The Truth Behind a $1.2B Tech Startup In NYC | Whop Documentary

I don't know if we can actually talk about this.

>> College enrollment numbers are still on the decline.

>> How much money are you actually making per month?

>> $400,000.

>> How much you made off that?

>> Over a million. Million dollar.

>> That's crazy to hear.

>> How much money do you make?

>> Over a million a month. People on WAP are making almost a billion dollars a year.

>> WAP really is just totally different beast compared to anything else out there.

>> No, honestly, [ __ ] >> Ever wondered how these young kids are making their money?

Good, because I'm about to show you.

This is a billion dollar startup in New York City, and they're about to take over the world. Why? Because they've

already taken over the entire [ __ ] internet.

[Applause] >> It's a billion [ __ ] dollars.

>> Don't clip that. [ __ ] clip that.

>> Is there any other like weird [ __ ] going on behind the scenes? [ __ ] crazy.

>> This has actually been one of the hardest secrets to keep to an actual dream client.

[Music] This is the Make Money app. Over 1

million companies started, $1.4 billion earned by users, over 257 millionaires created, 17,413 people have earned their first $2,000

online. This is done through an

online. This is done through an ecosystem of apps with one of the most recent ones being an app for Clip, an app where brands and creators can pay a flat rate for every,000 views generated post. You know what? I can tell you're

post. You know what? I can tell you're not following along. My point is this is how the next generation is making their money.

A few years ago, I set three main goals.

Goal number one, build an online business, a marketing agency. This would

give me the freedom to travel and do whatever I want.

[Music] Goal number two, build an A player team.

A team of young individuals that are able to take on the world.

And goal number three, I mean you know it already [ __ ] really >> I signed [ __ ] as my second ever client just a few weeks into the agency and me

and [ __ ] decided to work together on building the >> Hey, what's up Eddie? Hey look,

unfortunately we no longer see working with you as a great fit. um we just don't see the results we were originally hoping for coming through and so we're going to go.

>> It was literally just two weeks later and I got clipped. Regardless, I pushed forward. I scaled the business, made

forward. I scaled the business, made over $2 million, moved into a penthouse in Chicago, and built a really successful personal brand. I'd become

extremely successful on paper and yet I still hadn't accomplished my goals.

[Music] And just like that, 3 years since getting clipped and I'm on the flight.

Firstly, they picked me up in a [ __ ] Mayback and helicoptered me from the airport.

[Music] my windows.

[Music] >> My first time in the office was unbelievable. I could feel the energy

unbelievable. I could feel the energy from the second I took my first step into the office. It felt like I drank three espressos and took a ton of aderal. Everyone was young and extremely

aderal. Everyone was young and extremely dialed. 3 seconds. I'm going to tell you

dialed. 3 seconds. I'm going to tell you exactly how to make a [ __ ] ton of money without doing anything. Look,

>> after a few minutes of arriving, Cameron and Hunter pulled me into a meeting room and then the negotiations began. They

showed me what they had been building and they told me the ideas they had for how I could help. I was instantly sold.

>> We want everything to be the absolute best. That means that we have amazing

best. That means that we have amazing engine to ship product. We have A+ customer support. We have amazing

customer support. We have amazing design. And obviously, we have got ways

design. And obviously, we have got ways to go on on everything. every time we ship something, how is this the greatest thing that we've ever seen before? And

if it's not, let's go back to the drawing board and figure out how we can make it so. And then when you put all these things together, then it's like, wait, how do they just do that? And it's

just literally just being obsessed with pushing the the limit on every single detail that that is there.

But I had two non-negotiables. One, I

needed to keep my freedom. I wasn't

fully ready for a 9 to5 and wanted to keep the ability to travel. Two, I

needed Dillo, my best friend, and right-hand man to come with me.

>> Eddie's probably watching this right now. Doesn't know I hijacked his camera.

now. Doesn't know I hijacked his camera.

>> Yo, is the grapefruit bowl good?

>> Don't put this in the vlog.

>> Does my hair look beautiful?

