The Master Prompt Method: Unlock AI’s Full Potential (Part 1)

Today we're diving deep into the future

of business operations with Hayden, a

serial entrepreneur who's using AI not

just as a tool, but as a core operating

system for building, scaling, and

protecting his companies. You'll learn

how the master prompt method is changing

the rules, turning AI from a flashy

assistant into a strategic partner that

drives real exponential growth. If

you're serious about surviving and

thriving in the AI first era that we're

entering, you're going to want to watch

this all the way through. And if you

stay till the end, we'll teach you how

to build your master prompt step by

step. Let's get into

it. Welcome to the channel, Hayden.

Thanks for having me, Tuggo. How are you

spending your your time these days when

it comes to to AI? Yeah, I work pretty

long days. um typically wake up around

4:30 and spend the first 5 hours or so

of the day just learning and typically

playing with AI. I have a several

businesses so typically over the last

decade I've probably spent 40 hours a

week or so learning something, tinkering

with it and if it works uh attempting to

systematize it and then teach it to all

my leadership teams. So when you say

leadership teams plural um what are the

different kinds of businesses that

you're involved in right now and how?

So, I have three different holding

companies. Um, and between those holding

companies, we've got probably like 30

active businesses. I'd say twothirds of

those were acquired. Onethird of those

were started. Each of those businesses

has a CEO. Each of the holding companies

has a CEO. And the businesses run a

really wide gamut. So, we've got one

holding company that's really a lot of

brickandmortar. So, HVAC, plumbing

roofing. Um, we've got another holding

company that's a lot of digital stuff.

When you think of what's going on with

AI right now, your time, I think it's

safe to say, is is limited and in

demand. What makes AI worth spending

like you said, four, five plus hours per

day learning, experimenting with, and

and and uh figuring out I firmly believe

that AI can potentially double to triple

every single one of my companies per

year. That's how big I think it is. Um

typically leadership teams up until now

have been setting goals to have like 30

to 50% year-over-year growth, right?

That's can be considered sustainable

growth. And I think some of the scalable

companies that I mentioned, I think you

can 10x that today with AI. I mean, it

takes a lot of work, don't get me wrong.

Um, and I think some of the less

scalable ones, so more of the brick and

mortar where a lot of the fulfillment is

done in person, I still think, you know

instead of 30 to 50% a year, I think

probably six to 100% growth per year is

is doable. Say a little bit about um

Acquire and Empower, which are two of

your companies. Um, Acquire is a

business that helps people basically

become acquisition entrepreneurs

typically buying a million dollar a year

cash line business that's in profit. um

financing them through SBA loans. Uh and

then Empower is working more on the

seller side. So we're helping doing exit

planning uh for sellers and kind of

connecting the two. And how many how

many people have you worked with or

across how many businesses or

acquisitions have you have you worked

on?

Uh a bunch. Uh definitely over hundred.

Um I think we had like six closes last

quarter.

Um, and we probably had

about sort of working with another 50

people. And on the seller side, we

probably talked to thousands of sellers

off market. When you say the valuation

drivers,

um, which of those valuation drivers

does AI affect? All of them. All of

them. Every single one. Yeah. Every

single one. Different ones I would say

have. So you know I said you can get

like two you know three to 5x growth in

some areas and maybe 2x growth in

others. So I think marketing for example

you can have massive growth. Um sales

today you on the actual sales side AI

can help a lot with things like call

reviews, pipeline management, um

autoresponders. It can make probably a

manager maybe three times more

effective. Right? So a sales manager

might have 25 to 30 reports. They can

remove a lot of the reporting, a lot of

the that people don't like

doing, but it can't currently take

calls, right? So you're still limited by

someone actually taking the calls. Now

that might change in the next year or

two um

operations, things like creating

process, things like all of that is so

much faster. Uh it removes a lot of the

monotony. Mhm. Um but there's still a

level of training and buy in uh that you

know takes a lot of work. So what is the

master prompt method? So basically when

you prompt you want to be able to give

the AI as much detailed instruction and

context as possible. If you do a simple

one-s sentence prompt and you've got no

other context, the answer you're going

to get is going to be no better than

really a Google answer in most cases.

And so some people do start that way and

they prefer to make turn it into a

conversation, right? So do you know do

this for me and then it gets back. Okay

now make it this way. Okay, and now make

it this way. So they kind of look at

like it's a Google on chatbot. Yeah.

