You know, I bought this Coke Zero for $1. I've bought stuff for $10.

This Donna kebab with chips was about $10. Actually, more like $5, but whatever. And I've also bought things for $100. But when you start getting

whatever. And I've also bought things for $100. But when you start getting into the $1,000 range, that's like a MacBook or something like that. And you

know, $10,000, that's like a really expensive car, $100k. Like the only thing that you can spend 100K on is a house, right? Like this was my conception of the world. And so I thought that if I were to start a business, I should sell cheap things for $1, $10, $100 and just sell loads of them, right? Because that is easier. And that could not have been further from

them, right? Because that is easier. And that could not have been further from the truth. And this is very counterintuitive, but actually if you

the truth. And this is very counterintuitive, but actually if you want to make $100,000, it is way easier to do it selling, for example, 10 copies of something for $10,000 compared to selling 10,000 copies of something for

$10. The volume is way harder than the price. Yes, of course, on an on an

$10. The volume is way harder than the price. Yes, of course, on an on an individual level, it's easier to sell something for $10 than to $10,000. Like,

I probably couldn't sell you a $10,000 thing. I could probably sell you a $10 thing. Like, maybe you want to buy my book for about $10. But if I were trying

thing. Like, maybe you want to buy my book for about $10. But if I were trying to make a h 100red grand, it's so much harder for me to find 10,000 of you to sell my $10 book to compared to just finding 10 people to sell a $10,000 service or package or product to. Oh, and by the way, if you want to speed up

the learning process from this video, we have actually trained a custom GPT, a custom AI tool that can literally help you do all of this stuff. And it's

completely free. There's a link down below. You can check it out. You need an OpenAI account, like a Chad GPT account, which you have already. You don't need to be paying for it, don't worry. and you basically talk to it and it's trained on like my materials that we have in our lifestyle business academy on how to figure out your niche and your offer so that hopefully this can give

you some clearer ideas and it'll sort of talk you through the process and it'll help you figure out what business you want to start that will be playing on easy mode rather than on hard mode. So that'll be linked down below and there's a QR code on screen somewhere if you would like to check that out. Again,

it's completely free. And so what this means is that when we're trying to figure out what business to start if we are a beginner is you want to be avoiding this zone. This is the red zone. trying to start a business in the red zone where you're selling cheap things that are like high volume. That

is playing business on hard mode. That's not to say you can't do it. It's not to say it can't be done. It's just playing business on hard mode. And your chances of success are a lot lower, especially if you're a beginner. Similarly, as a beginner, you probably don't want to be in this kind of range because this is called having a job when you sell, you know, one thing for $100,000. That might

be your reasonably well paid job. But the zone we want to be in is in this zone, right? This zone of we're selling stuff. Ideally, that's between the

zone, right? This zone of we're selling stuff. Ideally, that's between the $2,000 to the $20,000 price point. I think this is a very good place to be when it comes to trying to build a business because, like I said, the hard part is getting the customers. The hard part is a lot less, charging them lots

of money. And so, when it comes to figuring out what business idea to start

of money. And so, when it comes to figuring out what business idea to start as a beginner, you really want to be thinking, what is the thing that I could sell for at least $2,000? And that is going to seem scary. You might be thinking, but I don't have

skills worth $2,000. Like, 10K, 5K, 20K, what the hell? Like, this is completely impossible. And this is exactly what students in our lifestyle business

impossible. And this is exactly what students in our lifestyle business academy, which is like my online kind of business school, go through that I coach them through all the time, as does everyone on my team. And we really try and get them to figure out something that they can sell for at least $2,000.