>> Do my titties look right? Think I can knock a boy off right now?

>> Boys and girls, what's good? It has been an insane week. We got an exciting day.

About to go shopping in New York. Some

of the W boys are on the way. What's

good? Clip for me. Yo, get some of you opening the door for me.

>> Day in the life of a 21-year-old entrepreneur in New York City.

>> With a bad emoji, snake emoji, and green heart emoji.

>> Not having money is not an excuse. You

guys stay tripped out, bro. Figure it

out.

>> Put that in the motivational edit.

>> Super strong magnet. Take off any.

>> He's the guy that raised the drug price by like 20 times and went to jail for 6 years for security fraud.

>> What a G.

>> You should just wear [ __ ] like this.

Start dressing like a [ __ ] traitor.

>> Trader. What does that even mean?

Get like really skinny and unhealthy.

Wear polo shirts. Just make bread.

[ __ ] love. This guy's such a critical thinker.

>> Friday night at a W, right?

>> What do you guys do at W?

>> It's just a vibe, bro. Come up here.

majestic.

>> After an insane week, I went back home.

The problem was I was leaving the office to catch my flight to go back home and they told me what I was terrified of hearing. Yo, what's good, bro? Just

hearing. Yo, what's good, bro? Just

heard back from [ __ ] Um, didn't get the role, which is which is all good. It's

all fine. But I'm going to continue to stay here in Chicago, build my agency, keep running things up. But I honestly really think that this opportunity is way too big for you and you shouldn't

miss out on it. So go running it up in New York, bro. Super proud of you. Keep

[ __ ] doing your thing and uh I'll see you soon. So it's 4:20 a.m. 4:20 a.m.

you soon. So it's 4:20 a.m. 4:20 a.m.

Tuesday, October 15th. It's a big day.

We got everyone here, Danilo, Carson, Rashad, Justin, Ibrahim, and we're here cuz it's my last day in Chicago. It's my

last day in the penthouse. Two suitcases

and a backpack is all I'm leaving with.

Two suitcases in this backpack is all I am dipping with. And I actually just let them all go through all my [ __ ] and take anything they wanted. I'll show you the aftermath. There's all these jackets

aftermath. There's all these jackets that no one wanted for some reason. And

then the closet has been rummaged through. Absolutely [ __ ]

rummaged through. Absolutely [ __ ] destroyed. It's pretty crazy. Um, so

destroyed. It's pretty crazy. Um, so

yeah, look, he's wearing my fit right now. Got the aloe hat on, my jacket, my

now. Got the aloe hat on, my jacket, my hugs with it, got the whole fit on. It's

pretty sick.

>> Um, >> yeah, it is uh my last day here moving to New York. It's a weird

feeling. It's a crazy feeling, but it's

feeling. It's a crazy feeling, but it's a new chapter, new era. It's exciting.

[Music] Look at this. This is all G&B right here, boobs. Let's [ __ ] go. I'm going

here, boobs. Let's [ __ ] go. I'm going

to crack this [ __ ] You're going to see W on every [ __ ] single Tik Tok for you page in the world, man. Pretty much

every single person on the marketing team at WAP had made at least a million dollars with their own business before.

>> Bro dialed. Yeah, you're getting cooked right now.

>> I'm getting cooked.

>> These people are literally killers in entrepreneurship and they all left behind their business to work together on building W.

>> Absolutely [ __ ] cooked.

>> 130.

>> Damn.

>> Damn. 85. You got smoked. There was

something about WAP where it just attracted the top of the top, the smartest people, the hardest workers, people that have done insane things already, all for some reason were willing to leave whatever they were working on to come contribute to this

vision. Hunter, who leads partnerships

vision. Hunter, who leads partnerships at [ __ ] he was making $200,000 a month with his agency before he dropped it all to come work at WA. Brett, who is the head of marketing at [ __ ] has a massive

YouTube channel and has ran many, many, many successful businesses and has made millions of dollars. He's been in the space for like 7 years and he left that all come work at W.

>> We're going to document literally us running ads to the viewer wars model and break down the uh cost.