Right. And then so that's kind of your

first introductory level. And the second

level up after that would be you've

probably all seen like an Instagram reel

where someone says like copy this prompt

and it's a super long thing, right?

Yeah. um and you are my executive coach

and you won't take any from me. And

it's like then it becomes super mean.

And so we've all seen that. What the

master prompt is was basically how can I

give full context for in my case for my

business every single time I prompt

without having to write anything. Yeah.

Um and I first thought of this when like

Chad GPD first came out with memories

right? The way memories worked was it

was just, you know, one at a time. You

had to ask it to remember it, right? And

eventually after you used it a lot, it

became really, really useful. But just

the way it worked, it probably took

like, you know, hundreds of

conversations to get to that point. And

I found myself always saying, "Remember

this, remember this, remember this."

Right? And then I found then I started

playing with other tools and I found

that um Claude basically had these

account preferences uh that let you put

in effectively like all of the memories.

So I actually had chatbt export all of

its memories uh and put it into cloud

and then it it uses that and accesses

that every time um I ask it anything

right? So it now has the full context of

my business. And so I worked on

developing that out, developing that out

for each of my companies. Uh and then

sharing it with my leadership teams and

showing them how to use it. And this one

prompt would maybe be like on a Google

doc 30 pages long, right? And those 30

pages are being accessed every single

time you type something in. So once you

do that, it's just night and day that

type of response you get and you just

continually iterate and iterate and it

just gets better and better. One more

question before we look at uh a couple

different uh kind of case studies. What

is the impact that it has? Like why why

does why is it important? Why does it

matter? What difference does it make to

have a master prompt? You get more done

better and faster. Quality of the out of

your work improves drastically. Like

there's some stats around quality

improving 40%. The productivity, the

amount of work one person does uh

improves drastically. and you can get it

out faster. So, literally, it's all

three, right? And that all comes from

more and better context. More and better

context and the fact that it's AI. What

would take, you

know, someone two weeks to put together

everything you need to to really do a

thorough job uh of something now takes

you know, under an hour. And so what I

what I find really interesting is and

what will happen is that there will be a

democratization of execution. So and

it's going to take a different amount of

time depending on what industry you're

in and how adaptable um the industry is.

Um so like the brick and mortar stuff

will probably take several years. Um but

some of the digital stuff, software

marketing, um legal finance, that stuff

will probably move much faster because

of this. you can take you can do very

thorough things that typically only very

large companies have the resources to do

uh in very little time. So sort of

narrowing the difference or the gap

between the small companies and the

large companies. Yeah. Democratization

of execution. Let's get into both some

real life demos and then we're going to

actually teach you how to build the

first version of your master prompt for

you and your company or organization. So

watch till the

end., All right., So, now, we've, moved, to

the computer and we are looking now at

your claude account. Say a little bit

about why you have chosen to use cloud

for this. I use claude because it has

this basically setting preference that

lets you basically put in this. It's

called personal preferences. Um that

lets you put in everything about your

company. So this goes into every single

prompt. And then the other reason I use

cloud is that it also has projects and

these projects um for example can when

you go in it has a sources right and so

these sources over here also have

project knowledge and I can share these

projects with other people whenever I

make a prompt from within this project

it uses not only what's in the settings

but it also uses everything that's

within this project knowledge and if I

can share this project with other people

so notebook element it's kind of like

this is like notebook LM with a separate

notebook for everyone. Um, what notebook

Ellen doesn't have is this sort of

preferences thing and and that's your

master prompt basically. Could we see

that again real quick? Sure. Just to

give people a little preview. So this is

that you said 20 or 30 page doc that has

all the context about this particular

business. Yep. So I I share this with

everyone on the team and I always ask

them to uh just update this part. Right.

So obviously this is me and this is my

position. I'm the founder. also some

personal stuff, right? Shows what my

strengths are. Also shows what my

weaknesses are. And I also have a how I

want AI to help me. I hope to be able to

use AI and technology to fill in for the

weakness, which is driving

accountability, keeping everything on

schedule, internal communication, not

doing things that I don't like doing.

These are the co key focus areas. Again

this is for acquir uh and empower

together in one. It's not we have

separate ones for different businesses.

Then we have like business structure

stuff, which I don't often use. We have

sort of what of our what our products

are. It's like a compendium of knowledge

about this business. Yeah. So, you know

what I used to use and was we had what

was a goo a big Google doc that I just

called our executive um library and I

just put everything in there. Now, this

is kind of the same, but it's also NI.