Because trust me, when you're selling expensive things, it becomes so much easier to build a business that hits six figures in revenue compared to when you're trying to sell large volumes of a cheap thing. >> Now, once you start and grow your business and you make all this extra cash, you're going to need a place to invest that money for it to compound passively over time. And that is where

the sponsor of this video comes in, Trading 212. Trading 212 is an online trading platform that lets you invest in stocks and ETFs. Me and my wife have both independently been using Trading 212 to manage a portion of our portfolio for absolutely years since way before they started sponsoring the channel. And

what I love about it is that it makes it super easy to invest in stuff without having to pay commissions. They've also just launched their Trading 212 card which lets you earn 1.5% cash back on your daily spending. There's no monthly fee, there are no hidden fees, and you get currency conversions at the true

interbank rate, which is fantastic if you travel or you buy things online in lots of different currencies. The card integrates with your trading 212 invest account so that your uninvested cash can earn compound interest in up to 13 currencies while you are out there living your life. Plus, Trading 212

still offers their wonderful pies and auto invest features that helps you build a diversified portfolio on autopilot. They've got zero commission investing with fractional shares to make investing more accessible. And as an extra bonus, if you sign up using my link, you can get a free fractional

share worth up to £100. So, it's free money. You might as well. So, if you'd like to get started, head over to trading212.com/join/i to claim your free share. That'll be

linked down below as well. And you can check out the card as well. So, thank

you very much trading2 for sponsoring the video. And let's get back to it. All

right. So, now I'm going to go one level slightly more complicated, but I know you can keep up because you're very smart and very good-look. Um, this was how to make $100,000. But if we want to make a $100,000 a year, you know, a six figure a six figure business, we need the per year to come from somewhere. It

can either come from the price or it can come from the volume. So, for example, if you were to charge $10,000 per year for something, let's say, I don't know, you're selling expensive health insurance. People are paying $10,000 per

year. So, now you only need 10 customers, 10 customers period, to be

year. So, now you only need 10 customers, 10 customers period, to be able to make $100,000 per year. But let's say you're not charging a subscription. Let's say you're, in my case, selling a course on how to do

subscription. Let's say you're, in my case, selling a course on how to do YouTube for $1,000, but it's a one-off. It's a one-off product. Like, it's not a it's not a recurring subscription. It's not a membership. It's not anything like that. In that context, the per year would need to come from the number of

that. In that context, the per year would need to come from the number of customers. So, I would need to get 100 new customers per year in order to build

customers. So, I would need to get 100 new customers per year in order to build 100K a year business selling thousand things. Mostly for beginners, this is like overly complicated. You don't need to worry too much about are you selling subscription, are you selling 2K per year, are you selling 2K one-off. I

would say start off trying to figure out what is the oneoff package or something that you could sell for$2 to $20,000 and then you can always worry about that how do we turn it into a subscription further down the line. Okay, so at this point hopefully we have established that the goal is to sell stuff for between 2

and 20k. This is really really helpful because this massively narrows down the

and 20k. This is really really helpful because this massively narrows down the list of potential business ideas that we could feasibly start. And the reason I'm making this video is because I've done a couple of events here in Hong Kong over the last couple of weeks and have stayed behind for hours and hours to speak to

people after the events. And people come up to me always asking for advice about their business ideas. And they'll either say they don't have any ideas at all or they'll say more likely these days actually that they've got so many business ideas. And I'm making this video because this is the video I would

business ideas. And I'm making this video because this is the video I would want to show all of these people who are coming to me with all these different business ideas because for the most part the ideas that I hear are playing business on hard mode. I was speaking to a girl the other day and she had a few

different business ideas. One of those business ideas was she wanted to start a fashion brand that was accessibly priced that helped um a sort of modest fashion wear for women who are into running in Hong Kong cuz apparently there's loads of women into running in Hong Kong. And she was like, you know, there's not that

much like modest fashion available for them. That is a business that's operating on hard mode primarily because she's trying to sell cheap stuff. Like

she's probably not selling thousand packages. probably being I don't know somewhere between the $10 and $100 range for like a modest sports bra or like leggings or whatever. That tends to be the price point for those things which means in order to build a viable business you need a ton of volume and volume is really hard unless you're already famous. Similarly, we've got one

of our students in our lifestyle business academy who came in and initially what she wanted to sell was some kind of digital membership for people who want to improve their lives. I was like okay interesting like what kind of price point are we thinking about? She was like I was thinking maybe like $20 a month or something like that. That is again playing business on hard