>> One of the things that I started noticing was that people around me started getting clipped. People that I would have considered a players that are no longer able to work with us.

>> We're scheming right now.

>> We can't leak it yet >> and we have a lot of zen.

>> No one knows about my addiction yet.

That's a little good character arc.

[Music] >> What the [ __ ] is going on, bro? Do we

press like the alarm?

[Music] >> And so I quickly started to realize that if I wanted to leave an impact, I'd have to work extremely hard.

>> The elevator just [ __ ] dropped, bro.

That dropped like five floors, bro.

>> Bro, that was so scary. I just instantly snap my fingers and it's in 10 Discord servers. 20,000 people and uh that's so

servers. 20,000 people and uh that's so [ __ ] smart. It's in a crush. So, it

is 3:53 a.m. right now. We're getting through

a.m. right now. We're getting through this list of video editors. I sent 68 messages. Uh I texted my VA. I don't

messages. Uh I texted my VA. I don't

know if she's awake, but we're going to get her to I'm just going through this process right now and documenting it so I can train her. And then I'm going to get her to start running this set on to

do all this manually. 64 VGO. The sun is out. So is Judy. So is Harry.

out. So is Judy. So is Harry.

>> It is 2:00 a.m. I think I'm the last one at the office. It is an insane feeling.

I'm the last one here. This grind is different. Someone goes live in the

different. Someone goes live in the community for 10 hours per day and it's 2:00 a.m. This has been a 15-hour live

2:00 a.m. This has been a 15-hour live stream. It's 20. He's playing Fortnite

stream. It's 20. He's playing Fortnite right now. Absolute G. But last month at

right now. Absolute G. But last month at the office, it's been a crazy week. Next week we're cooking. Lots of big stuff coming. It's

cooking. Lots of big stuff coming. It's

crazy to feel like this momentum. Like

once you get a feeling like this, once you get momentum, that's one thing I've learned in business. You can never like let off. The second you get like a

let off. The second you get like a little bit of a momentum, you just have to like take it and run with it. And

right now, I have [ __ ] ton of momentum.

And I'm not letting my foot off the gas, which is why I got here at like 9:00 today. And it's 2:00 a.m. 9:00 a.m. to 2

today. And it's 2:00 a.m. 9:00 a.m. to 2

a.m. It's that season of life right now.

But these seasons are worth it because these are the seasons where you jump tax brackets. It's just a matter of time for

brackets. It's just a matter of time for the universe to catch up. A million

views. They put a,000 in and basically they request $500.

>> Wow.

>> And that Clipper has now made like 10K in a month on his own in affiliate commissions, which means Vincent's brought in like around 50K just from that one page. What we could do is just start off testing with like $10,000 this

month. We'll pay the Clippers a dollar

month. We'll pay the Clippers a dollar per thousand views. So, if we actually spend the full 10K on the Clippers, that'll be 10 million views for us. And

that'll be good data to just like test on like what this will do.

>> Once the people like when you start working at W, no one tells you, yeah, you should come in around 10:00 and leave around 6:00. Like there's no man, there's no real like management. It's

purely like do you provide value or not?

And um >> if you don't, you get clipped pretty much.

>> Yeah, literally. So I Wamp is like a is like a mass example of like putting a bunch of talented people who only care about working who only care about like becoming amazing at what they do in a room together and like seeing what

happens and who I think is like the culmination of that like it's cool to it's in like scaling season right now.

It's like cool to see like there's new people including myself being added to the team and people getting dropped from the team. It's like shaking out into

the team. It's like shaking out into like a really lean what I thought what I said earlier was like I think it's quite possibly the top.1% of like 21 22 23 year olds in the country. Like you could

compare it to like MIT or Harvard. Like

there might be people with higher IQs out there but in terms of actual hustle like there's probably no room in the country of kids this young or like scheme on this level with this level of hustle.

>> It feels like I'm living through like the social networking in real life every day.

>> No. Literally. Literally, bro. We're at

the beginning of Facebook. This is

crazy.