So, yeah. So, it shows our salesunnel

and our conversion metrics, our sales

process, our timing of closes, our

qualification,

um our workshops. This is all stuff on

our team. Who's on the team? What's the

cost of each team? And this is where

we're going to show people in a minute

to, create, for, themselves., At least, the

first version. Exactly. Yeah. And some

of the the pieces that matter at the end

are sort of more like so we're going to

show how to do this, but so for example

131 is something I've used in all of my

businesses. Uh whenever I ask for one

I'm asking you to help a decision-making

framework in which you determine the

problem, the outcome, and provide three

potential paths and one recommended

course of action. And then I always ask

it to ask five questions one at a time

um to get what you need to do this and

answer each question based on what you

know about the business and situation.

Present your answer and allow me to edit

it or approve it before you proceed to

the next question. It's not just uh

literal factual information about the

business like you would find in a

business directory. It's like frameworks

that you use. Yep. Yeah. So all of these

are like we're going to show how what

this actually creates this AI hiring

one. Um so this is one prompt. Uh AI

CMO. We can show that as well. AISP, we

can show that as well. They're sort of

like almost like mini programs that you

write protocols. Yeah. They're like

little protocols. Um, and like the nice

thing about LLMs is that they are, you

know, you multimodal, so you can take a

screenshot and put it in. You can, you

know, take all sorts of stuff and put it

in. So, a project you mentioned is just

really just a conversational interface

to a set of documents. Exactly. Right.

Yeah. So, it's almost like it's adding

to the master prompt, but just for those

things. So in this project for example

this is on this is all related to um the

seller funnel and us working with

sellers and not working with buyers. So

there's no reason for me to put this in

the master prompt that all people on the

buyer side of the business will use.

Might even get confusing and pull the

wrong info. Exactly. It's almost like

you want this global context, but then

you actually want silos. Yep. You want

little enclaves of protected information

that aren't shared universally. Yep. And

how about um the sharability? You

mentioned if you have someone working

with, you, on, one, of these, projects,, you

can share it with them. Yep. You can

share chats uh and you can share

projects. And if you share a project

can they have their own conversation

with that project? Yep. And do you have

access to that conversation or it's it's

private to them? I believe I do. Um I

don't really use it like that very

often. and chatbt. Just as a point of

comparison, at least on the day we're

recording this, you can create a

project, but you can't share that

project with anyone, right? Yeah. When I

first looked into chat GPT for these

options, it was a bunch of different

things that it couldn't do. Um, the

master prompt is another one. Chat GPT

can't do it. Gemini has gems and they

just don't work properly. Mhm. Uh at

least right now as of April 29th at 4:46

p.m.

Uh and uh the only two that are kind of

options for this are are Notebook LM and

Claude. I find that Claude is just a

little bit better for just share general

sharability. Yeah. Um but notebook. All

right. So this was a good introduction

to how you use Claude. Let's look at a

couple use cases. So what are some

examples of of uh problems you were

trying to solve or things you were

trying to build that were either way

faster or way more effective or

profitable or whatever it is because of

because of the master prompt method in

AI. AI like I said is can democratize

execution meaning even small enterprises

even you know a one-person company can

now take on a process that would be

typically reserved for a company the

size of GM right and so one hiring

practice that um we use in our companies

uh is top grading and top grading is a

lot of work uh you have to you know

obviously the cliche of you know hiring

slow and firing fast definitely exists

but you put in a ton of effort, you have

way more interviews. Um, and then you

also measure um much more uh regularly.

Do you want to do this without the

master prompt first or I can if you

like. Sure. Yeah. So, yeah, this has no

no, personal, preferences., Just, kind, of a

blank account. Um, so let's say I I just

want to say uh uh I want to hire a

marketing director or acquire a

help. So you can see interesting. I have

to, go, back., It's, like,, all right,, well,

give me context, right? What does

acquire do? What are the key

responsibilities? What are the specific

qualifications or experience you're

looking for? So it's basically kind of

like if I have to type all this out, I'm

basically someone's just typing for me

right? Right. Or, you know, adding some

words in. Okay. Okay. So, if I go to my

version here, I just say do AI hiring

for marketing director. And AI hiring is

like a trigger word that activates that

protocol., Yeah., So,, that's, one, of the

words I had in my in my master. And when

you say acquirer, that one word, it

knows everything about acquir.