mode because when you are trying to sell anything for $20 a month again in order to build a viable business off it you need a ton of volume and now if she had loads of followers on YouTube or Instagram or LinkedIn or email list or whatever it becomes a viable business model but if you're a beginner you probably are not famous on the internet and so it will be really really hard for

you to get customers and really hard for you to find that kind of volume. But now

let me give you some examples of businesses that are operating on easy mode. So, we have um we have this married couple in our program, Ellias

mode. So, we have um we have this married couple in our program, Ellias and Hayatt. And what they're doing is they're selling a service that helps

and Hayatt. And what they're doing is they're selling a service that helps accountancy practices in London speed up their onboarding time for new clients so that they save lots of time and lots of money to onboard new clients. And

they're charging like $8,000 for this. This is amazing. They are playing business on easy mode. It sounds boring AF, right? To sell an onboarding improvement service for a new accountant and their practices, but they know accountants. They've got a background in like accountancy, so they know the

accountants. They've got a background in like accountancy, so they know the problems that accountants face. Accountants are a business that are willing to pay a lot of money for that particular offer because it will save them a lot of money. And so that particular boring ass business is an example of playing business on easy mode. And so this is a video about what

kind of business to start as a beginner. Principle number one is that you want to be aiming for things in the 2K to 20K price point range. Principle number two is the general idea that service businesses are much, much, much easier to start than product businesses. This is another massive thing that trips up

beginners in the market. Cuz if you think of what is a business, right? When

you imagine starting your own business, you probably imagine creating some kind of cool product. I'd like to sell products. I'd like to sell hoodies. I'd

like to sell tote bags. I'd like to start a fashion brand. I'd like to build apps. That's selling a product. For example, I'd like to sell Donacabs. You

apps. That's selling a product. For example, I'd like to sell Donacabs. You

know, this selling a product. You probably don't imagine selling a service. Man, I'd really love to be a boutique web design agency. Man, I'd

service. Man, I'd really love to be a boutique web design agency. Man, I'd

really love to help accountant accountancy firms improve their onboarding processes. Man, I'd really love to be a sales training service facilitation for businesses doing B2B sales that that are selling through uh conferences. Those are service businesses. And if you think of all the businesses you know of, probably 99% of

businesses. And if you think of all the businesses you know of, probably 99% of them are product businesses. This is one of these like cognitive biases that we have where if you imagine business, you probably think of Apple, they sell stuff. You think of Starbucks, they sell stuff. You think of Sony, they sell

stuff. You think of Starbucks, they sell stuff. You think of Sony, they sell cameras. You think of the donor kebab down the road, they sell stuff. Most of

cameras. You think of the donor kebab down the road, they sell stuff. Most of

the businesses that you come into contact with on a day-to-day basis are selling products. But what you don't realize is that product businesses are

selling products. But what you don't realize is that product businesses are really, really, really hard to start because generally the products are cheap and you have to go for big volumes and it's really hard to do volume. What you

probably don't come across is the enormous list of businesses that are selling services. I think most of the economy, most of the GDP generated by

selling services. I think most of the economy, most of the GDP generated by the economy in most like developed countries, especially in places like the UK, certainly in places like Hong Kong are based on services like financial services, legal services, accounting services, like all sorts of there are all sorts of services businesses out there that are making way more money in

the grand scheme of things compared to product businesses. But the product businesses are the ones that are cool and sexy and that you see marketing for everywhere. Whereas you very rarely see as an individual, as an individual

everywhere. Whereas you very rarely see as an individual, as an individual consumer, you very rarely see marketing for service-based businesses. Now the

difference between a service based business is that you know basically the these are really the only two types of businesses. A service business is where you do something for your client or your customer and a product business is you make something which does something right. Ultimately the only reason people

buy stuff is because they want a problem to be solved. They want a job to be done. This don kebab that I'm currently eating that's getting a little bit cold

done. This don kebab that I'm currently eating that's getting a little bit cold right now. This is currently doing the thing of alleviating my hunger and