>> Hey, who knows? Maybe I'm gonna invest into this clip right now. Watch. There's

going to be a movie on the market.

>> That's insane. I think people don't understand like what the company a lot of older people do not like in the marketing world like people don't understand the company at all, which is like a that's like a sign of alpha to me.

>> Sign of alpha. Yo,

>> that we're on to something new.

>> Yeah.

>> And like we've been in the we're in the trenches all day every day working on it and like people are maybe even like still catching up. We're not there yet.

No one there has like a real work life balance in any way. Like everyone is just super focused. We really put the hours in >> that like you were saying, there's no structure. People don't come in like at

structure. People don't come in like at a certain time. It's like some people pull up at 4:00 a.m. Some people pull up at like 2:00 p.m. like kosher and then there's people there till midnight. I've

spent 24 hours in the office with this guy before. Uh yeah, this people just

guy before. Uh yeah, this people just work.

>> It's literally like don't don't grind at your own risk.

[Music] I find the answer to stressful seasons like this. Spending time with my family.

like this. Spending time with my family.

My mom texted me this morning that she flew back to New York. I'm about to head over to her place and give her this present and spend some time with her cuz I actually haven't seen her in a minute.

Excited to go see see her.

>> Wow.

>> Made it.

>> I made it.

>> Oh, fantastic.

>> How are you doing?

>> Good to see you.

>> Good to see you.

>> What are you filming?

>> Uh just vlogging. I've been trying to make more vlogs cuz I've been really busy at work, but I want to document everything that I'm doing here cuz we do

pretty cool stuff. Wow.

>> Happy birthday to you.

Happy birthday to you.

Happy birthday, dear Sharon.

>> Happy birthday to you.

>> Thanks for coming. Of course. No, it's

the sweetest. Call free. Get out the phone.

>> Eddie's my favorite child.

>> Don't be mad.

>> No, I saw it.

>> Oh, you saw it?

>> How was work?

>> It's good.

>> We're doing cool stuff.

>> Yeah. You like it?

>> Yeah. I'm like getting a lot of cool opportunities and connections >> cuz everyone or a lot of the people that come in here are pretty connected and so like

>> giving back to my mom reminds me of why I do this and it makes me want to push things even further. I had to go use elevator for the first time since the drugs.

>> Most people think that working like this only leads to burnout.

>> Scared of losing your life?

>> No.

>> Doors opening.

>> But you see, burnout occurs when you're not a [ __ ] winner. All right, bro.

Newton has a law of physics that's like objects in motion, stay in motion. We're

in [ __ ] motion right now. And when

you're in a position like that, you have to [ __ ] capitalize, squeeze every last ounce of juice out.

>> Some one of my boys just texted me. I

think we got a whale brother. And he

sends me this fat ass paragraph from someone. And then after that sends

someone. And then after that sends another screenshot. Yay needs a clipping

another screenshot. Yay needs a clipping community. The labels are ready to put

community. The labels are ready to put up cash right away through him. Kanye,

bro. [ __ ] Kanye, bro. There's no way.

Yo, >> bro. What the [ __ ] is going on right

>> bro. What the [ __ ] is going on right now?

>> This dude saying Kanye went clipping, you know, Ian. He's like, "Oh, you should know how that walk." He's like, "Oh, fuck." Just made the referral.

"Oh, fuck." Just made the referral.

>> Crazy.

>> It's been an insane week. We ended up closing Ken Carson. Really big

opportunity here. So, I'm like making sure I do everything in my power to make sure this goes all right.

>> Sketch is launching on [ __ ] Get it, baby. We got Ken Carson launched the

baby. We got Ken Carson launched the last few days. Chad's going crazy right now. We got tons of clippers in here.

now. We got tons of clippers in here.

I'm going to the moon right now, baby.

I'm literally just here to help everyone make as much money as possible. No way,

bro. Bro, I just got introduced to an actual dream client.