Yeah. So, first is ask me questions.

This is what I have it programmed to do

and it answers its own question. So what

are the primary responsibilities of this

market? By the way, we don't have a

marketing director require. Um, so it's

interesting that it kind of understands

this. Um, so leading overall marketing

strategy, generate leads for both of our

programs, managing our multi-

channelannel marketing approach. It

knows it's emails, a AI agent texting

and paid ads, overseeing content

creation for nurturing our list

directing both buyer side and seller

side marketing efforts, managing

marketing team that includes blah blah

blah. So I mean, this is perfect, so

I'll just say yes. Yeah.

All

right. Right. So now it's just going to

create a job descript. This is the other

thing I really like about Claude is it

has these things called artifacts.

Um and you'll see it'll it'll create

multiple in a second. But notice how

over here it's doing exactly what I

mentioned. So it's got the

responsibility, it's got the market, the

metric to measure, and it's got our

quarterly target for each one of these.

And again, we don't actually have this

position. So it's making some

assumptions here. Mh. Uh, it's got the A

player versus B player performance

across all of these. Um, it's got the

month one outcomes, the month two

outcomes, the month three and beyond

outcomes. It's got what the ideal

background. When you've done this in the

past, you've gone through this in great

detail and really verified it. Yeah. I

mean, we we can go through it that

typically the things that will that I

will always look at will be like

specifically this and like the targets

make sure they're accurate. This would

have taken our HR director a bunch of

time to create. like how much time would

you estimate? So each of it's creating a

lot of artifacts right now. So this is

probably the hardest one. Um this would

probably take the better part of a week

simply because you have to have meetings

with in this case whoever the direct

report or the direct manager would be

which would probably be like the CEO.

Mhm. Right. Because we don't have like a

a VP there. That's multiple meetings and

multiple reviews and then also just at

least a couple days of work putting it

putting it together. So okay that that's

one thing. Um this is right here is the

recruitment materials. So it creates

again this is part of the prompt in AI

hiring. It creates uh a screening

interview uh criteria. So obviously

we're, going to, put, out, um, job, ads, and, we

don't want to have to interview every

single person. So it asks for a cover

letter. It defines what should be in

that cover letter and it based on it

being able to screen and score so that

when we actually do interviews uh we

don't we only do it with people above 20

out of 30 to advance. Uh and so this

here are some of the sample questions.

Uh here's if we email to our list about

the role. Uh here is a job posting for

external sites. Um, and then here is if

people pass that screening interview

here's what the working interviews would

be. Mhm. So, in a position like this

we'd probably have a couple working

interviews with a couple people. Um, so

we'd have one here, this just what it's

recommending. Marketing funnel

optimization. Another is email marketing

revitalization. A third is new product

launch marketing plan. Uh, it also gives

we always do homework for managers or

above. Um, and so basically giving us a

couple options for homework to give

them. This always took me a ton of time

to think about like good homework for a

role and they're always really good.

Um, and then again, this is like top

grading would do all of these things.

Most people in a company of like 30 to

40 people like Acquir, you wouldn't do

this. You'd just be like, "Yep, looks

like he can type on a keyboard." I mean

give him a chance. Yeah. It's like for a

company already like a massive

multinational already doing top grading.

This is like okay more efficiency faster

time but for I mean I'm thinking of my

company which is much even much smaller

five people we would simply not do

anything like this. We would be like oh

we know a guy who does this so and so

and just invite him invite him on and

like what's the difference? So, so the

difference might

be that you know

a let's say 50% more people in this

method are a players. Mhm. Right. Then

in your method. So you take two

companies, two ident two identical

companies going at the same motion, you

maybe need to make if you're growing

maybe year one you make three hires. Um

maybe one of yours works out and two of

mine work out. That's right. Huge. But

that's huge. And now next year because

two of mine work out I need to make six

hires and you need to make three hires

and now four of mine work out and one of

your like that just it's a divergence.

It's huge because companies really it is

about people right nowadays because you

can do this like this in my opinion will

become common place again it'll depend

on the industry and how much people use

AI. It'll probably take many years

before every small business is doing it

but there's no reason in my opinion why

should people shouldn't do this right

now. Everybody watching this video

should do this. This was an awesome

example. Um, let's look at a different

one. Let's look at kind of the opposite

like something operations related in all

my

companies. Another thing that is I'd say

we do at a smaller size than most

companies because it's I think it's

really important to get consistency

across the board is fulfillment engines.