right now. This is currently doing the thing of alleviating my hunger and helping me have a good time. It is a product business. But unfortunately, the guy running the don kebab shop is very unlikely to become financially free from running a don kebab shop unless they sort of expand to like multiple locations and build out a team and all all of that sort of stuff because he's trying to

play the volume game and it's very hard to play the volume game. See my point around how that's business on hard mode. So, what you want to do is you want to start some kind of service business. Now, when it comes to services, there's a little bit of a spectrum. Now, if we imagine something like uh web design,

you know, let's say you uh you want to build a business that helps people get websites. let's say uh that helps e-commerce brands have better conversion

websites. let's say uh that helps e-commerce brands have better conversion rates on their website. Now the easiest way to do that as a beginner is to do it done for you. You are doing the work for them. You are a full service provider where you are doing the work for them. They are not having to do the work

themselves. You are doing the work for them. So you're going into their Shopify

themselves. You are doing the work for them. So you're going into their Shopify and twiddling their whatever and dealing with their analytics. You're doing the work. This is the stuff that you can generally as a beginner charge the most

work. This is the stuff that you can generally as a beginner charge the most money for because you are literally doing the work. One level down from that, one level more scalable is done with you where you can imagine for the same thing. You're selling a coaching program with one-on-one support and

same thing. You're selling a coaching program with one-on-one support and implementation. So you are supporting them to do the work of increasing the

implementation. So you are supporting them to do the work of increasing the conversion rates on the website. And one level more scalable than that is do it yourself where you're selling let's say a course or whatever. Yeah, a course or an app that they have to use it themselves like they have to do the work

but your product just sort of helps them along the way. Here you are selling information and here you are selling implementation. You are actually doing the work. And if you are a beginner looking to start a business to get you

the work. And if you are a beginner looking to start a business to get you to financial freedom, I would 100% recommend the place to start should be some kind of done for you service. Maybe at a stretch you go to done with you where maybe it's a coaching or consulting program. But you probably do

not want to be trying to sell an online course cuz generally just selling an online course puts you in this kind of territory and we do not want to be in this kind of territory as it relates to price because it's sort of hard mode.

Also, the way the world is going, I don't think online courses are going to be around very much longer because um AI slop is a thing. If you want to learn something, you just ask Chad GPT if you wanted to just learn how to do it yourself. And people are realizing this. The bar for what is free just keeps

yourself. And people are realizing this. The bar for what is free just keeps going up. People are putting all sorts of like really good free content on

going up. People are putting all sorts of like really good free content on YouTube completely for free. And so, I think the way the world is moving, especially if you're looking to start a business right now, is that more and more towards high-end, hightouch services where you are doing a lot of

the work for your clients. And by the way, as a reminder, if you would like to get the completely free custom GPT that we've trained literally on the content of this video so that you can figure out exactly what your service done for you business idea is going to be, there'll be a link down below or you can like scan the QR code that's currently on screen. So why are our students in like

our lifestyle business academy uh at higher why are they able to charge $8,000 to to accounting practices to help them speed up their onboardings?

Well, because they're doing the work for them. If they were like, "Hey, we'll we'll sell you an online course that teaches you how to do the onboarding for your clients." the accountant practices are going to be like, "Bro, I don't need

your clients." the accountant practices are going to be like, "Bro, I don't need an online course. I've got I'm too busy. I've got other things going on." Maybe

they might buy it for like, I don't know, $80 or something like that just cuz and then they would never log in and never actually use it because these these are businesses and businesses are busy and they don't have much time. But

if you can do the work for them, if you can promise them the outcome, the transformation without them having to do any work, you are able to charge way higher prices. And generally, the way you do that is through a service

higher prices. And generally, the way you do that is through a service business with a done for you business model where you are trying to do something for someone where they value the outcome. Now, all of this begs the question like,