>> This is probably like one of the coolest clients I could work with. One of the only real clients out there that I would want to work with. I I got to >> What? Every day, guys, this is what

>> What? Every day, guys, this is what happens every single day. Five rolls

around, they finish their work, they chill for like 10 minutes, they're like, "Oh, what should we do?" Then 10 minutes later they're back at the computer. Yo,

you know what? We should launch a new opera.

>> We're launching Samir like tonight. Ken

Carson's >> I feel like I could be Batman. I feel

like you could be Batman. Anybody could

be Batman. You just got to get the gag.

>> Oh, this shit's actually crazy.

>> 11:30 right now. Literally three people left at the office. This guy's dialed.

What are you cooking right now?

>> Come back in 1 hour.

>> Yo, he's [ __ ] dialed right now.

Tomorrow's a big day, huh?

>> Big day tomorrow.

>> Tomorrow is the big day.

Iman is launching tomorrow announcing that he just invested. Unreal. To be

honest, the way that the universe works is so unreal. Been watching this dude's

unreal. Been watching this dude's content for years. He was like actually the person who got me to start building my personal brand. Went through his program. You know, people never say meet

program. You know, people never say meet your idols, but I just think people have the wrong like idols. They look up to the wrong people. I was actually kind of worried. I was like, "Oh, [ __ ] I'm

worried. I was like, "Oh, [ __ ] I'm going to meet this guy and I'm going to be disappointed. He's going to be

be disappointed. He's going to be different in person than he is on social media. But if anything, like I respect

media. But if anything, like I respect him even more now that I was able to meet him in person. Insane glaze, but it's actually warranted. Like he's

actually a G.

I can't wait for for the announcement to go live.

This has actually been one of the hardest secrets to keep. It's massive,

bro. It's so massive. The

>> engineering war everything out. Did you want to share

everything out. Did you want to share maybe your background?

>> Yeah.

>> He was personally hired by Zuckerberg during the Cambridge Analytica scandal to take down fake news.

>> You ever used the Google app? Just

scroll and you see like a feed of content in there. Yeah, I worked a lot on that modernization like helping publishers make money in the distribution of angle a little bit. Same

concept like advertisers suck up money but how you give that dollars back. I

think what got me here is like on those ads platforms we were making a lot of money but people weren't actually making money. The CPMs were low. Really best

money. The CPMs were low. Really best

way to make money was just be the platform. Get those millions of people

platform. Get those millions of people who are creators to actually make money.

That's why I joined W. It's no other way to do this. When I joined, we were on Slack. Now we're not on Slack. We're on

Slack. Now we're not on Slack. We're on

W. The whole company runs on W. And that

just feels so crazy but it gets me excited. I mean, our product's so much

excited. I mean, our product's so much better, like light years ahead now that we use it, cuz you'll be like on your phone on the mobile app just scrolling and you'll be like, "This sucks." Like,

and you send a screenshot.

>> I need to fix it that right now.

[Music] >> So, how much have you made from digital products?

>> About 2.5 million.

>> Nuts. I remember we had a phone call.

This must have been about like a year ago and you were making you guys were cranking at that point. Like 250, 300, 400 grand a month.

>> My best month has been 430K.

>> Nuts.

>> And I was uh 19 when that happened.

>> That's crazy, bro. I wasn't hitting numbers like that when I was 19. So

that's that's No, I mean back when I was 19, I was making from the digital products at least about 100 maybe max 150 a month. You had me beat out. Yeah,

that's that's insane, bro.

>> So it is official. I am the new co-owner of [ __ ] Now you might be wondering what is [ __ ] WAP is the fastest growing digital product platform in the world.

About to hit a billion dollars processed through [ __ ] When I first got on [ __ ] I think I was on the platform before they even did like 50 mil like processed. And

now people have earned almost a billion.

It's unreal. See, and no one gives a [ __ ] Clearly, no one gives a [ __ ] That's crazy, bro. One [ __ ] billion.

bro. One [ __ ] billion.

>> There's a reward where if you hit a billion dollars processed through [ __ ] under one account, you get a W PJ. I

think I think it's time for like an office PJ.

>> Crazy.

900 million of it >> all by himself.

>> It's a billion [ __ ] dollars.