Um, but they're basically flowcharts of

process. Uh and so this is a process

that we use uh and in one of our

products basically to um you know

someone pays money they get onboarded

and we start searching for a business

for them and it kind of starts here at

us receiving money and it ends this just

this part ends at getting uh an LOI a

letter of intent a letter of intent

counter signed by a seller right and so

there's kind of two mark two paths to it

there's on market and offmarket we do

both um at the same time effectively

like this is a good onboarding tool for

people because and it's also just good a

good tool for your onboarding of

customers as well as your employees and

then it's also like each of these

actually links to process right and SOPs

and checklists right and I think

everyone knows they should do this but

it's a pain in the ass you have to be

like a a certain kind of weird to enjoy

it um which I'm not and my daughter is

she loves it but check this out so I'm

just going to take a screenshot any chat

here and just to test this out. I'm

going to say what is this? Let me paste

it in the

screenshot. Okay, it says this appears

to be a process flow diagram for the A+

program onboarding and deal sourcing

workflow.

Um, it's describing it to me accurately.

Mhm. So, I'm just going to say do AI SOP

where we stop which is another protocol.

Yeah, another protocol that we define in

the master prob. This one is like two

paragraphs right?

which starts with whenever I say AOS

SOP.

And so what it's now doing is it's

taking every single step here and it's

turning it's basically creating the SOP

for it. Uh now you can go even further

and you can actually have if you have

Claude make this flowchart for you uh

and then have it do it. Um I personally

prefer when we're teaching companies, I

personally prefer to actually do this

manually just so people really think

about it. Um because I think that piece

does

require some brain power. What's the

impact of being able to document a

process like this? What what difference

does it make? Uh accountability. Mhm.

It's probably the biggest difference.

Accountability for for employees to to

follow the process. To follow the

process. Yeah. Uh there's never, you

know, if if something doesn't get done

there's only a few reasons why that

happens, right? um either they didn't

know it needed to be done um they didn't

know how to do it or they weren't bought

in to do it right and so this completely

eliminates

the first two right you know it needs to

be done and you know how to do it I

guess and on the buy in it helps a lot

it's much easier to understand what

you're helping achieve and what your

role is in it and so actually we have

these things called clarity boards so if

you go back to like this other one that

I did here, right? Um, by the way, I

always, have, at least, three, chats, going

on at once while I wait for AI. Yeah.

Um, so in this one right here, like what

we do is we have like a clarity board

which has all of these on separate um

it's like a one-stop shop for employees

and it also has a fulfillment engine for

that employment employee just what they

need to do, right? It's almost like an

employee handbook or a man a manual in a

way. That's also included. The actual

employee handbook's included in it as

well. M um do you ever find that the the

people in your companies following this

do they ever ask the AI for help, if

they get stuck on one of the steps or

somewhere in the process? They

absolutely can. I just want to like

stress that that each one this is just

it's a pain to do. They're very

accurate. Like they're actually when I

reviewed these, they were more accurate

than the first reviews I did when they

were actually made because for Acquir

we made these maybe a year ago, a little

under a year ago. And it took months to

do and it was a lot of work for a lot of

people, right? Um because and then you

have someone who has to own the SOP.

This right here was probably the

replacement of at least three months of

work. Mhm. Now there's still part of the

challenge now is like how do you get buy

in? Because sometimes when someone has

spent months working on it like they

just need to get buy in because

it was so much work. uh and now so

sometimes you can see that people care a

little bit less because the effort

wasn't there. SOPs and documentation is

so interesting because it's it's

important for companies of all sizes.

Like I can I can imagine a massive

corporation needing to do that but also

in our tiny team of five. The only way

we can run our company with so few

people is with really good

documentation. It's like every person in

our team on our team has five hats that

they wear and they to switch between

those roles they need they need, you

know, notes and documentation. So that's

that's a the solution you showed is one

that encompasses a super wide variety of

companies and organizations. Yep. And

it's just one example, right? This if

you recall in my preference when I said

what my weaknesses were, it was exactly

this. And I said, I want AI to help me

with this. And so that's how I use it.