"Okay, then so I'm going to start a service business, which is a done for you, where I'm charging somewhere between $2,000 and $20,000." So then you're probably thinking, "Okay, well, what sort of service business do I start?" And this is where I cannot give you the answer, but I can give you some

start?" And this is where I cannot give you the answer, but I can give you some ways of thinking about it. Now, when we're figuring out our niche, there's kind of two things we need to figure out. It's like, who is the person and what is the problem that they have? Because people pay money to solve problems. And then your business is sort of like the bridge that helps take that

person and helps them solve their particular problem. Now, if you want to play business on easy mode, you want to find someone who is rich. If the person is rich or if they are a business with lots of money, it is so much easier to charge them $2 to $20,000 for something. Whereas, if you are trying to start a business selling stuff to people who don't have money, it is very very

difficult to do that. So, you want to be finding a problem to solve for people who are rich. And ideally, this is a very painful problem for them because the more painful the problem is, the more motivated they are to solve the problem. Therefore, when your business positions itself as the solution to that

problem. Therefore, when your business positions itself as the solution to that problem, for example, hey, you know how every time you onboard a new client for your accounting practice, it takes you weeks and weeks of onboarding time and you say and you waste all this time and waste all this money. That's really

painful, right? You know, it's a painful problem that accountancy firms have. And

so, when you position your solution as the solution to the problem, then it becomes much easier to sell something like that. In a dream world, the problem that you have identified is a problem that if solved either helps that person make money, helps them save money. For example, if you can start a

service-based business that charges between 2 and 20k and the thing the problem that you solve is that you know you help a business that you know is struggling with their sales get more sales that means they are literally making more money and therefore you are able to charge some kind of percentage of how much money you've added to them. Those are the easiest things to sell

because they lead to a direct very tangible return on investment for your client. Then along the same vein, if for example you're a service based business

client. Then along the same vein, if for example you're a service based business and you are saving the customer a lot of money, like you know, save $100,000 on X, you can probably charge 10, 20, 30, $40,000 for that kind of thing because you're saving them a lot more money than you are costing. Again, there is a very

tangible return on investment. This again is playing business on easy mode when you are building a service done for you business between 2 and 20K that solves a painful problem for a rich person that ideally helps them make

money or save money. Now, the problem is you might be thinking that you might not have the kind of skills that can help a business make money or save money. We

have people in our program that want to be life coaches, mindset coaches. I want

to help working professionals overcome imposter syndrome. Those are harder businesses to start. I'm not saying it can't be done. We can certainly mentor people and help them out as best as we can in that process, but they're harder businesses to start because what you are solving, imposter syndrome, is not a

tangible problem. It is not a for some people it might be a painful problem but

tangible problem. It is not a for some people it might be a painful problem but a way to improve that particular offer would be like okay I help working professionals cure their imposter syndrome so that they can get a raise so that they can get a promotion. When you tie the intangible to something tangible

that they want that they can see the return on investment in for example getting a raise getting a promotion therefore making money we are tying our outcome to a make money outcome it becomes much easier to charge $2,000 to $20,000 for the specific thing. Whereas when you have something that is

intangible, like I'll improve your mindset, I'll help you find your purpose. I'll help you even be more productive. That's actually quite

purpose. I'll help you even be more productive. That's actually quite intangible. Uh I'll help you overcome imposter syndrome. I'll help you get

intangible. Uh I'll help you overcome imposter syndrome. I'll help you get over anxiety. Like these things, the more intangible they are, the harder it

over anxiety. Like these things, the more intangible they are, the harder it is for people to see the value that you're offering, especially when you're trying to price between 2 and 20k. And so the sort of process that we take our students through is basically like a lot of back and forth around how can we tie

this intangible transformation that you're offering to something tangible so that people can see the value of it. And then you know people generally don't tend to want to buy internal transformations. They tend to want to buy external results, external transformations. They want their life to improve in measurable ways that are

transformations. They want their life to improve in measurable ways that are obvious to other people. And of course along the way you have an internal transformation but it's hard to sell an internal transformation for a large amount of money. And if you want way more information on exactly how to do this, then I have a video over here which is the four books you absolutely

need to read if you want to become financially free. If you read those four books, I guarantee they will again teach you the principles that I've just taught you in this video and they will also help you figure out what is the business that you're going to start that's going to get you to financial freedom. So

check that out over there. Thank you very much for watching. Have a lovely day and I'll see you in the next video. Bye-bye.