And then I left everything.

Leaving [ __ ] wasn't about leaving a role.

It was about building something bigger.

For months, I worked handinhand with the team at WAP.

Day and night building out the clipping system.

[Music] They brought me on in the first place to just like build out one of the best clipping agencies there is.

Build out the first agency on the platform, help them build out the the software. And I did that so then I can

software. And I did that so then I can build a world-class program. I took

everything I learned running my agency, working with some of the biggest names in the space. We poured it all into this. Here's the thing. I didn't build

this. Here's the thing. I didn't build this for me. Hitting 10K a days is cool, but it's nothing compared to seeing someone go from zero to 20K a month. And

finally having the freedom that they've been chasing their entire life. That's

the best feeling in the world. And

that's exactly why I built this.

Everybody will always need attention.

Creators brands businesses enterprises. Social media is only

enterprises. Social media is only growing faster and faster. We're early.

And the people who move now will win for the next decade. Adrien was the first student I ever worked with. He was a construction worker making 2K per month.

He scaled his agency to 65K a month in just a few months. Signed insane clients like Bre Scales and completely changed his life. And that's when I knew that

his life. And that's when I knew that this program was going to change everything. Evan, 19 years old, scaled

everything. Evan, 19 years old, scaled his agency to 10K per month, quit his job, and dropped out of college. And

next month he's flying out to meet me in Europe so we could scale it together in person even more aggressively. But this

story though, it honestly hit me the hardest.

>> Loss has happened in 3 months, man.

>> What What are you doing right now with your agency monthly?

>> We're right at the 78K mark.

>> You're moving out. Quit your job. You're

at Best Buy, right?

>> Yes.

>> Every every time we talk, it [ __ ] makes me so happy. Just seeing you like travel, taking your girl on that trip.

So sick, >> man. I was on the beach with my girl.

>> man. I was on the beach with my girl.

This is like real personal. I told her, I was like, you know, this is what I wanted to do. This is what I wanted to do for you. And you know, I want us to travel. Barbados is a trailer of what

travel. Barbados is a trailer of what our life is going to be. She was like, she started crying. She was like, I'm just so [ __ ] proud of you. And I just can't believe like you were really

coming together.

This is what it's all about. I mean,

helping people scale their business is great, but building incredible relationships on top of that, there's no greater feeling. And I mean, it's not

greater feeling. And I mean, it's not just Evan, Adrian, and Elijah. I've

never seen an agency program produce this many results for students. No one

is doing what we're doing. We're taking

over the world together. Beginners

signing their first clients. Experienced

agency owners switching to this model and scaling bigger than ever. This is

different than anything else out there.

I'm inside there every single day alongside my business partner personally walking you through everything, making sure you get the results. This is

exactly what I envisioned from the start when [ __ ] first flew me out to build this agency program from scratch. We spent

countless hours building the Clip Curator Accelerator to perfection. A

complete system for building your Clippic agency from the ground up. So,

here's where you're at. Are you really okay with waking up tomorrow and going back to the same job, the same routine, the same situation that you're in right now? Or are you going to make the

now? Or are you going to make the decision to stop settling and actually build the life that you want? Freedom to

wake up and go where you want, when you want. Freedom to build something real

want. Freedom to build something real that nobody can take away from you.

That's what's on the table here. But

it's only an opportunity if you take it.

So, here's what I'm doing. If you're

serious, book a call today. I'll

personally be taking the next 100 calls that get booked. And I'll be the one qualifying each person myself. We've had

over 2,000 people apply to join, and we've only accepted 10.2% of them. We're

this selective because we only want to work with people who are fully committed and ready to win. On that call, we'll go over exactly where you're at right now, where you want to go, and build out the

plan to get you there. 6 months from now, you can either be in the exact place you're in right now, or you can be free. You've seen the results. The

free. You've seen the results. The

numbers don't lie. Whether you're

starting from zero or already have momentum, you have to take the first step. Click the link, book your call,

step. Click the link, book your call, and I'll personally see you on the other side.

[Music] [Music]