But I think as people use it, they're

going to find even more use cases again

just with an LLM. Yeah. Going back and

forth. And the the thing that I really

encourage is whenever so it's a couple

things. Um when you're using Claude, I

always encourage you to ask Claude to

ask you questions. And then if you have

a master prompt, I always encourage like

answer your own question based on what

you know and then stop and let me look

at it just to save you time. So you

don't actually have to type anything. Um

and then you also are able to see what

does Claude not actually understand

correctly, right? And then you can go

back and change the master prompt.

Interesting. Right. So that's part of

the iterative process. say a little bit

about how this is impacting the

structure of teams or the size of teams

or the roles on those teams. I think

there will be no director layer at all.

Um and I think the manager layer will

probably expand like so typically you

kind of had like this a 50 person

company would have sort of seven um sort

of front-facing technicians, right? Um

for every manager. And so you'd have

seven people to seven managers to like

you know, let's call it one CEO. And so

that's a 50 person structure. And when

you think about that like from a from a

headcount ratio perspective, um it's not

bad, right? You've got effectively 42

people um being paid that are revenue

generating and you have eight people

that are supporting.

However, getting to that stage

is a ton of work. And so there's there's

this stage everyone some people call it

the valley of death some people call it

the swamp right and it's the stage where

you're kind of you're still too small to

be able to afford to like hire that

layer of management. And so the only

real way to overcome it is you either

take a risk and do a hire with with all

your profit or stop paying yourself or

you work way more hours or you do both.

And so to get to that 50 of efficiency

most, of the, companies, that, we're, buying

actually have about 25 30 employees and

it becomes super inefficient. So you end

up having maybe 12 or 13 sort of front

level techs and then you end up having

like

five managers and like two people that

wear like four hats and so it ends up

being really inefficient and maybe in a

in your previous company or in your

current company you have something like

that where I c I mean I certainly have

and so what I think will happen is you

will just have the front level people

right just the people actually doing the

workney

Yeah. And depending on the business

plumbers, HBAC, like you need actual

people to go to someone's house, right?

You need cars. You're limited to the

number of, you know, hours they have in

a day. Yeah. Um, but what you sell, you

sell an info product, right? And

actually, you sell an info product

without sales. So, actually, it could

be, you could have almost infinite

amount of revenue coming in with very

very few employees, right? Yeah.

Um and so that's why we have we have two

portfolios. One portfolio is like will

not be replaced by technology but will

not scale at like 5x a year and then we

have the other portfolio that's like

scale like crazy. Um but you're going to

be competing with other people who are

scaling like crazy. Interesting. So

yeah, long answer to your question. I

think you're going to have far larger

companies with far fewer employees. AI

will be all your director layer will be

your CEO layer. Um it will just be

basically owner and then front level

people. So if you're still watching at

this point, you want to do this, you

understand the context, you understand

the impact, you understand the

implications, I really want you to try

this for yourself. So, we are going to

move over to the flip chart and teach

you how to come up with at least the V1

of your master prompt. Ready? Let's do

it. So, I'm going to assume you work in

an organization of some kind like a

company. You might be a manager, a

director, a VP, a CEO, or even the

owner. How would someone working in an

organization or company like that get

started with the master prompt method?

Yeah. So, I would first probably just

create a Google doc. Um, and I'd start

creating some sections. And so I think

the first section would be personal

info. Pardon my writing. I was a doctor

in a former life.

So outside of your name, um, this is

going to be like what's your

role? What company do you work in? How

do you want to use AI? What are your

strengths? What are your weaknesses?

That will help AI kind of personalize

and give it the context that you need.

Okay. Next, obviously we need some

company info.

Um so here is like when was the company

established

how many employees does it

have who if it's part of the personal

like who do you report to and then some

important questions about like what

markets do they serve who is their ideal

customer what products and services do

they have so each of these questions and

we can go over them but each of these

questions I actually recommend if you

don't know the answer actually just talk

to AI right and so if you don't know who

they serve perfectly just literally you

know type a message like hey help me

determine who our ideal client u profile

is totally right and take their answer

like put it in a separate artifact take

their answer copy and paste it in your

Google Google doc when you're happy with

it um so yeah that's the that's the who

right there's also like the what which

is like what do you do right? Um what is

the outcome that you're effectively

trying to give to your customer? And

again, you can if if you don't know

exactly how to phrase that, it's

probably good to actually chat back and

forth. Use AI as a thought partner.

Third is that is the how, right? So, how

do you do it and how is that different

from your competitors? So, then I would

say like market information. Who are

your competitors is a good one. Um what

do they do? I especially if you're in

marketing, that's super useful. For each

of these sections, is there like a

minimal length you would look for, like

a word count or what level of detail?

Honestly, a paragraph is probably fine.

Um, any level of detail is better than

none. Yeah. Uh, and what you may find is

as you work back and forth with Claude

or Notebook LM or whatever, you may

decide that based on the results, you

may decide, you know, that wasn't

perfect. And so, I'm going to go and add

a little bit more info. So, I would

actually just recommend everything I

talked about, maybe write like one to

two sentences. Outside of market, this

is going to be more than five. Uh, we

have uh people or team, who's on the

team, right? If you're the owner of a

small business, I would actually just

talk about, you know, who reports to

you, who reports to each of those

people. If you want to bring finance

into this and you can make financial

decisions, uh, you can put that stuff

in. Just keep in mind if you're going to

share this with people on your team, you

might there may be some stuff you don't

want to share. I like to put team plus

APIs. So for each person, what is their

one number, which is super important.

Um, again, if you don't know, then ask

Claude, hey, you know, this person does

this. I need to figure out what would be

the best KPI for them. And then products

and services. So, this I'll

um talk about all of the products

including potentially planned products

what do they cost, what are their

features, what are the benefits, and

like that's a great start, those five

things. Um the the last thing that

especially for someone who's a business

owner or someone in a leadership

position I would say would be like

culture and this

is quite

important because culture which would

include core values right it's a kind of

like a who is on the bus right um

mission

all of that stuff will kind of define

everything you do in each of these and

like the AIS SAP for example our core

values require our serve right

systematic excellence which you probably

see a lot and what I'm talking about um

is the S and so it knows whenever we say

we want to create an SOP it knows to do

that when we do an email to the list it

knows to do that when we create content

it knows to mention our core values and

ultimately that's kind of what creates

and positions you in your market and

people who share those values kind of

orient towards

become true fans. So culture is really

important. So those things it's so

important. I'm just going to put a

little little subheader here.

So I would say core

values if you don't know them. Cloud's

really good at helping you identify

them.

Mission um be hag is a nice one. It's

like your big hairy audacious goal

right? And then the the final thing

which is maybe outside of the scope of

this video um would be the actual kind

of prompts, right? And and a lot of that

can be tailored to your business, right?

So the AI SOP, the um AI hiring, right?

And as you and again, you just figure

that out as you keep on going. Maybe you

read a book and you really like some

concept and you think to yourself, how

can I implement this into the master

prompt? Oh, fascinating. Oh, that's such

a good So, it's like sometimes you're

reading a book, you're like, I wish I

could just like install this book like a

software program into my business and

now you can. Yeah. Yeah. I played with

some stuff too about like, you know

there's like what would Jesus do, right?

Or what would this ex business person

do, right? It's so easy to do with AI

right? Just prompt it because it has all

the information about the Yeah. Right.

What about like goals or strategy? Does

that figure into here as well? For sure.

Um, the only reason I wouldn't put this

in in your first master prompt is as you

use AI, any goals and strategy you have

today are most likely going to change

massively. Um, as you kind of explore

and realize what AI is capable of. Uh, I

know for ourselves, you know, we used to

I mean, we used to plan three years in

advance. M I've gone down to 6 months in

advance just because I've noticed that

technology shifts um just make new

things possible. Mhm. Um I know at the

beginning of I was looking at like my

2024 goals that we shared with our

leadership team uh and it had like the

2-year goals and so like three year

goals 2024 25 26 I was looking at the

2026 number and today like in 2020 25

our 2026 number is like four times what

it was back then mostly because of AI

mostly all because of AI like it's only

in the last year last six months really

that that changed mass massively. Wow.

Okay, that's a great piece of advice.

Don't don't put in free AI

plans that you expect to come to

fruition. I'd love if you give this a

try. If you could share with us in the

comments below what you found, how did

it go? What were the wins? What were the

obstacles? We'll do our best to respond

to those comments and guide you further.

But otherwise, uh, thanks for being a

guest on the channel and teaching us

what you know. Hayden, I would also love

to know in the comments if you are able

to use this in something that's not

business. What kind of master prompt did

you create and like what kind of uh

sections did you put in it? That'd be

really interesting to me. I hope that

was interesting. I hope it was valuable

and most of all, I hope it was helpful.

You can find out much more about the

master prompt method and the new program

that we're teaching called Second Brain

Enterprise at the link below. Thanks for

watching and I'll see you next time.